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Search Engine Optimization Manager Jobs in Madison Heights, VA

Socket.dev

SEO & PPC Manager

Lynchburg, VA · On-site

$65 - $100/hr

About the Role As the SEO & PPC Manager, you are responsible for driving our company's digital growth by maximizing our visibility across search engines, AI-powered search platforms, and paid ...

Nextiny

Entry Level Digital Marketer

Lynchburg, VA · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Lynchburg, VA

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

EnthuZiastic

Growth Hacker - Remote

Lynchburg, VA · On-site

... SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Lynchburg, VA · Remote

... SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Madison Heights, VA

Search Engine Optimization Manager information

See Madison Heights, VA salary details

$38.9K

$83.9K

$130.8K

How much do search engine optimization manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for search engine optimization manager in Madison Heights, VA is $83,859.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,100.00 and $94,800.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Madison Heights, VA are hiring for Search Engine Optimization Manager jobs?

Cities near Madison Heights, VA with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Madison Heights, VA as of August 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $83,859 per year, or $40.3 per hour.

SEO & PPC Manager

Socket.dev

Lynchburg, VA • On-site

$65 - $100/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Key responsibilities

  • Manage and optimize Google Ads campaigns across Search, Local Services Ads, and Performance Max

  • Monitor budgets, bidding strategies, keyword expansion, negative keywords, and ad copy testing

  • Prepare weekly and monthly performance reports with actionable insights and recommendations

Job description

About the Role

As the SEO & PPC Manager, you are responsible for driving our company’s digital growth by maximizing our visibility across search engines, AI-powered search platforms, and paid advertising channels. You will own the strategy, execution, and continuous optimization of our SEO, paid search, local search, and answer engine optimization efforts across multiple markets. This role is ideal for an analytical, self-directed marketing professional who thrives in a fast-paced environment and takes ownership of measurable business results. You will leverage data, emerging technologies, and market insights to improve lead generation, increase brand visibility, and maximize marketing return on investment. We are seeking someone who embraces change, proactively identifies opportunities, and continuously refines strategies to keep our company ahead of competitors.


What You’ll Do

  • Manage and optimize Google Ads campaigns across Search, Local Services Ads (LSA), and Performance Max

  • Manage Microsoft Advertising (Bing) campaigns

  • Monitor budgets, bidding strategies, keyword expansion, negative keywords, and ad copy testing

  • Configure and maintain conversion tracking using Google Tag Manager and Google Analytics 4 (GA4)

  • Prepare weekly and monthly performance reports with actionable insights and recommendations

  • Manage Local Services Ads, including lead review, dispute management, and profile optimization

  • Optimize website content and structure to improve organic search rankings across all service areas

  • Build and maintain market pages and service pages to support SEO growth

  • Implement and maintain structured schema markup including FAQ, LocalBusiness, Review, and How-To schema

  • Develop and manage backlink acquisition strategies

  • Manage Google Business Profiles for all branch locations, including posts, reviews, photos, Q&A, and profile optimization

  • Develop and execute review generation strategies to strengthen local search rankings

  • Monitor local map rankings using Local Falcon or similar tools

  • Conduct technical SEO audits, resolve crawl issues, and improve site performance and Core Web Vitals

  • Perform keyword research, competitor analysis, and content gap analysis using SEMrush or similar platforms

  • Monitor competitor search rankings and AI-generated search visibility

  • Stay current on search engine algorithm updates and adjust strategies accordingly

  • Optimize website content for AI-powered search platforms including Google AI Overviews, ChatGPT, Perplexity, and featured snippets

  • Structure website content to improve Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)

  • Track AI-generated citations, brand mentions, referral traffic, and emerging AI search trends

  • Build dashboards and reporting systems that provide leadership with meaningful performance insights

  • Analyze website, campaign, and conversion data to support data-driven decision making

  • Recommend conversion rate optimization (CRO) improvements for paid and organic landing pages

  • Collaborate with Marketing, Sales, and Executive Leadership to support company growth objectives

  • Work collaboratively with leadership and internal teams to support company goals

  • Perform additional duties as assigned


Minimum Skills & Requirements

  • Minimum of 5 years of experience managing both SEO and paid search campaigns

  • Strong understanding of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and traditional SEO strategies

  • Proven success improving organic rankings, lead generation, and paid advertising performance

  • Strong analytical skills with the ability to interpret marketing data and communicate actionable insights

  • Experience managing Google Ads, Microsoft Advertising, Google Business Profiles, and Local Services Ads

  • Experience with Google Analytics 4, Google Tag Manager, and conversion tracking

  • Strong understanding of keyword research, technical SEO, and local SEO best practices

  • Excellent written and verbal communication skills

  • Ability to manage multiple priorities in a fast-paced environment

  • Self-motivated with strong organizational and problem-solving skills

  • Commitment to continuous learning and adapting to emerging digital marketing trends


Preferred Skills & Requirements

  • Experience with SEMrush or equivalent SEO auditing platforms

  • Experience with Local Falcon or similar local search tracking tools

  • Experience with HubSpot CRM and attribution reporting

  • Experience with Domo or similar business intelligence platforms

  • Experience with landing page optimization platforms

  • Familiarity with AI search visibility tools such as BrightEdge, Profound, or similar platforms

  • Experience in roofing, construction, solar, home services, or other multi-location businesses

  • Bachelor's degree in Marketing, Business, Communications, or related field


Benefits

  • Health, dental, vision, and life insurance (available after 60-90 days)

  • 401(k) participation with 4% employer matching contributions

  • PTO and 8 paid company holidays per year

  • Tuition-free college courses through our Education Program (up to $7K/year) and reimbursement for approved professional/personal development books

  • Exclusive discounts on roofing, gutters, repairs, solar, and windows

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