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Manager Gtm Strategy Jobs in Raleigh, NC (NOW HIRING)

WalkMe

Senior Product Marketing Manager - AI

Raleigh, NC · Hybrid

$117K - $154K/yr

As the Senior Product Marketing Manager for AI, you will be responsible for driving the GTM strategy and positioning of WalkMe's generative and agentic AI capabilities, developing differentiated ...

Relay

Senior Manager, Customer Success

Raleigh, NC

About the Role As a Senior Manager of Customer Success, you are a highly active GTM leader ... Your insights will inform GTM strategy, refine the playbooks that scale across the business, and ...

Relay

Senior Manager, Customer Success

Raleigh, NC · On-site

About the Role As a Senior Manager of Customer Success, you are a highly active GTM leader ... Your insights will inform GTM strategy, refine the playbooks that scale across the business, and ...

Pendo

Sr. GTM Operations Manager- Marketing

Raleigh, NC · On-site

$150 - $180/hr

Pendo's Data & GTM Intelligence org exists to make the revenue organization faster, smarter, and ... At Pendo, great leaders don't just manage delivery -- they operate as strategic owners, setting ...

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All JobsGtm Strategy JobsManager Gtm Strategy JobsManager Gtm Strategy Jobs in Raleigh, NC

Manager Gtm Strategy information

See Raleigh, NC salary details

$54K

$121.2K

$211.4K

How much do manager gtm strategy jobs pay per year?

As of Sep 4, 2026, the average yearly pay for manager gtm strategy in Raleigh, NC is $121,178.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,500.00 and $153,100.00 per year, depending on experience, location, and employer.

What is a manager GTM strategy?

A Manager GTM (Go-To-Market) Strategy is responsible for developing and executing plans that help a company successfully launch products or services into the market. They analyze market trends, collaborate with cross-functional teams like product, sales, and marketing, and create strategies to maximize product adoption and revenue. Their role is pivotal in ensuring that new offerings reach target customers effectively and achieve business goals. GTM Strategy Managers often use data-driven insights to adjust plans and optimize performance post-launch.

What are the key skills and qualifications needed to thrive as a manager GTM strategy?

To thrive as a Manager GTM Strategy, you need a solid background in business strategy, market analysis, and project management, often supported by a degree in business, marketing, or a related field. Familiarity with CRM tools like Salesforce, data analytics platforms such as Tableau, and experience with product launch frameworks are typically required. Strong leadership, cross-functional collaboration, and communication skills set outstanding candidates apart in this role. These competencies are crucial for effectively designing and executing GTM plans that align with business objectives and drive market success.

How does a manager GTM strategy typically collaborate with cross-functional teams to drive successful product launches?

A Manager GTM (Go-To-Market) Strategy works closely with teams across product, marketing, sales, and customer success to ensure a cohesive approach to product launches. They facilitate alignment by organizing regular meetings, sharing strategic insights, and coordinating launch timelines and deliverables. This role often acts as a bridge, translating high-level business objectives into actionable plans for each department, and ensuring that all stakeholders are informed and engaged throughout the process. Strong communication and project management skills are crucial for navigating competing priorities and achieving unified launch goals.

What is the difference between Manager Gtm Strategy vs Product Manager?

AspectManager Gtm StrategyProduct Manager
Primary FocusGo-to-market planning and executionProduct development and lifecycle management
Skills & CertificationsMarketing, sales, strategic planningProduct management, UX, technical knowledge
Work EnvironmentMarketing, sales teams, cross-functional collaborationEngineering, design, customer research
Industry UsageCommon in SaaS, tech, and consumer goodsPrevalent in tech, software, hardware

The Manager Gtm Strategy focuses on developing and executing go-to-market plans to drive product adoption and revenue, working closely with sales and marketing teams. In contrast, a Product Manager oversees the product lifecycle, from conception to launch, ensuring the product meets customer needs. While both roles require strategic thinking and cross-functional collaboration, their core responsibilities differ significantly, with Gtm Strategy emphasizing market entry and growth, and Product Management focusing on product development and user experience.

What are the most commonly searched types of Gtm Strategy jobs in Raleigh, NC?

The most popular types of Gtm Strategy jobs in Raleigh, NC are:

What are popular job titles related to Manager Gtm Strategy jobs in Raleigh, NC?

For Manager Gtm Strategy jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Manager Gtm Strategy jobs in Raleigh, NC look for?

The top searched job categories for Manager Gtm Strategy jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Manager Gtm Strategy jobs?

Cities near Raleigh, NC with the most Manager Gtm Strategy job openings:

Manager Gtm Strategy jobs near you
Infographic showing various Manager Gtm Strategy job openings in Raleigh, NC as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $121,178 per year, or $58.3 per hour.

Sr. Product Marketing Manager, Keystone

NetApp

Morrisville, NC • On-site, Remote

$185K - $220K/yr

Full-time

Medical, Life, Retirement, PTO

Posted 10 days ago

Key responsibilities

  • Own the end-to-end messaging and positioning for Keystone, including platform, solutions, products, buyer personas, and ecosystem partners.

  • Lead market insights activities such as TAM/SAM analysis, buyer research, and competitive benchmarking to inform product strategy and go-to-market plans.

  • Manage product launches by developing enablement assets, building integrated marketing and launch plans, and tracking launch success and adoption metrics.

NetApp rating

9.4

Company rating: 9.4 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

2nd of 500 rated business services

Job description

Job Summary

As a Sr. Product Marketing Manager (PMM) for Keystone at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market orchestrator. You will own messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes.

NetApp Keystone is a storage-as-a-service offering that delivers NetApp's on-premises and hybrid cloud storage through a flexible, pay-as-you-go subscription model. It's fully managed by NetApp, giving customers cloud-like simplicity and elasticity without owning or operating the underlying infrastructure.

*Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office. 

Key Responsibilities

  • Messaging & Positioning: Own the end-to-end Keystone messaging stack: platform, solutions, products, buyer personas, and ecosystem partners. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.  
  • Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking for storage as a service offerings and ecosystem solutions. Monitor market trends, customer adoption patterns, partner motions, and competitive dynamics to provide actionable insights for roadmap, messaging, and GTM strategy.
  • Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
  • Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
  • Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
  • Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
  • Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops. 
Job Requirements
  • Strong storytelling and messaging capabilities. 
  • Deep understanding of buyer personas, customer journeys, and competitive landscapes. 
  • Technical fluency in SaaS concepts.
  • 8+ years in a product marketing role within an enterprise technology or cloud solutions company. 
  • Strong storytelling and messaging capabilities. 
  • Deep understanding of buyer personas, customer journeys, and competitive landscapes. 
  • Ability to bridge technical concepts with business value. 
  • Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above. 

Compensation:
The target salary range for this position is $185,000-220,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU's), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.   

What NetApp employees say

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Hours and flexibility

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About NetApp

Sourced by ZipRecruiter

The NetApp portfolio of leading data, application, and storage solutions helps organizations manage applications and data everywhere across hybrid multicloud environments. Our 30 years of innovation have made us the proven leader in all-flash storage. We have the only enterprise-grade storage OS available natively on the world’s biggest public clouds. Our data services offer the best security and protection in the industry. We have CloudOps services that will revolutionize how you work in the cloud. And that’s just scratching the surface. In a world of hybrid multicloud complexity, we envision a better IT experience—an evolved cloud state where on-premises and cloud environments are united as one, always delivering simplicity, security, savings, and sustainability. To get you there, we build solutions that drive faster innovation wherever your data and applications live, with unified management and AI-driven optimization. No walled gardens. No lock-in. You get the freedom to do what’s best for your business today and the flexibility to adapt to whatever tomorrow throws at you.

Industry

It services

Company size

10,000+ Employees

Headquarters location

Sunnyvale, CA, US

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