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Sales Planning Jobs (NOW HIRING)

Home Market Foods

Sr. Manager, Sales Planning

Norwood, MA · Hybrid

$150K - $180K/yr

Lead sales planning activities across grocery, convenience, and foodservice channels. * Develop and maintain short and long-term trade forecasts aligned with customer demand, promotional calendars ...

Daikin

SALES PLANNING ANALYST

Grand Rapids, MI · On-site

The Sales Planning Analyst is responsible for the collection, analysis, and reporting of sales related data in an on-going effort to increase overall sales productivity. Collect relevant internal ...

Daikin

SALES PLANNING ANALYST

Grand Rapids, MI · On-site

The Sales Planning Analyst is responsible for the collection, analysis, and reporting of sales related data in an on-going effort to increase overall sales productivity. Collect relevant internal ...

Daikin

SALES PLANNING ANALYST

Grand Rapids, MI

The Sales Planning Analyst is responsible for the collection, analysis, and reporting of sales related data in an on-going effort to increase overall sales productivity. Collect relevant internal ...

Home Market Foods

Sr. Manager, Sales Planning

Norwood, MA · On-site

$150K - $180K/yr

Lead sales planning activities across grocery, convenience, and foodservice channels. * Develop and maintain short and long-term trade forecasts aligned with customer demand, promotional calendars ...

Red Bull

Trade Sales Planning Manager

Santa Monica, CA · On-site

$109K - $120K/yr

Company Description The Trade Sales Planning Manager plays a key role in executing Red Bull North America's (RBNA) Sales and Operations Planning (S&OP) process. This position is responsible for ...

caleres

Manager, Sales Planning

New York, NY · On-site

Join our dynamic and thriving footwear company as a Manager, Sales Planning in New York City where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you ...

Kinder's

Manager, Sales Planning-West

Walnut Creek, CA · On-site

The Manager, Sales Planning - West serves as a key commercial leader responsible for driving the integration of sales, demand, and inventory planning across the organization, focusing on the Western ...

Kinder's

Manager, Sales Planning-East

Walnut Creek, CA · On-site

The Manager, Sales Planning - East serves as a key commercial leader responsible for driving the integration of sales, demand, and inventory planning across the organization, focusing on the Eastern ...

On

Lead - Sales Planning

Portland, OR

In short As the Lead - Sales Planner, you will drive the strategic alignment of sales planning functions for your assigned channel, steering our sales team through high-impact, data-driven business ...

Genesys

Global Sales Planning Manager

Concord, NC

The candidate should have demonstrable experience in sales planning processes, territory and quota tooling, cross functional enablement, and displayed the ability to autonomously move projects ...

Nutanix

Sales Planning Program Manager Role

San Jose, CA · On-site

$156K - $234K/yr

Sales Planning Program ManagerHungry, Humble, Honest, with Heart.The Opportunity Be the driving force behind our transformation of Go-To-Market (GTM) Sales Planning initiatives. In this role, you ...

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Sales Planning information

See salary details

$35.5K

$89.3K

$125.5K

How much do sales planning jobs pay per year?

As of Jun 14, 2026, the average yearly pay for sales planning in the United States is $89,300.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,500.00 and $110,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced in a Sales Planning role, and how can they be effectively managed?

Sales Planning professionals often face challenges such as accurately forecasting demand, balancing inventory levels, and aligning sales targets with market realities. These challenges can be managed by leveraging data analytics tools, maintaining strong communication with cross-functional teams (like marketing, finance, and supply chain), and regularly reviewing and adjusting plans based on performance metrics. Proactive problem-solving and adaptability are key traits that help sales planners navigate fast-changing market conditions and ensure organizational goals are met.

What are the key skills and qualifications needed to thrive in Sales Planning, and why are they important?

To thrive in Sales Planning, strong analytical abilities, business acumen, and a background in sales, marketing, or finance—often supported by a relevant degree—are essential. Proficiency with CRM software, data analysis tools like Excel or Tableau, and forecasting systems is typically required. Excellent communication, strategic thinking, and collaboration skills set top performers apart in this role. These competencies enable accurate sales forecasting, effective cross-functional alignment, and the achievement of organizational revenue goals.

What is the highest paying job in sales?

In sales, executive roles such as Vice President of Sales or Chief Sales Officer typically have the highest salaries, often exceeding six figures annually. These positions require extensive experience, strategic skills, and often involve managing large teams or territories.

How to become a sales planner?

To become a sales planner, candidates typically need a bachelor's degree in business, marketing, or a related field, along with experience in sales or marketing roles. Strong analytical skills, proficiency with sales forecasting tools, and knowledge of market trends are important for success in this role.

What is the difference between Sales Planning vs Sales Analyst?

AspectSales PlanningSales Analyst
Primary FocusDeveloping sales strategies and forecastsAnalyzing sales data and performance
Required SkillsStrategic thinking, forecasting, communicationData analysis, reporting, Excel proficiency
Work EnvironmentCollaborative with sales teams and managementData-driven, often in analytics or finance teams
Common CertificationsSales or business strategy certificationsData analysis or Excel certifications

Sales Planning focuses on creating sales strategies and forecasts to guide business growth, while Sales Analysts analyze sales data to evaluate performance and identify trends. Both roles require analytical skills, but Sales Planning emphasizes strategic development, whereas Sales Analysts concentrate on data interpretation. Understanding these differences helps in choosing the right career path or hiring the appropriate professional for your sales team.

What is sales planning?

Sales planning is the process used by sales professionals and organizations to set sales targets, develop strategies, and allocate resources to achieve revenue goals. It involves analyzing market trends, customer needs, and sales data to create actionable plans, often utilizing tools like CRM software. Effective sales planning helps ensure that sales efforts are aligned with business objectives and are efficiently executed.

How much does a planner get paid?

A sales planner's salary typically ranges from $50,000 to $80,000 annually, depending on experience, location, and industry. Entry-level positions may start lower, while experienced planners or those in senior roles can earn higher salaries, often supplemented with bonuses or commissions.
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Sales Planning jobs near you
Sr. Manager, Sales Planning

Sr. Manager, Sales Planning

Home Market Foods

Norwood, MA • Hybrid

$150K - $180K/yr

Other

Posted 19 days ago

Job description

*"This role will initially be based in our Needham, MA office. In the Summer of 2026, the position will transition to our Norwood, MA location and will follow our Hybrid Work Schedule**

 Pay Range: $150,000.00 - $180,000.00 annually (based on experience and qualifications)

The Sr. Manager, Sales Planning, is responsible for leading sales planning, trade promotion analysis, forecasting, and commercial insights for a fast-paced food manufacturing organization serving grocery, convenience, and foodservice channels. This role partners closely with Sales, Marketing, Supply Chain, Finance, and Demand Planning teams to optimize promotional effectiveness, improve forecast accuracy, and drive profitable growth across key customer accounts.

The ideal candidate combines strong analytical capabilities with strategic business acumen and hands-on experience managing promotional planning within a consumer-packaged goods (CPG) or food manufacturing environment. Expertise in Microsoft Dynamics 365 (D365), Circana (IRI), sales analytics, and trade promotion evaluation is essential.

Essential Duties & Responsibilities

Sales Planning

  • Lead sales planning activities across grocery, convenience, and foodservice channels.
  • Develop and maintain short and long-term trade forecasts aligned with customer demand, promotional calendars, and business objectives.
  • Partner with Sales and Demand Planning teams to improve forecast accuracy and inventory alignment.
  • Analyze sales trends, customer performance, market conditions, and seasonality to identify risks and opportunities.

Promotional Planning & Trade Analytics

  • Build, evaluate, and optimize promotional plans across retail and foodservice customers.
  • Analyze promotional effectiveness, lift, ROI, pricing strategies, and trade spend performance using Circana and internal sales data.
  • Provide actionable insights and recommendations to maximize profitable growth and improve promotional efficiency.
  • Collaborate with Sales and Marketing teams to develop customer-specific promotional strategies and annual business plans.

Data Analytics & Reporting

  • Develop dashboards, scorecards, and reporting tools to support commercial decision making.
  • Utilize D365, Circana, and other BI/reporting tools to analyze syndicated data, customer performance, distribution trends, and category insights.
  • Monitor KPIs including sales growth, trade spend, promotional ROI, forecast accuracy, fill rates, and customer profitability.
  • Present findings and recommendations to senior leadership in a clear and concise manner.

Cross-Functional Collaboration

  • Partner closely with Finance on budgeting, trade accruals, and promotional spend management.
  • Collaborate with Supply Chain and Operations to support inventory planning and service levels during promotional events.
  • Work with Marketing to identify market trends and whitespace opportunities.
  • Support Sales leadership in annual planning, customer reviews, and strategic initiatives.

Process Improvement & Commercial Excellence

  • Identify opportunities to improve sales planning processes, reporting automation, and forecasting methodologies.
  • Drive standardization and best practices across sales planning and trade management activities.
  • Support system enhancements and data integrity initiatives within D365 and related commercial systems.
  • Mentor and develop team members as applicable.

Required Qualifications

  • Bachelor's degree in Business, Finance, Supply Chain, Marketing, or related field.
  • 5-10 years of experience in sales planning, trade promotion management, demand planning, direct sales management or commercial analytics within food manufacturing or CPG.
  • Strong experience supporting grocery, convenience store, and/or foodservice channels.
  • Knowledge of Microsoft Dynamics 365 (D365).
  • Strong experience using Circana (IRI) syndicated data and reporting tools.
  • Experience building and analyzing promotional programs, trade spend, and sales forecasts.
  • Advanced proficiency in Excel and data analysis tools.
  • Strong analytical, problem-solving, and presentation skills.

Preferred Qualifications

  • Experience with Power BI, or other business intelligence platforms.
  • Experience managing direct reports or leading cross-functional initiatives.
  • Familiarity with ERP and trade promotion management systems.

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