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Marketing Analyst Jobs in Quebec (NOW HIRING)

Fairstone

Sr. Analyst, Marketing

Montreal, QC · On-site

We are looking for an integral member of the Cards Marketing team, responsible for planning ... Partner with analytics and business teams to identify customer segments, behavioral triggers and ...

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Marketing Analyst information

What is a marketing analyst?

Marketing Analysts are professionals who collect, process, and analyze data related to market trends, consumer behavior, and campaign effectiveness. They use statistical tools and research methods to help businesses make informed marketing decisions, identify opportunities, and improve strategies. Their insights guide product launches, pricing, promotions, and overall marketing efforts to boost a company's performance in the market.

What does a marketing analyst do?

A marketing analyst oversees and conducts the collection of information on consumers and perform analytics to determine buying trends. As a marketing analyst, your responsibilities revolve around using data science and mathematics to create predictive models about future buying behavior for the purpose of selling more products or services. This task requires strong communication and analytical skills. Other duties of a marketing analyst include using this data to develop marketing plans, conducting surveys, making phone calls, interviewing clients, and running focus groups.

What are the key skills and qualifications needed to thrive as a marketing analyst, and why are they important?

To thrive as a Marketing Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analysis tools like Google Analytics, Excel, SQL, and visualization platforms such as Tableau is typically required. Attention to detail, critical thinking, and effective communication are vital soft skills for conveying insights and collaborating with stakeholders. These skills enable Marketing Analysts to drive data-driven decisions, optimize campaigns, and deliver measurable business value.

What are some common challenges marketing analysts face when interpreting campaign data, and how can they overcome them?

Marketing Analysts often encounter challenges such as dealing with incomplete data, differentiating between correlation and causation, and aligning metrics with business goals. To overcome these issues, it's important to implement robust data validation processes, use statistical analysis techniques to identify true drivers of performance, and maintain close communication with stakeholders to ensure insights are actionable. Collaborating with data engineers and marketing managers can also help ensure data accuracy and relevance, leading to more impactful recommendations.

What is the difference between Marketing Analyst vs Data Analyst?

AspectMarketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in marketing analyticsBachelor's in Statistics, Mathematics, or related field; certifications in data analysis or SQL
Work EnvironmentMarketing departments, advertising agencies, or consulting firmsIT departments, data-focused teams, or research firms
Employer & Industry UsageMarketing campaigns, brand management, market researchData interpretation, reporting, data-driven decision making across industries

While both roles analyze data, a Marketing Analyst focuses on marketing metrics and campaign performance, whereas a Data Analyst handles broader data sets to support various business functions. The roles often overlap in skills like data interpretation and reporting, but their primary focus and industry applications differ.

Is a marketing analyst a good career?

A marketing analyst is a valuable role that involves analyzing market data to inform business strategies, often requiring skills in data analysis tools like Excel or SQL. The profession offers opportunities for advancement, a growing demand across industries, and typically requires strong analytical and communication skills. Job stability and salary potential vary based on experience and location.

What qualifications do you need to be a marketing analyst?

A marketing analyst typically needs a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SQL, and knowledge of marketing concepts are also important qualifications.

What skills are required for a marketing analyst?

A marketing analyst needs strong analytical skills, proficiency in data analysis tools like Excel, SQL, or statistical software, and the ability to interpret market data to inform strategies. Good communication skills and knowledge of marketing principles are also important for presenting insights effectively.
More about Marketing Analyst jobs

What are the most commonly searched types of Marketing Analyst jobs in Quebec?

The most popular types of Marketing Analyst jobs in Quebec are:

What are popular job titles related to Marketing Analyst jobs in Quebec?

For Marketing Analyst jobs in Quebec, the most frequently searched job titles are:

What job categories do people searching Marketing Analyst jobs in Quebec look for?

The top searched job categories for Marketing Analyst jobs in Quebec are:

What are popular job titles related to Marketing Analyst jobs in QC?

For Marketing Analyst jobs in QC, the most frequently searched job titles are:

Marketing Analyst jobs near you
Infographic showing various Marketing Analyst job openings in Quebec as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution.

Sr. Analyst, Marketing

Fairstone

Montreal, QC • On-site

Full-time

Medical, Dental, Retirement, PTO

Re-posted 28 days ago

Job description

Who we are:


Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig.


Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners' growth. With a diverse suite of products-residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending-we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.


Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada's leading alternative lending bank.


About the role:


We are looking for an integral member of the Cards Marketing team, responsible for planning, executing and measuring Walmart Rewards Mastercard cardholder engagement, activation and retention strategies to achieve portfolio KPI objectives. This role supports the development of targeted, insight-led campaigns and customer journeys across email, SMS and in-app push, with a strong focus on customer segmentation, test-and-learn optimization, and post-campaign performance analysis. The position works closely with internal and external stakeholders including Walmart, creative services, operations, analytics, technology, legal, compliance and translation to ensure campaigns are delivered on time, accurately and in full alignment with regulatory and brand requirements.


Job responsibilities :

Risk Management & Compliance, in adhering to applicable compliance obligations, including Privacy, Anti-Money Laundering/Anti-Terrorist Financing and internal Anti-Fraud Policy requirements, must remain the over-arching focus in carrying out one's responsibilities as outlined below:


Engagement, Activation & Retention

  • Develop and execute effective lifecycle campaigns and customer journeys that support activation, usage, engagement and retention KPI objectives
  • Translate business objectives into clear campaign briefs, audience strategies, offer constructs and channel plans across email, SMS and in-app push
  • Partner with analytics and business teams to identify customer segments, behavioral triggers and optimization opportunities that improve performance
  • Brief and work closely with creative team to develop content that meets campaign objectives
  • Lead campaign setup, approvals, execution and quality assurance to ensure accurate, timely and compliant deployment
  • Monitor campaign results, identify insights and recommend enhancements through ongoing test-and-learn practices

Performance Analysis & Insights

  • Lead post-campaign analysis and prepare performance recaps with actionable insights, learnings and recommendations for future improvements
  • Track performance against key measures such as engagement, conversion, retention and incremental value contribution
  • Present results, insights and recommendations to marketing leadership and cross-functional stakeholders

Market Research & Competitive Insights

  • Monitor marketplace trends, competitor activity and channel best practices to identify relevant opportunities and inform campaign planning
  • Bring forward customer and market insights that help shape targeting, messaging and overall engagement strategy

Stakeholder Management & Operational Effectiveness

  • Manage relationships with internal and external partners including design, development, operations, analytics, legal, compliance, translation and retailer stakeholders
  • Coordinate multiple projects simultaneously, balancing deadlines and priorities in a fast-paced environment
  • Work closely with senior stakeholders to align campaign activity with broader portfolio growth and customer engagement objectives

Risk and Compliance

  • As an employee of Fairstone Bank, comply with all applicable bank and Line of Business policies, standards, guidelines and controls

What we're looking for:


  • Hands-on experience managing omni-channel campaigns from briefing and segmentation through execution, measurement and optimization
  • Experience with CRM strategy, customer segmentation, trigger-based campaigns and test-and-learn methodologies
  • Strong experience analyzing campaign performance and translating results into actionable recommendations
  • Experience working with cross-functional partners in regulated or highly governed environments is considered an asset
  • Solution-focused self-starter with strong initiative and the ability to work effectively within established guidelines and processes
  • Strong analytical mindset with the ability to interpret performance data, identify trends and support data-driven decision making
  • Excellent organization, project management and time management skills, with the ability to manage multiple priorities and deadlines
  • Strong interpersonal and relationship-building skills with the ability to collaborate effectively across teams and influence stakeholders
  • Excellent written and verbal communication skills, including the ability to prepare clear briefs, summaries and presentations for leadership audiences
  • Comfortable working in a fast-paced, deadline-driven environment with a high degree of attention to detail and accuracy
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint; familiarity with CRM, campaign management or marketing automation platforms is an asset
  • Consistently demonstrates and reinforces organizational values, sound judgment and professional maturity

What you'll love about working here:


  • Award-Winning Culture: We're proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal's Top Employers 2025 by Canada's Top 100 Employers.
  • Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
  • Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.
  • Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
  • Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
  • Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
  • Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
  • On-Site Fitness: Gym access at our London and Montreal offices.
  • Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
  • Family Support: Parental leave top-up program to help you during life's big moments.
  • Community Impact: One paid volunteer day to give back to causes that matter to you.
  • For more information on who we are as an employer click here.

What you can expect - pay & process:


  • Expected base salary range is $65,000 - $85,000 plus the opportunity to earn an annual incentive bonus tied to performance.
  • This posting is for an existing vacancy within our organization.
  • Artificial intelligence may be used in parts of the recruitment process.
  • All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

If what you read excites you, we'd like to hear from you! Please submit your application and we'll contact you if you become selected for first stages of the interview process.

Learn more: https://www.fairstone.ca/en/about/canadian-lender

Follow us on LinkedIn: https://www.linkedin.com/company/fairstone/mycompany/

If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

Time Type:

Full timeJob Type:Permanent

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