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Marketing Technology Manager Jobs (NOW HIRING)

Wilmerhale

Marketing Technology Specialist

Boston, MA · On-site

About the Role The marketing technology specialist will support the firm's marketing technology ... What You Will Be Doing Webinar and Virtual Meeting Management * Oversee the technology setup and ...

WilmerHale

Marketing Technology Specialist

Boston, MA · On-site

About the Role The marketing technology specialist will support the firm's marketing technology ... What You Will Be Doing Webinar and Virtual Meeting Management * Oversee the technology setup and ...

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$33K

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$145.5K

How much do marketing technology manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for marketing technology manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Technology Manager vs Digital Marketing Specialist?

AspectMarketing Technology ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, IT, or related field; certifications in marketing automation or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital advertising or social media
Work EnvironmentOversees marketing tech tools, collaborates with IT and marketing teamsExecutes digital campaigns, manages social media, analyzes online metrics
Employer & Industry UsageUsed in marketing departments across various industries to manage tech stacksCommon in marketing agencies and corporate marketing teams for campaign execution

The Marketing Technology Manager focuses on selecting, implementing, and maintaining marketing software and tools, ensuring integration and efficiency. In contrast, the Digital Marketing Specialist primarily executes online campaigns and manages digital content. Both roles require marketing knowledge, but the manager has a broader technical and strategic focus.

How much do marketing technology managers make in the US?

Marketing Technology Managers in the US typically earn a median salary of around $100,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in marketing automation, data analysis, or CRM tools may earn higher compensation. Salaries can also vary based on certifications and industry demand.

How does a Marketing Technology Manager typically collaborate with marketing and IT teams to implement new tools or platforms?

A Marketing Technology Manager serves as a vital bridge between marketing and IT departments, ensuring that new tools and platforms align with both marketing goals and technical requirements. They often facilitate discovery sessions with marketers to understand needs, translate those into technical specifications, and work closely with IT for integration, security, and data compliance. Regular communication, cross-functional meetings, and documentation are key to successful collaboration, helping to minimize misunderstandings and ensure smooth rollouts. This collaborative approach not only streamlines project delivery but also fosters a culture of shared ownership and continuous improvement.

What does a technical marketing manager do?

A technical marketing manager oversees the development and implementation of marketing strategies that involve technical products or services. They collaborate with engineering and sales teams, analyze technical data, and use tools like marketing automation platforms to target audiences effectively. Strong knowledge of digital marketing, data analysis, and technical communication is essential for this role.

What is a marketing technology manager?

A marketing technology manager oversees the selection, implementation, and management of marketing software and digital tools to improve marketing strategies and campaigns. They often work with platforms like CRM, marketing automation, and analytics tools, requiring technical skills and knowledge of marketing processes. The role involves coordinating teams, analyzing data, and ensuring technology aligns with business goals.

What are the key skills and qualifications needed to thrive as a Marketing Technology Manager, and why are they important?

To thrive as a Marketing Technology Manager, you need expertise in digital marketing, data analytics, and project management, often supported by a degree in marketing, computer science, or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and relevant certifications such as Google Analytics or Salesforce are typically required. Strong leadership, problem-solving, and communication skills help you collaborate across departments and drive adoption of new technologies. These skills and qualities are essential for effectively integrating technology solutions that optimize marketing performance and support business growth.

What is the highest paid position in marketing?

The highest paid positions in marketing often include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee overall strategy and have extensive experience and leadership responsibilities. These roles typically require advanced degrees, such as an MBA, and a track record of successful campaign management and team leadership, with salaries often exceeding six figures or more depending on the company size and industry.
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Marketing Technology Manager jobs near you
Infographic showing various Marketing Technology Manager job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Marketing Technology Specialist

Marketing Technology Specialist

Wilmerhale

Washington, DC • On-site

Full-time

Posted 4 days ago

Job description

WilmerHale is a leading, full-service international law firm with 1,000 lawyers located throughout 12 offices in the United States and Europe. Our lawyers work at the intersection of government, technology and business, and we remain committed to our guiding principles of providing quality, excellent legal and client services; developing diversity among our lawyers and staff and cultivating an environment that promotes an ambitious spirit, collaboration and collegiality by drawing on the extraordinary talents and dynamic experience of our lawyers. Our goal is to reflect the diversity of our clients and the communities in which we practice.
 
About the Role
The marketing technology specialist will support the firm's marketing technology (MarTech) stack and its intersection with business development and communications activities. This role will provide in-house expertise, training and support for Clients & Markets on multiple MarTech platforms including webinars, website CMS, CRM, email marketing, video, experience management and analytics software. 

The individual is expected to be well versed in current and future technology offerings and understand how marketing technology platforms work together to optimize WilmerHale's ability to market itself to clients and prospects. The marketing technology specialist will work closely with all Clients & Markets personnel, the firm's Information Services (IS) Department, and vendors. 
 
What You Will Be Doing
Webinar and Virtual Meeting Management
  • Oversee the technology setup and execution of webinars and virtual meetings to provide quality control and identify and address technical errors or inconsistencies.
  • Assess current processes and technology related to webinars and virtual meetings to streamline and refine roles and improve the finished product, including expanding video capabilities and archiving/enabling on-demand viewing.
  • Provide training and assistance to Clients & Markets team members responsible for disseminating event invitations and other email marketing deliverables.
Technology Mastery and Support
  • Master and support internal and external marketing technology platforms, including ON24, MS Teams, Vuture, InterAction, Foundation and the Microsoft Office Suite.
  • Help identify and evaluate new technologies and trends, support testing and rollout of new technologies, and seek continuous improvement across all technology platforms.
  • Provide technical input on and help maintain templates, guidelines and Quick Reference Guides related to Clients & Markets use of marketing technology platforms. 
Thought Leadership Initiatives
  • Assist in the creation and dissemination of thought leadership, specifically client alerts and blogs, through the website CMS and email marketing tool.
Clients & Markets Coordination
  • Oversee Clients & Markets coordinator workloads by utilizing internal tracking technology. Make capacity-driven decisions to assign work while monitoring timelines. Provide status reports to department leadership and help foster a proactive culture.
  • Provide training and assistance to Clients & Markets staff responsible for developing webinars and virtual events and act as an expert resource within the department and to other firm personnel, lawyers and clients regarding event technology capabilities, functionality, trends and best practices.
  • Help maintain and align marketing mailing lists with key areas of practice and client interest.
Communication and Collaboration
  • Liaise with IS Department colleagues to enlist technical support, optimize performance, test and troubleshoot, and integrate marketing technology across various platforms.
  • Help manage relationships with marketing technology vendors to implement and remain up to date on features, functionality, upgrades and updates; adopt best practices; refine processes; address and resolve issues; and extract value.
Data Management and Analysis
  • Maintains all department email distribution lists by ensuring timely updates for department arrivals and departures.
  • Generate and analyze metrics related to website, event and email marketing efforts using platforms such as, Vuture, ON24 and PowerBI.
 
  • Demonstrates a strong commitment to professionalism, delivering high-quality service, and maintaining a positive, solution-oriented ("can-do") approach. Effectively supports internal departments, external clients, and vendors through clear, courteous communication via electronic correspondence, telephone, and in-person interactions.
 

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