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Marcom information

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$30.5K

$53.1K

$85K

How much do marcom jobs pay per year?

As of Jun 12, 2026, the average yearly pay for marcom in the United States is $53,052.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $54,500.00 per year, depending on experience, location, and employer.

What is Marcom?

Marcom stands for Marketing Communications, which refers to the strategies and activities used by organizations to communicate with their target audiences and promote their products or services. Marcom professionals develop and implement messaging across various channels, such as advertising, public relations, social media, and events. Their goal is to build brand awareness, engage customers, and drive sales or desired actions. Marcom roles often require creative skills, strategic thinking, and collaboration with different departments.

What does MarCom mean?

MarCom, short for Marketing Communications, refers to the strategic use of messaging and channels to promote a company's products or services. Professionals in MarCom develop advertising, public relations, and digital content, often using tools like social media and marketing software to reach target audiences effectively.

What is a MarCom job?

A MarCom (Marketing Communications) job involves developing and executing strategies to promote a company's products or services through various channels such as advertising, public relations, and digital media. Professionals in this role often use tools like content management systems and analytics platforms and may require skills in branding, messaging, and campaign management.

How does a Marcom professional typically collaborate with product, sales, and creative teams on campaign development?

A Marcom (Marketing Communications) professional plays a central role in bridging the gap between product, sales, and creative teams. They gather product insights from product managers, align messaging with sales objectives, and work closely with creative teams to ensure visual and written materials reflect the brand’s voice. Effective collaboration involves regular meetings, clear briefs, and ongoing feedback loops to keep campaigns cohesive and on schedule. This cross-functional teamwork is essential for producing impactful, aligned marketing campaigns.

What are the key skills and qualifications needed to thrive as a Marketing Communications (Marcom) Specialist, and why are they important?

To thrive as a Marcom Specialist, you need strong writing, content creation, and project management skills, typically supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, content management systems (CMS), and analytics platforms like Google Analytics is often required. Creativity, attention to detail, and effective collaboration help Marcom professionals craft compelling messages and coordinate campaigns. These abilities are crucial for building brand awareness, engaging target audiences, and driving organizational growth.

What is the difference between Marcom vs Marketing Coordinator?

AspectMarcomMarketing Coordinator
Primary FocusCommunication strategies, branding, and messagingSupporting marketing campaigns, event planning, and coordination
Skills & CertificationsCommunication, branding, content creation, often with a background in communications or marketingOrganizational skills, project management, familiarity with marketing tools
Work EnvironmentCorporate communications, advertising agencies, PR firmsMarketing departments, agencies, corporate settings
Industry UsageCommonly used in marketing, PR, and corporate communication rolesUsed across marketing teams to support campaigns and initiatives

While both roles support marketing efforts, Marcom focuses on communication strategies and branding, whereas a Marketing Coordinator handles campaign support and logistics. Understanding these differences helps in choosing the right career path or job search focus.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures. These roles require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What job makes $10,000 a month without a degree?

A career in marketing communications (Marcom) can potentially earn $10,000 or more per month for experienced professionals, especially those in senior roles, agency leadership, or with specialized skills in branding, digital marketing, or content strategy. Success often depends on industry, location, and individual expertise, with some roles offering high commissions or bonuses without requiring a formal degree.
More about Marcom jobs
What cities are hiring for Marcom jobs? Cities with the most Marcom job openings:
What are the most commonly searched types of Marcom jobs? The most popular types of Marcom jobs are:
What states have the most Marcom jobs? States with the most job openings for Marcom jobs include:
What job categories do people searching Marcom jobs look for? The top searched job categories for Marcom jobs are:
Marcom jobs near you
Software Engineer (Front End), Retail and Marcom Engineering

Software Engineer (Front End), Retail and Marcom Engineering

Apple

Austin, TX

Full-time

Posted 11 days ago

Apple rating

8.1

Company rating: 8.1 out of 10

Based on 661 frontline employees who took The Breakroom Quiz

6th of 30 rated technology retailers

Job description

The Direct Marketing Production team in Apple's Marcom Platforms & Services (MP&S) is responsible for delivering qualitymarketing emails to Apple’s customers. The team uses an internally developed modular platform to build, test, localize, and ship all of the marketing emails sent to customers’ inboxes.
Our ideal candidate is a detail-oriented individual with an ownership mindset and a keen focus on the customer. We value excellent problem-solving, communication, and technical skills, as they are crucial in delivering the consistent, high-quality experiences expected of Apple.
Description
We are looking for an experienced Senior Email Developer to act as a technological leader for Apple’s direct marketing program. This role works closely with Marcom, Retail Marketing, and internal technical groups at Apple to manage thestandards and practices around email development, and to influence the direction of internal email-related tooling. This developer must be comfortable with ambiguity and shifting schedules, and be able to provide leadership with limited direction. This person must be able to balance technical and design excellence, even in areas where they may conflict. ","responsibilities":"Interface with designers and developers alike, getting stakeholders aligned on what email is capable of
Drive adoption of the latest standards and techniques in the components that make up our DM development and localization systems
Propose alternate designs when the ones presented to them do not fit with email clients’ capabilities or are those of our systems
Experiment constantly on how to reliably stretch the capabilities of the email platform to its limits
Preferred Qualifications
Independent & Strong Collaborator: Self-starter with excellent written and verbal communication skills, able to work independently while engaging effectively with internal teams and stakeholders
Proven track record of driving efficiency gains, streamlining team operations, and improving process effectiveness whilemaintaining or increasing platform capabilities
Strong architectural decision-making skills with experience introducing new technologies and processes within a team
Experience with web graphics manipulation, CSS/JavaScript animations, semantic HTML5, and modular CSS usingmodern layout methods
Experience with modern JavaScript frameworks (React), NodeJS, and package managers (NPM, yarn) along withproficiency in functional and object-oriented programming principles
Knowledge of browser performance optimization, security best practices, accessibility standards, and familiarity withinternational webmail clients
Demonstrated success in team consolidation efforts while simultaneously increasing platform effectiveness and output
Track record of mentoring engineers, guiding requests to completion, and fostering positive team environments through constructive feedback
Strong presentation and negotiation skills with proven ability to build robust client and cross-functional relationships
Minimum Qualifications
HTML, CSS, & DM Development: 6-10 years of experience developing direct marketing email platforms with advanced HTML5/CSS knowledge and demonstrated ability to hand-code emails compatible with all major mail clients (Outlook,Gmail, Apple Mail, etc.)
JavaScript & API Development: Proficient in JavaScript fundamentals, ES6+ features, and API implementations with strong understanding of email client rendering differences
Bachelor’s degree in Computer Science, Engineering, or related field OR equivalent experience.

What Apple employees say

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About Apple

Sourced by ZipRecruiter

Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.

Industry

Computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Cupertino, CA, US

Year founded

1976

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