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Marketing Analyst Jobs in Delaware (NOW HIRING)

Citigroup, Inc.

Marketing Lead Analyst

Wilmington, DE · On-site

$114K - $172K/yr

The Marketing Lead Analyst will be responsible for strategizing, re-engineering, and managing the end-to-end delivery of multi-channel Marketing campaigns. This marketing professional will play a ...

Ra

Marketing Analytics Manager

Wilmington, DE · On-site

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...

Sallie Mae

Manager, Marketing Analytics

Newark, DE · On-site

This Individual Contributor role plays a key function on the Marketing Analytics team, working collaboratively with stakeholders to analyze marketing performance data, translate data into insights ...

Sallie_mae

Manager, Marketing Analytics

Newark, DE · On-site

This Individual Contributor role plays a key function on the Marketing Analytics team, working collaboratively with stakeholders to analyze marketing performance data, translate data into insights ...

Ra

Marketing Analytics Senior Manager

Wilmington, DE · On-site

Marketing Analytics Senior Manager Job Level: Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...

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Marketing Analyst information

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How much do marketing analyst jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for marketing analyst in Delaware is $37.33, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $44.04 per hour, depending on experience, location, and employer.

What is a marketing analyst?

Marketing Analysts are professionals who collect, process, and analyze data related to market trends, consumer behavior, and campaign effectiveness. They use statistical tools and research methods to help businesses make informed marketing decisions, identify opportunities, and improve strategies. Their insights guide product launches, pricing, promotions, and overall marketing efforts to boost a company's performance in the market.

What does a marketing analyst do?

A marketing analyst oversees and conducts the collection of information on consumers and perform analytics to determine buying trends. As a marketing analyst, your responsibilities revolve around using data science and mathematics to create predictive models about future buying behavior for the purpose of selling more products or services. This task requires strong communication and analytical skills. Other duties of a marketing analyst include using this data to develop marketing plans, conducting surveys, making phone calls, interviewing clients, and running focus groups.

What are the key skills and qualifications needed to thrive as a marketing analyst, and why are they important?

To thrive as a Marketing Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analysis tools like Google Analytics, Excel, SQL, and visualization platforms such as Tableau is typically required. Attention to detail, critical thinking, and effective communication are vital soft skills for conveying insights and collaborating with stakeholders. These skills enable Marketing Analysts to drive data-driven decisions, optimize campaigns, and deliver measurable business value.

What are some common challenges marketing analysts face when interpreting campaign data, and how can they overcome them?

Marketing Analysts often encounter challenges such as dealing with incomplete data, differentiating between correlation and causation, and aligning metrics with business goals. To overcome these issues, it's important to implement robust data validation processes, use statistical analysis techniques to identify true drivers of performance, and maintain close communication with stakeholders to ensure insights are actionable. Collaborating with data engineers and marketing managers can also help ensure data accuracy and relevance, leading to more impactful recommendations.

What is the difference between Marketing Analyst vs Data Analyst?

AspectMarketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in marketing analyticsBachelor's in Statistics, Mathematics, or related field; certifications in data analysis or SQL
Work EnvironmentMarketing departments, advertising agencies, or consulting firmsIT departments, data-focused teams, or research firms
Employer & Industry UsageMarketing campaigns, brand management, market researchData interpretation, reporting, data-driven decision making across industries

While both roles analyze data, a Marketing Analyst focuses on marketing metrics and campaign performance, whereas a Data Analyst handles broader data sets to support various business functions. The roles often overlap in skills like data interpretation and reporting, but their primary focus and industry applications differ.

Is a marketing analyst a good career?

A marketing analyst is a valuable role that involves analyzing market data to inform business strategies, often requiring skills in data analysis tools like Excel or SQL. The profession offers opportunities for advancement, a growing demand across industries, and typically requires strong analytical and communication skills. Job stability and salary potential vary based on experience and location.

What qualifications do you need to be a marketing analyst?

A marketing analyst typically needs a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SQL, and knowledge of marketing concepts are also important qualifications.

What skills are required for a marketing analyst?

A marketing analyst needs strong analytical skills, proficiency in data analysis tools like Excel, SQL, or statistical software, and the ability to interpret market data to inform strategies. Good communication skills and knowledge of marketing principles are also important for presenting insights effectively.
More about Marketing Analyst jobs

What are the most commonly searched types of Marketing Analyst jobs in Delaware?

The most popular types of Marketing Analyst jobs in Delaware are:

What are popular job titles related to Marketing Analyst jobs in Delaware?

For Marketing Analyst jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Marketing Analyst jobs in Delaware look for?

The top searched job categories for Marketing Analyst jobs in Delaware are:

What cities in Delaware are hiring for Marketing Analyst jobs?

Cities in Delaware with the most Marketing Analyst job openings:

What are popular job titles related to Marketing Analyst jobs in DE?

For Marketing Analyst jobs in DE, the most frequently searched job titles are:

Marketing Analyst jobs near you
Infographic showing various Marketing Analyst job openings in Delaware as of August 2026, with employment types broken down into 1% Internship, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $77,656 per year, or $37.3 per hour.

Marketing Lead Analyst

Citigroup, Inc.

Wilmington, DE • On-site

$114K - $172K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago

Citibank rating

8.4

Company rating: 8.4 out of 10

Based on 178 frontline employees who took The Breakroom Quiz

38th of 171 rated banks

Job description

The Marketing Lead Analyst will be responsible for strategizing, re-engineering, and managing the end-to-end delivery of multi-channel Marketing campaigns. This marketing professional will play a central role in a cross-functional team working in close partnership with Strategy, List Processing, Digital, Direct Mail Production, Email, and Campaign Management to develop marketing strategies, streamline processes, define program requirements with a focus on maximizing profitability, process efficiencies, and controls.
Responsibilities:
  • Develop forward-thinking marketing strategies and creative plans, with a focus on long-term goals, scalable frameworks, and sustained business impact.
  • Translate strategy into detailed, executable plans, with strong attention to detail in defining campaign requirements, process flows, and cross-functional handoffs to drive successful campaign delivery.
  • Partner with cross-functional teams to identify and prioritize marketing opportunities, translating insights into clear, executable requirements.
  • Design, document, and communicate program goals and requirements to ensure cross-functional alignment and on-time delivery.
  • Lead the implementation of test strategies and campaign scheduling, applying critical thinking to proactively identify, escalate, and mitigate potential risks and issues.
  • Reconcile data and information across systems and reporting tools to ensure accuracy and consistency.
  • Strong stakeholder management and leadership skills.
  • Identify, track, and manage issues through to resolution, ensuring minimal disruption to program delivery.

Qualifications:
  • 5+ years of work experience.
  • Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
  • Strong background in program management, analytics, and process reconciliation.
  • Demonstrated ability to apply innovative and resourceful solutions to solve challenges and the ability to meet detailed project goals and timelines while working independently.
  • Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
  • Strong communication and analytical skills.

Education
  • Bachelor's/University degree

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group:
Marketing
Job Family:
Marketing Program Management
Time Type:
Full time
Primary Location:
Wilmington Delaware United States
Primary Location Full Time Salary Range:
$114,720.00 - $172,080.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Aug 17, 2026
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.

What Citibank employees say

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About Citigroup Inc

Sourced by ZipRecruiter

We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.

Industry

Banking and credit intermediation

Company size

5,001 - 10,000 Employees

Headquarters location

New York City, NY, US

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