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How much do surgical instrument sales jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for surgical instrument sales in the United States is $20.56, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $23.08 per hour, depending on experience, location, and employer.

What is surgical instrument sales?

Surgical instrument sales involve selling medical devices and tools used by surgeons and other healthcare professionals during surgical procedures. Professionals in this field work for manufacturers or distributors, meeting with hospital staff and decision-makers to demonstrate products, negotiate contracts, and ensure client satisfaction. The role often requires strong knowledge of medical devices, excellent communication skills, and the ability to travel frequently. Success in surgical instrument sales is typically measured by meeting or exceeding sales targets and building long-term relationships with healthcare providers.

What are the key skills and qualifications needed to thrive as a surgical instrument sales representative, and why are they important?

To thrive as a Surgical Instrument Sales Representative, you need a solid understanding of medical devices, sales acumen, and typically a bachelor's degree in a related field. Familiarity with CRM software, surgical instrument product lines, and sometimes medical sales certifications (like CNPR) are important technical assets. Outstanding interpersonal skills, resilience, and the ability to build strong client relationships set top performers apart. These skills are crucial for effectively educating healthcare professionals, achieving sales targets, and navigating the competitive medical device market.

What are some common challenges faced by surgical instrument sales representatives in the field?

Surgical Instrument Sales representatives often navigate a highly competitive and fast-paced market, where building strong relationships with surgeons, hospital decision-makers, and purchasing departments is crucial. One of the main challenges is staying informed about rapidly evolving medical technologies and product offerings to effectively educate clients and address their needs. Additionally, sales cycles can be lengthy and require persistent follow-up, product demonstrations, and sometimes hands-on support during surgical procedures. Success in this role relies on adaptability, excellent communication skills, and a deep understanding of both product features and the healthcare environment.

What is the difference between Surgical Instrument Sales vs Surgical Equipment Technician?

AspectSurgical Instrument SalesSurgical Equipment Technician
CredentialsSales certifications, medical device knowledgeTechnical certifications, biomedical equipment training
Work EnvironmentOffice, hospitals, trade showsHospitals, clinics, repair labs
Industry UsageSales, marketing, client relationsMaintenance, repair, technical support
Common Search IntentBuying, selling, product knowledgeRepair, technical support, maintenance

While both roles involve working with medical equipment, Surgical Instrument Sales focuses on selling surgical instruments to healthcare providers, emphasizing client relations and product knowledge. Surgical Equipment Technicians, on the other hand, specialize in maintaining and repairing surgical equipment, requiring technical skills and certifications. Understanding these differences helps job seekers and employers find the right fit for their needs.

How to become a surgical instrument sales representative?

To become a surgical instrument sales representative, candidates typically need a bachelor's degree in a related field such as biology, healthcare, or business. Experience in medical sales, strong communication skills, and knowledge of surgical instruments are important, and some roles may require certification or training in medical device sales. Building relationships with healthcare professionals and understanding clinical environments are also key components of success in this role.
More about Surgical Instrument Sales jobs

What cities are hiring for Surgical Instrument Sales jobs?

Cities with the most Surgical Instrument Sales job openings:

What states have the most Surgical Instrument Sales jobs?

States with the most job openings for Surgical Instrument Sales jobs include:

What job categories do people searching Surgical Instrument Sales jobs look for?

The top searched job categories for Surgical Instrument Sales jobs are:

Surgical Instrument Sales jobs near you
Infographic showing various Surgical Instrument Sales job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 84% Physical, 1% Hybrid, and 15% Remote job distribution, with an average salary of $42,763 per year, or $20.6 per hour.

Surgical Territory Manager - Charleston, SC

Hologic

Charleston, SC • On-site

$120K - $180K/yr

Full-time

Posted 17 days ago

Key responsibilities

  • Manage a territory by promoting Hologic's GYN Surgical products to meet sales objectives.

  • Conduct sales calls, build relationships, and make presentations to healthcare professionals and decision-makers.

  • Provide surgical procedure and technical product support during surgeries and ongoing customer service.

Hologic rating

8.0

Company rating: 8.0 out of 10

Based on 25 frontline employees who took The Breakroom Quiz

181st of 499 rated machine equipment manufacturers

Job description


At Hologic, our purpose is to enable healthier lives everywhere, every day. We are passionate about championing women's health globally and succeed by delivering on our promise to bring The Science of Sure® to life through product quality, clinical differentiation, customer relationships, and our team's talent and engagement.
The Territory Manager (TM) will successfully manage a territory promoting Hologic's GYN Surgical products to meet established sales objectives and goals in an ethical manner. They collaborate closely with physicians, nurses, and administrative staff to ensure proper device implementation, compliance with safety protocols, and optimal patient outcomes. They conducts product demonstrations, assists in troubleshooting, responds to product complaints and regulatory requirements, and maintains up-to-date knowledge of current best practices and safety standards. Additionally, they provides ongoing support during surgical procedures, contributes to the development of training materials, and acts as a liaison between Hologic and clinical teams to foster strong relationships and drive continuous improvement in patient care.
Basic Responsibilities
  • Plan and execute an interactive, strategic, and tactical territory Sales Plan; including: Master Sales plan, Gap Analysis, Marketing and Educational plans, Achieve sales forecast objectives for all products, to include capital equipment and related disposables.
  • Conduct sales calls, build rapport, and make presentations to surgeons, physicians, nursing staff, hospital administration, payers, insurers, health-care providers, and others necessary to achieve territory sales objectives.
  • Create and/or implement custom in-field promotional programs for targeted regional customers and decision maker.
  • Establish and control territory operating budget.
  • Provide surgical procedure and technical product support in surgery as well as ongoing customer service in accordance with company policy.
  • Support the development of in-field training programs for regional centers of excellence and develop a close working relationship with the course director and facility.
  • Plan and conduct educational programs at regional institutions for customer training and provide classroom or in-field training to new hires as needed.
  • Provide feedback on product performance, competition, products, marketing practices and customer satisfaction. Submit special reports regarding operation of the territory, product acceptance, and specifications, or competitive activity.
  • Travel daily within assigned accounts (possible overnight travel). Visiting and meeting with current customers and prospective clients. The position requires traveling to regional accounts and medical conventions which may necessitate overnight stays.
  • Attend all corporate training, sales meetings, conventions, and in-field development courses.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required:
  • Experience in capital equipment and/or medical instrument sales, a plus. Operating room experience and demonstrated ability to work with surgeons is desirable
  • Ability to develop a market, based on a new product/technology and surgical procedures
  • Familiarity with clinical and economic outcome data, reimbursement, and managed care policies and procedures
  • Experience in developing and establishing professional education training courses for surgeons and nursing staff
  • 2+ years of demonstrated successful sales experience
  • 1-2+ years selling into an Operating Room environment, preferred

Licenses, Certifications, Education
  • Bachelor's degree from an accredited university preferred.
  • Valid driver's license.
  • Compliance with all applicable healthcare regulations and credentialing requirements.
  • The position requires lifting of an approximately 25-pound piece of equipment.

  • Experience:
    • Our mission is to be a global champion, and to do this we need you to be passionate, best-in-class and grounded in science. We want to see you have demonstrated a minimum of 2-3+ successful sales experience. Medical sales experience is an advantage.
    • You will have the natural ability to build meaningful business relationships, be able to handle objections and negotiations eloquently.
    • You'll be the top performer in your existing company, winning prestigious awards such as Presidents Club and/or Circle of Excellence.
  • Additional Details:
    • Since this position requires extensive driving during the workday, a valid driving license and satisfactory driving record, as well as a serviceable vehicle available for work use is mandatory. The position requires traveling to regional accounts and medical conventions which may necessitate overnight stays.

The total compensation range for this role is $120,000 - $180,000 This role is 100% commission based. Final compensation packages will ultimately depend on territory and performance versus quota
Agency and Third Party Recruiter Notice:
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic's employees are subject to third-party COVID-19 vaccination requirements, including from customers and governmental entities. Hologic is an equal opportunity employer and consistent with federal, state, and local requirements, will consider requests for reasonable accommodation based on disability or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
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