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Sales Developer Jobs in California (NOW HIRING)

Snap-on Inc

Diagnostics Sales Developer

Sacramento, CA

$68K/yr

The successful candidate will be responsible for the demonstration, training and sale of advanced Diagnostic equipment to our Franchisees and customers. The successful candidate will be experienced ...

Snap-on Inc

Diagnostics Sales Developer

Bakersfield, CA · On-site

$68K/yr

Overview The successful candidate will be responsible for the demonstration, training and sale of advanced Diagnostic equipment to our Franchisees and customers. The successful candidate will be ...

Snap-on Inc

Diagnostics Sales Developer

Sacramento, CA · On-site

$68K/yr

Overview The successful candidate will be responsible for the demonstration, training and sale of advanced Diagnostic equipment to our Franchisees and customers. The successful candidate will be ...

Snap-on Inc

Diagnostics Sales Developer

Los Angeles, CA · On-site

$68K/yr

Overview The successful candidate will be responsible for the demonstration, training and sale of advanced Diagnostic equipment to our Franchisees and customers. The successful candidate will be ...

Snap-on Inc

Diagnostics Sales Developer

Sacramento, CA · On-site

$68K/yr

OverviewThe successful candidate will be responsible for the demonstration, training and sale of advanced Diagnostic equipment to our Franchisees and customers. The successful candidate will be ...

Fulton Equipment Pacific LLC

Sales Engineer

Fresno, CA

$150K - $175K/yr

With over 70 years of engineering experience, Fulton is a global leader in premier heat transfer equipment, offering local sales and service support. Our culture thrives on the HEART values of the ...

The Fulton Group

Sales Engineer

Fresno, CA · On-site

$150K - $175K/yr

With over 70 years of engineering experience, Fulton is a global leader in premier heat transfer equipment, offering local sales and service support. Our culture thrives on the HEART values of the ...

The Fulton Group

Sales Engineer

Fresno, CA · On-site

$150K - $175K/yr

With over 70 years of engineering experience, Fulton is a global leader in premier heat transfer equipment, offering local sales and service support. Our culture thrives on the HEART values of the ...

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All JobsSales Developer JobsSales Developer Jobs in California

Sales Developer information

See California salary details

$40.5K

$73.9K

$136.2K

How much do sales developer jobs pay per year?

As of Jul 28, 2026, the average yearly pay for sales developer in California is $73,878.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $83,900.00 per year, depending on experience, location, and employer.

What is the difference between Sales Developer vs Sales Representative?

AspectSales DeveloperSales Representative
Primary RoleFocuses on generating new leads and building initial client relationshipsHandles sales transactions and manages existing client accounts
Required SkillsLead generation, prospecting, cold calling, communicationProduct knowledge, closing skills, customer service
Work EnvironmentOften in early sales stages, prospecting and outreachCustomer meetings, sales presentations, account management
Common CertificationsSales certifications, CRM proficiencyProduct-specific training, sales certifications

While both roles are vital in sales, a Sales Developer primarily focuses on prospecting and generating new leads, whereas a Sales Representative manages client relationships and closes sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each stage of the sales process.

What are some common challenges Sales Developers face when qualifying leads, and how can they overcome them?

Sales Developers often encounter challenges such as reaching decision-makers, handling gatekeepers, and distinguishing between high- and low-quality leads. To overcome these, it's important to use targeted research, personalized outreach, and active listening to understand each prospect's needs. Leveraging CRM tools and collaborating closely with the sales and marketing teams can also help streamline the qualification process and ensure that only the most promising leads are passed on to account executives.

What are the key skills and qualifications needed to thrive as a Sales Developer, and why are they important?

To thrive as a Sales Developer, you need strong communication skills, persuasive abilities, and a solid understanding of sales processes, often supported by a degree in business or a related field. Familiarity with CRM software such as Salesforce, lead generation tools, and data analytics platforms is typically required. Proactiveness, resilience, and effective relationship-building are crucial soft skills for excelling in this role. These skills enable Sales Developers to efficiently identify prospects, nurture leads, and drive business growth in a competitive environment.

What are Sales Developers?

Sales Developers are professionals who focus on identifying and qualifying potential customers for a business’s products or services. They typically generate leads, initiate contact with prospects, and nurture relationships to move them through the sales pipeline. Their main goal is to create opportunities for the sales team by booking meetings or demonstrations with qualified leads. Sales Developers play a crucial role in driving revenue growth by ensuring the sales team spends more time closing deals and less time prospecting.
What are popular job titles related to Sales Developer jobs in CA? For Sales Developer jobs in CA, the most frequently searched job titles are:
Sales Developer jobs near you
Infographic showing various Sales Developer job openings in California as of July 2026, with employment types broken down into 80% Full Time, 7% Part Time, 1% Temporary, and 12% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $73,878 per year, or $35.5 per hour.
Diagnostics Sales Developer

Diagnostics Sales Developer

Snap-on Inc

Sacramento, CA

$68K/yr

Full-time

Retirement

Posted 5 days ago

Snap-on rating

7.4

Company rating: 7.4 out of 10

Based on 76 frontline employees who took The Breakroom Quiz

286th of 486 rated machine equipment manufacturers

Job description

The successful candidate will be responsible for the demonstration, training and sale of advanced Diagnostic equipment to our Franchisees and customers. The successful candidate will be experienced in automotive diagnostics and have previous sales experience. The successful candidate must have a good understanding of electronic equipment, be self-motivated with the ability to work effectively within a team environment. A vehicle for business use, flexibility to travel and a valid driver’s license, are required.  Successful candidates have come from fields such as Service Advisors, Mechanics, Service Technicians, Service Managers, Shop Owners, etc.
 
Job Responsibilities:
  • Direct sale of Diagnostic products to shop owners
  • Perform business evaluation/coaching rides with Franchisees
  • Teach product and sales skills to Franchisees
  • Secure orders for additional Diagnostics products
  • Demonstrate products to customers
  • Perform product training to customers
  • Attend field meetings to present promotions
  • Staff and support trade-shows, and attend sales meetings as required
  • Perform customer education/sales seminars
  • Maintain assigned inventory levels
Job Requirements:
  • Understanding and operation of electronic equipment
  • Self-motivated with the ability to work effectively within a team environment
  • Excellent PC skills and Internet experience
  • Territory management
  • Vehicle for Business use and Valid Driver’s License
Snap-on Diagnostics offers a competitive compensation package:
  • Base Salary ($68,000) + Commission + Bonus 
  • Comprehensive benefits, tuition and pension plan
  • Opportunities for growth and development.
Snap-on is an Equal Opportunity Employer, Minority/Female/Disabled/Veteran

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