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Search Engine Optimization Manager Jobs in Waynesboro, VA

Massanutten

Senior Digital Marketing Specialist

VA · On-site

... , SEO, analytics, and landing page optimization to support measurable revenue growth, brand visibility, and customer acquisition. Working closely with the Senior Manager, Digital Strategy, the ...

Massanutten

Digital Marketing Specialist

VA · On-site

This role assists with campaign builds, landing page creation, SEO monitoring, and performance ... The Digital Marketing Specialist works closely with the Senior Manager, Digital Strategy to ensure ...

Power Monitors, Inc.

Marketing Coordinator

VA · On-site

$40K - $65K/yr

This position works closely with the Marketing Manager and other marketing team members to help ... Support basic on-page SEO updates and website performance monitoring as directed Campaign, Social ...

Power Monitors, Inc.

Marketing Coordinator

Mount Crawford, VA · On-site

$40K - $55K/yr

This position works closely with the Marketing Manager and other marketing team members to help ... Support basic on-page SEO updates and website performance monitoring as directed Campaign, Social ...

Power Monitors

Marketing Coordinator

Mount Crawford, VA · On-site

$40K - $55K/yr

This position works closely with the Marketing Manager and other marketing team members to help ... Support basic on-page SEO updates and website performance monitoring as directed Campaign, Social ...

Varsity Tutors

Wordpress Tutor

Charlottesville, VA · Remote

$18 - $40/hr

Deep knowledge of WordPress site creation, theme selection and customization, page and post management, plugin installation and configuration, media management, basic SEO, widget and menu ...

Hibu

Outside Sales Representative

Charlottesville, VA · Hybrid

$90K - $100K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Hibu

Outside Sales Representative

Waynesboro, VA · Hybrid

$90K - $100K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Hibu

Outside Sales Representative

Staunton, VA · Hybrid

$90K - $100K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Varsity Tutors

HTML Tutor

Charlottesville, VA · Remote

$18 - $40/hr

Ability to explain semantic markup, responsive design principles, ARIA roles, and SEO-friendly structure while preparing students for web development, digital media, and front-end engineering ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Waynesboro, VA

Search Engine Optimization Manager information

See Waynesboro, VA salary details

$38.5K

$82.9K

$129.4K

How much do search engine optimization manager jobs pay per year?

As of Aug 25, 2026, the average yearly pay for search engine optimization manager in Waynesboro, VA is $82,933.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,300.00 and $93,800.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Waynesboro, VA are hiring for Search Engine Optimization Manager jobs?

Cities near Waynesboro, VA with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

Senior Digital Marketing Specialist

Wilderness Resort

Mcgaheysville, VA

$65K/yr

Full-time

Posted 6 days ago

Job description

Job Summary

The Senior Digital Marketing Specialist is responsible for driving the campaign execution, optimization, and

performance reporting of Great Eastern Resort Corporation’s digital marketing ecosystem across Massanutten Resort, Wilderness Resort, Massanutten Vacations, and affiliated properties. This role leads acquisition-focused digital initiatives across paid media (Search, Social, OTT), SEO, analytics, and landing page optimization to support measurable revenue growth, brand visibility, and customer acquisition.

Working closely with the Senior Manager, Digital Strategy, the Digital Marketing Lead serves as a key strategic contributor in identifying growth opportunities, improving digital performance, and ensuring marketing technology and analytics frameworks support business objectives. This position requires a highly analytical, proactive, and collaborative leader who can balance strategic thinking with hands-on campaign management

Required

 ·         6+ years of experience in digital marketing, performance marketing, SEO, or digital strategy

·         Advanced hands-on experience managing and optimizing campaigns across Google Ads, Meta Ads, Microsoft Ads, OTT, and emerging digital channels

·         Strong expertise in Google Analytics (GA4), attribution modeling, UTMs, and conversion tracking implementation

·         Strong analytical and reporting skills with the ability to translate data into actionable business insights

·         Strong project management, prioritization, and organizational skills in a fast-paced environment

·         Experience working with Canva or other creative design tool to generate Ad content at scale

Preferred

 

·         Agency experience managing multi-brand or multi-property accounts. Industry experience in hospitality, resort, travel, or tourism is a plus.

·         Experience leading A/B testing, audience segmentation and personalization initiatives

·         Knowledge of CRM-integrated campaigns, lifecycle marketing, and email retargeting strategies

·         Experience managing external vendors, media agencies, or platform partners


·         Familiarity with SEO tools such as SEMRush, Moz, Screaming Frog, Search Console, and technical SEO best practices

·         Experience mentoring junior marketers or leading cross-functional digital initiatives

 

Typical Schedule

 

Days: Monday – Friday

Hours: 9:00am – 5:00pm, with flexibility for campaign deadlines and events

 Core Responsibilities

 

·         Lead the planning, execution, optimization, and reporting of digital acquisition campaigns across paid search, paid social, OTT, display, retargeting, and digital audio platforms

·         Develop and implement strategies to improve ROAS, conversion rates, customer acquisition efficiency, and overall digital marketing performance

·         Oversee SEO performance monitoring, keyword strategy, and content optimization initiatives across resort websites

·         Lead landing page strategy and conversion optimization efforts to improve digital booking and lead generation performance

·         Ensure accurate implementation of UTMs, conversion tracking, attribution models, and analytics frameworks across digital campaigns

·         Partner with internal stakeholders to align campaign strategies with seasonal initiatives, promotions, and business goals

·         Maintain performance dashboards and executive-level reporting that communicate campaign effectiveness and strategic insights

·         Collaborate with creative and content teams to ensure digital assets are optimized for engagement and conversion performance

·         Manage digital marketing budgets, invoice coordination, and media pacing oversight

·         Identify emerging digital trends, technologies, and platform opportunities to improve marketing efficiency and effectiveness

 Focus

Strategy and Optimization

·         Analyze campaign, website, and customer behavior data to identify opportunities for paid media growth and optimization

·         Lead testing initiatives across creative, audience targeting, landing pages, and user journeys

Communication and Cross-Functional Leadership

·         Serve as a key digital marketing resource and strategic partner for internal departments

·         Collaborate with the Content Lead, Lead Designer, Project Manager, and Experiential & Community Marketing Manager to align digital campaigns with broader marketing initiatives

·         Present campaign performance insights, strategic recommendations, and optimization opportunities to leadership teams

·         Coordinate with external agencies, vendors, and technology partners to ensure campaign effectiveness and operational efficiency


Decision Making and Ownership·         Own day-to-day optimization decisions related to campaign performance, budget allocation, audience targeting, and conversion improvements·         Proactively identify risks, tracking issues, or performance concerns and implement corrective actions·         Prioritize digital initiatives based on business impact, seasonal goals, and revenue opportunities·         Recommend new tools, platforms, and strategies to improve digital marketing capabilities and performanceLeadership and Professional Development·         Foster a culture of innovation, testing, accountability, and continuous improvement within the marketing team·         Stay current on evolving digital marketing trends, platform updates, privacy regulations, and attribution methodologies·         Continue advancing expertise in performance marketing, analytics, SEO, CRO, and marketing technology

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