ZipRecruiter

Log In

1

Thumbnail Jobs (NOW HIRING)

Hearst

Director, Video Platform Strategy

Manhattan, NY · On-site

Direct thumbnail strategy and creative best practices, leveraging audience insights and testing to improve click-through rates. * Partner closely with editorial, video, social, and analytics teams to ...

Hearst

Director, Video Platform Strategy

Manhattan, NY · Hybrid

Direct thumbnail strategy and creative best practices, leveraging audience insights and testing to improve click-through rates. * Partner closely with editorial, video, social, and analytics teams to ...

Hearst

Director, Video Platform Strategy

Manhattan, NY · Hybrid

Direct thumbnail strategy and creative best practices, leveraging audience insights and testing to improve click-through rates. * Partner closely with editorial, video, social, and analytics teams to ...

TEKsystems

Site Merchandiser

Philadelphia, PA

$23 - $25/hr

Skills Site merchandising, E-commerce, Merchandising, thumbnail, site maintenance, content management system, google analytics Top Skills Details Site merchandising,E-commerce,Merchandising,thumbnail ...

Blaze Media

Associate Producer

Irving, TX · On-site

Consult with show supervising producer on thumbnail design, titling, content selection, and SEO best practices. * Assist with basic video editing tasks (eg, converting a video to vertical so it can ...

Hearst

Director, Video Platform Strategy

Manhattan, NY · Hybrid

Direct thumbnail strategy and creative best practices, leveraging audience insights and testing to improve click-through rates. * Partner closely with editorial, video, social, and analytics teams to ...

Hearst

Director, Video Platform Strategy

Manhattan, NY · Hybrid

Direct thumbnail strategy and creative best practices, leveraging audience insights and testing to improve click-through rates. * Partner closely with editorial, video, social, and analytics teams to ...

AEG

YouTube Coordinating Editor

Manhattan, NY · On-site

$125K - $135K/yr

Demonstrate advanced knowledge of thumbnail creation and optimization, pulling selects directly from edits to maximize CTR while maintaining creative and brand integrity * Implement audience ...

next page

Showing results 1-20

All JobsThumbnail Jobs

Thumbnail information

See salary details

$18K

$72.1K

$112.5K

How much do thumbnail jobs pay per year?

As of Jun 14, 2026, the average yearly pay for thumbnail in the United States is $72,056.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,500.00 and $94,000.00 per year, depending on experience, location, and employer.

What is a Thumbnail job?

A Thumbnail job involves creating visually appealing and engaging thumbnail images for online content, such as YouTube videos, blogs, or social media posts. Thumbnails play a crucial role in attracting viewers and improving click-through rates. A thumbnail designer uses graphic design tools and an understanding of audience psychology to craft eye-catching images that accurately represent the content. Strong design skills, creativity, and marketing awareness are essential for success in this role.

How much do thumbnail designers get paid?

Thumbnail designers typically earn between $10 and $50 per hour, depending on experience, skill level, and platform. Freelance designers may charge per project, with rates ranging from $50 to several hundred dollars for a custom thumbnail. Payment can vary based on complexity, client budget, and whether the designer is working full-time or part-time.

How much do thumbnail makers make?

Thumbnail makers typically earn between $10 and $50 per hour, depending on experience, skill level, and platform. Many work freelance or as part of a content creation team, with earnings varying based on project complexity and client budgets.

What are common challenges faced by a Thumbnail Designer, and how can they overcome them?

Thumbnail Designers often face the challenge of creating visually striking and informative graphics under tight deadlines, while adhering to brand guidelines and evolving trends. Balancing creativity with the need for clarity and immediate viewer impact can be demanding, especially when working with content from diverse genres. Collaboration with content creators, marketing teams, and other designers is essential to ensure the final thumbnail aligns with overall strategy and messaging. Staying updated on design trends and continuously improving technical skills helps Thumbnail Designers consistently produce successful and relevant visuals.

How to get thumbnail jobs?

To get thumbnail jobs, build a portfolio showcasing your graphic design skills and create sample thumbnails for different content types. Search for freelance platforms, job boards, or social media groups that list graphic design or content creation opportunities, and apply to relevant postings. Having proficiency in tools like Adobe Photoshop or Canva can improve your chances of securing such roles.

What job makes $10,000 a month without a degree?

A thumbnail artist or creator can earn $10,000 or more per month by producing engaging visual content for platforms like YouTube, social media, or websites. Success depends on building a large audience, strong skills in graphic design or video editing, and consistent content creation. No formal degree is required, but expertise with tools like Adobe Photoshop, Premiere, or Canva is essential.

What are the key skills and qualifications needed to thrive in the Thumbnail position, and why are they important?

To thrive as a Thumbnail Designer, you need strong graphic design skills, visual storytelling abilities, and a keen understanding of digital marketing best practices, typically backed by experience with image editing software. Mastery of tools such as Adobe Photoshop, Illustrator, Canva, and familiarity with content management systems are often required. Creativity, attention to detail, and the ability to interpret feedback set top-performing Thumbnail Designers apart. These skills are crucial for creating compelling thumbnails that drive audience engagement and support organizational goals in online media.

More about Thumbnail jobs
What cities are hiring for Thumbnail jobs? Cities with the most Thumbnail job openings:
What are the most commonly searched types of Thumbnail jobs? The most popular types of Thumbnail jobs are:
What states have the most Thumbnail jobs? States with the most job openings for Thumbnail jobs include:
What job categories do people searching Thumbnail jobs look for? The top searched job categories for Thumbnail jobs are:
Thumbnail jobs near you
Director, Video Platform Strategy

Director, Video Platform Strategy

Hearst

Manhattan, NY • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 6 days ago

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 25 frontline employees who took The Breakroom Quiz

48th of 65 rated media

Job description

Job Description
Be Part of What's Next
Help shape the future of premium video storytelling at one of the world's leading media companies. As Director, Video Platform Strategy, you'll drive audience growth across Hearst Magazines' YouTube portfolio, transforming insights into action and helping our iconic brands reach and engage millions of viewers in new and meaningful ways.
About Hearst Magazines (Why Us?)
Hearst Magazines is one of the world's largest publishers, with a portfolio of 30 brands that reach audiences across print, digital, social, video, and emerging platforms. From trusted journalism and service content to entertainment and lifestyle experiences, our brands connect with consumers in meaningful ways every day. We are committed to innovation, collaboration, and creating content that informs, inspires, and engages audiences wherever they are.
Key Responsibilities (What You Are Doing)
  • Develop and lead YouTube growth strategies across select Hearst Magazines brands, driving audience expansion, engagement, and subscriber growth.
  • Oversee optimization of video metadata, including titles, descriptions, tags, and publishing strategies to maximize discoverability and performance.
  • Direct thumbnail strategy and creative best practices, leveraging audience insights and testing to improve click-through rates.
  • Partner closely with editorial, video, social, and analytics teams to align content strategies with audience growth opportunities.
  • Analyze channel performance, audience behavior, and competitive trends to inform recommendations and strategic decision-making.
  • Establish and manage testing frameworks that continuously improve content performance, retention, and discoverability.
  • Monitor YouTube platform developments, algorithm updates, and industry trends, translating insights into actionable strategies.
  • Define, track, and report on key performance indicators including subscriber growth, watch time, engagement, and overall channel health.

Qualifications (What We're Looking For)
  • 7+ years of experience in digital video, audience development, platform strategy, or a related field with a strong focus on YouTube, or equivalent experience.
  • Demonstrated success growing YouTube channels and improving audience and performance metrics at scale.
  • Deep expertise in YouTube SEO, metadata optimization, audience development, and thumbnail strategy.
  • Strong analytical skills with experience leveraging YouTube Analytics and other performance measurement tools to drive decision-making.
  • Proven ability to lead cross-functional initiatives and influence stakeholders across editorial, creative, and business teams.
  • Skilled at balancing creative judgment with data-driven insights to achieve measurable outcomes.
  • Excellent communication, presentation, and relationship-building skills.
  • Experience developing testing frameworks and using experimentation to optimize content performance.
  • Passion for digital media, audience behavior, and emerging platform opportunities.
  • Based in New York, NY, with participation in Hearst Magazines' hybrid work model as required.

Benefits (What We Offer)
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary range for this role is $147,015-$167,698. This role is also eligible for bonus and/or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.
Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

What Hearst employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply