The AI for Digital Marketing Program Lead is a temporary, part-time, non-tenured
position for our Professional Development and Lifelong Learning Programs. The
Program Lead is responsible for aligning the program with the skill needs in the
programs industry or occupation. This will include participating in interviews with other
industry experts, recommending program-level curriculum (i.e. program name, program
description, program outcomes, outcomes for the courses that comprise the program),
participating in course developer and instructor search committees, advising course
developers and instructors, and recommending program and course revisions.
The AI for Digital Marketing certificate will be a non-credit certificate program. It will
consist of 2-4 courses. The goal of the program is to equip marketing professionals with
the skills to incorporate AI into marketing processes, tasks, and workflows. Each course
will be 4-8 weeks in length and include 4-5 hours of asynchronous learning per week
and a 60-90 Zoom session each week. In general, information will be delivered using
asynchronous media (e.g. recorded video) and synchronous sessions will be used for
interactive conversation and activities that invite learners to engage and apply
information. Learners will be assessed using authentic assessments that simulate
real-world application of skills.
- Please note, we are not offering H-1B or Green Card sponsorship for this position.
MAJOR RESPONSIBILITIES
Design and Revise Program Curriculum 70%
1. Create and update program description.
2. Create and update clear, succinct, and measurable program outcomes.
3. Create and update a list of required and/or elective courses in the program
4. Write course descriptions and outcomes so the courses are aligned with the
program outcomes
5. Annually review and revise the program-level curriculum, including: program
description, program outcomes, the list of required and/or elective courses in the
program, course names, course descriptions, and course outcomes.
6. Annually review each course in the program and collaborate with instructors to
make changes based on learner feedback, instructor feedback, and industry
changes
7. Follow the requirements laid out in the course development handbook.
8. Assist with developing solutions for workforce development clients
Advise Course SMEs and Instructors 30%
1. Collaborate with course SMEs and instructors to programmatically align courses
2. Participate in course SME and instructor searches as appropriate