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Marketing Analyst Jobs in Quebec (NOW HIRING)

Fairstone

Sr. Analyst, Marketing

Montreal, QC

  • Medical

  • Dental

  • Retirement

  • PTO

We are looking for an integral member of the Cards Marketing team, responsible for planning ... Partner with analytics and business teams to identify customer segments, behavioral triggers and ...

Équipements adaptés Physipro inc.

Monitor, analyze and present performance reports on various marketing initiatives and make recommendations to optimize performance; * Contribute to the organization and promotion of various events ...

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Marketing Analyst information

What are some common challenges marketing analysts face when interpreting campaign data, and how can they overcome them?

Marketing Analysts often encounter challenges such as dealing with incomplete data, differentiating between correlation and causation, and aligning metrics with business goals. To overcome these issues, it's important to implement robust data validation processes, use statistical analysis techniques to identify true drivers of performance, and maintain close communication with stakeholders to ensure insights are actionable. Collaborating with data engineers and marketing managers can also help ensure data accuracy and relevance, leading to more impactful recommendations.

What does a marketing analyst do?

A marketing analyst oversees and conducts the collection of information on consumers and perform analytics to determine buying trends. As a marketing analyst, your responsibilities revolve around using data science and mathematics to create predictive models about future buying behavior for the purpose of selling more products or services. This task requires strong communication and analytical skills. Other duties of a marketing analyst include using this data to develop marketing plans, conducting surveys, making phone calls, interviewing clients, and running focus groups.

What skills are required for a marketing analyst?

A marketing analyst needs strong analytical skills, proficiency in data analysis tools like Excel, SQL, or statistical software, and the ability to interpret market data to inform strategies. Good communication skills and knowledge of marketing principles are also important for presenting insights effectively.

What qualifications do you need to be a marketing analyst?

A marketing analyst typically needs a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SQL, and knowledge of marketing principles are also important qualifications.

What is the difference between Marketing Analyst vs Data Analyst?

AspectMarketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in marketing analyticsBachelor's in Statistics, Mathematics, or related field; certifications in data analysis or SQL
Work EnvironmentMarketing departments, advertising agencies, or consulting firmsIT departments, data-focused teams, or research firms
Employer & Industry UsageMarketing campaigns, brand management, market researchData interpretation, reporting, data-driven decision making across industries

While both roles analyze data, a Marketing Analyst focuses on marketing metrics and campaign performance, whereas a Data Analyst handles broader data sets to support various business functions. The roles often overlap in skills like data interpretation and reporting, but their primary focus and industry applications differ.

What are the key skills and qualifications needed to thrive as a marketing analyst, and why are they important?

To thrive as a Marketing Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analysis tools like Google Analytics, Excel, SQL, and visualization platforms such as Tableau is typically required. Attention to detail, critical thinking, and effective communication are vital soft skills for conveying insights and collaborating with stakeholders. These skills enable Marketing Analysts to drive data-driven decisions, optimize campaigns, and deliver measurable business value.

What is a marketing analyst?

Marketing Analysts are professionals who collect, process, and analyze data related to market trends, consumer behavior, and campaign effectiveness. They use statistical tools and research methods to help businesses make informed marketing decisions, identify opportunities, and improve strategies. Their insights guide product launches, pricing, promotions, and overall marketing efforts to boost a company's performance in the market.

Is a marketing analyst a good career?

A marketing analyst is a valuable role that involves analyzing market data to inform business strategies, often requiring skills in data analysis tools like Excel or SQL. The profession offers opportunities for advancement, a growing demand across industries, and typically requires strong analytical and communication skills. Job stability and salary potential can vary based on experience and location.
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For Marketing Analyst jobs in Quebec, the most frequently searched job titles are:

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The top searched job categories for Marketing Analyst jobs in Quebec are:

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For Marketing Analyst jobs in QC, the most frequently searched job titles are:

Marketing Analyst jobs near you
Infographic showing various Marketing Analyst job openings in Quebec as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Marketing Analyst / Analyste marketing

FlightHub

Montreal, QC • On-site

Full-time

Re-posted 13 days ago

Job description

UNCAGE YOUR AMBITION as a
Marketing Analyst  

We are FlightHub Group, an ambitious team of people that created FlightHub and Justfly. Our brands have grown to become two of the top-ranked travel agencies in North America. We now serve over 3 million customers per year, generating more than 3 billion dollars in sales, and we continue to grow stronger year over year. We dream big, pursue passionately, and follow through with resolute self-belief and rigorous commitment. We are a group of individuals sharing a common vision and values, having come together to pursue a collective mission: overtaking the #1 spot in the world.

We are looking for a Marketing Analyst to own and grow our SEM performance on FlightHub. This is not a traditional analyst role. You will work alongside AI-powered agents that handle daily monitoring, account QA, and anomaly detection, which means your time goes toward decisions and strategy, not data pulling.

This role is for someone who is energized by that setup. You will interpret AI-generated insights, challenge them when they look wrong, and act on them quickly. You will own outcomes, not just reports.

What You Will Do
  • Own SEM strategy and performance across FlightHub Canada, budget allocation, bidding direction, expansion priorities
  • Review and act on daily AI agent reports covering spend anomalies, performance shifts, and account changes
  • Validate AI-generated recommendations before acting, know when to trust the output and when to dig deeper
  • Identify gaps in agent coverage and flag edge cases that require human judgment
  • Design and measure A/B tests across acquisition levers, keywords, landing pages, bid strategies
  • Partner with product, data, and creative teams to improve conversion funnels and tracking quality
  • Turn performance insights into a clear roadmap and communicate findings to stakeholders
Who We Are Looking For
  • Strong analytical thinker comfortable making decisions from data and navigating tradeoffs
  • Experience in SEM, PPC, or performance marketing with measurable results
  • Comfortable working alongside AI tools and autonomous agents, you know when to trust automated outputs and when to question them
  • Curious problem-solver who digs into how things work and questions assumptions
  • Clear communicator who can explain complex findings simply to non-technical stakeholders
  • Thrives in a fast-paced, test-and-learn environment and takes true ownership
  • SQL is a plus, not a requirement, our data layer handles most standard queries
What Makes This Role Different

Most SEM roles spend 60-70% of time on manual QA, reporting, and data pulling. We have automated that. Our AI agents monitor thousands of campaigns daily, surface anomalies, flag structural issues, and generate weekly recommendations backed by internal booking and revenue data.

That means your leverage is higher and your decisions matter more. A good call here moves real revenue. We want someone who is excited by that responsibility, not someone looking to stay busy with tasks the machine already handles.

* Please note this position is in Montreal, Quebec and on-site.  

Show us your drive and join our team!

Check us out https://corporate.flighthub.com/

 LIBEREZ VOTRE AMBITION - DEVENEZ 
Analyste Marketing

Nous sommes FlightHub Group, une equipe ambitieuse qui a cree FlightHub et Justfly. Nos marques sont devenues deux des agences de voyage les mieux classees en Amerique du Nord. Nous servons desormais plus de 3 millions de clients par an, generons plus de 3 milliards de dollars de chiffre d'affaires et continuons a nous renforcer d'annee en annee. Nous voyons grand, poursuivons nos objectifs avec passion et les realisons avec une confiance en nous inebranlable et un engagement sans faille. Nous sommes un groupe d'individus partageant une vision et des valeurs communes, qui se sont reunis pour poursuivre une mission collective : devenir le numero 1 mondial.

Nous recherchons un analyste marketing pour prendre en charge et developper notre performance SEM sur FlightHub. Ce poste n'est pas un role analytique traditionnel. Vous travaillerez aux cotes d'agents IA qui gerent la surveillance quotidienne, le controle qualite des comptes et la detection d'anomalies, ce qui signifie que votre temps est consacre aux decisions et a la strategie, et non a l'extraction de donnees.

Vos missions :

  • Prendre en charge la strategie et la performance SEM de FlightHub Canada
  • Examiner et agir sur les rapports quotidiens des agents IA couvrant les anomalies de depenses et les changements de performance
  • Valider les recommandations generees par l'IA avant d'agir
  • Concevoir et mesurer des tests A/B sur les leviers d'acquisition
  • Collaborer avec les equipes produit, donnees et creation pour ameliorer les entonnoirs de conversion

Profil recherche :

  • Esprit analytique, a l'aise pour prendre des decisions a partir de donnees
  • Experience en SEM, PPC ou marketing a la performance avec des resultats mesurables
  • A l'aise pour travailler avec des outils IA et des agents autonomes
  • Communicateur clair, capable d'expliquer des conclusions complexes aux parties prenantes
  • SQL est un atout, pas une exigence

*Veuillez noter que ce poste est situe a Montreal, au Quebec et sur place.

#LI-CV

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