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Programmatic Director Jobs in El Segundo, CA (NOW HIRING)

Samba

Programmatic Account Manager

Los Angeles, CA · On-site

$96K - $108K/yr

Direct experience working at or closely with agencies or brand-direct marketing teams is strongly preferred * Strong understanding of audience activation and programmatic buying across DSPs (e.g ...

Samba

Programmatic Account Manager

Los Angeles, CA · Hybrid

$96K - $108K/yr

Direct experience working at or closely with agencies or brand-direct marketing teams is strongly preferred * Strong understanding of audience activation and programmatic buying across DSPs (e.g ...

Paramount

Account Executive, Programmatic

Hollywood, CA · On-site

$93K - $165K/yr

Maintain a strong understanding of the programmatic ecosystem, including SSPs, DSPs, PMP marketplaces, and direct buying strategies. * Stay current on industry trends through events, training, and ...

Samba

Programmatic Account Manager

Los Angeles, CA · Hybrid

$96K - $108K/yr

Direct experience working at or closely with agencies or brand-direct marketing teams is strongly preferred * Strong understanding of audience activation and programmatic buying across DSPs (e.g ...

Paramount

Account Executive, Programmatic

Hollywood, CA · On-site +1

$93K - $165K/yr

Maintain a strong understanding of the programmatic ecosystem, including SSPs, DSPs, PMP marketplaces, and direct buying strategies. * Stay current on industry trends through events, training, and ...

Brill Media

Programmatic Media Buyer

Los Angeles, CA · On-site

As the Programmatic Media Buyer, you will be working inside The Trade Desk and other top demand ... Direct experience with The Trade Desk * Experience working on lead generation and sales campaigns

Brill Media

Programmatic Media Buyer

Los Angeles, CA · On-site

As the Programmatic Media Buyer, you will be working inside The Trade Desk and other top demand ... Direct experience with The Trade Desk * Experience working on lead generation and sales campaigns

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Programmatic Director information

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
What job categories do people searching Programmatic Director jobs in El Segundo, CA look for? The top searched job categories for Programmatic Director jobs in El Segundo, CA are:
What cities near El Segundo, CA are hiring for Programmatic Director jobs? Cities near El Segundo, CA with the most Programmatic Director job openings:
Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in El Segundo, CA as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution.

Director, Programmatic Media Sales, Consumer, Government, and Entertainment

Google

Los Angeles, CA • On-site

Other

This job post has expired today. Applications are no longer accepted.

Google rating

8.9

Company rating: 8.9 out of 10

Based on 102 frontline employees who took The Breakroom Quiz

40th of 242 rated software companies

Job description

Director, Programmatic Media Sales

This role may be located in Chicago, IL, USA; New York, NY, USA; or Los Angeles, CA, USA. Minimum qualifications include a Bachelor's degree or equivalent practical experience, 15 years of experience in digital marketing, sales, or sales strategy with 6 years of people management experience. Experience in digital marketing channels, consumer mobile products, online products, and online advertising technologies is required. Preferred qualifications include an MBA or Master's degree in Management or Marketing, experience working with and presenting to C-suite stakeholders, commercial experience with sales management in media sales environments, specifically within ad-tech platforms, agencies, or brands, deep knowledge of and passion for Google's performance marketing products and offerings across search, display, and video, combined with a strong understanding of programmatic media, deep knowledge of the programmatic landscape, DSPs, and ad-tech history, with demonstrated agility to adapt to agentic AI and rapidly shifting market conditions, and demonstrated ability to drive complex data integrations to unlock incremental budgets.

As a Programmatic Director, you will lead a high-performing specialist team, nurturing talent and managing key relationships. Our mission is to unlock the next wave of growth, for our clients and for Google, through the excitement, creativity, and power of sight, sound, and motion. As stewards of this opportunity, we sit at the epicenter of a rapidly evolving ad-tech ecosystem, acting as the critical bridge between internal Google teams and external brands. As the industry shifts, you and your team must demonstrate strategic agility to navigate and commercialize rapid disruptions, including the integration of agentic AI products. We have the privilege of working with a broad cross-functional team to enable sales execution, collaborating with primary sales teams to help customers achieve their business objectives while generating revenue for Google. Establish yourself as a thought leader, offering clear value and insights to clients and Google leadership, especially in product adoption and measurement.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $230000 - $320000 (USD) + 80% bonus target + equity + benefits.

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