1

Programmatic Director Jobs in California (NOW HIRING)

As the Programmatic Media Buyer, you will be working inside The Trade Desk and other top demand ... Direct experience with The Trade Desk * Experience working on lead generation and sales campaigns

Sales Director (Media)

Los Angeles, CA ยท On-site

$125K - $135K/yr

S. territory, with a focus on both direct and programmatic revenue growth. You will lead end-to-end sales efforts, cultivate agency, brand, and platform relationships, and help maximize revenue ...

Sales Director (Media)

Los Angeles, CA ยท On-site

$125K - $135K/yr

S. territory, with a focus on both direct and programmatic revenue growth. You will lead end-to-end sales efforts, cultivate agency, brand, and platform relationships, and help maximize revenue ...

Showing results 21-40

Programmatic Director information

See California salary details

$30.4K

$117.7K

$175.8K

How much do programmatic director jobs pay per year?

As of Aug 10, 2026, the average yearly pay for programmatic director in California is $117,666.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,338.00 and $146,884.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
What are the most commonly searched types of Programmatic jobs in California? The most popular types of Programmatic jobs in California are:
What are popular job titles related to Programmatic Director jobs in California? For Programmatic Director jobs in California, the most frequently searched job titles are:
What cities in California are hiring for Programmatic Director jobs? Cities in California with the most Programmatic Director job openings:
Infographic showing various Programmatic Director job openings in California as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $117,666 per year, or $56.6 per hour.

Programmatic Media Buyer

Brill Media

Los Angeles, CA โ€ข On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 26 days ago


Job description

Salary:

Brill Media is distinguished as one of the fastest-growing companies by Inc. 5000 and Financial Times! Were looking for people who are passionate about digital advertising, obsessive about taking care of our clients, and compelled by data.


As the Programmatic Media Buyer, you will be working inside The Trade Desk and other top demand-side platforms to run client campaigns. Youll work closely with our team to create fantastic marketing campaign results. This role reports to our Media Manager.


Our company is completely remote and you can work anywhere in the U.S.A.

Core Responsibilities

  • Set up, manage, and optimize The Trade Desk campaigns
  • Own the entire programmatic campaign lifecycle, including advising on RFPs, creative trafficking, pixel creation, campaign setup, optimizing to campaign KPIs, daily campaign management
  • Create campaign wrap-up reports, including insights and recommendations for future campaigns
  • Maintain even campaign pacing
  • Proactively communicate recommendations, needs, and expectations to internal account managers


Qualifications

  • Held a similar role at an agency
  • 2-5 years experience working on programmatic advertising
  • Direct experience with The Trade Desk
  • Experience working on lead generation and sales campaigns
  • Excel skills, including pivot tables and vlookups
  • Self-starter: this is an entirely remote position on a small team, so the perfect candidate will have no issues structuring their own workday and holding themselves accountable
  • Team player: this is a collaborative work environment, and we rely on teammates for our success
  • Superb attention to detail


Benefits

  • Medical, dental, and vision insurance
  • Three weeks paid vacation
  • 401k
  • Short Fridays year-round
  • Bonus structure
  • Paid new parent leave



Equal Opportunity Employer

Brill Media is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.