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New Product Launch Manager Jobs (NOW HIRING)

Stellantis

Launch Manager

Sterling Heights, MI · On-site

This role provides end-to-end ownership of launch readiness by aligning Production, Maintenance ... The Launch Manager serves as the central integrator across the plant, driving execution, resolving ...

Inteva Products, LLC

Launch Manager

Gadsden, AL

... launch readiness to customer deliverables, launch metrics versus business case Ensure PDP is followed for all launches, including MSD workshops and Zero Defect Launch process Manage the Lead ...

La-Z-Boy Incorporated

$90 - $125/hr

Responsible for managing the new product launch technicians with a focus on ensuring a smooth transition from design to implementation at manufacturing sites by ensuring adherence to Advanced Product ...

HarbourVest

Senior Associate, Product Launch

Boston, MA · On-site

This is an exciting new role directly involved in the firm's expansion. The Senior Associate will ... What you bring: 3-6 years of professional experience in private markets or asset management space ...

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New Product Launch Manager information

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$51.5K

$159.4K

$197K

How much do new product launch manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for new product launch manager in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

What does a new product launch manager do?

A New Product Launch Manager is responsible for overseeing the introduction of new products to the market. This role involves coordinating cross-functional teams, developing go-to-market strategies, managing timelines, and ensuring that all aspects of the launch run smoothly. The manager works closely with marketing, sales, product development, and supply chain teams to ensure the product meets market needs and achieves business goals. They also track performance metrics and adjust plans as needed to ensure a successful launch.

What are the key skills and qualifications needed to thrive as a new product launch manager?

To thrive as a New Product Launch Manager, you need expertise in project management, market analysis, and product lifecycle management, often backed by a relevant degree and experience in product development or marketing. Familiarity with tools like Microsoft Project, CRM platforms, and data analytics software, as well as certifications such as PMP, are typically valuable. Exceptional communication, cross-functional collaboration, and problem-solving skills help you coordinate teams and manage complex timelines. These skills and qualities ensure efficient, successful launches and effective alignment of product offerings with market needs.

What are some common challenges faced by new product launch managers when coordinating cross-functional teams?

New Product Launch Managers often encounter challenges in aligning cross-functional teams, such as marketing, sales, R&D, and supply chain, particularly when priorities and timelines differ between departments. Clear communication and proactive stakeholder engagement are essential to manage expectations and ensure everyone is working toward the same launch objectives. Addressing potential bottlenecks early and fostering a collaborative atmosphere can help mitigate risks and keep the launch process on track.

What is the difference between New Product Launch Manager vs Product Marketing Manager?

AspectNew Product Launch ManagerProduct Marketing Manager
Primary FocusPlanning and executing product launchesDeveloping marketing strategies for products
ResponsibilitiesCoordination of cross-functional teams, launch timelines, and go-to-market plansMarket research, positioning, messaging, and promotional campaigns
Required SkillsProject management, communication, product knowledgeMarket analysis, branding, marketing strategy
Work EnvironmentCross-departmental teams, product development, marketingMarketing departments, customer insights, advertising

While both roles involve product-related activities, the New Product Launch Manager focuses on executing the launch process, coordinating teams, and ensuring timely delivery. The Product Marketing Manager concentrates on market positioning, messaging, and promotional strategies to drive product adoption. Understanding these differences helps in choosing the right career path or job search focus.

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New Product Launch Manager jobs near you
Infographic showing various New Product Launch Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $159,405 per year, or $76.6 per hour.

Launch Manager

Stellantis

Sterling Heights, MI • On-site

Full-time

Re-posted 10 days ago

Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 131 frontline employees who took The Breakroom Quiz

13th of 45 rated automakers

Job description

The Launch Manager at Sterling Heights Assembly Plant is responsible for leading all plant launch activities to ensure successful program execution using Stellantis Industrial System (SIS) principles and the Workplace Integration Process (WIP). This role provides end-to-end ownership of launch readiness by aligning Production, Maintenance, Quality, and Engineering functions to deliver programs safely, on time, and within budget.
The Launch Manager serves as the central integrator across the plant, driving execution, resolving issues, and leading both salaried and represented teams through high-pressure launch conditions.
Key Responsibilities:
  • Lead all launch activities for Sterling Heights Assembly Plant, ensuring plant readiness for SOP
  • Drive execution using SIS standards and WIP cross-functional alignment
  • Deliver program milestones on time and within budget
  • Coordinate Production, Maintenance, Quality, and Engineering to achieve launch targets
  • Lead launch war rooms and drive closure of critical issues and risks
  • Ensure process validation, quality readiness, and workforce preparedness
  • Communicate launch status, risks, and recovery plans to plant and executive leadership
  • Provide leadership, direction, and accountability across all levels of the organization
  • Coach and develop team members while fostering a high-performance, results-driven culture
  • Build strong working relationships with plant leadership, workforce, and key stakeholders

Basic Qualifications:
  • Bachelor's degree
  • Minimum of 5 years of operations management experience in a high-volume manufacturing environment
  • Minimum of 2 years of supervisory experience
  • Background in Quality and Engineering Management
  • Strong knowledge of manufacturing systems, processes, and automation
  • Excellent planning, coordination, and organizational skills
  • Strong written and verbal communication skills
  • Ability to interface effectively from hourly represented employees to senior leadership
  • Ability to manage multiple priorities in a fast-paced environment
  • Demonstrated leadership, problem-solving, and decision-making capability
  • Experience with continuous improvement systems and lean manufacturing (SPW)
  • Proficient in Microsoft Office (Excel, PowerPoint, Word)
  • Proven ability to coach, mentor, and develop teams
  • Ability to communicate effectively across all organizational levels
  • Self-motivated, goal-oriented, and able to lead under pressure
  • Willingness to work off-shift hours and overtime as required

Preferred Qualifications :
  • Bachelor's degree or higher in Mechanical or Electrical Engineering
  • Advanced proficiency in Excel and PowerPoint for data analysis and executive reporting
  • Strong presentation and public speaking skills
  • Experience with structured problem-solving methodologies

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