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Marcom Jobs (NOW HIRING)

Cummins

Principal Product Manager - MarCom

Columbus, IN · On-site

Own the MarCom MarTech product ecosystem and roadmap (Powercell PO/PM) Define product vision, outcomes, and quarterly roadmaps across the MarCom stack (CMS platforms, DAM/PIM, SEO/SEM, SMM, analytics ...

Cummins

Principal Product Manager - MarCom

Columbus, IN · On-site

Own the MarCom MarTech product ecosystem and roadmap (Powercell PO/PM) Define product vision, outcomes, and quarterly roadmaps across the MarCom stack (CMS platforms, DAM/PIM, SEO/SEM, SMM, analytics ...

MarCom LLC

Open Recruitment

Idaho Falls, ID · On-site

$34K - $45K/yr

At MarCom, we are always in search of exceptional talent. If you would like us to consider you for future positions that may come open in the future, please submit your resume here. Thanks for your ...

Apple

Lead Resource Manager, Marcom LA

Los Angeles, CA · On-site

Marcom LA is Apple's Global Marketing Communications group creating and overseeing the world-class marketing and advertising driving Apple's rapidly-growing Services sector including Apple Music, App ...

Apple

Lead Resource Manager, Marcom LA

Los Angeles, CA

$173K - $260K/yr

Marcom LA is Apple's Global Marketing Communications group creating and overseeing the world-class marketing and advertising driving Apple's rapidly-growing Services sector including Apple Music, App ...

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Marcom information

See salary details

$30.5K

$53.1K

$85K

How much do marcom jobs pay per year?

As of Jun 12, 2026, the average yearly pay for marcom in the United States is $53,052.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $54,500.00 per year, depending on experience, location, and employer.

What is Marcom?

Marcom stands for Marketing Communications, which refers to the strategies and activities used by organizations to communicate with their target audiences and promote their products or services. Marcom professionals develop and implement messaging across various channels, such as advertising, public relations, social media, and events. Their goal is to build brand awareness, engage customers, and drive sales or desired actions. Marcom roles often require creative skills, strategic thinking, and collaboration with different departments.

What does MarCom mean?

MarCom, short for Marketing Communications, refers to the strategic use of messaging and channels to promote a company's products or services. Professionals in MarCom develop advertising, public relations, and digital content, often using tools like social media and marketing software to reach target audiences effectively.

What is a MarCom job?

A MarCom (Marketing Communications) job involves developing and executing strategies to promote a company's products or services through various channels such as advertising, public relations, and digital media. Professionals in this role often use tools like content management systems and analytics platforms and may require skills in branding, messaging, and campaign management.

How does a Marcom professional typically collaborate with product, sales, and creative teams on campaign development?

A Marcom (Marketing Communications) professional plays a central role in bridging the gap between product, sales, and creative teams. They gather product insights from product managers, align messaging with sales objectives, and work closely with creative teams to ensure visual and written materials reflect the brand’s voice. Effective collaboration involves regular meetings, clear briefs, and ongoing feedback loops to keep campaigns cohesive and on schedule. This cross-functional teamwork is essential for producing impactful, aligned marketing campaigns.

What are the key skills and qualifications needed to thrive as a Marketing Communications (Marcom) Specialist, and why are they important?

To thrive as a Marcom Specialist, you need strong writing, content creation, and project management skills, typically supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, content management systems (CMS), and analytics platforms like Google Analytics is often required. Creativity, attention to detail, and effective collaboration help Marcom professionals craft compelling messages and coordinate campaigns. These abilities are crucial for building brand awareness, engaging target audiences, and driving organizational growth.

What is the difference between Marcom vs Marketing Coordinator?

AspectMarcomMarketing Coordinator
Primary FocusCommunication strategies, branding, and messagingSupporting marketing campaigns, event planning, and coordination
Skills & CertificationsCommunication, branding, content creation, often with a background in communications or marketingOrganizational skills, project management, familiarity with marketing tools
Work EnvironmentCorporate communications, advertising agencies, PR firmsMarketing departments, agencies, corporate settings
Industry UsageCommonly used in marketing, PR, and corporate communication rolesUsed across marketing teams to support campaigns and initiatives

While both roles support marketing efforts, Marcom focuses on communication strategies and branding, whereas a Marketing Coordinator handles campaign support and logistics. Understanding these differences helps in choosing the right career path or job search focus.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures. These roles require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What job makes $10,000 a month without a degree?

A career in marketing communications (Marcom) can potentially earn $10,000 or more per month for experienced professionals, especially those in senior roles, agency leadership, or with specialized skills in branding, digital marketing, or content strategy. Success often depends on industry, location, and individual expertise, with some roles offering high commissions or bonuses without requiring a formal degree.
More about Marcom jobs
What cities are hiring for Marcom jobs? Cities with the most Marcom job openings:
What are the most commonly searched types of Marcom jobs? The most popular types of Marcom jobs are:
What states have the most Marcom jobs? States with the most job openings for Marcom jobs include:
What job categories do people searching Marcom jobs look for? The top searched job categories for Marcom jobs are:
Marcom jobs near you
Principal Product Manager - MarCom

Principal Product Manager - MarCom

Cummins

Columbus, IN • On-site

Full-time

Posted 2 days ago

Cummins rating

8.0

Company rating: 8.0 out of 10

Based on 245 frontline employees who took The Breakroom Quiz

132nd of 518 rated manufacturers

Job description

We are looking for a talented Product Manager-Principal to join our team specializing in Systems/Information Technology for our Corporate organziation in Columbus, IN. 

In this role, you will make an impact in the following ways:

  • Set clear product direction by defining and evolving the vision and roadmap, aligning solutions to business goals while consistently representing the voice of the customer.
  • Turn insights into outcomes by conducting market research, user interviews, and data analysis to define personas, pain points, and requirements that drive impactful solution design.
  • Unblock delivery with technical insight by collaborating with Enterprise/Solution Architecture and Engineering to scope and sequence technology enablers that accelerate value delivery.
  • Ensure execution excellence by shaping a high-quality, prioritized backlog (user stories, defects, enablers) with crisp acceptance criteria that stay aligned to evolving stakeholder priorities.
  • Raise the quality bar by accepting stories against the Definition of Done, leading UAT, and ensuring features meet business, security, and compliance standards prior to release.
  • Drive agile momentum by partnering with Scrum Masters and Agile Coaches to improve flow and outcomes; actively leading PI Planning, sprint ceremonies, System Demos, and Inspect & Adapt as the customer advocate.
  • Measure what matters by defining and tracking KPIs and OKRs, tying product performance to strategic objectives, and communicating value, outcomes, and roadmap with stakeholders and customers.
  • Own results and build capability by managing product P&L across the lifecycle, and leading people and org design-hiring, developing, and coaching a high-performing team to deliver scalable impact.
Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.

Additional Responsibilities:


1.Own the MarCom MarTech product ecosystem and roadmap (Powercell PO/PM)
Define product vision, outcomes, and quarterly roadmaps across the MarCom stack (CMS platforms, DAM/PIM, SEO/SEM, SMM, analytics, CX/UX tooling, event tech, etc.).
Translate MarCom strategy into prioritized epics/features; manage backlog, dependencies, and release planning.
2.Optimize digital performance, governance, and reliability across owned channels
Drive measurable improvements in acquisition and engagement (SEO, site speed, conversion, content performance) leveraging analytics and experimentation.
Establish platform governance and guardrails: content and tagging standards, SEO technical hygiene, consent/measurement practices, and operating cadence.
3.Enable secure, scalable delivery of MarCom experiences through IT
Partner with security/infra to ensure resilient delivery using WAF/CDN and related controls, while protecting customer data and brand assets.
Lead vendor/tool lifecycle decisions (selection, integration, adoption, and retirement) to reduce tool sprawl and maximize ROI.

Requirements

MarTech product management experience
3; years as a Product Manager/Product Owner or similar, owning roadmap/backlog for MarTech, web/digital platforms, or marketing operations technology.
Hands-on familiarity with MarCom platforms and integrations
Practical experience with CMS and at least several of: SF Marketing Cloud (or similar), SEO/SEM tools (e.g., SEMrush), analytics (GA/Adobe), CX/UX tools (testing/heatmaps), DAM, PIM, social management, event platforms.
Working knowledge of APIs, data flows, tagging/measurement, identity/consent, and system integrations with CRM/CDP where applicable.
Digital performance and measurement capability
Demonstrated ability to define KPIs/OKRs, build measurement plans, and use insights to prioritize improvements (SEO health, conversion, speed/Core Web Vitals, content performance, campaign-to-site attribution).
Strong delivery and stakeholder leadership
Proven ability to lead cross-functional teams (engineering, UX, analytics, security, MarCom stakeholders), run agile ceremonies, and manage tradeoffs across scope, time, and risk.

Preferences (nice-to-have)
Enterprise web delivery and security experience
Familiarity with WAF/CDN concepts, performance optimization, DDoS/bot mitigation, and release governance for high-visibility public sites.
Content operations and information architecture depth
Experience establishing content models, taxonomy/metadata, DAM governance, PIM-driven content syndication, and SEO technical remediation at scale.

Stack details

PHP / framework layer
  • PHP: runtime Drupal runs on.
  • Symfony: the underlying framework Drupal builds on (routing, HTTP kernel, DI container, event system, etc.).
  • Twig: templating engine used by Drupal themes for HTML rendering.
Dependency & build tooling
  • Composer: PHP dependency manager; standard way to install/update Drupal core + modules + libraries.
  • Packagist / Drupal.org packages: where Composer pulls dependencies from (Drupal modules are Composer packages now).
  • Node.js tooling (optional): Webpack/Vite/etc. for theme/front-end builds (depends on the theme).
CLI & developer productivity
  • Drush: Drupal command-line tool (cache rebuild, config import/export, DB updates, cron, user/admin tasks).
  • Drupal Console (less common now): scaffolding/command tooling (many teams rely on Drush instead).
Web server / runtime infrastructure
  • Nginx or Apache: serves the site, proxies requests to PHP.
  • PHP-FPM: process manager for PHP (common with Nginx).
  • TLS/Cert management: e.g., Let's Encrypt or enterprise cert tooling.
Data & storage
  • Database: MySQL/MariaDB or PostgreSQL.
  • Redis or Memcached: caches (often for performance and to keep cache out of DB).
  • Object/file storage: local disk, NFS, or S3-compatible storage for media files.
Search & indexing
  • Apache Solr: common enterprise search backend for Drupal.
  • Elasticsearch / OpenSearch: alternative search backends (depends on org preference).
  • Search API module: Drupal-side integration pattern for these backends.
Caching / performance delivery
  • Varnish: reverse proxy cache (very common in Drupal stacks).
  • CDN: Cloudflare, Akamai, Fastly, etc. for edge caching + WAF.
Observability & ops
  • Logs: syslog/ELK/Splunk/Datadog (whatever your org uses).
  • APM: New Relic / Datadog APM (trace slow requests).
  • Error tracking: Sentry, etc.
Local dev & deployment patterns
  • DDEV / Lando / Docker Compose: local environment tooling for Drupal stacks.
  • CI/CD: GitHub Actions/GitLab/Jenkins/Azure DevOps (run tests, build artifacts, deploy).
  • Config management: Drupal config export/import (YAML) + secrets management (Vault, etc.).

Compensation

  • Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate's qualifications and experience, where appropriate

Core responsibilities


1.Own the MarCom MarTech product ecosystem and roadmap (Powercell PO/PM)
Define product vision, outcomes, and quarterly roadmaps across the MarCom stack (CMS platforms, DAM/PIM, SEO/SEM, SMM, analytics, CX/UX tooling, event tech, etc.).
Translate MarCom strategy into prioritized epics/features; manage backlog, dependencies, and release planning.
2.Optimize digital performance, governance, and reliability across owned channels
Drive measurable improvements in acquisition and engagement (SEO, site speed, conversion, content performance) leveraging analytics and experimentation.
Establish platform governance and guardrails: content and tagging standards, SEO technical hygiene, consent/measurement practices, and operating cadence.
3.Enable secure, scalable delivery of MarCom experiences through IT
Partner with security/infra to ensure resilient delivery using WAF/CDN and related controls, while protecting customer data and brand assets.
Lead vendor/tool lifecycle decisions (selection, integration, adoption, and retirement) to reduce tool sprawl and maximize ROI.

Requirements

MarTech product management experience
4+ years as a Product Manager/Product Owner or similar, owning roadmap/backlog for MarTech, web/digital platforms, or marketing operations technology.
Hands-on familiarity with MarCom platforms and integrations
Practical experience with CMS and at least several of: SF Marketing Cloud (or similar), SEO/SEM tools (e.g., SEMrush), analytics (GA/Adobe), CX/UX tools (testing/heatmaps), DAM, PIM, social management, event platforms.
Working knowledge of APIs, data flows, tagging/measurement, identity/consent, and system integrations with CRM/CDP where applicable.
Digital performance and measurement capability
Demonstrated ability to define KPIs/OKRs, build measurement plans, and use insights to prioritize improvements (SEO health, conversion, speed/Core Web Vitals, content performance, campaign-to-site attribution).
Strong delivery and stakeholder leadership
Proven ability to lead cross-functional teams (engineering, UX, analytics, security, MarCom stakeholders), run agile ceremonies, and manage tradeoffs across scope, time, and risk.

Preferences (nice-to-have)
Enterprise web delivery and security experience
Familiarity with WAF/CDN concepts, performance optimization, DDoS/bot mitigation, and release governance for high-visibility public sites.
Content operations and information architecture depth
Experience establishing content models, taxonomy/metadata, DAM governance, PIM-driven content syndication, and SEO technical remediation at scale.


To be successful in this role you will need the following:

  • User centricity - Relentless dedication to understanding and prioritizing user needs, using insights from diverse research methods to shape product strategies that deliver tangible business value, ensuring a deep alignment with user goals and challenges.
  • Business process fit - Develop, drive and champion innovative ideas and strive to achieve business fit, optimizing user journeys, and leveraging continuous research and data on business trends to adapt and thrive in dynamic environments.
  • Product/Service launch - Lead a launch plan; collaborate with other teams (e.g., business partners, legal/compliance) for effective product growth and adoption, tracking user feedback and aligning stakeholders on a launch strategy.
  • Product/Service vision & roadmap - Develop a product vision based on business and customer needs, succinctly confirming the product's strategy and create a roadmap to illustrate the tactical execution of the Product Vision Finance- and data-driven decision making - Define success metrics, instrument products to capture and measure outcomes (incl. financial transparency) that align to product strategy and business goals. Writes metrics instrumentation for engineering implementation. Consistently uses data to guide product decision-making.
  • Product/Service requirements and wireframing - Incrementally evolve a product through iterative agile processes to achieve fit for user needs. Create a Product Requirements Document of the product to capture requirements, work with UI/UX to define wireframes Technical execution - Collaborate with technology experts and team members to deliver valuable and feasible solutions, through coordinated release cadences. Write user stories, lead sprint planning and prioritization, backlog refinement, standup, etc., answer product questions, and make tradeoff decisions. May weigh in on architecture or design tradeoff decisions.
  • Business Risk Management - Manage risk, engage others (e.g., security, regulatory, privacy, legal) to align on outcomes / business needs Driving Effective Outcomes - Takes ownership and initiates action to deliver high-impact results.
  • Plans effectively, navigates ambiguity, adapts to change, and drives progress through thoughtful decision-making and execution.
  • Diagnoses, prioritizes and resolves issues with urgency to drive momentum and progress on objectives.
  • Demonstrates accountability and follow through to ensure results.
  • Engaging with Impact - Communicates with clarity and purpose.
  • Builds strong relationships and trust that accelerates alignment with others to influence action, foster collaboration, and accelerate outcomes.
  • Values Differences - Recognizing the value that different perspectives and cultures bring to an organization. Ensuring Customer Success - Embraces a customer-first mindset and takes actions within their role to drive customer outcomes. Acts with urgency, empathy, and accountability to understand customer goals, challenges, and context.
  • Proactively advocates for customer needs, aligns actions and solutions to enable customer priorities, and delivers support that creates meaningful value, satisfaction, and trust.
  • Manages People & Teams - Builds and supports healthy, capable teams, diverse teams.
  • Develops talent, manages conflict effectively, and fosters an inclusive environment where people can do their best work and deliver top performance.
  • Directs Work - Sets clear expectations, prioritizes effectively, and empowers team members to perform through defined work plans with clear standards, goals, and accountability.

  • Creates conditions for success through effective processes, resourcing, and monitoring practices.

Education, Licenses, Certifications:

  • College, university, or equivalent degree in Computer Science, Information Technology, Business, or related subject, or relevant equivalent experience req...

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About Cummins

Sourced by ZipRecruiter

Cummins Inc., headquartered in Columbus, IN, US, is a global power leader that designs, manufactures, and distributes numerous power products and systems. With its genesis from as early as 1919, the company readily serves diverse industries such as transportation, industrial, generator drive, or marine applications, among others. At the heart of Cummins' operations, its key product lineup encompasses diesel & natural gas engines, generator sets, engine components, and filtration, emission solutions, and electrical power generation systems. Cummins deeply embodies core values of integrity, respect for diversity, teamwork, performance excellence, and social responsibility - all of which dynamically fuel their mission 'Making people's lives better by powering a more prosperous world'.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Columbus, IN, US

Year founded

1919

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