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New Car Sales Associate Jobs in Indiana (NOW HIRING)

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New Car Sales Associate information

What are some common challenges faced by new car sales associates and how can they be overcome?

New Car Sales Associates often face challenges such as meeting sales targets during slow market periods, handling customer objections, and staying updated with constantly changing vehicle features and promotions. Building strong product knowledge, actively listening to customer needs, and maintaining a positive attitude can help overcome these hurdles. Additionally, collaborating closely with finance and service departments enhances customer satisfaction and streamlines the sales process.

Is a new car sales associate a good job?

A new car sales associate role involves selling new vehicles, requiring strong communication and customer service skills. The job often offers commission-based pay, with potential for high earnings but variable income, and typically requires knowledge of automotive features and sales techniques.

What does a new car sales associate do?

A New Car Sales Associate is responsible for helping customers find and purchase new vehicles at a dealership. Their duties include greeting customers, explaining the features and benefits of different models, arranging test drives, negotiating prices, and assisting with the completion of sales paperwork. They also stay up-to-date on the latest vehicle models and financing options to provide accurate information. Excellent communication and customer service skills are essential in this role.

What are the key skills and qualifications needed to thrive as a new car sales associate, and why are they important?

To thrive as a New Car Sales Associate, you need a solid understanding of automotive products, effective sales techniques, and often a high school diploma or equivalent. Familiarity with customer relationship management (CRM) systems, dealership inventory tools, and point-of-sale software is typically required. Outstanding communication, negotiation, and customer service skills help build trust and close deals. These abilities are crucial for driving sales performance, fostering customer loyalty, and meeting dealership targets in a competitive market.
What are the most commonly searched types of New Car Sales jobs in Indiana? The most popular types of New Car Sales jobs in Indiana are:
What are popular job titles related to New Car Sales Associate jobs in Indiana? For New Car Sales Associate jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching New Car Sales Associate jobs in Indiana look for? The top searched job categories for New Car Sales Associate jobs in Indiana are:
What cities in Indiana are hiring for New Car Sales Associate jobs? Cities in Indiana with the most New Car Sales Associate job openings:
New Car Sales Associate jobs near you
Infographic showing various New Car Sales Associate job openings in Indiana as of August 2026, with employment types broken down into 77% Full Time, 21% Part Time, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution.

Automotive Sales Associate/Product Specialist

Rohrman Toyota Lafayette

Lafayette, IN

$60K - $150K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 4 days ago

Job description

Sales Associate/Product Specialist
As a Sales Associate at Rohrman Toyota, you'll be the face of our brand — guiding customers through one of the most important purchases of their lives. This isn't just a sales job; it's a career with real earning potential, ongoing training, and a team that invests in your success. If you're driven, personable, and excited about cars, we want to hear from you.

Responsibilities

  • Greet and engage customers in a professional, welcoming manner — both in-person and digitally.
  • Guide customers through the full vehicle selection process, demonstrating features, options, and values across our inventory.
  • Conduct test drives and present vehicles in a way that aligns with each customer's needs and lifestyle.
  • Follow up with prospects and existing customers to build long-term relationships and repeat business.
  • Work collaboratively with the finance and management teams to structure and close deals.
  • Meet and exceed monthly sales objectives while maintaining high customer satisfaction scores.
  • Stay current on product knowledge, manufacturer incentives, and competitive landscape.
Compensation
  • $60,000- $150,000
  • Unlock your earning potential
  • Salary plus spiffs and commissions
  • 40-hour work weeks (Saturday's Required)

Requirements

  • A positive, customer-first attitude with a genuine passion for helping people.
  • Strong communication and interpersonal skills — you're comfortable talking to anyone.
  • Self-motivated with a competitive edge and a desire to grow earnings.
  • Valid driver's license and a clean driving record.
  • Prior automotive or retail sales experience is a plus, but not required — we'll train the right person.

Benefits

  • Affordable Health Insurance: Comprehensive medical, dental, and vision coverage for you and your family.
  • Competitive 401(k): Build your future with our retirement savings plan.
  • Paid Time Off (PTO): Includes paid holidays and vacation after 90 days of full-time employment.
  • Paid Maternity & Paternity Leave: Support for new mothers and fathers.
  • Paylocity "Pay On Demand": Access your earnings before payday (up to $2,000).
  • Employee Discounts: Discounts on vehicle servicing and new car purchases.
  • Continuous Training & Mentorship: Grow professionally and advance your career within our group.
  • Employee Tenure & Recognition Program: We celebrate milestones and contributions.
  • Fun Company Events: Awesome experiences for employees and their families!

About Rohrman Automotive Group

Rohrman Automotive Group is one of the Midwest's most respected and long-standing dealership groups, with locations across Indiana, Illinois, and Wisconsin representing a wide range of top automotive brands. We are a family-rooted organization committed to delivering an outstanding ownership experience — for our customers and our team members alike.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.