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Software Reseller Jobs (NOW HIRING)

Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ... resellers to generate business from their clients' base, running discovery calls/demos ...

Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ... How you will contribute The Director, Reseller Sales, is responsible for leading, coaching, and ...

Account Executive - West

Denver, CO · On-site

$60 - $80/hr

Climb is a specialty technology distributor focused on emerging data center and cloud-based products, delivering software and hardware to corporate resellers, value added resellers (VARs ...

Account Executive - West

Denver, CO · On-site

$80 - $100/hr

Climb is a specialty technology distributor focused on emerging data center and cloud-based products, delivering software and hardware to corporate resellers, value added resellers (VARs ...

About Aktion Aktion Associates is a North American ERP software reseller in the top 20 of the VAR 100 reseller market and top workplaces in 2026. We have a high-growth technical environment with a ...

Dallas, TX Job Id: 432 # of Openings: 1 Aktion Associates, Inc. is a national ERP software Reseller in the top 20 of the VAR 100 reseller market and top workplaces in 2025. We have a high-growth ...

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Software Reseller information

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$48K

$111.8K

$166K

How much do software reseller jobs pay per year?

As of Sep 8, 2026, the average yearly pay for software reseller in the United States is $111,845.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $130,000.00 per year, depending on experience, location, and employer.

What is a software reseller?

Software resellers are businesses or individuals that purchase software products from developers or distributors and then sell them to end users or organizations. They often provide value-added services such as installation, customization, support, and consulting to help clients get the most out of their software investments. Software resellers can work with a wide range of products, including business applications, security solutions, and productivity tools, and may specialize in serving specific industries or customer segments. Their role helps software vendors reach broader markets while offering customers personalized service and expertise.

What are the key skills and qualifications needed to thrive as a software reseller, and why are they important?

To thrive as a Software Reseller, you need strong sales acumen, a solid understanding of software products, and experience in business development, often supported by a background in IT or sales. Familiarity with CRM systems, sales automation tools, and vendor certification programs is typically required. Excellent negotiation, communication, and relationship-building skills help establish trust with clients and partners. These competencies are crucial for effectively matching clients with solutions, closing deals, and maintaining long-term business growth.

What are some common challenges faced by software resellers when managing client relationships?

Software resellers often navigate complex client needs, such as customizing solutions, providing ongoing support, and staying updated on evolving software offerings. Balancing multiple vendor relationships and ensuring clients receive timely updates or renewals can also be challenging. Strong communication and proactive account management are key to addressing these issues and building long-term trust with clients.

What is the difference between Software Reseller vs Software Sales Representative?

AspectSoftware ResellerSoftware Sales Representative
Primary RoleResells software products to customers, often managing distribution channelsDirectly sells software solutions to clients, focusing on closing sales
CredentialsKnowledge of software products, reseller agreementsSales skills, sometimes certifications like Salesforce
Work EnvironmentTypically works with multiple vendors and clients, often in a retail or online settingWorks directly with potential clients, often in an office or on-site
Industry UsageCommon in software distribution and wholesale marketsCommon in direct sales and account management roles

While both roles involve selling software, a Software Reseller focuses on distributing and reselling software products through channels, whereas a Software Sales Representative directly engages with clients to close sales. Understanding these differences helps in choosing the right career path or job search focus.

More about Software Reseller jobs

What cities are hiring for Software Reseller jobs?

Cities with the most Software Reseller job openings:

What states have the most Software Reseller jobs?

States with the most job openings for Software Reseller jobs include:

Infographic showing various Software Reseller job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 8% Part Time, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $111,845 per year, or $53.8 per hour.

Reseller Sales Executive

Asure Software

Nashville, TN • Remote

$80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted yesterday


Job description

This is a senior level sales role covering prospects within the Central US. 


Who we are 

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.


As a Reseller Sales Executive you will be responsible for selling Asure solutions to resellers and Service Bureau Organizations (SBOs) including traditional payroll service bureaus, accounting firms, brokers and other benefits providers, financial institutions and any other entities. You will be driving new business through developing and implementing a sound sales strategy, actively networking, cold calling, attending industry conferences and other creative methods for business development.  You will be working with existing and new resellers to generate business from their clients’ base, running discovery calls/demos, delivering compelling sales pitches to owners and senior executives, building strong relationships and solid pipelines and achieving and exceeding sales quotas. 


How you will contribute 

  • Self-generating and managing marketing generated leads to build a solid pipeline that assures quota attainment 
  • Setting up calls and meetings with decision makers primarily owners and senior executives 
  • Presenting the values of a partnership with Asure beyond just product features and functionality during all phases of the sales cycle 
  • Understanding the prospect’s business needs and market challenges 
  • Negotiating sound financial agreements which are win-win solutions for Asure and clients 
  • Conducting product demonstrations and presenting the value of partnering with Asure with prospects and reseller clients 
  • Diligently recording sales activities in Sales Force and providing accurate and realistic sales projections  
  • Assisting new resellers in their onboarding to Asure Clients by providing sales training, product training, helping to set up demo sites, etc. 


Qualifications 

        • Bachelor’s Degree or commensurate experience 
        • Minimum of 5 - 10 years consultative software sales experience 
        • Experience selling a Payroll, HCM or TLM SaaS solution preferred 
        • Strong organizational skills and the ability to multi-task in a fast-paced environment 
        • Disciplined and self-motivated to exceed quota 
        • Experience managing multiple sales engagements effectively 
        • Proven relationship building and client service skills 
        • Proven ability to manage multiple projects at once, yielding exceptional results 
        • Pro-active, results oriented and team-oriented approach to sales 
        • Experience with Salesforce.com, SalesLoft and other virtual selling tools such as GoToMeeting, Zoom or other comparable tools 
        • Strong oral and written communication skills 
        • Proven track record of consistent over-achievement of assigned sales quota 


        Compensation

        The base salary for this position starts at $80,000 and is based on relevant experience, skills, and industry knowledge. The compensation package also includes an uncapped commission structure. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws. Applicants should apply via www.asuresoftware.com/careers.


        Benefits

        • Medical, Dental, Vision, HSA, FSA- All effective on day 1!
        • Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
        • 401K Program with 3% safe harbor contribution
        • Employee Stock Purchase Program
        • Fitness Reimbursement Program
        • Self-Managed PTO


        Our Mission

        To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

        • Helping customers grow by getting the most from their human capital.
        • Helping our employees grow personally and professionally.
        • Growing relationships in our communities that inspire goodness.
        • Grow shareholder value.


        Our Vision

        Be the most trusted Human Capital Management resource to entrepreneurs everywhere.


        Our Values

        Reflect who we are and what we stand for as a company.

        • Embrace Change
        • Lead with Integrity
        • Own the Outcome
        • Deliver Awesome
        • Be a Good Human


        We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time.


        NO AGENCIES PLEASE:

        Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.