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Search Engine Optimization Manager Jobs in Virginia

Workshop Digital

SEO Manager

Richmond, VA · On-site

$70K - $77K/yr

Position Summary The SEO Manager position operates at a high degree of autonomy and regularly pushes the team forward: * Develop strategies and tactics that support client goals and drive strong ...

ECPI University

SEO Specialist

Virginia Beach, VA · On-site

The SEO Specialist will work cross-functionally to build the SEO and content strategy as part of ECPI University's overall efforts to enhance brand awareness, engagement and enrollment. He / She will ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

Position Summary DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing team and drive measurable results for hundreds of powersports dealership websites across the US. This ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

Autodesk

Search Intelligence Manager

Alberta, VA

$78K - $139K/yr

... Manager to help power the next generation of Organic and Agentic Search with AI-driven insights at ... As part of the SEO and AEO Center of Excellence, you'll work closely with search experience ...

Tandym Tech

Web Content & SEO Specialist

Vienna, VA · On-site

Strong experience with Adobe Experience Manager * Advanced knowledge of HTML, CSS, JavaScript, and web markup * Experience performing on-page and technical SEO optimization * Experience using Google ...

MyEyeDr.

Digital Marketing Analyst, SEO & Web

Vienna, VA · Hybrid

$85K - $95K/yr

Proficiency in Google Tag Manager for managing and auditing tags, triggers, and variables across ... SEO approach. * Bachelor's degree in Marketing, Analytics, Statistics, or related field, or ...

MyEyeDr.

Digital Marketing Analyst, SEO & Web

Vienna, VA · On-site

$85K - $95K/yr

Proficiency in Google Tag Manager for managing and auditing tags, triggers, and variables across ... SEO approach. * Bachelor's degree in Marketing, Analytics, Statistics, or related field, or ...

Kapitus

Organic Search Manager

Arlington, VA

... Manager to join our Brand Marketing team to support the development and execution of our organic ... Content Strategy & Search Optimization • Assist in the development of SEO- and AISO-driven ...

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Showing results 1-20

All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Virginia

Search Engine Optimization Manager information

See Virginia salary details

$39.7K

$85.5K

$133.3K

How much do search engine optimization manager jobs pay per year?

As of Jul 28, 2026, the average yearly pay for search engine optimization manager in Virginia is $85,467.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,400.00 and $96,700.00 per year, depending on experience, location, and employer.

Is SEO dead or evolving in 2026?

As a Search Engine Optimization Manager, understanding that SEO is continuously evolving is essential. Search engines update algorithms regularly, emphasizing quality content, user experience, and technical optimization, making SEO an ongoing process rather than a static practice.

How much do SEO managers get paid?

SEO managers typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and company size. Salaries can increase with certifications, advanced skills in analytics and content strategy, and leadership responsibilities.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What does a Search Engine Optimization (SEO) Manager do?

A Search Engine Optimization (SEO) Manager is responsible for developing and implementing strategies to increase a website’s visibility on search engines like Google. They analyze website performance, conduct keyword research, optimize website content, and track metrics to improve rankings and drive organic traffic. SEO Managers also stay updated on search engine algorithm changes and collaborate with content creators, web developers, and marketing teams to ensure best practices are followed.

What is SEO Manager salary?

The salary for an SEO Manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets may offer higher compensation, and proficiency with tools like Google Analytics and SEO best practices can influence pay levels.

What are some common challenges faced by Search Engine Optimization Managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

Is SEO a high paying skill?

Search Engine Optimization (SEO) management is considered a well-paying skill within digital marketing, with salaries often increasing with experience, certifications, and expertise in tools like Google Analytics and SEMrush. SEO managers who develop strong analytical and technical skills can command higher salaries, especially in competitive industries or larger organizations.

What Does a Search Engine Optimization Manager Do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization Manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities in Virginia are hiring for Search Engine Optimization Manager jobs? Cities in Virginia with the most Search Engine Optimization Manager job openings:
What are popular job titles related to Search Engine Optimization Manager jobs in VA? For Search Engine Optimization Manager jobs in VA, the most frequently searched job titles are:
Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Virginia as of June 2026, with employment types broken down into 83% Full Time, 15% Part Time, 1% Temporary, and 1% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $85,467 per year, or $41.1 per hour.
SEO Manager

SEO Manager

Workshop Digital

Richmond, VA • On-site

$70K - $77K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 21 days ago

Job description

We are looking for 1 hybrid employee in Richmond, VA.
About Workshop Digital
Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive businesses forward.
We work as an extension of our client's marketing teams, creating customized digital marketing strategies tailored to their business goals and service offerings.
We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. By understanding our client's ideal target audiences and differentiating them from the competition, we ensure their brand stands out and achieves impactful results.
Position Summary
The SEO Manager position operates at a high degree of autonomy and regularly pushes the team forward:
  • Develop strategies and tactics that support client goals and drive strong organic marketing performance
  • Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
  • Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracy
  • Implement and test new capabilities to enable client growth

In addition, SEO Managers:
  • Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
  • Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency.
  • Provide support for client services deliverables during the sales process for upsells and new business
Responsibilities
All responsibilities are performed with a high degree of autonomy and occasional supervision from SEO management on higher-complexity issues.
Client communication and relationships
  • Develop strong relationships with clients and senior stakeholders
  • Attend and participate in all meetings/calls with clients
  • Communicate effectively with various audiences
  • Create and present insightful, meaningful, and accurate reports and analyses on complex issues

Internal communication and relationships
  • Proactively seek and gracefully accept feedback
  • Tactfully share feedback with colleagues
  • Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community

Business development
  • Identify new opportunities for clients to meet their business goals
  • Independently identify opportunities for potential case studies and coordinate with marketing for case study development
  • Manage beta tests of new services for client set
  • Support the sales team by assisting with RFPs, presentations, audits, and SOWs

Training
  • Regularly identify opportunities to update and expand training content
  • Develop original technical training content with QA
  • Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices

Channel management
  • Identify, project, and obtain client buy-in and approval, and regularly hit the KPI targets.
  • Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.
  • Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
  • Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
  • Conduct comprehensive technical, content, and local SEO audits on complex issues
  • Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance.
  • Optimize client websites through conversion rate optimization (CRO)
  • Create and prioritize strategies and supporting tactics that embody clients' business goals
  • Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs Setup and review Google Analytics (and any other third-party tracking software)
  • Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering.
Qualifications
  • 3+ years of demonstrated agency experience with mid-to-enterprise level clients, with respect to:
    • Building strong relationships
    • Identifying, projecting, setting, and hitting client KPI goals
    • Prioritizing workload with minimal support to meet deadlines
    • Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
    • Presenting data and insights in a way that is logical, clear, and actionable with minimal support
    • Creating effective meeting agendas and leading client meetings with minimal support
    • Delivering core training, as needed
  • Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods
  • Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT).
  • Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting
  • Advanced and courteous written, verbal, and visual communication skills
  • Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
  • Advanced-level skills with SEMrush or Ahrefs
Benefits
  • Competitive salaries
  • 25 days PTO, 5 days STO, 12 Holidays
  • Hybrid workspace for Richmonders (only Mondays are required)
  • 3 months fully paid Parental Leave
  • 8 hours of paid volunteer time per quarter
  • 401k with 3% non-elective contributions
  • A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
  • Life insurance, short-term, and long-term disability
  • Profit sharing
  • 2x a year company-wide meetup in Richmond, VA
  • Committee Membership (Community, Culture, Health & Wellness)

List ofAwards
  • 1x US Search Awards - Best Small PPC Agency
  • 8x Outside Best Places to Work
  • 8x Virginia Business Best Places to Work
  • 3x Search Engine Land Finalist
Salary
  • Expected base salary range is $70,000 - $77,000 annually, based on experience
Equal Opportunity & Inclusion Statement
As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
The pay range for this role is:
70,000 - 77,000 USD per year (Richmond, VA)

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