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Search Engine Optimization Manager Jobs in Virginia

Web Partners

Regional Sales Manager

Richmond, VA · On-site +1

We offer services ranging from websites, hosting, search engine optimization (SEO), and search engine marketing, to email newsletters, content & blog writing, social media management, pro production ...

Web Partners

Regional Sales Manager

Richmond, VA

We offer services ranging from websites, hosting, search engine optimization (SEO), and search engine marketing, to email newsletters, content & blog writing, social media management, pro production ...

CBE Companies

For Greatblue pooling CBE Companies is an equal opportunity employer. We celebrate inclusion and are committed to creating a welcoming environment for all employees.

Appian Corporation

Web Content Manager

Mclean, VA · On-site

Partner with the SEO/AEO team to ensure web content is optimized for organic growth. * Partner with ... Manage workflows between internal teams and external translation agencies to ensure high-quality ...

Massanutten

Digital Marketing Specialist

VA · On-site

This role assists with campaign builds, landing page creation, SEO monitoring, and performance ... The Digital Marketing Specialist works closely with the Senior Manager, Digital Strategy to ensure ...

HD Exteriors

Be Seen First

Marketing Manager

Dumfries, VA · On-site

$100K - $125K/yr

This is not a "manage the team" role. You are the team. We need someone who rolls up their sleeves ... You'll have support from third-party partners (SEO, etc.), but day-to-day execution is on you. The ...

Smksoft

Content Development - Web & Mobile

Vienna, VA · On-site

Knowledge of Adobe Target , Adobe Analytics , taxonomy, digital asset management, content management systems ( CMS ), search engine optimization ( SEO ) and online/digital metrics using industry best ...

Hong Kong Express Airways Limited

Plan and manage holistic marketing campaigns, focusing on digital channels such as SEO, SEM, programmatic display, and social media platform, in line with marketing objectives. * Coordinate with ...

Chapters Health

Website Specialist

Falls Church, VA

$100K - $100K/yr

N/A Experience Requirements The Website Specialist must have at least 2 years of experience in digital marketing or website management, including search engine optimization and content development.

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Virginia

Search Engine Optimization Manager information

See Virginia salary details

$39.7K

$85.5K

$133.3K

How much do search engine optimization manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for search engine optimization manager in Virginia is $85,467.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,400.00 and $96,700.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What does a Search Engine Optimization (SEO) Manager do?

A Search Engine Optimization (SEO) Manager is responsible for developing and implementing strategies to increase a website’s visibility on search engines like Google. They analyze website performance, conduct keyword research, optimize website content, and track metrics to improve rankings and drive organic traffic. SEO Managers also stay updated on search engine algorithm changes and collaborate with content creators, web developers, and marketing teams to ensure best practices are followed.

What are some common challenges faced by Search Engine Optimization Managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What Does a Search Engine Optimization Manager Do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization Manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities in Virginia are hiring for Search Engine Optimization Manager jobs? Cities in Virginia with the most Search Engine Optimization Manager job openings:
What are popular job titles related to Search Engine Optimization Manager jobs in VA? For Search Engine Optimization Manager jobs in VA, the most frequently searched job titles are:
Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Virginia as of June 2026, with employment types broken down into 76% Full Time, 17% Part Time, and 7% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $85,467 per year, or $41.1 per hour.
Websites and Marketing Technology Intern (Student Wage)

Websites and Marketing Technology Intern (Student Wage)

The University of Virginia

Charlottesville, VA • On-site, Remote

$16.50/hr

Full-time

Posted 8 days ago

University Of Virginia rating

7.8

Company rating: 7.8 out of 10

Based on 34 frontline employees who took The Breakroom Quiz

192nd of 535 rated colleges and universities

Job description

The Communications and Marketing Department at the Darden School of Business is seeking two energetic student assistants to support our websites this summer.
This summer, we are beginning a major initiative to rebuild our news and thought leadership websites into a single, modern content hub. The student assistants will help migrate content into the new platform, use the latest AI tools to develop workflows within the system, and participate in technical meetings with our software development vendors.
Depending on each candidate's experience and interests, there may also be opportunities to contribute to digital design, web development, and analytics.
About the position:
Core functions include:
  • Main responsibility: Migrate content from our old websites into a modern content management system built on Contentful, and support AI enabled workflows within the tool with metadata development, tagging, and image optimization.
  • Crop and size digital collateral for web and other platforms.
  • Audit Darden websites using SEMrush to identify technical issues such as broken links, misspellings, and missing or incorrect metadata, improving overall site quality and user experience.
  • Resolve reported 404 errors by updating or redirecting outdated URLs, ensuring seamless navigation and preserving search engine rankings.
  • Review and update page metadata (e.g., meta descriptions, titles) to align with SEO best practices, enhancing the School's visibility in search results.
  • Collaborate with AI-assisted tools to draft and refine metadata, gaining hands-on experience with emerging technologies in digital marketing.
  • Re-scan and validate website updates through SEMrush to confirm issue resolution and track improvements over time.
  • Use Google Analytics to monitor website performance and measure the impact of updates, developing data analysis skills while informing ongoing optimization efforts.
  • Crop and size digital collateral for web and other platforms
  • Support the AI-workflows in our digital asset management system (Bynder.)

Desired skills:
  • Detail-oriented with strong organizational skills.
  • Familiarity with CMS platforms (Drupal and WordPress); Contentful experience a plus.
  • Basic understanding of SEO, metadata, redirects, and website quality assurance.
  • Experience with or interest in SEO, Google Analytics, and digital asset management tools.
  • Ability to work with AI-enabled tools and workflows.
  • Comfortable cropping and optimizing images for web use.
  • Strong written communication and problem-solving skills.
  • Interest in digital marketing, web operations, and emerging marketing technology.

You will work about 30-40 hours a week on these tasks. The position will report to the Senior Associate Director of Web Development and Technical Systems, and work collaboratively across the Enterprise Marketing team with graphic designers, content specialists, and digital marketers to provide support on their projects.
The position can be completed fully remote.
The ideal candidate will have some experience with website CMS systems like Drupal or WordPress or is eager to learn them. Some experience with photo editing software is preferred but not required.
Job duration: June 2026 through August 2026.
Compensation: $16.50 /hr.
MINIMUM REQUIREMENTS
Education: Current undergrad UVA student
Experience: None
Licensure: None
PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment.

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About University of Virginia

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The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, the University sustains the ideal of developing, through education, leaders who are well-prepared to shape the future of the nation.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Charlottesville, VA, US

Year founded

1819

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