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The Regional Outreach and Recruitment Representative serve as a field-based admissions professional responsible for developing community partnerships, generating prospective student leads, and supporting enrollment growth for Helms College. This position represents the College throughout the community by building relationships with high schools, career and technical education programs, workforce agencies, employers, military organizations, community groups, and referral partners.The Regional Outreach and Recruitment Representative actively promote Helms College programs, identifies prospective students, supports enrollment activities, and serves as a visible ambassador for the College's mission of building lives, families, and communities through education and workforce development.PRINCIPLE ACCOUNTABILITIES & CORE COMPETENCIES 

Community Outreach and Relationship Development

• Develop and maintain strategic relationships with high schools, counselors, workforce development agencies, community organizations, employers, military transition programs, and referral partners.
• Conduct engaging presentations, information sessions, and career exploration workshops for prospective students and community stakeholders.
• Represent Helms College at career fairs, job fairs, college fairs, workforce events, employer events, and community outreach activities.
• Identify opportunities to expand awareness of Helms College programs within assigned territories.
• Establish and maintain partnerships that support student recruitment and workforce development initiatives.
• Serve as a community ambassador for Helms College and Goodwill Industries of Middle Georgia and the CSRA.

Student Recruitment and Enrollment Support

• Generate qualified prospective student leads through community outreach and networking activities.
• Conduct initial career exploration conversations with prospective students.
• Assist prospective students in understanding educational opportunities, admissions requirements, and career pathways.
• Coordinate campus tours, information sessions, and admissions appointments.
• Follow up with prospective students to encourage enrollment and persistence through the admissions process.
• Maintain an active recruitment pipeline and support institutional enrollment goals.
• Collaborate with admissions staff to ensure seamless transition of prospective students through the enrollment process.

• Recruit traditional-age students, adult learners, career changers, incumbent workers, and individuals seeking workforce training and career advancement opportunities.
• Collaborate with Admissions team with campus events as needed.

Territory Management

• Develop and execute territory recruitment plans designed to achieve enrollment objectives.
• Maintain a regular schedule of school visits, community engagement activities, employer meetings, and outreach events.
• Track outreach activities, referral sources, lead generation, and enrollment outcomes.
• Evaluate recruitment effectiveness and adjust strategies as needed to maximize results.
• Travel extensively throughout assigned service areas.

• Performance expectations may include territory coverage, community partnerships developed, qualified leads generated, appointments scheduled, enrollment conversions, event participation, and contribution toward institutional enrollment goals.

Marketing and Event Support

• Assist with planning and executing recruitment events, open houses, orientation activities, and special events.
• Distribute promotional materials and maintain awareness of current programs and enrollment opportunities.
• Collaborate with Director of Admissions to support outreach campaigns and enrollment initiatives.
• Provide market intelligence regarding community needs, workforce trends, and recruitment opportunities.

Administrative Responsibilities

• Maintain accurate records of outreach activities, contacts, leads, and enrollment outcomes within the College's CRM and student information systems.
• Prepare weekly and monthly activity reports.
• Participate in admissions meetings, training sessions, and professional development activities.
• Ensure compliance with institutional policies, accreditation standards, and applicable regulations governing student recruitment.

PERFORMANCE EXPECTATIONS

Success in this position will be measured through:

• Achievement of quarterly enrollment goals as established by the College's annual enrollment plan.

• Development and maintenance of strategic community partnerships.

• Qualified lead generation and conversion rates.

• Number and quality of recruitment events, presentations, and outreach activities.

• Territory coverage across Atlanta and Macon service areas.

• Accuracy and timeliness of CRM documentation and reporting.

• Contribution toward overall Helms College enrollment growth objectives.

REQUIRED QUALIFICATIONS

• Bachelor’s Degree Required
• Minimum of three (3) years of experience in admissions, recruitment, workforce development, sales, business development, community relations, education, or a related field.
• Valid driver's license with satisfactory driving record and ability to travel extensively throughout assigned territories.

• Ability to meet Helms College and Goodwill Industries vehicle insurance and driver eligibility requirements
• Reliable transportation and ability to travel extensively throughout assigned service territories
  • Strong interpersonal, presentation, networking, and communication skills.
  • Ability to work independently while managing multiple priorities.
  • Proficiency with Microsoft Office and CRM systems.

PREFERRED QUALIFICATIONS

• Experience in higher education admissions, workforce development, career and technical education, or community outreach.
• Experience conducting presentations and public speaking engagements.
• Knowledge of workforce training, career pathways, and post-secondary education.

. Experience with customer service calls and follow-up.

PHYSICAL REQUIREMENTS

• Frequent travel by automobile.
• Ability to lift and transport recruitment materials up to 25 pounds.
• Ability to stand for extended periods during recruitment events and presentations.
• Ability to work occasional evenings and weekends as required by outreach activities.

Conditions of Employment

• Successful completion of a background check and references.
• Maintenance of valid driver’s license, valid automobile insurance policy.

Work Environment

This position operates primarily in the field with approximately 75% of work time dedicated to community outreach, recruitment activities, employer visits, school visits, and relationship development. Approximately 25% of work time will be spent on campus or remote office conducting admissions activities, participating in meetings, supporting events, and completing administrative responsibilities.