ZipRecruiter

Log In

1

Product Launch Manager Jobs in Virginia (NOW HIRING)

Babel Street

Product Launch Manager

Reston, VA · On-site

Position Summary The Product Launch Manager owns the end-to-end release management process, ensuring that product releases are high quality, well-coordinated, and effectively communicated across the ...

Babel Street

Product Launch Manager

Reston, VA

Position Summary The Product Launch Manager owns the end-to-end release management process, ensuring that product releases are high quality, well-coordinated, and effectively communicated across the ...

Volkswagen AG

Technical Vehicle Launch Manager

Reston, VA · On-site

$111K - $178K/yr

Manage specific technical aspects of launch vehicles during market entry and report to relevant ... Complete analysis of causes for product quality and improvements * Oversee technical goodwill ...

Volkswagen AG

Technical Vehicle Launch Manager

Reston, VA · Hybrid

$111K - $178K/yr

Manage specific technical aspects of launch vehicles during market entry and report to relevant ... Complete analysis of causes for product quality and improvements * Oversee technical goodwill ...

InterScripts, Inc

Product Manager

Aldie, VA · On-site

As a Product Manager, you will be responsible for defining the product strategy and roadmap, overseeing the product life cycle from inception to launch, and gathering and prioritizing product and ...

Coptic Orphans Support Assn

Product Manager

Fairfax, VA · On-site

Product Manager Purpose of the Job The Product Manager is the internal architect of Coptic Orphans ... Establish clear success metrics for each product pre-launch and conduct structured post-launch ...

Coptic Orphans

Product Manager

Fairfax, VA · On-site

Product Manager Purpose of the Job The Product Manager is the internal architect of Coptic Orphans ... Establish clear success metrics for each product pre-launch and conduct structured post-launch ...

Coptic Orphans

Product Manager

Fairfax, VA · On-site

Establish clear success metrics for each product pre-launch and conduct structured post-launch ... Proven ability to design and manage end-to-end product or initiative workflows, with experience in ...

CoStar

Product Manager, CoStar

Richmond, VA

Product Manager, CoStar CoStar Group is a leading global provider of commercial and residential ... product launch, and executing thoughtful roll-out strategies. This position is an exciting ...

CoStar Group

Product Manager, CoStar

Richmond, VA · On-site

Product Manager, CoStar CoStar Group is a leading global provider of commercial and residential ... product launch, and executing thoughtful roll-out strategies. This position is an exciting ...

next page

Showing results 1-20

All JobsProduct Launch JobsProduct Launch Manager JobsProduct Launch Manager Jobs in Virginia

Product Launch Manager information

See Virginia salary details

$51.1K

$158K

$195.3K

How much do product launch manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for product launch manager in Virginia is $158,037.00, according to ZipRecruiter salary data. Most workers in this role earn between $139,800.00 and $195,300.00 per year, depending on experience, location, and employer.

What does a product launch manager do?

A Product Launch Manager is responsible for planning, coordinating, and executing the introduction of new products to the market. They work closely with cross-functional teams such as marketing, sales, engineering, and customer support to ensure a successful launch. Their role includes developing launch strategies, setting timelines, managing budgets, and measuring the effectiveness of the launch. Product Launch Managers also gather feedback post-launch to refine future product rollouts and maximize the product’s success.

What are the key skills and qualifications needed to thrive as a product launch manager?

To thrive as a Product Launch Manager, you need a solid background in project management, go-to-market strategy, and cross-functional coordination, often supported by a business or marketing degree. Familiarity with tools like project management software (e.g., Asana, Jira), CRM systems, and analytics platforms is typically required. Outstanding communication, problem-solving, and leadership skills help distinguish top performers in this role. These abilities ensure successful, timely product launches that align with business goals and deliver strong market impact.

What are some common challenges a product launch manager faces when coordinating cross-functional teams?

A Product Launch Manager often encounters challenges in aligning cross-functional teams, such as marketing, sales, engineering, and customer support, to meet tight launch deadlines. Communication gaps or differing priorities among departments can lead to delays or misunderstandings. Successfully managing these dynamics involves proactive planning, setting clear expectations, and facilitating regular check-ins to ensure everyone is on track and issues are addressed quickly. Building strong relationships and fostering open communication across teams is key to a smooth and successful product launch.

What is the difference between Product Launch Manager vs Product Marketing Manager?

AspectProduct Launch ManagerProduct Marketing Manager
Primary FocusPlanning and executing product launchesDeveloping marketing strategies and messaging
ResponsibilitiesCoordination of cross-functional teams, launch timelines, and go-to-market activitiesMarket research, positioning, and promotional campaigns
Required SkillsProject management, communication, cross-team collaborationMarket analysis, branding, customer insights
Work EnvironmentCollaborative, cross-departmental teams during product launchesMarketing departments, strategic planning teams

The Product Launch Manager focuses on executing the launch process, coordinating teams, and ensuring timely delivery of new products. In contrast, the Product Marketing Manager concentrates on market positioning, messaging, and promotional strategies to drive product adoption. Both roles are essential in bringing a product to market but differ in scope and daily responsibilities.

How much does a product launch manager make?

A product launch manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, industry, and location. Senior roles or those in large companies may offer higher compensation, often including bonuses and benefits. Strong project management skills and familiarity with product lifecycle tools can influence earning potential.

What are the most commonly searched types of Product Launch jobs in Virginia?

The most popular types of Product Launch jobs in Virginia are:

What are popular job titles related to Product Launch Manager jobs in Virginia?

For Product Launch Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Product Launch Manager jobs in Virginia look for?

The top searched job categories for Product Launch Manager jobs in Virginia are:

What cities in Virginia are hiring for Product Launch Manager jobs?

Cities in Virginia with the most Product Launch Manager job openings:

Product Launch Manager jobs near you
Infographic showing various Product Launch Manager job openings in Virginia as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $158,037 per year, or $76 per hour.

Product Launch Manager

Babel Street

Reston, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 28 days ago

Job description

Babel Street is the trusted technology partner for the world's most advanced identity intelligence and risk operations. We deliver advanced AI and data analytics solutions providing unmatched, analysis-ready data regardless of language, proactive risk identification, 360-degree insights, high-speed automation, and seamless integration into existing systems. Babel Street empowers government and commercial organizations to transform high-stakes identity and risk operations into a strategic advantage. The actionable insights we deliver safeguard lives and protect critical assets around the world. Babel Street is headquartered in Reston, Virginia, with regional offices in Boston, MA and Cleveland, OH, and international offices in Australia, Canada, Israel, Japan, and the U.K. For more information, visit www.babelstreet.com.
Position Summary
The Product Launch Manager owns the end-to-end release management process, ensuring that product releases are high quality, well-coordinated, and effectively communicated across the organization. This role serves as the operational bridge between Engineering, QA, Product, Marketing, Sales, Customer Experience, and Leadership to ensure each release is delivered successfully, adopted effectively, and aligned with business objectives.
The Product Launch Manager drives release readiness, release quality, customer communication, product adoption metrics, executive reporting, and cross-functional coordination to maximize the impact of every release.
Key Responsibilities
Release Planning & Coordination
  • Own the release calendar and orchestrate all major product releases.
  • Coordinate readiness activities across Product, Engineering, QA, Marketing, Sales, Customer Experience, Support, Documentation, and Security.
  • Maintain release checklists, dependencies, milestones, approvals, and go/no-go decision processes.
  • Facilitate release readiness reviews and stakeholder alignment meetings.
  • Ensure accountability for completion of all release-related deliverables and signoffs.

Quality & Release Assurance
  • Partner closely with QA leadership to establish release quality standards and release acceptance criteria.
  • Monitor testing progress, defect trends, regression results, and release risk assessments.
  • Coordinate release validation activities and ensure production readiness.
  • Drive post-release reviews and continuous improvement initiatives.
  • Track and report release quality metrics and operational health indicators.

Go-to-Market & Release Communications
  • Partner with Marketing to develop release themes, launch narratives, and release messaging.
  • Coordinate release notes, feature announcements, customer communications, and launch materials.
  • Ensure consistent messaging across marketing campaigns, product communications, and customer-facing teams.
  • Support customer adoption initiatives and feature awareness campaigns. Sales & Customer Readiness
  • Lead release readiness programs for Sales, Customer Experience, and Support organizations.
  • Coordinate training, enablement materials, FAQs, playbooks, demonstrations, and release briefings.
  • Track readiness tasks and ensure customer-facing teams are prepared prior to launch.
  • Serve as a central point of coordination for release-related stakeholder communications.

Product Operations & Analytics •
  • Create and maintain product adoption dashboards and reporting within Pendo and related analytics platforms. •
  • Develop metrics that measure feature usage, customer adoption, engagement trends, and release success.
  • Partner with Product leadership to establish KPIs and adoption targets.
  • Provide ongoing insights and recommendations to improve product utilization and customer value realization.

Executive Reporting & Business Operations
  • Support Product leadership in Quarterly Business Reviews (QBRs), board materials, and executive presentations.
  • Develop release performance summaries, adoption reporting, and customer impact analyses.
  • Assist with product-level P&L reporting, cost attribution analysis, and business performance reviews.
  • Consolidate operational, financial, and adoption data into executive-ready reporting packages.

Process Improvement
  • Establish scalable release management processes, governance standards, and operating procedures.
  • Identify opportunities to automate release readiness tracking and reporting.
  • Continuously improve cross-functional coordination, transparency, and release predictability.

Qualifications
Required
  • 5+ years of experience in Launch Management, Product Operations, Program Management, or a related role.
  • Experience coordinating complex software releases across multiple teams.
  • Strong understanding of Agile software development and quality assurance practices.
  • Experience working directly with Product Management, Engineering, QA, Marketing, Sales, and Customer Success teams.
  • Strong analytical and reporting capabilities.

Preferred
  • Experience with Pendo, Jira, Confluence, Rally, Faros, or similar product operations platforms.
  • Experience creating executive-level dashboards, QBRs, and business reviews.
  • Familiarity with SaaS business models, product metrics, and P&L concepts.
  • Excellent communication and stakeholder management skills.

Measures of Success
  • Predictable, on-time releases with clear stakeholder alignment.
  • Release quality and production stability metrics.
  • Completion of release readiness activities before launch.
  • Product adoption and feature utilization growth.
  • Executive satisfaction with QBR and reporting deliverables.
  • Increased transparency and accountability across the release process.

Benefits at Babel Street (just to name a few...)
  • Health Benefits: Babel Street covers 85-100% monthly premium costs for Medical, Dental, Vision, Life & Disability insurances - for you and your family!
  • Retirement Plans: Babel Street offers both a Traditional and Roth 401(K) with a very competitive match.
  • Unlimited Flexible Leave: We trust our employees to manage their own time and balance their personal and work lives.
  • Holidays: Babel Street provides employees with 12 paid Federal Holidays
  • Tuition Reimbursement: We are committed to investing in our employees. One way we do that is with our Tuition Reimbursement Program for continuing education.

Babel Street is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Babel Street will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, Pay Transparency Nondiscrimination. In addition, Babel Street's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request, we will provide you with more information about such accommodations.
Range for this position based on qualifications and experience
$115,000-$130,000 USD

Apply