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Marketing Events Specialist

Fort Lauderdale, FL · On-site

$45K - $50K/yr

Your passion for hospitality, event management, and customer service will be instrumental in ... Develop compelling marketing strategies to promote events, services, and brand initiatives across ...

The Rally Group

Marketing & Events Assistant

Hartford, CT · On-site

$1.0K - $1.2K/wk

Manage event budgets and assist with contracts and negotiations with suppliers and venues * Upsell products or services during events to maximize revenue opportunities * Contribute to marketing ...

The Rally Group

Marketing & Events Assistant

Hartford, CT · On-site

$1.0K - $1.2K/wk

Manage event budgets and assist with contracts and negotiations with suppliers and venues * Upsell products or services during events to maximize revenue opportunities * Contribute to marketing ...

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Marketing Events Manager information

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$34.5K

$102.9K

$151K

How much do marketing events manager jobs pay per year?

As of Jun 30, 2026, the average yearly pay for marketing events manager in the United States is $102,858.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $150,000.00 per year, depending on experience, location, and employer.

What does a Marketing Events Manager do?

A Marketing Events Manager is responsible for planning, organizing, and executing events that promote a company's brand, products, or services. They coordinate logistics, manage budgets, and work with vendors, venues, and internal teams to ensure events run smoothly. Their goal is to create engaging experiences that generate leads, increase brand awareness, and support overall marketing objectives. They often oversee events such as trade shows, conferences, product launches, and promotional activities.

What are the key skills and qualifications needed to thrive as a Marketing Events Manager, and why are they important?

To thrive as a Marketing Events Manager, you need strong project management skills, event planning experience, and a background in marketing or communications, often supported by a relevant degree. Familiarity with event management software, CRM platforms, and budgeting tools is typically required. Exceptional organizational abilities, creativity, and interpersonal communication skills set standout professionals apart in this role. These competencies are crucial for successfully executing impactful events that drive brand awareness and business growth.

What are some common challenges faced by Marketing Events Managers and how can they be addressed?

Marketing Events Managers often encounter challenges such as tight deadlines, coordinating multiple vendors, and adapting to last-minute changes. To address these, strong organizational skills, clear communication, and flexibility are essential. Building good relationships with reliable vendors and having a detailed contingency plan can help mitigate risks. Additionally, collaborating closely with cross-functional teams ensures that marketing objectives align with event logistics and outcomes.

What is the difference between Marketing Events Manager vs Marketing Coordinator?

AspectMarketing Events ManagerMarketing Coordinator
ResponsibilitiesOversees event planning, manages budgets, coordinates teams, and ensures event successSupports event activities, assists with logistics, and handles administrative tasks
Required SkillsProject management, leadership, communication, budgetingOrganizational skills, communication, attention to detail
CredentialsBachelor's degree in marketing, communications, or related field; experience in event planningBachelor's degree often preferred; entry-level experience acceptable
Work EnvironmentOffice setting with frequent on-site event visitsOffice-based with some on-site event support

The Marketing Events Manager typically leads event planning and execution, requiring more experience and leadership skills, while the Marketing Coordinator provides support and handles logistics. Both roles are essential in marketing teams, but the manager has greater responsibility for overall event success.

More about Marketing Events Manager jobs
What cities are hiring for Marketing Events Manager jobs? Cities with the most Marketing Events Manager job openings:
What are the most commonly searched types of Marketing Events jobs? The most popular types of Marketing Events jobs are:
What states have the most Marketing Events Manager jobs? States with the most job openings for Marketing Events Manager jobs include:
What job categories do people searching Marketing Events Manager jobs look for? The top searched job categories for Marketing Events Manager jobs are:
Marketing Events Manager jobs near you
Infographic showing various Marketing Events Manager job openings in the United States as of June 2026, with employment types broken down into 70% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $102,858 per year, or $49.5 per hour.
Senior Marketing Events Manager

Senior Marketing Events Manager

Vermont Information Processing

Remote

$70K - $100K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 18 days ago

Key responsibilities

  • Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and beverage industry events.

  • Build a repeatable events program and processes focused on clear pipeline attribution with pre-defined revenue goals and post-event ROI reports.

  • Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room.

Job description

Looking for a fast-paced atmosphere where you can make your mark? The Senior Marketing Events Manager owns VIP's event strategy as a pipeline engine and will be the first dedicated event manager ever at our 50 year old org! You will design and execute a calendar of owned events, roadshows, and industry conference presences that generate qualified leads, accelerate deals, and deepen customer relationships. Events at VIP are not brand awareness plays - they are revenue vehicles. Success in this role will mean bringing your SaaS company event expertise and processes to a team that's eager for your organization and project management. VIP has just undergone a rebrand. In this role, you will be helping to transform the outward face of VIP, its booth and event presence. You will own our customer summit where we invite over 500 customers to convene annually in a US city to learn about and expand their usage of our products.
Position Type: Full Time, Remote
Key Responsibilities:
  • Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and large and small beverage industry events
  • Build a repeatable events program and processes focused on clear pipeline attribution. Every event has a pre-defined revenue goal and post-event ROI report
  • Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room
  • Manage vendor relationships, venue contracts, AV, catering, and all event logistics
  • Develop pre-event demand gen campaigns in partnership with the demand gen manager to maximize registration and attendance
  • Own VIP's presence at major industry conferences (NBWA, WSWA) - booth strategy, sponsorships, speaking opportunities
  • Build VIP Summit 2027 from the ground up as a flagship customer retention and expansion event
  • Utilize VIP-approved AI tools to creatively drive efficiency and enrich your work

Qualifications
  • 6+ years of B2B events experience with demonstrable pipeline and revenue outcomes
  • Experience managing large-scale owned events (500+ attendees) and multi-city roadshow programs, SaaS business experience a plus
  • Strong project management skills with the ability to manage multiple events simultaneously
  • Proven track record of aligning events strategy to sales and revenue goals
  • Proven pre, during, and post event playbook that is repeatable, scalable process for event management across internal teams
  • Experience with event technology platforms (Cvent, EventMobi, or similar)
  • Budget management experience - ability to maximize ROI within defined spend parameters
  • Proficient in Hubspot
  • Willingness to be curious with AI and to drive work creativity using AI-tools
  • Beverage, alcohol or CPG industry experience a plus
  • Strong executive presence and communication skills

How This Role Drives Revenue
  • Pipeline generated per event (MQL to SQL conversion from event attendees)
  • Revenue influenced and closed-won attributed to event touchpoints
  • Customer retention and expansion driven through Summit and customer-facing events
  • Cost per qualified lead across the events program
  • Net Promoter Score and attendee satisfaction for owned events

Compensation: $70,000 - $100,000/year
Benefits Include:
  • Health Insurance
  • Vision and Dental Expense Reimbursement
  • 401k Match and Employer Contributions
  • Life and Disability Insurance
  • Health Savings and Flexible Spending Accounts
  • Paid Parental Leave
  • On-site Child Care Center (VT)
  • On-site Fitness Center (VT)
  • On-site Health Clinic (VT)
  • Discounted Gym Memberships
  • Combined Time Off and Floating Holidays
  • Flex and Hybrid Schedules

All full time job offers are contingent upon passing a pre-employment drug screening and background check.

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