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Web Content Writer Jobs in Virginia (NOW HIRING)

BLN24

Web Content Specialist

Mclean, VA · On-site

Web Content Specialist Company:BLN24 About Us:We find strength in teamwork-a better you is a better ... Strong written, editing, organizational, and communication skills with exceptional attention to ...

BLN24

Web Content Specialist

Mclean, VA · On-site

This role ensures web content is accurate, accessible, user-centered, and aligned with ... Strong written, editing, organizational, and communication skills with exceptional attention to ...

ICF

Web Content Specialist

Reston, VA · On-site

Write, edit, and proofread web content, documentation, and effective training and outreach materials for agency audiences. * Edit content, coordinate and manage required reviews, and move content ...

Red Carrot

Web Content Specialist

Mclean, VA · On-site

Web Content Specialist Level: Journeyman | Work Location: Hybrid - McLean, VA ⚠ This position is ... Write and edit content for websites, SharePoint, and Google Sites pages following established style ...

Red Carrot

Web Content Specialist

Mclean, VA · On-site

Web Content Specialist Level: Journeyman | Work Location: Hybrid - McLean, VA ⚠ This position is ... Write and edit content for websites, SharePoint, and Google Sites pages following established style ...

Venesco LLC

Web Content Specialist

Mclean, VA · On-site

Part of this job is writing effective training materials and delivering outreach training to staff on web standards, processes, and content quality - so the ability to explain things clearly to non ...

ADC Management Services

Web Content Specialist

Mclean, VA · On-site

$80K - $100K/yr

Web Content Specialist Turner-Fairbank Highway Research Center, 6300 Georgetown Pick, McLean, VA ... This individual must have experience in writing and editing, documentation, writing/editing ...

BRMi

Web Content Specialist

Vienna, VA

Overview BRMi is seeking a a Web Content and SEO Specialist to support with the maintenance ... Advanced verbal and written communications skills * Advanced organizational, planning, attention to ...

BRMi

Web Content Specialist

Vienna, VA

BRMi is seeking a a Web Content and SEO Specialist to support with the maintenance, optimization ... Advanced verbal and written communications skills * Advanced organizational, planning, attention to ...

BRMi

Web Content Specialist

Vienna, VA · On-site

Overview BRMi is seeking a a Web Content and SEO Specialist to support with the maintenance ... Advanced verbal and written communications skills * Advanced organizational, planning, attention to ...

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Web Content Developer Adobe Target Location: Hybrid- Vienna, VA Pay Rate: $42/hr. range W2 Benefits ... Effective verbal and written communication skills * Experience in content delivery, management ...

System One

Web Content Developer

Merrifield, VA · On-site

$48/hr

Web Content Developer Adobe Target Location: Hybrid- Vienna, VA Pay Rate: $48/hr. range W2 Benefits ... Effective verbal and written communication skills * Experience in content delivery, management ...

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Web Content Developer Adobe Target Location: Hybrid- Vienna, VA Pay Rate: $42/hr. range W2 Benefits ... Effective verbal and written communication skills * Experience in content delivery, management ...

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Web Content Developer Adobe Target Location: Hybrid- Vienna, VA Pay Rate: $42/hr. range W2 Benefits ... Effective verbal and written communication skills * Experience in content delivery, management ...

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Web Content Developer Adobe Target Location: Hybrid- Vienna, VA Pay Rate: $42/hr. range W2 Benefits ... Effective verbal and written communication skills * Experience in content delivery, management ...

System One

Web Content Developer

Merrifield, VA · On-site

$48/hr

Web Content Developer Adobe Target Location: Hybrid- Vienna, VA Pay Rate: $48/hr. range W2 Benefits ... Effective verbal and written communication skills * Experience in content delivery, management ...

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Web Content Writer information

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How much do web content writer jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for web content writer in Virginia is $40.78, according to ZipRecruiter salary data. Most workers in this role earn between $30.05 and $47.64 per hour, depending on experience, location, and employer.

What does a web content writer do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a web content writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a web content writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a web content writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

How much do web content writers make?

Web content writers typically earn between $40,000 and $70,000 annually, depending on experience, location, and the complexity of the content. Freelance writers may charge per word or project, with rates ranging from a few cents to several dollars per word. Strong writing skills and familiarity with SEO tools can influence earning potential.
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For Web Content Writer jobs in Virginia, the most frequently searched job titles are:

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Web Content Writer jobs near you
Infographic showing various Web Content Writer job openings in Virginia as of August 2026, with employment types broken down into 9% Internship, 63% Full Time, 19% Part Time, and 9% Contract. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $84,816 per year, or $40.8 per hour.

Web Content Specialist

BLN24

Mclean, VA • On-site

Full-time

Medical, Dental, Vision

Posted 27 days ago

Job description

Job Title:Web Content Specialist
Company:BLN24
About Us:We find strength in teamwork-a better you is a better us
BLN24 is an award-winning Management Consulting Firm thatsupports the U.S. Federal Government in successfully achieving their mission and goals. Our service and solutions delivery start with understanding each client's end-state, and then seamlessly integrating within each Agency's organization to improve and enhance strategic and technical operations and deployments.
Position Overview:
The Web Content Specialist develops, manages, and maintains high-quality digital content that supports organizational communications, public engagement, and knowledge sharing. This role ensures web content is accurate, accessible, user-centered, and aligned with organizational branding and editorial standards while supporting enterprise content management, content governance, and digital communications initiatives. The position also promotes effective collaboration with content owners and stakeholders to deliver engaging, compliant, and timely web content across public websites and intranet platforms.
Key Responsibilities:
  • Develop, edit, review, and publish web content, technical information, digital communications, and training materials for websites, intranets, and other digital platforms.
  • Manage the complete web content lifecycle, including content creation, editorial review, approvals, publication, maintenance, archival, and periodic updates.
  • Utilize enterprise Content Management Systems (CMS) to upload, maintain, organize, and publish digital content while ensuring accuracy and consistency across web properties.
  • Ensure all digital content complies with Section 508 accessibility requirements, plain language principles, organizational branding standards, and editorial guidelines.
  • Optimize web content using Search Engine Optimization (SEO) best practices to improve discoverability, usability, and audience engagement.
  • Coordinate the organization's quarterly content certification process, working with content owners to verify that website and intranet information remains accurate, current, complete, and properly approved.
  • Develop and deliver user training, guidance materials, and presentations related to web content management, content governance, and publishing procedures.
  • Perform quality assurance reviews to verify content accuracy, formatting, links, metadata, accessibility, and compliance with organizational standards.
  • Create and modify web graphics by cropping, resizing, recoloring, and optimizing images using standard graphic design applications.
  • Coordinate content governance processes, documentation, workflows, and editorial procedures while collaborating with content owners, subject matter experts, designers, developers, and Government stakeholders.
  • Support web analytics, content performance assessments, and continuous improvement initiatives to enhance user experience and digital communications effectiveness.
  • Document, coordinate, and continuously improve web publishing processes, editorial procedures, review workflows, content certification activities, and training practices.

Required Qualifications:
  • Bachelor's degree in English, Communications, Marketing, Journalism, Business, Information Science, or a related discipline.
  • Five to seven years of experience in web content management, digital communications, or content publishing, including at least three years within the past five years supporting websites, intranets, or enterprise digital platforms.
  • Demonstrated experience using enterprise Content Management Systems (CMS) to create, edit, manage, and publish web content.
  • Experience developing, editing, and maintaining digital content, training materials, user documentation, and web-based communications.
  • Working knowledge of Section 508 accessibility requirements, plain language principles, web usability, and digital content standards.
  • Experience applying SEO best practices to improve content visibility and user engagement.
  • Experience conducting quality assurance reviews, content governance, editorial reviews, and content certification activities.
  • Experience creating presentations and delivering training to users on web content management processes and procedures.
  • Proficiency using graphic editing applications to crop, resize, optimize, and modify images for web publication.
  • Experience using presentation applications to develop effective training materials, demonstrations, outreach presentations, and instructional content.
  • Strong written, editing, organizational, and communication skills with exceptional attention to detail.

Preferred Qualifications:
  • Experience supporting highway, surface transportation, or other transportation-related programs is highly preferred.
  • Experience supporting federal infrastructure, engineering, scientific research, or technology organizations.
  • Knowledge of digital communications strategies, user experience (UX), information architecture, and web content governance.
  • Experience working with modern content management systems (CMS) such as Drupal, Adobe Experience Manager (AEM), WordPress, SharePoint, or similar enterprise platforms.
  • Familiarity with HTML, metadata management, web accessibility testing tools, digital asset management systems, and web analytics platforms such as Google Analytics.
  • Experience coordinating enterprise content review and certification programs across multiple business units.
  • Experience managing database-driven or structured web content (excluding software development or programming responsibilities).
  • Experience supporting Agile or collaborative digital service delivery teams.
  • Professional certifications related to web content management, digital communications, accessibility, UX, SEO, or instructional design are desirable.

Soft Skills
  • Exceptional writing, editing, and proofreading skills with the ability to translate complex technical information into clear, user-friendly digital content.
  • Strong focus on content accuracy, editorial quality, accessibility compliance, formatting consistency, and overall user experience.
  • Ability to manage multiple content updates, review cycles, training activities, and competing priorities while meeting deadlines.
  • Proven ability to work effectively with content owners, subject matter experts, designers, developers, and Government stakeholders to deliver high-quality digital content.
  • Ability to develop instructional materials, deliver engaging training sessions, and provide guidance that promotes consistent content management practices.
  • Demonstrated ability to embrace evolving technologies, digital communications best practices, and process improvements to enhance web content quality and user engagement.

What BLN24 brings to the Game:
BLN24 benefits are game changing.We like our team to play hard and that means they need to be taken care of - physically, financially, and emotionally. We make sure to keep them in the game by giving them access to generous medical, dental, and vision plans.
  • You can join one of the fastest growing companies headquartered in the Washington DC Metro Area. We give you the opportunity to work in different sectors, so you have the chance at variety while maintaining stability.
  • Flexibility at BLN24 allows each individual the opportunity to balance quality work and their personal lives.Depending on projects, we allow remote working opportunities so you can always be in the game no matter where you call home.

BLN24 is an Equal Opportunity Employer.We believe people are our strength and understand diverse talents are key to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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