RESPONSIBILITIES WILL INCLUDE:
- Manage day-to-day social media strategy and activities for multiple businesses
- Prepare schedule and post approved content for multiple social networks
- Generate compelling content that will effectively reach target markets
- Understand each individual client, the message they are trying to send, and the target market that will be used to portray that message
- Generate compelling content that will effectively reach target markets
- Understand each individual client, the message they are trying to send, and the target market that will be used to portray that message
- Compose two blog posts per week
- Performing social media audits and sending weekly/monthly reports to clients
- Understand social media dataย
- Understand social media advertisementsย
- Helping with Public Relations efforts for specified clientsย
- Corresponding daily with the Social Media Manager and Owner and regularly sharing feedback and insights. This includes impeccable communication skills over email and replies in a short amount of time.
- Attending meetings with clients to better understand each client's need on a monthly basis
- Actively networking The Burnette Agency
- Actively researching and prospecting for new opportunities in all market segments
- Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Create newsletters for clients
- Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
- Create and manage promotions and Facebook ad campaigns.
- Creating content calendars for each client
- Monitor, listen and respond to users in a "Social" way while cultivating leads and sales. Responding to comments in a timely manner.
- Instagram posting for each client
- Other duties as designed
SKILLS:
- The eagerness to start a growing start-up
- Excellent communication skills, i.e. written and verbal, to develop a wide-range of materials; and ability to interact effectively with different target demographics
- Digitally savvy and interested in digital marketing industry and technologies, i.e. latest Pinterest advancement
- Highly organized and prepared
- Ability to multi-task and manage multiple projects effectively-excellent planning, project management, and organizational skills
- Proficiency with Facebook, Twitter, Instagram, Pinterest, LinkedIn and email marketing
- Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies
- Understanding social media advertisements on Facebook and Instagram
REQUIREMENTS:
- Social Media experience and a high level of familiarity with Facebook, Twitter, Instagram, LinkedIn, Google+ and Pinterest
- Degree in Marketing, Business, PR, or a related field
- Knowledge of Atlanta and surrounding areas
- Must be capable to meet for Mandatory Monday Meetings
- Proficient and active on social media platforms: Facebook, Google+, Instagram, LinkedIn, Twitter and Pinterest
- Basic graphic design work and familiarity with Adobe Suite (primarily Photoshop) and or Canva
- Highly creative with experience in identifying target audiences and creating digital campaigns that engage, inform and motivate
- Enjoys working in a fast paced environment
- Must have access to Internet, computer & mobile phone
- Adherence to tight deadlines
- Extremely detail-oriented, with clear and proven organizational skills
- Demonstrate genuine curiosity and interest in our clients & their business