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Product Launch Manager Jobs (NOW HIRING)

Babel Street

Product Launch Manager

Reston, VA · On-site

Position Summary The Product Launch Manager owns the end-to-end release management process, ensuring that product releases are high quality, well-coordinated, and effectively communicated across the ...

Babel Street

Product Launch Manager

Reston, VA

Position Summary The Product Launch Manager owns the end-to-end release management process, ensuring that product releases are high quality, well-coordinated, and effectively communicated across the ...

Apple

Product Launch Manager, WW Marketing

Cupertino, CA · On-site

$190K/yr

Apple is looking for a Product Launch Manager to join the Product Launch and Marketing Operations within Worldwide Marketing to help deliver successful product launches and manage ongoing projects.

AAON, Inc.

Launch Manager

Memphis, TN · On-site

The Launch Manager leads cross-functional operational readiness for introducing new or revised ... This position ensures production capabilities, materials, staffing, equipment, quality processes ...

AAON, Inc.

Launch Manager

Memphis, TN · On-site

The Launch Manager leads cross-functional operational readiness for introducing new or revised ... This position ensures production capabilities, materials, staffing, equipment, quality processes ...

AAON, Inc.

Launch Manager

Tulsa, OK · On-site

The Launch Manager leads cross-functional operational readiness for introducing new or revised ... This position ensures production capabilities, materials, staffing, equipment, quality processes ...

AAON, Inc.

Launch Manager

Tulsa, OK · On-site

The Launch Manager leads cross-functional operational readiness for introducing new or revised ... This position ensures production capabilities, materials, staffing, equipment, quality processes ...

Briggs & Stratton

Launch Manager

Stone Mountain, GA · On-site

... manage project timelines to support the plant's growth strategy. Job Responsibilities ... Lead all new product launch activities from concept approval through production ramp-up and ...

JAC Products

Launch Manager

Saline, MI · On-site

Description JAC Products has an opportunity for a Launch Manager to join our team in Saline, MI. In this role, the Launch Manager will assure the successful "start of production" of new programs and ...

JAC Products

Launch Manager

Saline, MI · On-site

JAC Products has an opportunity for a Launch Manager to join our team in Saline, MI. In this role, the Launch Manager will assure the successful "start of production" of new programs and engineering ...

Aampower

Launch Manager

Newton, NC · On-site

The Launch Manager manages overall project timing milestones, budget and required activities to ... Assists Product Engineering in managing plant prototype delivery through rallying additional Dauch ...

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Product Launch Manager information

See salary details

$51.5K

$159.4K

$197K

How much do product launch manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for product launch manager in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a product launch manager?

To thrive as a Product Launch Manager, you need a solid background in project management, go-to-market strategy, and cross-functional coordination, often supported by a business or marketing degree. Familiarity with tools like project management software (e.g., Asana, Jira), CRM systems, and analytics platforms is typically required. Outstanding communication, problem-solving, and leadership skills help distinguish top performers in this role. These abilities ensure successful, timely product launches that align with business goals and deliver strong market impact.

What are some common challenges a product launch manager faces when coordinating cross-functional teams?

A Product Launch Manager often encounters challenges in aligning cross-functional teams, such as marketing, sales, engineering, and customer support, to meet tight launch deadlines. Communication gaps or differing priorities among departments can lead to delays or misunderstandings. Successfully managing these dynamics involves proactive planning, setting clear expectations, and facilitating regular check-ins to ensure everyone is on track and issues are addressed quickly. Building strong relationships and fostering open communication across teams is key to a smooth and successful product launch.

What does a product launch manager do?

A Product Launch Manager is responsible for planning, coordinating, and executing the introduction of new products to the market. They work closely with cross-functional teams such as marketing, sales, engineering, and customer support to ensure a successful launch. Their role includes developing launch strategies, setting timelines, managing budgets, and measuring the effectiveness of the launch. Product Launch Managers also gather feedback post-launch to refine future product rollouts and maximize the product’s success.

What is the difference between Product Launch Manager vs Product Marketing Manager?

AspectProduct Launch ManagerProduct Marketing Manager
Primary FocusPlanning and executing product launchesDeveloping marketing strategies and messaging
ResponsibilitiesCoordination of cross-functional teams, launch timelines, and go-to-market activitiesMarket research, positioning, and promotional campaigns
Required SkillsProject management, communication, cross-team collaborationMarket analysis, branding, customer insights
Work EnvironmentCollaborative, cross-departmental teams during product launchesMarketing departments, strategic planning teams

The Product Launch Manager focuses on executing the launch process, coordinating teams, and ensuring timely delivery of new products. In contrast, the Product Marketing Manager concentrates on market positioning, messaging, and promotional strategies to drive product adoption. Both roles are essential in bringing a product to market but differ in scope and daily responsibilities.

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What are the most commonly searched types of Product Launch jobs?

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Product Launch Manager jobs near you
Infographic showing various Product Launch Manager job openings in the United States as of August 2026, with employment types broken down into 93% Full Time, 2% Part Time, and 5% Contract. Highlights an 81% In-person, 5% Hybrid, and 14% Remote job distribution, with an average salary of $159,405 per year, or $76.6 per hour.

Product Launch Manager

Babel Street

Reston, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 15 days ago

Job description

Babel Street is the trusted technology partner for the world's most advanced identity intelligence and risk operations. We deliver advanced AI and data analytics solutions providing unmatched, analysis-ready data regardless of language, proactive risk identification, 360-degree insights, high-speed automation, and seamless integration into existing systems. Babel Street empowers government and commercial organizations to transform high-stakes identity and risk operations into a strategic advantage. The actionable insights we deliver safeguard lives and protect critical assets around the world. Babel Street is headquartered in Reston, Virginia, with regional offices in Boston, MA and Cleveland, OH, and international offices in Australia, Canada, Israel, Japan, and the U.K. For more information, visit www.babelstreet.com.
Position Summary
The Product Launch Manager owns the end-to-end release management process, ensuring that product releases are high quality, well-coordinated, and effectively communicated across the organization. This role serves as the operational bridge between Engineering, QA, Product, Marketing, Sales, Customer Experience, and Leadership to ensure each release is delivered successfully, adopted effectively, and aligned with business objectives.
The Product Launch Manager drives release readiness, release quality, customer communication, product adoption metrics, executive reporting, and cross-functional coordination to maximize the impact of every release.
Key Responsibilities
Release Planning & Coordination
  • Own the release calendar and orchestrate all major product releases.
  • Coordinate readiness activities across Product, Engineering, QA, Marketing, Sales, Customer Experience, Support, Documentation, and Security.
  • Maintain release checklists, dependencies, milestones, approvals, and go/no-go decision processes.
  • Facilitate release readiness reviews and stakeholder alignment meetings.
  • Ensure accountability for completion of all release-related deliverables and signoffs.

Quality & Release Assurance
  • Partner closely with QA leadership to establish release quality standards and release acceptance criteria.
  • Monitor testing progress, defect trends, regression results, and release risk assessments.
  • Coordinate release validation activities and ensure production readiness.
  • Drive post-release reviews and continuous improvement initiatives.
  • Track and report release quality metrics and operational health indicators.

Go-to-Market & Release Communications
  • Partner with Marketing to develop release themes, launch narratives, and release messaging.
  • Coordinate release notes, feature announcements, customer communications, and launch materials.
  • Ensure consistent messaging across marketing campaigns, product communications, and customer-facing teams.
  • Support customer adoption initiatives and feature awareness campaigns. Sales & Customer Readiness
  • Lead release readiness programs for Sales, Customer Experience, and Support organizations.
  • Coordinate training, enablement materials, FAQs, playbooks, demonstrations, and release briefings.
  • Track readiness tasks and ensure customer-facing teams are prepared prior to launch.
  • Serve as a central point of coordination for release-related stakeholder communications.

Product Operations & Analytics •
  • Create and maintain product adoption dashboards and reporting within Pendo and related analytics platforms. •
  • Develop metrics that measure feature usage, customer adoption, engagement trends, and release success.
  • Partner with Product leadership to establish KPIs and adoption targets.
  • Provide ongoing insights and recommendations to improve product utilization and customer value realization.

Executive Reporting & Business Operations
  • Support Product leadership in Quarterly Business Reviews (QBRs), board materials, and executive presentations.
  • Develop release performance summaries, adoption reporting, and customer impact analyses.
  • Assist with product-level P&L reporting, cost attribution analysis, and business performance reviews.
  • Consolidate operational, financial, and adoption data into executive-ready reporting packages.

Process Improvement
  • Establish scalable release management processes, governance standards, and operating procedures.
  • Identify opportunities to automate release readiness tracking and reporting.
  • Continuously improve cross-functional coordination, transparency, and release predictability.

Qualifications
Required
  • 5+ years of experience in Launch Management, Product Operations, Program Management, or a related role.
  • Experience coordinating complex software releases across multiple teams.
  • Strong understanding of Agile software development and quality assurance practices.
  • Experience working directly with Product Management, Engineering, QA, Marketing, Sales, and Customer Success teams.
  • Strong analytical and reporting capabilities.

Preferred
  • Experience with Pendo, Jira, Confluence, Rally, Faros, or similar product operations platforms.
  • Experience creating executive-level dashboards, QBRs, and business reviews.
  • Familiarity with SaaS business models, product metrics, and P&L concepts.
  • Excellent communication and stakeholder management skills.

Measures of Success
  • Predictable, on-time releases with clear stakeholder alignment.
  • Release quality and production stability metrics.
  • Completion of release readiness activities before launch.
  • Product adoption and feature utilization growth.
  • Executive satisfaction with QBR and reporting deliverables.
  • Increased transparency and accountability across the release process.

Benefits at Babel Street (just to name a few...)
  • Health Benefits: Babel Street covers 85-100% monthly premium costs for Medical, Dental, Vision, Life & Disability insurances - for you and your family!
  • Retirement Plans: Babel Street offers both a Traditional and Roth 401(K) with a very competitive match.
  • Unlimited Flexible Leave: We trust our employees to manage their own time and balance their personal and work lives.
  • Holidays: Babel Street provides employees with 12 paid Federal Holidays
  • Tuition Reimbursement: We are committed to investing in our employees. One way we do that is with our Tuition Reimbursement Program for continuing education.

Babel Street is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Babel Street will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, Pay Transparency Nondiscrimination. In addition, Babel Street's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request, we will provide you with more information about such accommodations.
Range for this position based on qualifications and experience
$115,000-$130,000 USD

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