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New Product Launch Manager Jobs (NOW HIRING)

Babel Street

Product Launch Manager

Reston, VA · On-site

Position Summary The Product Launch Manager owns the end-to-end release management process, ensuring that product releases are high quality, well-coordinated, and effectively communicated across the ...

New

Briggs & Stratton

Launch Manager

Stone Mountain, GA · On-site

... manage project timelines to support the plant's growth strategy. Job Responsibilities ... Lead all new product launch activities from concept approval through production ramp-up and ...

Accupac

New Product Launch Specialist

Mainland, PA · On-site

... managing expectations, answering questions, and ensuring readiness for commercialization. · Host customer visits, pilot runs, validations, project meetings, and New Product Kickoff meetings while ...

Apple

Product Launch Manager, WW Marketing

Cupertino, CA · On-site

$190K/yr

At Apple, new ideas have a way of becoming extraordinary products, services, and customer ... Apple is looking for a Product Launch Manager to join the Product Launch and Marketing Operations ...

AAON, Inc.

Launch Manager

Memphis, TN

The Launch Manager leads cross-functional operational readiness for introducing new or revised heating, ventilation, and air-conditioning products into manufacturing. This position ensures production ...

Minth North America

Launch Manager

Lewisburg, TN · On-site

$105K/yr

The Launch Manager leads all activities related to the introduction of new automotive products and programs, ensuring launches are completed on time, within budget, and meet customer quality ...

JAC Products

Launch Manager

Franklin, GA

... for new projects to ensure the timely, cost-effective execution of the JPDS (JAC Products ... manage multiple projects and set staff priorities. ▪ Knowledge of customer launch requirements ...

JAC Products

Launch Manager

Franklin, GA · On-site

... for new projects to ensure the timely, cost-effective execution of the JPDS (JAC Products ... manage multiple projects and set staff priorities. • Knowledge of customer launch requirements ...

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New Product Launch Manager information

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$51.5K

$159.4K

$197K

How much do new product launch manager jobs pay per year?

As of Jul 31, 2026, the average yearly pay for new product launch manager in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by New Product Launch Managers when coordinating cross-functional teams?

New Product Launch Managers often encounter challenges in aligning cross-functional teams, such as marketing, sales, R&D, and supply chain, particularly when priorities and timelines differ between departments. Clear communication and proactive stakeholder engagement are essential to manage expectations and ensure everyone is working toward the same launch objectives. Addressing potential bottlenecks early and fostering a collaborative atmosphere can help mitigate risks and keep the launch process on track.

What is the difference between New Product Launch Manager vs Product Marketing Manager?

AspectNew Product Launch ManagerProduct Marketing Manager
Primary FocusPlanning and executing product launchesDeveloping marketing strategies for products
ResponsibilitiesCoordination of cross-functional teams, launch timelines, and go-to-market plansMarket research, positioning, messaging, and promotional campaigns
Required SkillsProject management, communication, product knowledgeMarket analysis, branding, marketing strategy
Work EnvironmentCross-departmental teams, product development, marketingMarketing departments, customer insights, advertising

While both roles involve product-related activities, the New Product Launch Manager focuses on executing the launch process, coordinating teams, and ensuring timely delivery. The Product Marketing Manager concentrates on market positioning, messaging, and promotional strategies to drive product adoption. Understanding these differences helps in choosing the right career path or job search focus.

What are the key skills and qualifications needed to thrive as a New Product Launch Manager, and why are they important?

To thrive as a New Product Launch Manager, you need expertise in project management, market analysis, and product lifecycle management, often backed by a relevant degree and experience in product development or marketing. Familiarity with tools like Microsoft Project, CRM platforms, and data analytics software, as well as certifications such as PMP, are typically valuable. Exceptional communication, cross-functional collaboration, and problem-solving skills help you coordinate teams and manage complex timelines. These skills and qualities ensure efficient, successful launches and effective alignment of product offerings with market needs.

What does a New Product Launch Manager do?

A New Product Launch Manager is responsible for overseeing the introduction of new products to the market. This role involves coordinating cross-functional teams, developing go-to-market strategies, managing timelines, and ensuring that all aspects of the launch run smoothly. The manager works closely with marketing, sales, product development, and supply chain teams to ensure the product meets market needs and achieves business goals. They also track performance metrics and adjust plans as needed to ensure a successful launch.
More about New Product Launch Manager jobs
What cities are hiring for New Product Launch Manager jobs? Cities with the most New Product Launch Manager job openings:
What states have the most New Product Launch Manager jobs? States with the most job openings for New Product Launch Manager jobs include:
What job categories do people searching New Product Launch Manager jobs look for? The top searched job categories for New Product Launch Manager jobs are:
New Product Launch Manager jobs near you
Infographic showing various New Product Launch Manager job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 78% Physical, 2% Hybrid, and 20% Remote job distribution, with an average salary of $159,405 per year, or $76.6 per hour.

Product Launch Manager

Babel Street

Reston, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 2 days ago

New

Job description

Babel Street is the trusted technology partner for the world's most advanced identity intelligence and risk operations. We deliver advanced AI and data analytics solutions providing unmatched, analysis-ready data regardless of language, proactive risk identification, 360-degree insights, high-speed automation, and seamless integration into existing systems. Babel Street empowers government and commercial organizations to transform high-stakes identity and risk operations into a strategic advantage. The actionable insights we deliver safeguard lives and protect critical assets around the world. Babel Street is headquartered in Reston, Virginia, with regional offices in Boston, MA and Cleveland, OH, and international offices in Australia, Canada, Israel, Japan, and the U.K. For more information, visit www.babelstreet.com.
Position Summary
The Product Launch Manager owns the end-to-end release management process, ensuring that product releases are high quality, well-coordinated, and effectively communicated across the organization. This role serves as the operational bridge between Engineering, QA, Product, Marketing, Sales, Customer Experience, and Leadership to ensure each release is delivered successfully, adopted effectively, and aligned with business objectives.
The Product Launch Manager drives release readiness, release quality, customer communication, product adoption metrics, executive reporting, and cross-functional coordination to maximize the impact of every release.
Key Responsibilities
Release Planning & Coordination
  • Own the release calendar and orchestrate all major product releases.
  • Coordinate readiness activities across Product, Engineering, QA, Marketing, Sales, Customer Experience, Support, Documentation, and Security.
  • Maintain release checklists, dependencies, milestones, approvals, and go/no-go decision processes.
  • Facilitate release readiness reviews and stakeholder alignment meetings.
  • Ensure accountability for completion of all release-related deliverables and signoffs.

Quality & Release Assurance
  • Partner closely with QA leadership to establish release quality standards and release acceptance criteria.
  • Monitor testing progress, defect trends, regression results, and release risk assessments.
  • Coordinate release validation activities and ensure production readiness.
  • Drive post-release reviews and continuous improvement initiatives.
  • Track and report release quality metrics and operational health indicators.

Go-to-Market & Release Communications
  • Partner with Marketing to develop release themes, launch narratives, and release messaging.
  • Coordinate release notes, feature announcements, customer communications, and launch materials.
  • Ensure consistent messaging across marketing campaigns, product communications, and customer-facing teams.
  • Support customer adoption initiatives and feature awareness campaigns. Sales & Customer Readiness
  • Lead release readiness programs for Sales, Customer Experience, and Support organizations.
  • Coordinate training, enablement materials, FAQs, playbooks, demonstrations, and release briefings.
  • Track readiness tasks and ensure customer-facing teams are prepared prior to launch.
  • Serve as a central point of coordination for release-related stakeholder communications.

Product Operations & Analytics •
  • Create and maintain product adoption dashboards and reporting within Pendo and related analytics platforms. •
  • Develop metrics that measure feature usage, customer adoption, engagement trends, and release success.
  • Partner with Product leadership to establish KPIs and adoption targets.
  • Provide ongoing insights and recommendations to improve product utilization and customer value realization.

Executive Reporting & Business Operations
  • Support Product leadership in Quarterly Business Reviews (QBRs), board materials, and executive presentations.
  • Develop release performance summaries, adoption reporting, and customer impact analyses.
  • Assist with product-level P&L reporting, cost attribution analysis, and business performance reviews.
  • Consolidate operational, financial, and adoption data into executive-ready reporting packages.

Process Improvement
  • Establish scalable release management processes, governance standards, and operating procedures.
  • Identify opportunities to automate release readiness tracking and reporting.
  • Continuously improve cross-functional coordination, transparency, and release predictability.

Qualifications
Required
  • 5+ years of experience in Launch Management, Product Operations, Program Management, or a related role.
  • Experience coordinating complex software releases across multiple teams.
  • Strong understanding of Agile software development and quality assurance practices.
  • Experience working directly with Product Management, Engineering, QA, Marketing, Sales, and Customer Success teams.
  • Strong analytical and reporting capabilities.

Preferred
  • Experience with Pendo, Jira, Confluence, Rally, Faros, or similar product operations platforms.
  • Experience creating executive-level dashboards, QBRs, and business reviews.
  • Familiarity with SaaS business models, product metrics, and P&L concepts.
  • Excellent communication and stakeholder management skills.

Measures of Success
  • Predictable, on-time releases with clear stakeholder alignment.
  • Release quality and production stability metrics.
  • Completion of release readiness activities before launch.
  • Product adoption and feature utilization growth.
  • Executive satisfaction with QBR and reporting deliverables.
  • Increased transparency and accountability across the release process.

Benefits at Babel Street (just to name a few...)
  • Health Benefits: Babel Street covers 85-100% monthly premium costs for Medical, Dental, Vision, Life & Disability insurances - for you and your family!
  • Retirement Plans: Babel Street offers both a Traditional and Roth 401(K) with a very competitive match.
  • Unlimited Flexible Leave: We trust our employees to manage their own time and balance their personal and work lives.
  • Holidays: Babel Street provides employees with 12 paid Federal Holidays
  • Tuition Reimbursement: We are committed to investing in our employees. One way we do that is with our Tuition Reimbursement Program for continuing education.

Babel Street is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Babel Street will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, Pay Transparency Nondiscrimination. In addition, Babel Street's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request, we will provide you with more information about such accommodations.
Range for this position based on qualifications and experience
$115,000-$130,000 USD

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