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Web Analyst Jobs in Florida (NOW HIRING)

Techvilla Solutions

Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital performance. * Partner with business, product, and marketing teams to provide data-driven recommendations.

Reseau Fix Network

Database Analyst

Fort Myers, FL · On-site

Build reports from Business Intelligence and Web Analytics to provide the teams in place with a coherent vision on the results of activities of the products and their technical functioning * Ensure ...

DTCC

Marketing Web Platform & Analytics Senior Analyst

Tampa, FL · On-site

$96K - $119K/yr

  • Medical

  • Life

  • Retirement

  • PTO

The Senior Digital Marketing Analyst ensures our digital experiences run smoothly day to day, while ... Analyze digital performance across web and related channels to identify trends and improvement ...

Prescient Edge

Cloud Web Developer

Doral, FL · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Shall develop and maintain web-based dashboards for data visualization, ensuring real-time analytics capabilities. * Shall develop, maintain, and optimize secure cloud-based web applications that ...

Talking Parents

Lead Web Designer

Fort Walton Beach, FL · On-site

$70K - $80K/yr

This is a mid-level Web Designer role on our Marketing team. With your assistance, our content team ... Collaborate with marketing data analyst and digital marketing specialist to implement and maintain ...

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Web Analyst information

See Florida salary details

$47.8K

$63K

$70.2K

How much do web analyst jobs pay per year?

As of Aug 19, 2026, the average yearly pay for web analyst in Florida is $63,028.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,700.00 and $62,000.00 per year, depending on experience, location, and employer.

What is a web analyst?

As a web analyst, you track website performance in terms of metric like unique visitors, click-though, and time spent on the site. Web analysts use a variety of tools to measure parameters like the average time of visit, the number of inbound vs. outbound links, and more. In this position, you most likely work as a part of a software development team, but you may also pursue freelance or independent consulting jobs.

What does a web analyst do?

A Web Analyst is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use tools like Google Analytics to track metrics such as traffic, conversion rates, and user engagement, providing actionable insights to help improve websites and achieve business goals. Web Analysts often create reports, identify trends, and recommend strategies to optimize website content, design, and functionality. Their work helps organizations make informed decisions to enhance the online user experience and drive growth.

What are the key skills and qualifications needed to thrive as a web analyst, and why are they important?

To thrive as a Web Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or computer science. Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, tag management systems, and relevant certifications is often required. Attention to detail, critical thinking, and clear communication help translate complex data into actionable business insights. These skills ensure effective measurement of web performance, enabling data-driven decisions that optimize user experience and achieve business goals.

How does a web analyst typically collaborate with marketing and development teams?

Web Analysts frequently work alongside marketing and development teams to translate data insights into actionable strategies. They provide marketing with performance reports on campaigns and user behavior, enabling data-driven decision-making. With development teams, they help implement tracking codes, troubleshoot analytics issues, and ensure accurate data collection. This cross-functional collaboration is essential for optimizing website performance and achieving business goals.

What is the difference between Web Analyst vs Data Analyst?

AspectWeb AnalystData Analyst
Required CredentialsBachelor's in Marketing, IT, or related fields; familiarity with web analytics toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis software
Work EnvironmentDigital marketing teams, e-commerce, media companiesVarious industries including finance, healthcare, retail
Employer & Industry UsagePrimarily in online-focused companies, marketing agenciesAcross multiple sectors analyzing large datasets
Common Search & Comparison IntentUnderstanding web traffic, user behavior, campaign performanceAnalyzing data trends, generating reports, supporting decision-making

Web Analysts focus on website performance, user behavior, and digital marketing metrics, often using web-specific tools. Data Analysts work with broader datasets across industries, providing insights for strategic decisions. While both roles require analytical skills, Web Analysts specialize in online data, whereas Data Analysts handle diverse data sources.

How much do web analysts make?

Web analysts typically earn a median annual salary ranging from $60,000 to $80,000, depending on experience, location, and industry. Entry-level positions may start around $50,000, while experienced analysts with advanced skills in analytics tools like Google Analytics or SQL can earn over $100,000 annually.
More about Web Analyst jobs

What are the most commonly searched types of Web Analyst jobs in Florida?

The most popular types of Web Analyst jobs in Florida are:

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For Web Analyst jobs in Florida, the most frequently searched job titles are:

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Cities in Florida with the most Web Analyst job openings:

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For Web Analyst jobs in FL, the most frequently searched job titles are:

Web Analyst jobs near you
Infographic showing various Web Analyst job openings in Florida as of August 2026, with employment types broken down into 1% Internship, 80% Full Time, 12% Part Time, 1% Temporary, and 6% Contract. Highlights an 82% Physical, 4% Hybrid, and 14% Remote job distribution, with an average salary of $63,028 per year, or $30.3 per hour.

ECommerce Web Analytics Analyst

Techvilla Solutions

On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Key Responsibilities
  • Analyze website and eCommerce performance using Adobe Analytics or Google Analytics.
  • Develop and maintain dashboards, reports, and data visualizations to track key business metrics.
  • Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities.
  • Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital performance.
  • Partner with business, product, and marketing teams to provide data-driven recommendations.
  • Write and optimize SQL queries to extract, analyze, and validate data from multiple sources.
  • Ensure data accuracy and support ongoing web analytics implementation and reporting enhancements.
  • Present insights and recommendations to stakeholders to improve customer experience and business outcomes.
Required Skills
  • 4+ years of experience in Web Analytics or Digital Analytics.
  • Hands-on experience with Adobe Analytics (preferred) or Google Analytics.
  • Strong experience creating dashboards, reports, and analytical insights.
  • Solid understanding of Web Analytics KPIs, website optimization, and eCommerce/product performance metrics.
  • Strong SQL skills for data analysis and reporting.
  • Excellent analytical, problem-solving, and communication skills.
Preferred Skills
  • Experience with data visualization tools such as Power BI or Tableau.
  • Knowledge of A/B testing, conversion rate optimization (CRO), and customer journey analytics.
  • Experience working in Agile environments.

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