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Marketing Business Development Associate Jobs in Virginia

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Marketing Business Development Associate information

What does a Marketing Business Development Associate do?

A Marketing Business Development Associate is responsible for identifying new business opportunities, building relationships with potential clients, and supporting marketing campaigns to drive company growth. They often research market trends, help develop marketing materials, and coordinate outreach efforts to attract new customers. This role serves as a bridge between marketing and sales teams, working to generate leads and increase revenue. Strong communication, analytical, and project management skills are essential for success in this position.

How does a Marketing Business Development Associate typically collaborate with sales and marketing teams to drive business growth?

A Marketing Business Development Associate regularly works alongside both sales and marketing teams to identify new business opportunities and support lead generation efforts. This role involves coordinating marketing campaigns, conducting market research, and sharing insights with sales colleagues to fine-tune outreach strategies. Effective associates often bridge communication between departments, ensuring that marketing materials align with sales objectives and that both teams are targeting the right audiences. Collaboration is key, as joint meetings and shared targets help drive unified business growth.

What are the key skills and qualifications needed to thrive as a Marketing Business Development Associate, and why are they important?

To thrive as a Marketing Business Development Associate, you need a solid grasp of market analysis, lead generation, and business strategy, often supported by a degree in marketing, business, or a related field. Familiarity with CRM systems like Salesforce, marketing automation tools, and data analytics platforms is typically required. Strong interpersonal skills, persuasive communication, and adaptability help you build relationships and identify new business opportunities. These skills are crucial for driving growth, expanding market reach, and achieving business objectives in a competitive environment.

What is the difference between Marketing Business Development Associate vs Sales Coordinator?

AspectMarketing Business Development AssociateSales Coordinator
Primary FocusIdentifying new business opportunities and building strategic partnershipsSupporting sales team, managing client accounts, and coordinating sales activities
Required SkillsMarket research, communication, networking, strategic planningCustomer service, CRM management, communication, organization
Work EnvironmentMarketing departments, business development teamsSales departments, client-facing roles
Common CertificationsMarketing certifications, business development coursesSales certifications, CRM training

The Marketing Business Development Associate focuses on expanding a company's market presence and forming strategic partnerships, while the Sales Coordinator primarily supports sales operations and manages client relationships. Both roles require strong communication skills but differ in their core responsibilities and objectives.

What is a typical marketing business development associate career path?

A marketing business development associate typically progresses to roles such as senior associate, account manager, or marketing manager, gaining experience in client relations, strategic planning, and sales. Advancement often requires developing skills in data analysis, digital marketing tools, and obtaining certifications like HubSpot or Google Analytics. Over time, some may move into senior leadership or specialized marketing roles depending on performance and additional training.

What are the most commonly searched types of Marketing Business Development jobs in Virginia?

The most popular types of Marketing Business Development jobs in Virginia are:

What are popular job titles related to Marketing Business Development Associate jobs in Virginia?

For Marketing Business Development Associate jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Marketing Business Development Associate jobs in Virginia look for?

The top searched job categories for Marketing Business Development Associate jobs in Virginia are:

What cities in Virginia are hiring for Marketing Business Development Associate jobs?

Cities in Virginia with the most Marketing Business Development Associate job openings:

Marketing Business Development Associate jobs near you
Infographic showing various Marketing Business Development Associate job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

Assistant Director, Marketing & Business Development

SPG Administrative Svcs. Ptr.

Arlington, VA

$69K - $113K/yr

Full-time

Re-posted 28 days ago

Job description

Job Location:

Fashion Centre at Pentagon City

PRIMARY PURPOSE:

This position is responsible to assist in the creation, development, and implementation of the overall revenue generation strategies and strategic marketing direction of the shopping center and in order to meet corporate property business and marketing objectives.

PRINCIPAL RESPONSIBILITIES:

The successful candidate's responsibilities will include, but not be limited to:

  • Under the direction of the DMBD, identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the sales goals of the property

  • Generate prospective clients in local markets through cold calling, networking, reviewing applicable publications and targeted outreach plans

  • Review and understand Marketing budget, Marketing financials and various related reports

  • Support administrative elements and approvals of sponsorship/event deals including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting and reporting

  • Assist in the development of solid on-going relationships with partners and sponsors to address performance, execution, and future growth potential

  • Assist in the completion of all associated sales reporting including weekly inventory verification and updating as well as management of individual inventory requests

  • Frequently review and understand center sales and traffic tends and reports

  • Assist with the promotion and implementation of platform programs in a professional and timely manner and measuring of results

  • Responsible for managing the local production and use of on-mall collateral and materials.

  • Participate in Manager on Duty rotation as needed, attend staff meetings and uphold other relevant management responsibilities

  • Assist in writing and creating retailer correspondence and communications.

  • Work with DMBD to keep an up-to-date media contact list and build a network of media contacts

  • Along with the DMBD, convey sales and market related information to the center's leasing representative. Provide necessary marketing information and assistance as necessary

  • Assist DMBD with coordinating tenant and partner meetings

MINIMUM QUALIFICATIONS:

  • BA or BS degree with emphasis in marketing or business

  • 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting

  • Knowledge of retail management, marketing and advertising and working knowledge of the media industry

  • Exceptional negotiating skills

  • Event planning experience

  • Well-developed oral and written skills

  • Sound fiscal management and budgeting skills

  • Excellent word processing, Excel, and Power Point skills

  • Flexibility to work varied schedules including weekends and evenings

  • Some overnight travel required

The salary range for this position is $69,604.25 - $113,041.58. Actual compensation within that range will be dependent upon various factors, including an individual's skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.

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