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Mobile Marketing Jobs (NOW HIRING)

ASO Marketing Coordinator

New York, NY · On-site

$46K - $64K/yr

THE POSITION Our roster has an opening with your name on it FanDuel is looking for an ASO Coordinator to support mobile marketing operations through meticulous organization, cross-functional ...

THE POSITION Our roster has an opening with your name on it FanDuel is looking for an ASO Coordinator to support mobile marketing operations through meticulous organization, cross-functional ...

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Mobile Marketing information

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How much do mobile marketing jobs pay per hour?

As of Aug 27, 2026, the average hourly pay for mobile marketing in the United States is $19.31, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $17.79 per hour, depending on experience, location, and employer.

What is mobile marketing?

Mobile marketing is a digital marketing strategy focused on reaching audiences on their smartphones, tablets, and other mobile devices, through websites, email, SMS and MMS, social media, and apps. It involves creating campaigns that are optimized for mobile devices to promote products or services. Mobile marketing is essential because a large percentage of consumers use their mobile devices to browse, shop, and interact with brands. This approach allows businesses to connect with customers in a more personalized and immediate way.

What are the key skills and qualifications needed to thrive as a mobile marketing specialist?

To thrive as a Mobile Marketing Specialist, you need a solid understanding of digital marketing principles, mobile advertising strategies, and analytics, often supported by a degree in marketing or a related field. Familiarity with mobile ad networks, mobile analytics tools (such as Google Analytics and AppsFlyer), and marketing automation platforms is essential. Creativity, strong communication, and adaptability are vital soft skills for crafting compelling campaigns and responding to rapidly changing trends. These skills ensure effective user engagement, campaign optimization, and measurable business growth in the fast-evolving mobile landscape.

What are some common challenges faced by mobile marketing professionals in optimizing app user engagement?

Mobile marketing professionals often encounter challenges such as high user churn rates, keeping up with frequent platform updates, and ensuring personalized engagement across diverse user segments. Balancing the use of push notifications and in-app messaging without overwhelming users requires careful strategy and data analysis. Additionally, collaborating with product, analytics, and creative teams is essential for designing effective campaigns and tracking performance metrics that drive meaningful user retention.

What is the difference between Mobile Marketing vs Digital Marketing?

AspectMobile MarketingDigital Marketing
FocusMarketing via mobile devices, apps, SMS, and mobile websitesMarketing across all digital channels including websites, email, social media, and search engines
Required SkillsMobile app development, SMS campaigns, mobile analyticsSEO, SEM, content creation, social media management
Work EnvironmentMobile platforms, app stores, mobile ad networksWeb platforms, social media, email marketing tools
Industry UsageRetail, entertainment, travel, app developmentBroad industry use including e-commerce, tech, media, and more

Mobile Marketing specializes in reaching audiences through mobile-specific channels, while Digital Marketing encompasses a wider range of online platforms. Both roles require digital skills, but Mobile Marketing focuses more on mobile devices and apps, making it essential for businesses targeting mobile users.

How can I start mobile marketing?

To start a career in mobile marketing, gain knowledge of digital marketing principles, mobile user behavior, and advertising platforms like Google Ads or Facebook Ads. Developing skills in data analysis, content creation, and familiarity with mobile marketing tools can improve job prospects. Certifications such as the Mobile Marketing Association's certifications can also enhance credibility in this field.
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What cities are hiring for Mobile Marketing jobs?

Cities with the most Mobile Marketing job openings:

What are the most commonly searched types of Marketing jobs?

The most popular types of Marketing jobs are:

What states have the most Mobile Marketing jobs?

States with the most job openings for Mobile Marketing jobs include:

Infographic showing various Mobile Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $40,165 per year, or $19.3 per hour.

ASO Marketing Coordinator

FanDuel

New York, NY • On-site

$46K - $64K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 24 days ago


FanDuel rating

9.3

Company rating: 9.3 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

1st of 15 rated gambling companies


Job description

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for an ASO Coordinator to support mobile marketing operations through meticulous organization, cross-functional coordination, and performance optimization. Key responsibilities include managing A/B testing processes and documentation, maintaining a strategic content calendar, and coordinating app store submissions (Apple & Google) in alignment with ASO best practices. The position requires tracking invoices and budget allocations, setting seasonal checkpoints for stakeholders, and staying current with mobile industry trends. Success in this role depends on strong organizational and communication skills, familiarity with project management tools, and a collaborative mindset to enhance team performance through shared learnings and process improvements.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

In this role, the candidate will manage a variety of administrative tasks and programs critical to mobile marketing operations. They will coordinate A/B testing initiatives and optimize content based on App Store Optimization best practices. Daily responsibilities include managing project timelines and deliverables, maintaining accurate documentation, and tracking invoices and budgets. They will collaborate closely with cross-functional teams such as product, creative, analytics, and finance to align on goals and ensure smooth execution. Additionally, they'll contribute to ongoing projects involving content calendar planning and campaign performance analysis, while staying current with mobile marketing trends and industry standards.

THE STATS
What we're looking for in our next teammate

  • Minimum of 0 to 2+ years of experience in mobile marketing operations, project coordination, or related field
    Experience supporting and analyzing A/B testing methodologies and tools (e.g. Apple App Store Connect, Google Play Store Console)
    Familiarity with App Store Optimization (ASO) best practices and app store submission processes
    Strong organizational skills with the ability to manage multiple projects and timelines simultaneously
    Proficiency with project management tools such as Jira, Asana, or similar platforms
    Basic financial acumen, including experience with invoice tracking and budget management
    Excellent verbal and written communication skills for effective cross-functional collaboration
    Ability to plan and maintain content calendars in alignment with marketing and business goals
    Self-starter who stays informed on mobile industry trends, news, and performance best practices
    Strong attention to detail and commitment to maintaining accurate documentation and process tracking
    Ability to coordinate seasonal planning and stakeholder check-ins to ensure timely execution

Preferred Qualifications:
Experience working in a fast-paced, cross-functional team environment
Familiarity with mobile app performance metrics and analytics tools (E.g. Sensor Tower, data.ai)

Nice to Haves:
Prior experience in a mobile-first or digital product environment
Exposure to marketing or growth roles within tech or app-based companies

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

The applicable hourly range for this position is $29.33 - $36.54 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid


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