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Web Content Writer Jobs in Dallas, TX (NOW HIRING)

The Five Star

Junior Content Writer

Dallas, TX · On-site

Communicate and cooperate with a writing team, including a content manager, editors, and web publishers. * Follow an editorial calendar, collaborating with other members of the content production ...

CuraLinc Healthcare

Junior Content Writer

Dallas, TX · On-site

$60K - $65K/yr

Communicate and cooperate with a writing team, including a content manager, editors, and web publishers. * Follow an editorial calendar, collaborating with other members of the content production ...

Accelerize 360

Senior B2B Content Writer

Dallas, TX · On-site

You'll be hands-on, writing it, working closely with the web design team and company leaders on ... Content calendar (owned end-to-end). You and the team co-own our editorial calendar in Jira (our ...

RealPage, Inc.

Copywriter I

Richardson, TX · Remote

$56K - $95K/yr

Projects will include - but are not limited to - web content, sales collateral, and creative brand writing. Success in this role will be demonstrated by the creation of quality content that ...

Apex Service Partners

Web Designer

Irving, TX · Hybrid

$65K - $80K/yr

Web Designer About Apex Service Partners Apex Service Partners is a people-focused HVAC, plumbing ... Partner with the Content Writer to ensure design templates support content frameworks and brand ...

Apex Service Partners

Web Designer

Irving, TX · Hybrid

$65K - $80K/yr

Web Designer About Apex Service Partners Apex Service Partners is a people-focused HVAC, plumbing ... Partner with the Content Writer to ensure design templates support content frameworks and brand ...

Apex Service Partners

Web Designer

Irving, TX · On-site

$65K/yr

Web Designer About Apex Service Partners Apex Service Partners is a people-focused HVAC, plumbing ... Partner with the Content Writer to ensure design templates support content frameworks and brand ...

Apex Service Partners

Web Designer

Irving, TX · On-site

$65 - $80/hr

Web Designer About Apex Service Partners Apex Service Partners is a people-focused HVAC, plumbing ... Partner with the Content Writer to ensure design templates support content frameworks and brand ...

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Web Content Writer information

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How much do web content writer jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for web content writer in Dallas, TX is $40.86, according to ZipRecruiter salary data. Most workers in this role earn between $30.10 and $47.74 per hour, depending on experience, location, and employer.

What does a web content writer do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a web content writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a web content writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a web content writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

How much do web content writers make?

Web content writers typically earn between $40,000 and $70,000 annually, depending on experience, location, and the complexity of the content. Freelance writers may charge per word or project, with rates ranging from a few cents to several dollars per word. Strong writing skills and familiarity with SEO tools can influence earning potential.
More about Web Content Writer jobs

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For Web Content Writer jobs in Dallas, TX, the most frequently searched job titles are:

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The top searched job categories for Web Content Writer jobs in Dallas, TX are:

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Cities near Dallas, TX with the most Web Content Writer job openings:

Web Content Writer jobs near you
Infographic showing various Web Content Writer job openings in Dallas, TX as of August 2026, with employment types broken down into 1% Internship, 74% Full Time, 21% Part Time, 1% Temporary, and 3% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution, with an average salary of $84,989 per year, or $40.9 per hour.

Web Content Writer

Innovatix Technology Partners

Dallas, TX • On-site

Other

Re-posted 20 days ago

Job description

Role: Senior Digital Content Writer

Duration: 12 Months

Location: Dallas, TX


The senior content writer develops compelling digital content that helps B2B and B2C audiences understand products, evaluate offers, and take action across web and app experiences.

The ideal candidate has produced content for ecommerce journeys, promotional campaigns, landing pages, banners, product experiences, and more.

While this role’s primary focus is writing and editing, it also requires a strategic mindset to help shape content decisions.


Primary responsibilities

• Collaborate with product, marketing, brand, and legal teams while also working closely with studio leads, producers, designers, and writers.

• Grow and leverage a deep understanding of brand principles and guidelines, ensuring consistent voice and messaging across projects.

• Think outside the box to innovate customer experiences that drive understanding, engagement, and conversion.

• Apply editorial standards, SEO principles, and accessibility requirements while balancing business objectives, legal requirements, technical constraints, and customer needs.

• Protect content quality and brand integrity while incorporating stakeholder feedback.

• Ensure every deliverable supports the site strategy and desired customer experience.

• Identify opportunities for both process improvement and content application (e.g., messaging frameworks, content approach, experience recommendations).


Core competencies & requirements

• Bachelor’s degree in English, marketing, advertising, communications, or similar field.

• Three+ years’ experience copywriting (web, ecommerce, and consumer-facing experiences preferred).

• Advanced writing and editing skills with the ability to simplify technical or jargon-heavy copy without losing accuracy or meaning.

• Understands customer-centered writing, information hierarchy, and the relationship between content, design, and interaction.

• Experienced presenter capable of explaining rationale behind content decisions.

• Working knowledge of SEO, accessibility, UX writing, and content optimization.

• Solutions-oriented thinker who can anticipate risks, needs, and opportunities.

• Affinity for process and able to prioritize and manage multiple projects concurrently.

• Comfortable working on both creative and production tasks.

• Experience with Chicago Manual of Style and workflow management tools such as Workfront.

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