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Search Engine Optimization Manager Jobs in Virginia

Appian Corporation

SEO Manager

Mclean, VA · On-site +1

Appian is looking for an SEO Manager to lead our organic visibility strategy beyond the traditional boundaries of Appian.com. As search continues to evolve toward Generative Engine Optimization ...

ECPI University

SEO Specialist

Virginia Beach, VA · On-site

The SEO Specialist will work cross-functionally to build the SEO and content strategy as part of ECPI University's overall efforts to enhance brand awareness, engagement and enrollment. He / She will ...

EAB

SEO & AI Visibility Specialist

Richmond, VA · On-site +1

$62K - $71K/yr

Expertise in utilizing GA4, Google Search Console, Looker Studio, and Tag Manager. * Exceptional ... Experience with SEO tools including SEMrush, Ahrefs, Moz, etc. * Direct response marketing and/or ...

EAB

SEO & AI Visibility Specialist

Richmond, VA · On-site +1

$62K - $71K/yr

Expertise in utilizing GA4, Google Search Console, Looker Studio, and Tag Manager. * Exceptional ... Experience with SEO tools including SEMrush, Ahrefs, Moz, etc. * Direct response marketing and/or ...

MyEyeDr.

Web/SEO Analyst

Vienna, VA · Hybrid

$85K - $95K/yr

Proficiency in Google Tag Manager for managing and auditing tags, triggers, and variables across ... SEO approach. * Bachelor's degree in Marketing, Analytics, Statistics, or related field, or ...

EAB

SEO & AI Visibility Specialist

Richmond, VA · On-site +1

$62K - $71K/yr

Expertise in utilizing GA4, Google Search Console, Looker Studio, and Tag Manager. * Exceptional ... Experience with SEO tools including SEMrush, Ahrefs, Moz, etc. * Direct response marketing and/or ...

MyEyeDr.

Web/SEO Analyst

Vienna, VA · On-site

$85K - $95K/yr

Proficiency in Google Tag Manager for managing and auditing tags, triggers, and variables across ... SEO approach. * Bachelor's degree in Marketing, Analytics, Statistics, or related field, or ...

Autodesk

Search Intelligence Manager

Alberta, VA

$78K - $139K/yr

... Manager to help power the next generation of Organic and Agentic Search with AI-driven insights at ... As part of the SEO and AEO Center of Excellence, you'll work closely with search experience ...

Kapitus

Organic Search Manager

Arlington, VA

... Manager to join our Brand Marketing team to support the development and execution of our organic ... Content Strategy & Search Optimization • Assist in the development of SEO- and AISO-driven ...

See You SEO

Outside Sales Representative

Mclean, VA · On-site

Sales include online Presence Packages, SEO, Social media Engagement, PPC, Websites and Online visibility. * Manage new sales to digital customers and retention of existing customers through ...

SHRM

Lead, Digital Optimizations

Alexandria, VA · Hybrid

$105K - $120K/yr

In addition to traditional SEO tactics, the Digital Optimizations Lead will focus on AI-driven search trends and leverage AI tools to optimize content, improve SERP performance, and identify content ...

shrm

Lead, Digital Optimizations

Alexandria, VA · Hybrid

$105K - $120K/yr

SummarySHRM is seeking a Digital Optimizations Lead with SEO, AI, and CRO expertise to lead and execute the search and lead gen optimization strategy across SHRM's web properties. This individual ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Virginia

Search Engine Optimization Manager information

See Virginia salary details

$39.7K

$85.5K

$133.3K

How much do search engine optimization manager jobs pay per year?

As of Jul 7, 2026, the average yearly pay for search engine optimization manager in Virginia is $85,467.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,400.00 and $96,700.00 per year, depending on experience, location, and employer.

Is SEO dead or evolving in 2026?

As a Search Engine Optimization Manager, understanding that SEO is continuously evolving is essential. Search engines update algorithms regularly, emphasizing quality content, user experience, and technical optimization, making SEO an ongoing process rather than a static practice.

How much do SEO managers get paid?

SEO managers typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and company size. Salaries can increase with certifications, advanced skills in analytics and content strategy, and leadership responsibilities.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What does a Search Engine Optimization (SEO) Manager do?

A Search Engine Optimization (SEO) Manager is responsible for developing and implementing strategies to increase a website’s visibility on search engines like Google. They analyze website performance, conduct keyword research, optimize website content, and track metrics to improve rankings and drive organic traffic. SEO Managers also stay updated on search engine algorithm changes and collaborate with content creators, web developers, and marketing teams to ensure best practices are followed.

What is SEO Manager salary?

The salary for an SEO Manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets may offer higher compensation, and proficiency with tools like Google Analytics and SEO best practices can influence pay levels.

What are some common challenges faced by Search Engine Optimization Managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

Is SEO a high paying skill?

Search Engine Optimization (SEO) management is considered a well-paying skill within digital marketing, with salaries often increasing with experience, certifications, and expertise in tools like Google Analytics and SEMrush. SEO managers who develop strong analytical and technical skills can command higher salaries, especially in competitive industries or larger organizations.

What Does a Search Engine Optimization Manager Do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization Manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
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Search Engine Optimization Manager jobs near you
SEO Manager

SEO Manager

Appian Corporation

Mclean, VA • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 26 days ago

Job description

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.

Appian is looking for an SEO Manager to lead our organic visibility strategy beyond the traditional boundaries of Appian.com. As search continues to evolve toward Generative Engine Optimization, Answer Engine Optimization, and AI-driven discovery, this role will focus on strengthening Appian's presence across high-impact third-party ecosystems, rich media platforms, earned media, partner channels, communities, and B2B review directories.

This role is pivotal to helping Appian expand how and where modern buyers discover our brand. You will define and execute strategies that ensure Appian is represented accurately, authoritatively, and consistently across the digital discovery landscape, including AI search engines, YouTube, Reddit, Appian Community, partner websites, analyst platforms, editorial content, and B2B directories.

In this role, you will:

  • Develop and execute a comprehensive organic discovery strategy optimized for AI search engines, LLMs, answer engines, and traditional search engines.

  • Strengthen Appian's off-site brand authority through contextual citations, high-quality mentions, backlinks, and strategic third-party visibility.

  • Monitor and optimize Appian's brand presence across partner networks, B2B directories, community platforms, and other high-value third-party ecosystems.

  • Stay ahead of emerging search trends, algorithm changes, AI search behavior, and generative discovery developments to continuously evolve Appian's organic visibility strategy.

  • Partner with Strategic Communications and Public Relations teams to maximize the search value of editorials, press releases, executive thought leadership, and earned media.

  • Support backlink acquisition, brand citation quality, and referral conversion opportunities across external publications and market reports.

  • Monitor external content to ensure Appian's brand references are accurate, optimized, and discoverable by search engines and AI-driven platforms.

  • Identify high-authority third-party websites, digital publications, and executive profiling opportunities that support Appian's organic discovery goals.

  • Lead the organic search strategy for YouTube, including video optimization, metadata, descriptions, playlists, and channel architecture.

  • Improve Appian's visibility and authority across relevant communities and forums, including Appian Community, Reddit, Quora, and other buyer research environments.

  • Partner with creative, content, social media, and web teams to identify opportunities for rich media optimization and multi-channel organic growth.

  • Partner with Alliance and Partner Marketing teams to optimize Appian's visibility across strategic partner websites, marketplaces, and digital ecosystems.

  • Collaborate with Paid Media, On-Site SEO, Email Marketing, Web, Content, PR, and Brand teams to ensure off-site discovery efforts support broader campaign initiatives.

  • Establish performance metrics to measure off-site brand authority, referral impact, search visibility, and third-party discovery performance.

  • Use SEO, analytics, and search visibility tools to track performance, identify opportunities, and provide actionable reporting to stakeholders.

Qualifications:

  • 5+ years of experience in SEO, Digital PR, organic growth, or digital marketing, preferably within a B2B technology or SaaS environment.

  • Proven experience developing organic strategies across both owned and third-party digital channels.

  • Strong understanding of modern SEO principles, semantic search, schema markup, contextual citations, and AI-driven search behavior.

  • Familiarity with Generative Engine Optimization and Answer Engine Optimization concepts, including how LLMs and AI search engines aggregate third-party data and citations.

  • Hands-on experience optimizing non-traditional search environments such as YouTube, Reddit, owned communities, Quora, B2B directories, analyst platforms, and digital publication networks.

  • Strong analytical skills with experience using SEO, visibility, analytics, and reporting tools to measure impact and guide strategy.

  • Excellent communication and collaboration skills, with the ability to build consensus across PR, brand, partner marketing, content, web, and demand generation teams.

  • Highly curious, proactive, and comfortable operating in a rapidly evolving search and digital discovery landscape.

  • Bachelor's degree in Marketing, Communications, Information Technology, or a related field.

Preferred experience:

  • Experience in enterprise software, SaaS, or B2B technology marketing.

  • Experience working with platforms such as G2, Gartner Peer Insights, YouTube, Reddit, Quora, Appian Community, and partner marketplaces.

  • Familiarity with backlink analysis, digital PR strategy, referral analytics, and brand authority measurement.

  • Experience partnering with communications, analyst relations, and executive thought leadership teams.

  • Experience building reporting frameworks that connect organic visibility, referral traffic, and off-site brand authority to broader marketing outcomes.

#LI-MB1

The base salary range represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

Base Salary Range
$75,000—$175,000 USD

Tools and Resources

  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
  • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

Benefits

Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.

About Appian

Appian provides AI automation for mission-critical work. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We've been automating processes for more than 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]

Follow Appian: LinkedIn, Youtube, Instagram, Facebook

Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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