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Senior Crm Manager Jobs (NOW HIRING)

bet365

CRM Manager, Sports

Denver, CO · On-site

$105K - $130K/yr

As a CRM Manager, Sports you will develop the promotional strategy & lead in building customer loyalty for all user lifecycles through promotional offers and best in class user journeys. Through ...

Zipline

Lifecycle & CRM Manager

South San Francisco, CA · On-site

$150K - $190K/yr

We're looking for a Lifecycle & CRM Manager to help scale these efforts by bringing campaigns to market, supporting market-level growth, and creating more personalized customer experiences. Working ...

Practice Builders

CRM

Job SummaryThe Alta Client Revenue Manager work and support their assigned team in Revenue Cycle Services for their assigned clients. The CRM executes the established scope of plan, delivering ...

Forbes Advisor

CRM Executive (Remote)

Wilmington, DE · On-site +1

This role reports to the Senior CRM Manager. Key Responsibilities: Execution & Delivery: * Working with the wider CRM team, build, schedule, and send lifecycle campaigns across email, SMS, and beyond ...

The Vitamin Shoppe

Director, CRM

Secaucus, NJ · On-site

Responsibilities CRM & Retention Strategy: * Design and oversee the CRM strategy and marketing operations for The Vitamin Shoppe, encompassing email, SMS, and other direct marketing channels.

BraveView, Inc.

CRM

Alpharetta, GA

$70/hr

They want to hire an experienced Customer Relationship Manager to manage and grow a $1.2mm book of business that consists of a variety of clients to include HOA's, Multifamily and Commercial ...

ServiceNow

Sr. CRM Account Executive

Addison, TX · On-site

The Sr. CRM Account Executive will drive market success for ServiceNow's CRM and Customer Workflow solutions. Built on ServiceNow's AI-powered platform, these solutions help organizations unify ...

Vibrant

Senior CRM Administrator, Salesforce

$132K/yr

Vibrant is looking for a Senior Salesforce Administrator with knowledge in Salesforce Business Analysis to join our IT team. Reporting directly to the Manager of CRM Systems, you will assist with all ...

Applied Labs

Retention & CRM Senior Manager

Manhattan, NY · On-site

$120 - $160/hr

We're hiring a Retention & CRM Senior Manager to own email, SMS, loyalty, and subscription across both brands -- a role charged with turning owned channels into a compounding, always-on growth engine ...

ServiceNow

Sr. CRM Account Executive - Media

Manhattan, NY · On-site +1

$139K - $230K/yr

The Sr. CRM Account Executive - Media will oversee market success of ServiceNow's CRM Workflow products. These products are built on our market leading Service Management platform and create a single ...

New

Huckberry

Sr. Manager, Retention & CRM

Austin, TX · On-site

To help us get there, we're looking for a Sr. Manager, Retention & CRM to own our retention strategy and keep our community inspired for years to come. For 15 years, our unique blend of storytelling ...

JF Retail Services

CRM Specialist

El Segundo, CA · On-site

$80K - $90K/yr

You will report to the Sr. Manager, CRM and will partner closely with several cross-functional teams (Creative, Data/Analytics, Ops, Brand Marketing). What you will do: * Responsible for coordinating ...

Washington Nationals

CRM, Administrator

Washington, DC · On-site

$70K - $75K/yr

The CRM Administrator will help the Washington Nationals better understand, engage and grow its fan and customer base through effective use of CRM tools, data and analytics. This role is responsible ...

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Senior Crm Manager information

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$39K

$102.1K

$172K

How much do senior crm manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for senior crm manager in the United States is $102,130.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $132,000.00 per year, depending on experience, location, and employer.

What is a senior CRM manager?

A Senior CRM Manager is responsible for developing and executing customer relationship management strategies to enhance customer engagement, retention, and loyalty. They analyze customer data, oversee CRM platforms, and collaborate with marketing, sales, and product teams to optimize customer interactions. This role involves creating targeted campaigns, improving customer segmentation, and ensuring efficient use of CRM tools. Additionally, they track key performance metrics and implement improvements to maximize customer lifetime value. Senior CRM Managers often lead teams and drive initiatives that support overall business growth.

What are the key skills and qualifications needed to thrive as a senior CRM manager, and why are they important?

To thrive as a Senior CRM Manager, you need a solid background in customer relationship management, data analysis, strategic planning, and experience with CRM platforms such as Salesforce or HubSpot, often backed by a relevant degree in marketing, business, or IT. Proficiency with CRM tools, marketing automation software, and analytics platforms is essential, and certifications like Salesforce Certified Administrator or Microsoft Dynamics CRM can be advantageous. Excellent communication, leadership, and project management skills help drive cross-functional collaboration and motivate teams. These skills and qualities are crucial for building effective CRM strategies that maximize customer retention and business growth.

What are some common challenges senior CRM managers face, and how can they overcome them?

Senior CRM Managers often encounter challenges such as integrating data from multiple sources, driving user adoption across departments, and keeping up with rapidly evolving CRM technologies. Successfully overcoming these issues involves collaborating closely with IT, marketing, and sales teams, ensuring clear communication and comprehensive training. Additionally, staying updated on industry trends and continuously optimizing CRM processes help address these challenges effectively. Proactive problem-solving and strong leadership are key to turning potential obstacles into opportunities for improvement in customer engagement and loyalty.

Is a senior CRM manager a good job?

A senior CRM manager is a valuable role responsible for developing and implementing customer relationship strategies, often requiring skills in data analysis, marketing automation tools, and leadership. It offers opportunities for career advancement, competitive salaries, and the chance to impact customer engagement and retention.
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Senior Crm Manager jobs near you
Infographic showing various Senior Crm Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $102,130 per year, or $49.1 per hour.

Senior CRM Manager (Remote)

Forbes Advisor

Wilmington, DE • On-site, Remote

Full-time

Re-posted 20 days ago

Job description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
We want to raise the bar for CRM at Forbes Advisor, and we're looking for a best-in-class Senior CRM Manager who pairs strategic and creative vision with hands-on delivery - building and owning lifecycle marketing campaigns across one or two of our verticals as individual contributor, while managing and developing a CRM Executive. This is a role for someone who wants to raise the bar and elevate the creativity, rigor, and impact of everything we ship across email, SMS, and beyond.
You'll set the strategy and bring it to life yourself, working alongside Product, Design, Data, Commercial, and the General Managers of your verticals. You'll own the campaigns that drive revenue and lifetime value in your vertical(s), and help shape the testing roadmap for the wider team in partnership with the Senior Director. As a hands-on leader, you'll also coach a CRM Executive - lifting their capability and setting the standard we expect from the team.
The person we're looking for is a self-starter who brings both strategic and creative vision. You're known for generating, critically assessing, and prioritizing new ideas based on their value, and for building test plans and roadmaps independently. You're not afraid to test, learn and iterate quickly - even when that means test and fail. You're an excellent communicator and stakeholder manager, highly organized, and you consistently deliver high-quality work to committed timescales while focusing on the most impactful opportunities.
This role reports to the Senior Director, CRM, and line manages one CRM Executive.
Key Responsibilities:
  • Strategy & Planning:
    • Collaborate with stakeholders to independently own, develop and implement comprehensive lifecycle strategies for your vertical(s), ensuring alignment with business objectives
    • Proactively share new ideas and campaign recommendations across lifecycle channels, focusing on growing lifetime value, upselling to existing customers, or cross-selling new products and services
    • Validate ideas before investing in them, pressure-testing whether a campaign is viable before starting work, and prioritizing accordingly
    • Segmentation and strategy expert who knows the end-to-end customer experience for your vertical(s) across all channels
    • Champion responsible use of customer data - asking not just whether we can use the data, but whether we should - with a firm commitment to data security, privacy, and relevance
  • Leadership & Team Development:
    • Manage, coach, and develop one CRM Executive - setting clear goals, giving regular feedback, and raising the quality of their output
    • Model best-in-class lifecycle marketing and help elevate the capability and standards of the wider CRM team
    • Act as a trusted expert for stakeholders across the business, communicating plans, progress, and results with clarity and confidence
  • Creativity & Innovation:
    • Set the creative vision and direction for full lifecycle communications across acquisition and retention, pushing beyond content refreshes to genuinely differentiate how we engage customers
    • Help form the department-level innovation and testing roadmap, turning ambitious ideas into experiments that move the numbers
    • Shape and brief new campaign concepts, partnering with our internal teams to bring them to life
    • Own the creative and brand standards and best practices, directing campaign visuals with our Design team to raise the quality of everything the team ships
    • Bring outside-in thinking - spotting trends, new channels, and competitor moves, and translating them into ideas we can test
    • Adopt and iterate with AI tools and services to accelerate ideation, personalization, and campaign production - testing where they can raise quality, speed, or impact
  • Execution & Delivery:
    • Develop realistic project timelines, communicate them clearly to stakeholders, and consistently deliver to committed deadlines
    • Build customer journeys, audience segments, and messaging templates within our customer engagement platform, Braze - working with product and engineering on any new data schema needs to bring campaigns to life
    • Can build customer journeys, audience segments, and messaging templates within our customer engagement platform, Braze
  • Analysis:
    • Responsible for achieving vertical-specific revenue & performance goals, outlined with CRM leadership
    • Optimizes their existing campaigns to achieve goal KPI's and above benchmark expectations
    • Can independently pull their reporting with our customer engagement platform and Tableau
    • Shares campaign-specific insights & trends regularly (test performed, weekly/monthly changes in performance)

Qualifications:
  • 5+ years of lifecycle/CRM experience, ideally gained in a D2C or comparison
  • Strong creative background with a track record of designing high-performing campaigns, paired with strategic thinking
  • Thrives collaborating across other departments and building relationships with key stakeholders
  • Experience managing, mentoring, or elevating more junior team members
  • A self-starter and excellent communicator, with proven stakeholder management and a track record of delivering to committed timescales
  • Nice to have: experience with Braze, or equivalent platform
  • Nice to have: experience working across multiple verticals or product categories

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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