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Marketing Technology Manager Jobs (NOW HIRING)

EōS Fitness

Manager of Marketing Technology

Dallas, TX · On-site

Sound like you? We're in search of a talented Manager of MarTech to join our Marketing Department to play a critical role in advancing our marketing technology ecosystem and ensuring data integrity ...

Valley Bank

Marketing Technology Owner

Morristown, NJ · On-site

... Manager (AEM). • Partner with web and product teams to optimize end to end digital customer ... Marketing Technology discipline and a minimum of 7 years experience in marketing technology ...

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Marketing Technology Manager information

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How much do marketing technology manager jobs pay per year?

As of Jul 4, 2026, the average yearly pay for marketing technology manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Technology Manager vs Digital Marketing Specialist?

AspectMarketing Technology ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, IT, or related field; certifications in marketing automation or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital advertising or social media
Work EnvironmentOversees marketing tech tools, collaborates with IT and marketing teamsExecutes digital campaigns, manages social media, analyzes online metrics
Employer & Industry UsageUsed in marketing departments across various industries to manage tech stacksCommon in marketing agencies and corporate marketing teams for campaign execution

The Marketing Technology Manager focuses on selecting, implementing, and maintaining marketing software and tools, ensuring integration and efficiency. In contrast, the Digital Marketing Specialist primarily executes online campaigns and manages digital content. Both roles require marketing knowledge, but the manager has a broader technical and strategic focus.

How much do marketing technology managers make in the US?

Marketing Technology Managers in the US typically earn between $80,000 and $140,000 annually, with the median salary around $110,000. Salaries vary based on experience, location, and company size, and professionals often require skills in marketing automation, data analysis, and familiarity with tools like CRM and marketing platforms.

How does a Marketing Technology Manager typically collaborate with marketing and IT teams to implement new tools or platforms?

A Marketing Technology Manager serves as a vital bridge between marketing and IT departments, ensuring that new tools and platforms align with both marketing goals and technical requirements. They often facilitate discovery sessions with marketers to understand needs, translate those into technical specifications, and work closely with IT for integration, security, and data compliance. Regular communication, cross-functional meetings, and documentation are key to successful collaboration, helping to minimize misunderstandings and ensure smooth rollouts. This collaborative approach not only streamlines project delivery but also fosters a culture of shared ownership and continuous improvement.

What does a technical marketing manager do?

A technical marketing manager oversees the development and implementation of marketing strategies that involve technical products or services. They collaborate with engineering and sales teams, analyze data, and use tools like marketing automation platforms to target audiences effectively. Strong technical knowledge, communication skills, and familiarity with digital marketing tools are essential for this role.

What is a marketing technology manager?

A marketing technology manager oversees the selection, implementation, and management of marketing software and digital tools to support marketing strategies. They often work with platforms like CRM, marketing automation, and analytics tools, requiring knowledge of data analysis, project management, and technical skills. This role ensures marketing efforts are efficient and data-driven.

What are the key skills and qualifications needed to thrive as a Marketing Technology Manager, and why are they important?

To thrive as a Marketing Technology Manager, you need expertise in digital marketing, data analytics, and project management, often supported by a degree in marketing, computer science, or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and relevant certifications such as Google Analytics or Salesforce are typically required. Strong leadership, problem-solving, and communication skills help you collaborate across departments and drive adoption of new technologies. These skills and qualities are essential for effectively integrating technology solutions that optimize marketing performance and support business growth.

What is the highest paid position in marketing?

The highest paid positions in marketing often include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee overall strategy and have extensive experience and leadership skills. These roles typically require advanced degrees, such as an MBA, and a track record of successful campaign management and team leadership. Compensation varies by industry and company size but can reach six or seven figures annually.
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Marketing Technology Manager jobs near you
Infographic showing various Marketing Technology Manager job openings in the United States as of June 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Marketing Technology Specialist

Marketing Technology Specialist

DraftKings, Inc.

Boston, MA • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

DraftKings rating

8.3

Company rating: 8.3 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

3rd of 15 rated gambling companies

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
About the Role
As a Specialist, Marketing Technology & Enablement, you'll help power the systems, workflows, and automation that enable the Growth Marketing Team to launch campaigns with speed, accuracy, and scale. You'll work across campaign activation platforms, customer data systems, and AI-enabled operational processes to improve execution quality and reduce manual effort across recurring marketing workflows. In this role, you'll identify opportunities to streamline operations, standardize processes, and support the responsible adoption of AI tools that help our teams move faster and work smarter. You'll collaborate cross-functionally to solve complex operational challenges while helping shape scalable marketing technology practices across a fast-paced and evolving organization.
What you'll do as a Specialist, Marketing Technology & Enablement
  • Own and improve workflows across key marketing technology platforms that support campaign activation, measurement, and operational execution.
  • Serve as a subject matter resource for tools and systems supporting Social, Programmatic, and Search marketing initiatives.
  • Identify opportunities to automate repeatable operational tasks and implement scalable solutions that improve efficiency, consistency, and quality.
  • Use AI tools such as Claude Code, Codex, ChatGPT, and similar workflow assistants to streamline quality assurance, troubleshooting, documentation, and recurring campaign operations.
  • Partner cross-functionally with Marketing, Analytics, Product, and Technology teams to resolve operational issues and improve campaign execution processes.
  • Support evaluations of new tools, workflow enhancements, proofs of concept, and AI-enabled operational pilots across the Growth Marketing Team.
  • Maintain and improve standard operating procedures, documentation, and workflow standards through AI-assisted drafting, process mapping, and validation.
  • Support the responsible adoption of AI-enabled workflows by developing repeatable prompts, scalable templates, and quality control processes.

What you'll bring
  • A Bachelor's Degree in Marketing, Business, Information Systems, Computer Science, or a related field.
  • At least 3 years of experience in marketing operations, marketing technology, or a related function supporting campaign execution and operational workflows.
  • Hands-on experience working with customer data platforms, campaign activation tools, analytics platforms, or tag and event management systems.
  • Experience independently managing and improving marketing technology implementations, workflows, or operational processes.
  • Proficiency using AI tools such as Claude Code, Codex, ChatGPT, or similar platforms to improve efficiency, reduce manual work, and standardize outputs.
  • Strong problem-solving skills with the ability to identify operational inefficiencies and implement practical, scalable solutions.
  • Experience collaborating across systems, platforms, and cross-functional teams within a fast-paced environment.
  • Familiarity with workflow management tools such as Airtable or similar operational platforms, with an eagerness to experiment with and scale AI-enabled workflows.

#LI-MZ1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 90,400.00 USD - 113,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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