Senior Content Operations Jobs (NOW HIRING)

Content Strategy & Narrative

• Develop and execute a comprehensive content strategy aligned with business objectives, buyer journey stages, and go-to-market priorities.
• Own the editorial strategy and corporate narrative, ensuring consistent messaging across website, campaigns, social channels, PR, and sales materials.
• Create content frameworks that support awareness, demand generation, sales enablement, customer education, and retention.
• Maintain a content roadmap and editorial calendar aligned with marketing campaigns, product launches, and strategic initiatives.
• Ensure alignment between corporate storytelling and product messaging in partnership with Product Marketing.
• Use AI tools to analyze market trends, customer insights, competitor narratives, and search behaviour to inform narrative development and identify new content opportunities.
• Leverage AI-assisted research and analysis to strengthen content planning, topic selection, and editorial strategy.

Content Development & Production

• Lead the end-to-end development of high-impact content across multiple formats, including blog posts, thought leadership articles, whitepapers, research reports, case studies, website content, webinars, video, podcasts, and social media.
• Develop structured prompts, templates, and workflows that ensure AI-assisted content remains consistent with brand voice, messaging, and compliance requirements.
• Manage the full lifecycle of content creation, from idea generation and research through writing, editing, publishing, and promotion.
• Ensure all content meets editorial, brand, and quality standards, maintaining a consistent voice and narrative across channels.
• Collaborate with designers and external partners to produce visually compelling and engaging content assets.
• Repurpose and adapt core content assets into multiple formats and channels to maximize reach, engagement, and return on investment.

Content Optimization & Distribution

• Implement processes and tools that improve the efficiency and scalability of content production, including the responsible use of AI tools.
• Ensure all content is optimized for GEO/AEO so RecordPoint's IP surfaces in leading AI and answer engines and supports emerging search behaviors.
• Oversee content distribution across website, email, social media, PR, and campaign channels.
• Work with Growth Marketing to integrate content into demand generation and campaign strategies.
• Continuously improve the content program through testing, experimentation, and optimization.

Thought Leadership & Market Positioning

• Develop and execute a category-defining thought leadership program that establishes the company as the leading authority in data governance, AI governance, and data privacy-leveraging our client base (e.g., Westpac, NAB, APRA, City of New York) to shape the market.
• Build and strengthen a category narrative that influences how analysts, AI systems, regulators, and buyers think about data and AI governance.
• Produce or oversee executive content, including articles, keynote presentations, and social media posts.
• Translate product innovation and industry insights into clear, compelling narratives for the market.
• Support PR and communications initiatives with content that elevates the company's visibility and credibility.

Content Performance & Analytics

• Define and track content KPIs linked to marketing and revenue outcomes.
• Use AI-powered tools and analytics to continuously analyze content performance, search behavior, and engagement patterns, identifying opportunities to improve reach, relevance, and conversion.
• Use analytics to identify top-performing topics, formats, and channels.
• Provide insights and recommendations to marketing leadership on content effectiveness and opportunities.

Cross-Functional Collaboration

• Partner closely with Product Marketing to ensure product messaging aligns with the corporate narrative.
• Work with Growth Marketing to develop content supporting campaigns, events, and demand generation programs.
• Collaborate with Sales and Customer Success to source insights and develop customer-driven content.
• Ensure consistent brand voice and messaging across all marketing channels.
• Support PR, analyst relations, and corporate communications initiatives with strategic content.

• Own and scale the content engine, driving consistent production velocity, publishing cadence, and high-quality output across channels
• Deliver timely, relevant content by reducing time-to-publish for reactive and industry commentary (target: <48 hours)
• Measure and optimize content ROI across asset types, focusing on pipeline generation, engagement, and business impact
• Leverage AI and automation to improve content workflows, increase efficiency, and scale production
• Drive demand generation through content, owning Sales Accepted Leads (SALs) sourced from content-driven initiatives
• Influence pipeline growth by increasing content-attributed and content-influenced opportunities
• Partner cross-functionally to support opportunity creation and contribute to ARR growth
• Identify and activate content that supports customer expansion, retention, and lifecycle engagement
• Improve organic search performance, increasing traffic, keyword rankings, and discoverability
• Expand visibility in AI-driven search environments (GEO/AEO), ensuring content is optimized for emerging search experiences
• Track and improve how RecordPoint content appears in AI-generated responses for key category queries
• Strengthen category authority by increasing share of voice across search and content relative to competitors (e.g., Collibra, OneTrust, Informatica)
• Influence analyst recognition by contributing to inclusion in reports from firms such as Gartner and Forrester
• Elevate executive thought leadership through high-impact content and increased visibility (e.g., LinkedIn and industry channels)
• Grow brand authority by increasing branded search demand and recognition
• Monitor and enhance external authority signals, including domain authority, media coverage, and analyst mentions

• 7+ years of experience in content marketing within B2B SaaS or technology companies
• Proven ability to build and scale high-performing content programs
• Strong experience producing content across the entire buyer journey
• Experience using AI tools and modern marketing platforms to improve content production and performance
• Strong understanding of SEO, content distribution, and digital marketing channels
• Familiarity with platforms such as HubSpot, Webflow, and analytics tools
• Exceptional writing, storytelling, and editorial skills
• Ability to translate complex technical concepts into clear, engaging content
• Strong project management skills and the ability to manage multiple initiatives simultaneously
• Experience managing freelancers, agencies, or external contributors
• Collaborative mindset with the ability to work across marketing, product, and sales teams
• Experience using AI and automation tools within marketing workflows to improve research, content production, analysis, and scalability.

• Fast-growth Australian-owned company
• Flexible work environment and a strong focus on work-life harmony
• Innovation is our way of life
• Personal Development budget for all staff
• Access to Employee Stock Ownership Plan
• A brilliant graduate program that provides both mentoring and growth opportunities for all
• Work on a product that makes a real social-good impact on the world
• Global opportunities!