As an entry-level social media employee, your job is to help a brand or company with its marketing efforts. In this position, you may interact with a community through the internet, gather information about your audience, help develop a strategic social media plan, and provide guidance on advertising to other employees. This is an entry-level role, and most companies use this as a type of extended training period to teach you more about the brand and their existing strategy. For example, you may have to study things like acceptable colors, use of celebrity images, or the tone of voice to use when posting on social media.