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Programmatic Director Jobs in California (NOW HIRING)

Director, Channel RevenueSkip to main contentThis site uses cookies to store information on your ... CTV & Programmatic Fluency: Strong foundational knowledge of the digital video/CTV landscape ...

Deputy State Director

Fresno, CA · On-site

$110 - $160/hr

The Deputy Director will collaborate heavily with their supervisor to ensure that their state is effectively managed and executing all programmatic goals. This position reports to the National ...

Showing results 41-60

Programmatic Director information

See California salary details

$30.4K

$117.7K

$175.8K

How much do programmatic director jobs pay per year?

As of Aug 9, 2026, the average yearly pay for programmatic director in California is $117,666.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,338.00 and $146,884.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
What are the most commonly searched types of Programmatic jobs in California? The most popular types of Programmatic jobs in California are:
What are popular job titles related to Programmatic Director jobs in California? For Programmatic Director jobs in California, the most frequently searched job titles are:
What cities in California are hiring for Programmatic Director jobs? Cities in California with the most Programmatic Director job openings:
Infographic showing various Programmatic Director job openings in California as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $117,666 per year, or $56.6 per hour.

Platform Services Analyst - FreeWheel - (Programmatic Trader)

Comcast

San Francisco, CA • On-site, Remote

$68K - $91K/mo

Full-time

Posted 24 days ago


Job description

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

This job plays a critical role in the execution and analysis of programmatic advertising campaigns. It requires a blend of technical expertise, strategic thinking, and effective communication. The position supports ongoing optimization efforts and contributes to the team's understanding of campaign performance. This position is not eligible for visa sponsorship. Applicants must be authorized to work for Comcast in the United States without a current or potential future need for sponsorship. This is a virtual opportunity with working hours for Pacific, Mountain or Central time zone.

Job Description

Responsibilities:

  • Developing optimization tactics and strategies for programmatic campaigns to enhance customer experience
  • Providing troubleshooting and quality assurance support for programmatic campaign performance issues
  • Recommending performance improvements based on analysis of campaign data and market insights
  • Analyzing bid data to identify and solve technical bidding challenges
  • Reviewing programmatic bid data and historical marketplace activity to boost private marketplace outcomes
  • Collaborating with cross-functional teams to integrate programmatic efforts with wider advertising goals
  • Assisting in the creation of reports on campaign performance, delivering insights to internal teams
  • Continuing to learn and apply new skills in programmatic technology and data analysis
  • Executing programmatic campaigns, monitoring their performance, and adjusting strategies as needed
  • Communicating analytical findings and strategic recommendations to stakeholders effectively
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
  • Other duties and responsibilities as assigned.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Support a culture of inclusion in how you work and lead.
  • Do what's right for each other, our customers, investors and our communities.


Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.


Skills:

Programmatic Trading; Programmatic Campaign Management; Troubleshooting; Teamwork; Communication; Programmatic Media Buying


Salary:

Primary Location Pay Range: This job can be performed in California with a good faith estimated pay range upon hire of $68,914.44 - $91,885.92 USD.

Additional Range: This job can be performed in Colorado with a Pay Range of $59,925.60 - $103,371.66

Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.


The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.


Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

2-5 Years