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$35K

$115.3K

$146K

How much do selling life insurance jobs pay per year?

As of Jun 4, 2026, the average yearly pay for selling life insurance in the United States is $115,315.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $133,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Life Insurance Sales Agent, and why are they important?

To thrive as a Life Insurance Sales Agent, you need strong knowledge of insurance products, sales strategies, and typically a state-issued insurance license. Familiarity with customer relationship management (CRM) software, quoting tools, and underwriting systems is essential. Outstanding interpersonal skills, active listening, and resilience help agents build trust and effectively address client needs. These abilities are crucial for meeting sales targets, ensuring regulatory compliance, and fostering long-term client relationships.

What are some common challenges faced by life insurance agents during the sales process, and how can they be overcome?

Life insurance agents often encounter challenges such as overcoming client objections, building initial trust, and navigating complex policy details. Successfully addressing these hurdles involves developing strong communication skills, thoroughly understanding product offerings, and actively listening to clients’ needs. Many agents find it helpful to use real-life scenarios to illustrate the value of coverage and to stay updated on the latest industry trends and regulations. Ongoing mentorship and regular training sessions within the agency can also provide support and strategies for overcoming common sales barriers.

What does selling life insurance involve?

Selling life insurance involves helping clients understand their insurance needs and recommending appropriate policies that provide financial protection for their beneficiaries. Agents assess clients’ financial situations, explain different types of life insurance products like term and whole life, and assist with completing applications. They also build relationships with clients, answer questions about policies, and may follow up periodically to review or update coverage as life circumstances change.

What is the difference between Selling Life Insurance vs Selling Health Insurance?

AspectSelling Life InsuranceSelling Health Insurance
Required CredentialsLicenses for life insurance sales, state-specificLicenses for health insurance, often including ACA certification
Work EnvironmentOffice, client meetings, insurance agenciesOffice, clinics, insurance agencies, client consultations
Industry UsageInsurance companies, financial planningInsurance companies, healthcare providers
Common Search/ComparisonCustomer needs, policy types, sales strategiesCoverage options, provider networks, claims process

While both roles involve selling insurance policies, Selling Life Insurance focuses on policies that provide financial protection for beneficiaries after death, requiring specific licenses and a focus on long-term planning. Selling Health Insurance centers on health coverage options, often involving different certifications and a focus on healthcare services. Understanding these differences helps in choosing the right career path or client focus within the insurance industry.

More about Selling Life Insurance jobs
What cities are hiring for Selling Life Insurance jobs? Cities with the most Selling Life Insurance job openings:
What states have the most Selling Life Insurance jobs? States with the most job openings for Selling Life Insurance jobs include:
What job categories do people searching Selling Life Insurance jobs look for? The top searched job categories for Selling Life Insurance jobs are:
Selling Life Insurance jobs near you
Infographic showing various Selling Life Insurance job openings in the United States as of May 2026, with employment types broken down into 1% As Needed, 89% Full Time, 4% Part Time, and 6% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $115,315 per year, or $55.4 per hour.
Life Insurance Specialist

Life Insurance Specialist

AAA Northern California, Nevada & Utah

Concord, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Job description

Why Work For Us?
  • Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
  • 401k Matching - $1 for $1 company match up to 6% of eligible earnings per pay period
  • Benefits - Medical, Dental, Vision, wellness program and more!
  • Paid Holidays
  • Paid Time Off - Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
  • Collaborative Environment - AAA will value your contribution to providing exceptional service to our members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.
Essential Functions
  • Maximizes life insurance market penetration with current members and property/casualty insureds and stays vigilant for new sales opportunities. Maintains high quality production and persistency standards to assure profitable growth. Identifies and develops sales opportunities within the community. Follows company approved sales process in the completion of required financial, activity and sales reporting.
  • Provides life sales support and training on lead development and identification for the frontline employees, Insurance Sales Agents (P/C) and other staff who come in contact with members/ insureds. Establishes and maintains strong working relationships with front line employees, Sales Agents and the branch management team. Notifies Agents in a timely manner of result with referred lead. Provides leads from life insureds and other calls to Sales Agents for other products/services, i.e., membership, auto/homeowners and travel insurance.
  • Stays well-informed of changes and developments in policy and/or external practices. Attends meetings to obtain information, provide input, keep lines of communication open, stay updated and offer sales ideas when appropriate. Keeps current in industry; maintains continuing education for licensure.
  • Develops annual business plan with input and involvement from the Life Sales Manager to meet goals and determine responsibilities, including new business life sales, quality standards, as well as building outstanding customer relationships. Reviews plan objectives and reassesses strategies to align performance relative to annual sales goals.
  • Ensures compliance with NCNU and AAA Life and regulations, as well as external regulations

Knowledge/Skills/Abilities
  • Strong interpersonal, presentation and communication skills needed to interact with staff, members and insureds effectively
  • Ability to cultivate relationships with peers and staff; educates staff to make referrals to Life Insurance
  • Agents
  • Computer skills in basic software applications, and navigating business applications specific to life insurance
  • Demonstrated skills in selling life insurance and annuities; Skills to develop, track and effectively follow up on leads (preferred)
  • Strong knowledge in sales techniques, life product line illustrations, features and benefits (preferred)
  • Demonstrated skills in prospecting and lead generation abilities (preferred)
  • Bilingual communication skills (preferred)

Education & Experience/Licenses & Certification
  • High School Diploma or GED
  • Valid Automobile Operator's License
  • Active State Resident Life Insurance License
  • Bachelor's degree in related area or an equivalent combination of education and experience
  • (preferred)
  • 1+ years experience in Life Insurance and/or Annuity Sales (preferred)
  • CLU, ChFC and/or LUTCF Designations (preferred)

Work Environment/Physical Requirements
Works in an office environment sitting at a desk, table or computer workstation for extended periods of time. May travel by car, plane or other form of transportation to attend business meetings or conferences. Approximately 50-80 percent of the time spent on the job involves the use of a personal computer.
#LIFE
AAA Northern California, Nevada & Utah logo

About AAA Northern California, Nevada & Utah

Sourced by ZipRecruiter

AAA (the American Automobile Association, Inc.) is a federation of affiliated automobile clubs. Each AAA club is an independent, not-for-profit organization, chartered and incorporated in its own state and controlled by its own Board of Directors. In order to be affiliated with AAA, each club agrees to provide certain standard services to its own members, as well as members of other AAA clubs. The individual club owns the territory in which it resides, and membership is based on residence. Exact dues and services will vary slightly between clubs.

Industry

Insurance carriers

Company size

1,001 - 5,000 Employees

Headquarters location

Walnut Creek, CA, US

Year founded

1900

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