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Manager Trade Marketing Jobs (NOW HIRING)

WX

Trade Marketing Manager

Novato, CA · On-site

$120K - $130K/yr

  • PTO

This role will manage and execute trade marketing strategies that drive sales growth, strengthen retailer and distributor partnerships, and enhance brand visibility across all channels. The ideal ...

Freixenet Mionetto USA

Director, Trade Marketing

Nyack, NY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Manage trade investment: allocate spend across programs, channels, and markets, and hold the line on ROI. Distributor & Customer Marketing * Serve as the marketing lead for sales programs, build the ...

Johnson & Johnson

Manager, NA Trade Lead

Raynham, MA · On-site

Oversee trade marketing plans targeting distributors and channel partners, including promotions, incentives, andinmarketprograms. * Allocate resources and manage budgets to ensuretimelydelivery ...

NBCUniversal

Specialist, Trade Marketing

Manhattan, NY

$65K - $70K/yr

This position reports to the Senior Manager, Trade Marketing, Duties and Responsibilities * Create industry leading marketing materials, campaigns, client experiences and other B2B marketing tactics

Jj

Manager, NA Trade Lead

West Chester, PA · On-site

Oversee trade marketing plans targeting distributors and channel partners, including promotions, incentives, andinmarketprograms. * Allocate resources and manage budgets to ensuretimelydelivery ...

NBCUniversal

Specialist, Trade Marketing

Manhattan, NY

$65K - $70K/yr

This position reports to the Senior Manager, Trade Marketing, Duties and Responsibilities * Create industry leading marketing materials, campaigns, client experiences and other B2B marketing tactics

Jj

Manager, NA Trade Lead

Palm Beach Gardens, FL · On-site

Oversee trade marketing plans targeting distributors and channel partners, including promotions, incentives, andinmarketprograms. * Allocate resources and manage budgets to ensuretimelydelivery ...

NBCUniversal

Specialist, Trade Marketing

Manhattan, NY

$65K - $70K/yr

This position reports to the Senior Manager, Trade Marketing, Duties and Responsibilities * Create industry leading marketing materials, campaigns, client experiences and other B2B marketing tactics

Jj

Manager, NA Trade Lead

Raynham, MA · On-site

Oversee trade marketing plans targeting distributors and channel partners, including promotions, incentives, andinmarketprograms. * Allocate resources and manage budgets to ensuretimelydelivery ...

Jj

Manager, NA Trade Lead

Raritan, NJ · On-site

Oversee trade marketing plans targeting distributors and channel partners, including promotions, incentives, andinmarketprograms. * Allocate resources and manage budgets to ensuretimelydelivery ...

Johnson & Johnson

Manager, NA Trade Lead

Raritan, NJ · On-site

Oversee trade marketing plans targeting distributors and channel partners, including promotions, incentives, andinmarketprograms. * Allocate resources and manage budgets to ensuretimelydelivery ...

Lindblad Expeditions

Coordinator, Trade Marketing

Seattle, WA · Remote

$48K - $66K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Coordinator, Trade Marketing (B2B) plays a vital role in supporting the trade marketing team in ... Manage the execution of each tactic, including submitting briefs to the creative team via Workfront ...

SAMYANG AMERICA INC

Sr. Trade Marketing Specialist

Brea, CA · On-site

$76K - $95K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Trade Marketing Sr. Specialist will work cross-functionally with Sales and Marketing teams to develop pricing strategies, manage promotional calendars, support new product launches, and deliver ...

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Manager Trade Marketing information

See salary details

$11K

$85K

$115.5K

How much do manager trade marketing jobs pay per year?

As of Aug 17, 2026, the average yearly pay for manager trade marketing in the United States is $84,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $99,000.00 per year, depending on experience, location, and employer.

What does a manager trade marketing do?

A Manager Trade Marketing is responsible for developing and implementing marketing strategies that drive sales through retail and distribution channels. They work closely with both the sales and marketing teams to create programs and promotions that increase product visibility and sales in stores. Their role includes analyzing market trends, coordinating with retailers, managing budgets, and measuring the effectiveness of trade marketing campaigns. The goal is to ensure that products are optimally positioned and promoted at the point of sale to maximize revenue and market share.

How does a manager trade marketing typically collaborate with sales and product teams to drive successful campaigns?

A Manager Trade Marketing works closely with both sales and product teams to design and execute promotional strategies that boost product visibility and sales at the point of purchase. Regular collaboration involves sharing market insights, aligning on product launches, and developing tailored marketing materials for various channels. This cross-functional teamwork ensures that campaigns are well-coordinated, meet customer needs, and achieve business objectives. Effective communication and alignment are critical for success in this role, as it often requires balancing multiple stakeholder interests and adapting quickly to market feedback.

What are the key skills and qualifications needed to thrive as a manager trade marketing, and why are they important?

To thrive as a Manager Trade Marketing, you need strong analytical skills, expertise in sales and marketing strategies, and a relevant bachelor's degree, often in marketing, business, or a related field. Familiarity with CRM software, data analytics tools, and sometimes certifications like Certified Trade Marketing Professional (CTMP) are commonly required. Excellent communication, negotiation, and leadership skills help in managing cross-functional teams and building strong retailer relationships. These competencies are crucial for driving brand visibility, optimizing in-store execution, and achieving sales targets in competitive markets.

What is the difference between Manager Trade Marketing vs Trade Marketing Coordinator?

AspectManager Trade MarketingTrade Marketing Coordinator
ResponsibilitiesDevelops strategies, manages teams, oversees campaignsSupports execution, coordinates activities, assists in campaign implementation
Experience & CredentialsTypically requires 3-5 years experience, marketing or related degreeEntry to mid-level, marketing or related degree often preferred
Work EnvironmentStrategic planning, team management, cross-department collaborationOperational support, on-site execution, communication with sales teams
Industry UsageCommonly found in FMCG, retail, consumer goodsOften in similar industries, supporting trade activities

The main difference between a Manager Trade Marketing and a Trade Marketing Coordinator lies in scope and responsibility. Managers focus on strategy, team leadership, and overseeing campaigns, while Coordinators handle execution and support tasks. Both roles are essential in trade marketing, but managers typically require more experience and a strategic mindset.

What cities are hiring for Manager Trade Marketing jobs?

Cities with the most Manager Trade Marketing job openings:

What are the most commonly searched types of Trade Marketing jobs?

The most popular types of Trade Marketing jobs are:

What states have the most Manager Trade Marketing jobs?

States with the most job openings for Manager Trade Marketing jobs include:

Manager Trade Marketing jobs near you
Infographic showing various Manager Trade Marketing job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $84,999 per year, or $40.9 per hour.

Trade Marketing Manager

WX

Novato, CA • On-site

$120K - $130K/yr

Full-time

PTO

Re-posted 12 days ago

Job description

Job Description
The Trade Marketing Department at WX Brands is seeking an analytical, collaborative, and results-driven Trade Marketing Manager to support our portfolio of brands. This role will manage and execute trade marketing strategies that drive sales growth, strengthen retailer and distributor partnerships, and enhance brand visibility across all channels. The ideal candidate is a strategic thinker with strong commercial acumen who can translate brand strategy into impactful retail programs that deliver measurable business results.
Key Responsibilities
  • Manage and execute trade marketing strategies aligned with brand objectives to drive distribution, brand awareness, shopper engagement, and sales growth across retail channels.
  • Build and maintain strategic relationships with distributor and retail partners to support long-term business growth and successful execution of commercial initiatives.
  • Partner closely with Sales, Brand Marketing, and Creative teams to develop customer-specific marketing programs and promotional initiatives for national accounts, regional chains, and independent retailers.
  • Lead the planning, execution, and evaluation of trade promotions, shopper marketing programs, and in-store activations, ensuring strong execution and measurable ROI.
  • Manage the ongoing development and optimization of the digital shelf through third-party partners, ensuring consistent and compelling brand content across retailer eCommerce platforms.
  • Leverage category trends, competitive activity, shopper insights and data analysis to develop strategic recommendations that strengthen brand performance and support customer presentations, business reviews and business planning.
  • Collaborate with key national account and regional retail customers to develop customized marketing programs that align brand priorities with retailer objectives.
  • Manage annual retailer-specific promotional planning, project timelines, and agency/vendor relationships to ensure programs are delivered on time and within budget.
  • Ensure all trade marketing initiatives are executed consistently and remain aligned with overall brand strategy and commercial objectives.
  • Analyze promotional performance, sales data, and market trends to identify opportunities, optimize investments, and improve commercial outcomes.

Qualifications & Experience
  • Bachelor's degree in Marketing, Business, or a related field.
  • 6+ years of experience in Trade Marketing, Customer Marketing, Shopper Marketing, or Commercial Marketing within the beverage alcohol or consumer packaged goods (CPG) industry.
  • Proven ability to translate brand strategy into effective retail activation and shopper marketing programs that drive measurable business results.
  • Strong understanding of retail environments, the three-tier distribution system, distributor management, and shopper marketing principles.
  • Experience partnering directly with sales teams, distributors, and retail customers to develop customer-specific marketing solutions.
  • Highly analytical with the ability to interpret sales, syndicated, and shopper data to identify opportunities and drive performance.
  • Exceptional project management, organizational, and communication skills with the ability to manage multiple priorities in a fast-paced environment.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Experience with syndicated data platforms (Circana, Nielsen, Numerator, VIP, etc.) is preferred.
  • Experience with digital shelf management platforms such as Syndigo or Salsify is a plus.

About Us:
• WX Brands is one of the fastest growing wine companies in the US and is on its way to being a top 5 global wine company.
• Our winning portfolio includes a premium range of exciting, consumer-driven wine brands.
• • Bread & Butter: A phenomenon & top global brand that keeps winning by bringing in the younger Millennials and Gen-Z consumers like no other brand.
• o #1 top Super Premium brand with younger generations with the #1 Pinot Noir
• o 7X consecutive Impact Magazine Hot Brand Winner and 2nd time Blue Chip Winner, showing 11-years of consecutive & substantial growth
• o #1 US Brand in Canada and #4 overall
• o #1 Premium brand in the UK, and #1 Pinot Noir in Norway & Sweden
• • Trapiche: Trapiche is an iconic Argentina leader and proudly celebrates 140 years of storied, award-winning winemaking.
• • Baileyana Winery with the celebrated sustainable True Myth and Tangent brands: True Myth speaks to the female consumer via Cabernet, Chardonnay and Pinot Noir from the Central Coast. Tangent is the first American white wine brand dedicated solely to aromatic, refreshing wines.
• • New-to-World: WX Brands is committed to responding to consumer sentiment and changing taste profiles. We incubate, test and scale New-to-World brands every year. Our success is proven.
• With offices located around the world, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.
• In 2021, 2022, 2023, 2024 & 2025 WX Brands was named by North Bay Business Journal as one of the best places to work.
Perks:
• WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!
• You can find out more by visiting our website: www.wxbrands.com

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