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Marketing Jobs in Springfield, MA (NOW HIRING)

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Ra

Marketing Analytics Senior Manager

Hartford, CT

Marketing Analytics Senior Manager Job Level: Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...

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All JobsMarketing JobsMarketing Jobs in Springfield, MA

Marketing information

See Springfield, MA salary details

$13

$32

$56

How much do marketing jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for marketing in Springfield, MA is $32.57, according to ZipRecruiter salary data. Most workers in this role earn between $21.54 and $43.12 per hour, depending on experience, location, and employer.

What is marketing?

Marketing is the process of promoting, selling, and distributing a product or service to customers. Marketers identify target audiences, develop strategies to reach them, and create campaigns that build brand awareness and drive sales. Their work often involves market research, advertising, digital marketing, social media management, and analyzing data to measure the effectiveness of marketing efforts. Ultimately, marketers help businesses connect with consumers and achieve their business goals.

How to get a job in marketing?

Most marketing and advertising jobs require a bachelor’s degree, although some employers will consider experience in sales and advertising as a substitute for a college degree, especially if you have a compelling portfolio of work. Advanced degrees are not required by most agencies, although an MBA or an advanced degree in a field like accounting will set you ahead of other candidates, should you pursue work in the financial side of marketing. Market analysts should have strong math skills and facility with analytical problem-solving, while those who work in creative departments should have outstanding language and design skills.

What are the key skills and qualifications needed to thrive as a marketing professional?

To thrive as a Marketing professional, you need a strong grasp of market research, branding, campaign strategy, and typically at least a bachelor's degree in marketing or a related field. Familiarity with digital marketing tools, analytics platforms like Google Analytics, and certifications such as HubSpot or Google Ads are highly valuable. Creativity, adaptability, and strong communication skills help you craft compelling messages and collaborate effectively across teams. These skills are crucial for driving brand awareness, engaging target audiences, and achieving business goals in a competitive marketplace.

How does a marketing professional typically collaborate with other departments within a company?

Marketing professionals regularly work cross-functionally with departments like sales, product development, and customer service to align strategies and messaging. For example, they may partner with sales to develop campaigns that support lead generation, or with product teams to ensure that promotional materials accurately reflect new features. Close collaboration helps ensure consistent branding and a seamless customer experience. Effective communication and teamwork are key to delivering successful marketing initiatives.

What is the difference between Marketing vs Sales?

AspectMarketingSales
Primary FocusCreating awareness and generating leadsConverting leads into customers
Skills NeededMarket research, content creation, brandingCommunication, negotiation, relationship building
Work EnvironmentStrategic planning, campaigns, digital platformsClient meetings, direct interactions, closing deals
Common CertificationsDigital marketing certifications, HubSpot, Google AdsSales certifications, CRM training

While marketing focuses on attracting and engaging potential customers through campaigns and branding, sales concentrates on directly closing deals and building customer relationships. Both roles are essential in the sales funnel and often work closely together to achieve business growth.

What are careers in marketing?

Careers in marketing include roles such as marketing manager, digital marketing specialist, content creator, market researcher, and brand strategist. These positions involve developing advertising strategies, analyzing market trends, managing campaigns, and using tools like social media and analytics software. Strong communication, creativity, and understanding of consumer behavior are essential skills in this field.

What do you do in a marketing job?

A marketing job involves developing strategies to promote products or services, creating advertising campaigns, conducting market research, and analyzing consumer data. Professionals in this field often use tools like social media, email marketing, and analytics software to reach target audiences and measure campaign effectiveness.

What jobs work in marketing?

Jobs in marketing include roles such as marketing coordinator, digital marketing specialist, content marketer, social media manager, brand manager, market research analyst, and marketing manager. These positions often require skills in communication, analytics, and familiarity with marketing tools like SEO, Google Analytics, and social media platforms.
More about Marketing jobs

What are the most commonly searched types of Marketing jobs in Springfield, MA?

The most popular types of Marketing jobs in Springfield, MA are:

What are popular job titles related to Marketing jobs in Springfield, MA?

For Marketing jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Marketing jobs in Springfield, MA look for?

The top searched job categories for Marketing jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing jobs?

Cities near Springfield, MA with the most Marketing job openings:

Marketing jobs near you
Infographic showing various Marketing job openings in Springfield, MA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $67,752 per year, or $32.6 per hour.

Private Duty Marketing Liaison

Athena Home Health & Hospice

Manchester, CT

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Job description

Private Duty Marketing Liaison with Athena Care at Home!

As a Private Duty Marketing Liaison, you will be responsible for establishing and growing referral relationships with physicians, referral sources, and the community to increase our census. In this salaried position with an incentive program and weekly pay, you will have the opportunity to make a real impact on our organization's growth and success.

Athena Care at Home provides non-medical home care to our patients throughout Connecticut with Companion, Homemaker, and Live-In Services.

Responsibilities:

• Act as a liaison between referral accounts/the community and the agency to identify and develop new potential referral sources
• Develop and maintain a monthly and daily marketing plan based on needs
• Maximize census through effective marketing, sales calls, and public relations
• Effectively develop and implement monthly marketing plans that are organized and strategic
• Manage marketing/sales budgets
• Track and evaluate referrals
• Schedule and conduct meetings with prospective families and applicants

Requirements:

• Experience in sales and marketing preferred
• Experience in healthcare (hospice, long-term care, acute care, etc.) required
• Bachelor's degree preferred

Benefits:

  • Competitive and Weekly Pay

  • Holiday Pay for Hourly and Salaried Employees

  • Overtime Pay for Hourly Employees

  • Career Advancement Opportunities

  • Exclusive Employer Discount Program

Available for Eligible Team Members:

  • Employer-Paid Life Insurance

  • 401(k) with Employer Match

  • Vacation and Personal Time

  • Health, Dental, and Vision Insurance

We are an equal opportunity employer that values diversity at all levels. All individuals are encouraged to apply. Our agency follows federal and state mandatory guidelines regarding staff vaccinations; our vaccination policy requires all newly hired staff to be fully vaccinated against COVID-19 unless they receive an approved exemption from Athena, except where prohibited by state law.