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Marketing Jobs in Springfield, MA (NOW HIRING)

Clubwaka

MARKETING & OPERATIONS COORDINATOR

Windsor, CT · On-site

$60 - $80/hr

Marketing & Operations Coordinator Work Environment: Hybrid - Work From Home and In the Field Work Location: South Windsor, CT Role Overview At CLUBWAKA, we're all about bringing people together ...

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT · On-site

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Slamcoll

Senior Marketing Coordinator

Glastonbury, CT · On-site

$60 - $80/hr

Development of RFQ & RFP responses and other marketing collateral * Development/maintenance of sector focused boiler plate to be used as master in proposals * Track top prospects and information ...

Shepley Bulfinch

Marketing Writer (AEC)

Hartford, CT · On-site

$80 - $100/hr

Come build something with Shepley Bulfinch as a Marketing Writer! Shepley Bulfinch is seeking a talented and detail-oriented Writer to support both our Business Development and Marketing ...

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All JobsMarketing JobsMarketing Jobs in Springfield, MA

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How much do marketing jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for marketing in Springfield, MA is $32.58, according to ZipRecruiter salary data. Most workers in this role earn between $21.54 and $43.12 per hour, depending on experience, location, and employer.

What is marketing?

Marketing is the process of promoting, selling, and distributing a product or service to customers. Marketers identify target audiences, develop strategies to reach them, and create campaigns that build brand awareness and drive sales. Their work often involves market research, advertising, digital marketing, social media management, and analyzing data to measure the effectiveness of marketing efforts. Ultimately, marketers help businesses connect with consumers and achieve their business goals.

How to get a job in marketing?

Most marketing and advertising jobs require a bachelor’s degree, although some employers will consider experience in sales and advertising as a substitute for a college degree, especially if you have a compelling portfolio of work. Advanced degrees are not required by most agencies, although an MBA or an advanced degree in a field like accounting will set you ahead of other candidates, should you pursue work in the financial side of marketing. Market analysts should have strong math skills and facility with analytical problem-solving, while those who work in creative departments should have outstanding language and design skills.

What are the key skills and qualifications needed to thrive as a marketing professional?

To thrive as a Marketing professional, you need a strong grasp of market research, branding, campaign strategy, and typically at least a bachelor's degree in marketing or a related field. Familiarity with digital marketing tools, analytics platforms like Google Analytics, and certifications such as HubSpot or Google Ads are highly valuable. Creativity, adaptability, and strong communication skills help you craft compelling messages and collaborate effectively across teams. These skills are crucial for driving brand awareness, engaging target audiences, and achieving business goals in a competitive marketplace.

How does a marketing professional typically collaborate with other departments within a company?

Marketing professionals regularly work cross-functionally with departments like sales, product development, and customer service to align strategies and messaging. For example, they may partner with sales to develop campaigns that support lead generation, or with product teams to ensure that promotional materials accurately reflect new features. Close collaboration helps ensure consistent branding and a seamless customer experience. Effective communication and teamwork are key to delivering successful marketing initiatives.

What is the difference between Marketing vs Sales?

AspectMarketingSales
Primary FocusCreating awareness and generating leadsConverting leads into customers
Skills NeededMarket research, content creation, brandingCommunication, negotiation, relationship building
Work EnvironmentStrategic planning, campaigns, digital platformsClient meetings, direct interactions, closing deals
Common CertificationsDigital marketing certifications, HubSpot, Google AdsSales certifications, CRM training

While marketing focuses on attracting and engaging potential customers through campaigns and branding, sales concentrates on directly closing deals and building customer relationships. Both roles are essential in the sales funnel and often work closely together to achieve business growth.

What are careers in marketing?

Careers in marketing include roles such as marketing manager, digital marketing specialist, content creator, market researcher, and brand strategist. These positions involve developing advertising strategies, analyzing market trends, managing campaigns, and using tools like social media and analytics software. Strong communication, creativity, and understanding of consumer behavior are essential skills in this field.

What do you do in a marketing job?

A marketing job involves developing strategies to promote products or services, creating advertising campaigns, conducting market research, and analyzing consumer data. Professionals in this field often use tools like social media, email marketing, and analytics software to reach target audiences and measure campaign effectiveness.

What jobs work in marketing?

Jobs in marketing include roles such as marketing coordinator, digital marketing specialist, content marketer, social media manager, brand manager, market research analyst, and marketing manager. These positions often require skills in communication, analytics, and familiarity with marketing tools like SEO, Google Analytics, and social media platforms.
More about Marketing jobs

What are the most commonly searched types of Marketing jobs in Springfield, MA?

The most popular types of Marketing jobs in Springfield, MA are:

What are popular job titles related to Marketing jobs in Springfield, MA?

For Marketing jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Marketing jobs in Springfield, MA look for?

The top searched job categories for Marketing jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing jobs?

Cities near Springfield, MA with the most Marketing job openings:

Marketing jobs near you
Infographic showing various Marketing job openings in Springfield, MA as of August 2026, with employment types broken down into 1% Internship, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,758 per year, or $32.6 per hour.

Marketing and Inventory Manager

Scranton Auto Group

Vernon, CT • On-site

Full-time

Re-posted 21 days ago

Job description

Job Title: Marketing and Inventory Manager

Location: Scranton Powersports & Indian Motorcycle of Hartford
Department: Sales & Operations
Reports To: General Manager / Owner
Job Type: Full-Time

Job Summary:

We’re looking for a strategic and energetic Marketing and Inventory Manager to join our powersports dealership. This role combines creative marketing with inventory oversight to drive sales, optimize stock levels, and enhance customer experience. The ideal candidate is passionate about the powersports industry, understands the buying habits of enthusiasts, and is comfortable balancing front-end branding with back-end logistics.

Key Responsibilities:Marketing:

  • Develop and execute local and digital marketing strategies tailored to the powersports market (motorcycles, ATVs, UTVs, etc.).

  • Promote dealership events, product launches, seasonal sales, and financing specials.

  • Manage website updates, SEO, Google Ads, and social media presence (Facebook, Instagram, YouTube, etc.).

  • Create content that resonates with off-road, street, and recreational riders.

  • Work with OEM partners on co-op advertising, promotions, and campaigns.

  • Track lead generation, web traffic, and campaign performance to optimize ROI.

Inventory Management:

  • Monitor inventory of new and pre-owned units, accessories, and parts.

  • Use dealership management systems (DMS) and inventory tools to maintain real-time stock accuracy.

  • Conduct regular inventory audits and assist in pricing, floor planning, and merchandising.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

  • 2–4 years of experience in marketing and/or inventory management, ideally in a retail or dealership environment.

  • Knowledge of the powersports industry and a genuine interest in motorcycles, ATVs, and related gear.

  • Familiarity with DMS systems (e.g., Lightspeed, CDK), as well as tools like Google Analytics, Mailchimp, and Meta Business Suite.

  • Strong project management, analytical, and communication skills.

Preferred Qualifications:

  • Experience working in or marketing for a powersports, automotive, or outdoor recreation brand.

  • Comfortable shooting/editing video or working with content creators to highlight products and events.

  • Experience working with OEM co-op ad programs and manufacturer marketing guidelines.

Perks:

  • Competitive pay + bonus opportunities

  • Industry discounts on gear and equipment

  • Access to demo rides and new product launches

  • Opportunities to attend trade shows, races, and powersports events

  • Fun, fast-paced team of riders and gearheads

Apply