Search is changing fast and we're looking for someone who understands where it's going next. This role is built for a strategist who sees organic visibility as bigger than blue links and keyword ...
Search is changing fast and we're looking for someone who understands where it's going next. This role is built for a strategist who sees organic visibility as bigger than blue links and keyword ...
SEO & AI Search Strategist
Raleigh, NC · On-site
Search is changing fast and we're looking for someone who understands where it's going next. This role is built for a strategist who sees organic visibility as bigger than blue links and keyword ...
Quick apply
SEO & AI Search Strategist
Raleigh, NC · On-site
Search is changing fast and we're looking for someone who understands where it's going next. This role is built for a strategist who sees organic visibility as bigger than blue links and keyword ...
SEO & AI Search Strategist
Raleigh, NC · On-site
Search is changing fast and we're looking for someone who understands where it's going next. This role is built for a strategist who sees organic visibility as bigger than blue links and keyword ...
SEO & AI Search Strategist
Raleigh, NC · On-site
Search is changing fast and we're looking for someone who understands where it's going next. This role is built for a strategist who sees organic visibility as bigger than blue links and keyword ...
Paid Search Analyst
Raleigh, NC · On-site
$80K - $90K/yr
As a Paid Search Analyst, you'll drive client success by creating and optimizing paid search campaigns that increase visibility, engagement, and revenue. Your insights and decisions will directly ...
Quick apply
Paid Search Analyst
Raleigh, NC · On-site
$80K - $90K/yr
As a Paid Search Analyst, you'll drive client success by creating and optimizing paid search campaigns that increase visibility, engagement, and revenue. Your insights and decisions will directly ...
SEO Strategist
Raleigh, NC · On-site
As an SEO Strategist, you will be responsible for developing and executing data-driven SEO strategies that align with our clients' key performance indicators (KPIs). You will own the SEO strategy ...
SEO Strategist
Raleigh, NC · On-site
As an SEO Strategist, you will be responsible for developing and executing data-driven SEO strategies that align with our clients' key performance indicators (KPIs). You will own the SEO strategy ...
SEO + GEO Strategist
Raleigh, NC · On-site
As our SEO Strategist , you'll lead performance across multiple client accounts while also experimenting with the latest innovations like AI-generated content, prompt testing, and knowledge embedding.
SEO + GEO Strategist
Raleigh, NC · On-site
As our SEO Strategist , you'll lead performance across multiple client accounts while also experimenting with the latest innovations like AI-generated content, prompt testing, and knowledge embedding.
As our SEO Strategist , you'll lead performance across multiple client accounts while also experimenting with the latest innovations like AI-generated content, prompt testing, and knowledge embedding.
As our SEO Strategist , you'll lead performance across multiple client accounts while also experimenting with the latest innovations like AI-generated content, prompt testing, and knowledge embedding.
SEO + GEO Strategist
Raleigh, NC · On-site
As our SEO Strategist , you'll lead performance across multiple client accounts while also experimenting with the latest innovations like AI-generated content, prompt testing, and knowledge embedding.
Quick apply
SEO + GEO Strategist
Raleigh, NC · On-site
As our SEO Strategist , you'll lead performance across multiple client accounts while also experimenting with the latest innovations like AI-generated content, prompt testing, and knowledge embedding.
SEO / GEO / AEO Strategist
Raleigh, NC · On-site
Salary: SEO / GEO / AEO Strategist Were looking for a search strategist who understands that SEO isnt just about rankings anymore. This role sits at the intersection of traditional search, generative ...
Quick apply
SEO / GEO / AEO Strategist
Raleigh, NC · On-site
Salary: SEO / GEO / AEO Strategist Were looking for a search strategist who understands that SEO isnt just about rankings anymore. This role sits at the intersection of traditional search, generative ...
SEO / GEO / AEO Strategist
Raleigh, NC · On-site
SEO / GEO / AEO Strategist We're looking for a search strategist who understands that "SEO" isn't just about rankings anymore. This role sits at the intersection of traditional search, generative ...
SEO / GEO / AEO Strategist
Raleigh, NC · On-site
SEO / GEO / AEO Strategist We're looking for a search strategist who understands that "SEO" isn't just about rankings anymore. This role sits at the intersection of traditional search, generative ...
SEO / GEO / AEO Strategist
Raleigh, NC · On-site
SEO / GEO / AEO Strategist We're looking for a search strategist who understands that "SEO" isn't just about rankings anymore. This role sits at the intersection of traditional search, generative ...
SEO / GEO / AEO Strategist
Raleigh, NC · On-site
SEO / GEO / AEO Strategist We're looking for a search strategist who understands that "SEO" isn't just about rankings anymore. This role sits at the intersection of traditional search, generative ...
Senior SEO & Content Strategist
Cary, NC · Remote
You'll own organic search execution across a portfolio of clients, taking projects from idea to publish with minimal oversight. One hour you may be diagnosing ranking declines, the next you're ...
Quick apply
Senior SEO & Content Strategist
Cary, NC · Remote
You'll own organic search execution across a portfolio of clients, taking projects from idea to publish with minimal oversight. One hour you may be diagnosing ranking declines, the next you're ...
Paid Search Analyst II
Cary, NC · Remote
As a Paid Search Analyst II , you won't just manage campaigns--you'll own outcomes. You'll lead strategy, execution, and performance for a portfolio of home services clients, acting as both operator ...
Quick apply
Paid Search Analyst II
Cary, NC · Remote
As a Paid Search Analyst II , you won't just manage campaigns--you'll own outcomes. You'll lead strategy, execution, and performance for a portfolio of home services clients, acting as both operator ...
Paid Search Account Manager
Raleigh, NC · On-site
$95K - $115K/yr
Are you an experienced paid search expert looking to lead high-impact campaigns for large brands, analyze complex data, and turn insights into strategic recommendations that drive performance? If you ...
Quick apply
Paid Search Account Manager
Raleigh, NC · On-site
$95K - $115K/yr
Are you an experienced paid search expert looking to lead high-impact campaigns for large brands, analyze complex data, and turn insights into strategic recommendations that drive performance? If you ...
Search Quality Rater - Remote
Durham, NC · Remote
$14.50/hr
Review search results and evaluate how helpful and relevant they are to the user's query Answer simple true/false questions about the quality of content Rate whether search results meet the user ...
Quick apply
Search Quality Rater - Remote
Durham, NC · Remote
$14.50/hr
Review search results and evaluate how helpful and relevant they are to the user's query Answer simple true/false questions about the quality of content Rate whether search results meet the user ...
Search Quality Rater - Remote
Cary, NC · Remote
$14.50/hr
Review search results and evaluate how helpful and relevant they are to the user's query Answer simple true/false questions about the quality of content Rate whether search results meet the user ...
Quick apply
Search Quality Rater - Remote
Cary, NC · Remote
$14.50/hr
Review search results and evaluate how helpful and relevant they are to the user's query Answer simple true/false questions about the quality of content Rate whether search results meet the user ...
Search Quality Rater - Remote
Raleigh, NC · Remote
$14.50/hr
Review search results and evaluate how helpful and relevant they are to the user's query Answer simple true/false questions about the quality of content Rate whether search results meet the user ...
Quick apply
Search Quality Rater - Remote
Raleigh, NC · Remote
$14.50/hr
Review search results and evaluate how helpful and relevant they are to the user's query Answer simple true/false questions about the quality of content Rate whether search results meet the user ...
Search Quality Rater - Remote
Raleigh, NC · Remote
$14.50/hr
Review search results and evaluate how helpful and relevant they are to the user's query Answer simple true/false questions about the quality of content Rate whether search results meet the user ...
Quick apply
Search Quality Rater - Remote
Raleigh, NC · Remote
$14.50/hr
Review search results and evaluate how helpful and relevant they are to the user's query Answer simple true/false questions about the quality of content Rate whether search results meet the user ...
Search Quality Rater - Remote
Durham, NC · Remote
$14.50/hr
Review search results and evaluate how helpful and relevant they are to the user's query Answer simple true/false questions about the quality of content Rate whether search results meet the user ...
Quick apply
Search Quality Rater - Remote
Durham, NC · Remote
$14.50/hr
Review search results and evaluate how helpful and relevant they are to the user's query Answer simple true/false questions about the quality of content Rate whether search results meet the user ...
Search Quality Rater - Remote
Cary, NC · Remote
$14.50/hr
Review search results and evaluate how helpful and relevant they are to the user's query Answer simple true/false questions about the quality of content Rate whether search results meet the user ...
Quick apply
Search Quality Rater - Remote
Cary, NC · Remote
$14.50/hr
Review search results and evaluate how helpful and relevant they are to the user's query Answer simple true/false questions about the quality of content Rate whether search results meet the user ...
Search information
See Raleigh, NC salary details
$31.6K - $38.5K
4% of jobs
$38.5K - $45.4K
4% of jobs
$45.4K - $52.3K
13% of jobs
$52.3K - $59.2K
2% of jobs
$60.4K is the 25th percentile. Wages below this are outliers.
$59.2K - $66.1K
11% of jobs
The median wage is $72.3K / yr.
$66.1K - $72.9K
18% of jobs
$72.9K - $79.8K
15% of jobs
$79.8K - $86.7K
8% of jobs
$86.9K is the 75th percentile. Wages above this are outliers.
$86.7K - $93.6K
16% of jobs
$93.6K - $100.5K
6% of jobs
$100.5K - $107.4K
3% of jobs
$31.6K
$73.4K
$107.4K
How much do search jobs pay per year?
What Are the Qualifications to Get a Job in Search?
The qualifications required to get a job in search depend on the responsibilities and duties of your particular position. SEO analysts and evaluators must have strong technical skills, including a variety of methods by which you can scrape the internet for important data relevant to your research. You should also have a firm grasp of marketing and copywriting skills, and some experience with experiment design, which helps in determining which of your products is most effective in getting search engine results for your clients. Good verbal and written communication skills are also essential.
What are some common challenges faced by professionals in search-related roles, and how can they be addressed?
What is the difference between Search vs Recruiter?
| Aspect | Search | Recruiter |
|---|---|---|
| Credentials | Varies; often requires marketing, sales, or business background | Typically requires HR, business, or related certifications |
| Work Environment | Often in consulting firms, executive search firms, or corporate HR | Primarily in staffing agencies, corporate HR, or recruitment firms |
| Industry Usage | Used in executive search, consulting, and corporate hiring | Common in staffing, HR departments, and recruitment agencies |
| Search & Comparison Intent | People looking for specialized executive or niche talent search | Individuals seeking employment opportunities or recruitment services |
Search professionals focus on identifying and attracting top talent for specific roles, often at executive levels, using specialized search techniques. Recruiters handle the end-to-end hiring process, including sourcing, screening, and placing candidates. While both roles involve talent acquisition, Search is more strategic and targeted, whereas Recruiters manage broader hiring processes across various levels.
What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?
What are Search jobs?

Full-time
Medical, Dental, Vision, Retirement, PTO
Posted 13 days ago
Job description
Search is changing fast and we're looking for someone who understands where it's going next.
This role is built for a strategist who sees organic visibility as bigger than blue links and keyword rankings. You'll help shape how brands are discovered across traditional search engines, AI-generated answers, conversational interfaces, and emerging discovery ecosystems.
You'll lead initiatives that improve discoverability across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other evolving platforms. Combining technical SEO, content strategy, semantic optimization, and performance analysis into one cohesive growth function.
We're not looking for someone who simply "does SEO." We're looking for someone who understands how search behavior is evolving and can build strategies around it.
What You'll OwnSearch Visibility Strategy- Develop multi-layered organic search strategies spanning:
- Traditional SEO
- AI-generated search experiences
- Conversational and answer-based discovery
- Zero-click search environments
- Identify opportunities to increase visibility across search engines, AI assistants, and recommendation-driven interfaces
- Stay ahead of shifts in search behavior, algorithm changes, SERP evolution, and AI-driven user journeys
- Build frameworks that improve authority, topical relevance, entity recognition, and discoverability
- Create scalable content strategies rooted in intent, audience behavior, and semantic relevance
- Build topic ecosystems and internal linking structures that strengthen topical authority
- Guide the development of high-quality content designed for both human users and machine interpretation
- Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems
- Partner with creative, development, and marketing teams to align content with growth objectives
- Ensure sites maintain strong technical foundations including crawlability, indexing, structured data, and site architecture
- Implement schema and entity optimization strategies that improve machine understanding
- Identify technical barriers limiting organic performance or AI discoverability
- Collaborate with developers on performance improvements and scalable SEO implementations
- Define success metrics across organic visibility, engagement, lead quality, conversions, and AI presence
- Use GA4, Search Console, Ahrefs/Semrush, and emerging AI visibility tools to uncover opportunities and performance insights
- Turn data into actionable recommendations and iterative growth strategies
- Monitor competitive positioning across both traditional and AI-powered search environments
- Work cross-functionally with paid media, CRO, sales, and creative teams to align messaging and maximize acquisition impact
- Support campaigns where SEO, content, paid acquisition, and AI visibility operate as a unified strategy
- Help shape internal processes and educate teams on the future of search and discovery
Requirements
- 3+ years of experience in SEO, content strategy, or organic growth
- Strong understanding of: Technical SEO fundamentals, Content strategy and keyword/intent mapping, Evolving search landscape (AI search, zero-click behavior, entity-based search)
- Experience creating or managing high-performing content programs
- Familiarity with structured data, schema, and semantic SEO principles
- Analytical mindset with the ability to tie work to business outcomes
- Clear communicator who can translate complex search concepts into actionable plans
Benefits
Compensation will be determined based on your experience, skill set, and the impact you're positioned to make within our team.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Training & Development
- Work From Home
Work Location: Hybrid in Raleigh, NC (must be able to work on-site multiple days per week)
*This role will be strictly in person only for the beginning of your employment until we're both comfortable with being virtual part-time.
Schedule: Monday - Friday, hours flexible between 8:00am - 6:00pm
About FatCat Strategies
Sourced by ZipRecruiter
Industry
Marketing
Company size
11 - 50 Employees
Headquarters location
Raleigh, NC, US
Year founded
2002