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Marketing Technology Manager Jobs (NOW HIRING)

Extraco Banks

Marketing Technology Specialist

Waco, TX · On-site

What You'll Do Marketing Technology Management * Implement, configure, and maintain marketing platforms including HubSpot Marketing Automation, email marketing tools, analytics platforms, and the ...

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$83.5K

$145.5K

How much do marketing technology manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for marketing technology manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Technology Manager vs Digital Marketing Specialist?

AspectMarketing Technology ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, IT, or related field; certifications in marketing automation or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital advertising or social media
Work EnvironmentOversees marketing tech tools, collaborates with IT and marketing teamsExecutes digital campaigns, manages social media, analyzes online metrics
Employer & Industry UsageUsed in marketing departments across various industries to manage tech stacksCommon in marketing agencies and corporate marketing teams for campaign execution

The Marketing Technology Manager focuses on selecting, implementing, and maintaining marketing software and tools, ensuring integration and efficiency. In contrast, the Digital Marketing Specialist primarily executes online campaigns and manages digital content. Both roles require marketing knowledge, but the manager has a broader technical and strategic focus.

How does a Marketing Technology Manager typically collaborate with marketing and IT teams to implement new tools or platforms?

A Marketing Technology Manager serves as a vital bridge between marketing and IT departments, ensuring that new tools and platforms align with both marketing goals and technical requirements. They often facilitate discovery sessions with marketers to understand needs, translate those into technical specifications, and work closely with IT for integration, security, and data compliance. Regular communication, cross-functional meetings, and documentation are key to successful collaboration, helping to minimize misunderstandings and ensure smooth rollouts. This collaborative approach not only streamlines project delivery but also fosters a culture of shared ownership and continuous improvement.

What are the key skills and qualifications needed to thrive as a Marketing Technology Manager, and why are they important?

To thrive as a Marketing Technology Manager, you need expertise in digital marketing, data analytics, and project management, often supported by a degree in marketing, computer science, or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and relevant certifications such as Google Analytics or Salesforce are typically required. Strong leadership, problem-solving, and communication skills help you collaborate across departments and drive adoption of new technologies. These skills and qualities are essential for effectively integrating technology solutions that optimize marketing performance and support business growth.
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Marketing Technology Manager jobs near you
Infographic showing various Marketing Technology Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Marketing Technology Analyst

Fisher Investments

Plano, TX • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 16 days ago

Fisher Investments rating

8.5

Company rating: 8.5 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

Job description

Do you have experience driving multinational growth by creating unique solutions in the martech and adtech space? If so, this MarTech Analyst opportunity may be the perfect fit for you.

The Opportunity:

As a Marketing Technology Analyst, you will help with the coordination and daily management of marketing tools and platforms used by the marketing department. Reporting to the Marketing Technology Manager, you will coordinate the efforts between marketing and third-party contractors, consultants and internal IT staff to complete projects according to plan. You will work with management and marketing channels to establish a project's goals and oversee quality control throughout its life cycle.

The Day-to-Day:

  • Help with ongoing monitoring and enhancements of platforms/tools in the Marketing technology stack, including cross platform integrations and managing technical vendors
  • Configure advertising and marketing technology platforms to support global marketing measurement and activation across digital marketing experiences
  • Communicate business enhancements and modifications – verbally or through written documentation – to senior management, peers, staff and other employees so that issues and solutions are understood
  • Capture and document requirements for system enhancements from global marketing team
  • Conduct trainings and provide technical expertise and support for global marketing
  • Ensure quality, uptime and accuracy of tech stack 

Qualifications:

  • 3+ years of professional experience in marketing technology or IT; Bachelor's degree or equivalent combination of education and experience
  • Hands-on experience with web analytics, digital content management and marketing automation tools
  • Ability to write and troubleshoot JavaScript, HTML and CSS
  • Familiarity with web debugging tools, CMS, Analytics, A/B testing tools, TMS, Manual/Automated QC, Ad Tech platforms (Facebook for Business, Google Adwords, Tealium)
  • Familiarity with Excel, macros, and SQL scripting/editing

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

  • 100% paid medical, dental and vision premiums for you and your qualifying dependents
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO, plus 10 paid holidays 
  • Family Support programs including 8 week Paid Primary Caregiver Leave, 10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
  • This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change. 

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

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