About the Role As a Senior Manager of Customer Success, you are a highly active GTM leader ... Your insights will inform GTM strategy, refine the playbooks that scale across the business, and ...
About the Role As a Senior Manager of Customer Success, you are a highly active GTM leader ... Your insights will inform GTM strategy, refine the playbooks that scale across the business, and ...
Sr Manager, Market Development - Production Chemicals and Process Liquids (Global Portfolio)
$113K - $148K/yr
... BCD) GTM strategy/priorities. Enable solution selling, product marketing and ensure shared ... Manage/mentor direct/indirect reports and external partners People leadership & talent development
Sr Manager, Market Development - Production Chemicals and Process Liquids (Global Portfolio)
$113K - $148K/yr
... BCD) GTM strategy/priorities. Enable solution selling, product marketing and ensure shared ... Manage/mentor direct/indirect reports and external partners People leadership & talent development
Director of Product Management - AI Essentials
Durham, NC · Hybrid
$225K - $235K/yr
Define and execute GTM strategy targeting new buyer personas (data science, MLOps, AI platform ... Software Product Management: Experience building and scaling enterprise software platforms with ...
Director of Product Management - AI Essentials
Durham, NC · Hybrid
$225K - $235K/yr
Define and execute GTM strategy targeting new buyer personas (data science, MLOps, AI platform ... Software Product Management: Experience building and scaling enterprise software platforms with ...
Senior Manager, Customer Success
Raleigh, NC · On-site
About the Role As a Senior Manager of Customer Success, you are a highly active GTM leader ... Your insights will inform GTM strategy, refine the playbooks that scale across the business, and ...
Senior Manager, Customer Success
Raleigh, NC · On-site
About the Role As a Senior Manager of Customer Success, you are a highly active GTM leader ... Your insights will inform GTM strategy, refine the playbooks that scale across the business, and ...
The team + the role Pendo's Data & GTM Intelligence org exists to make the revenue organization ... At Pendo, great leaders don't just manage delivery - they operate as strategic owners, setting ...
The team + the role Pendo's Data & GTM Intelligence org exists to make the revenue organization ... At Pendo, great leaders don't just manage delivery - they operate as strategic owners, setting ...
The team + the role Pendo's Data & GTM Intelligence org exists to make the revenue organization ... At Pendo, great leaders don't just manage delivery - they operate as strategic owners, setting ...
The team + the role Pendo's Data & GTM Intelligence org exists to make the revenue organization ... At Pendo, great leaders don't just manage delivery - they operate as strategic owners, setting ...
Manager, Oracle Tax Technology - Global Trade
$107K - $141K/yr
... and providing strategic significance to a company's global supply chain? If this is you, come ... Work You'll Do As a Manager in the Global Trade Management (GTM) team, you will specialize in ...
Manager, Oracle Tax Technology - Global Trade
$107K - $141K/yr
... and providing strategic significance to a company's global supply chain? If this is you, come ... Work You'll Do As a Manager in the Global Trade Management (GTM) team, you will specialize in ...
Vice President, Sales Operations
Durham, NC · On-site
Improve CRM governance, data quality, sales tools, workflows, and operational processes to reduce ... GTM Strategy, or a related function. * Significant experience in enterprise B2B SaaS, software, or ...
Vice President, Sales Operations
Durham, NC · On-site
Improve CRM governance, data quality, sales tools, workflows, and operational processes to reduce ... GTM Strategy, or a related function. * Significant experience in enterprise B2B SaaS, software, or ...
The Global leader of Regional Marketing drives the regional end-to-end go-to-market (GTM) strategy ... Proven ability to drive results across global, cross-functional teams, managing complex projects ...
The Global leader of Regional Marketing drives the regional end-to-end go-to-market (GTM) strategy ... Proven ability to drive results across global, cross-functional teams, managing complex projects ...
The Global leader of Regional Marketing drives the regional end-to-end go-to-market (GTM) strategy ... Proven ability to drive results across global, cross-functional teams, managing complex projects ...
The Global leader of Regional Marketing drives the regional end-to-end go-to-market (GTM) strategy ... Proven ability to drive results across global, cross-functional teams, managing complex projects ...
Director of Competitive Intelligence - Product Marketing
Morrisville, NC · On-site
$265K - $305K/yr
Partnering closely with Product Marketing, Sales, and Product Management leadership, you will develop actionable, outcomes-oriented intelligence that drives our go-to-market (GTM) strategy, shapes ...
Director of Competitive Intelligence - Product Marketing
Morrisville, NC · On-site
$265K - $305K/yr
Partnering closely with Product Marketing, Sales, and Product Management leadership, you will develop actionable, outcomes-oriented intelligence that drives our go-to-market (GTM) strategy, shapes ...
Director of Competitive Intelligence - Product Marketing
Morrisville, NC · On-site
$265K - $305K/yr
Partnering closely with Product Marketing, Sales, and Product Management leadership, you will develop actionable, outcomes-oriented intelligence that drives our go-to-market (GTM) strategy, shapes ...
Director of Competitive Intelligence - Product Marketing
Morrisville, NC · On-site
$265K - $305K/yr
Partnering closely with Product Marketing, Sales, and Product Management leadership, you will develop actionable, outcomes-oriented intelligence that drives our go-to-market (GTM) strategy, shapes ...
Improve CRM governance, data quality, sales tools, workflows, and operational processes to reduce ... GTM Strategy, or a related function. * Significant experience in enterprise B2B SaaS, software, or ...
Improve CRM governance, data quality, sales tools, workflows, and operational processes to reduce ... GTM Strategy, or a related function. * Significant experience in enterprise B2B SaaS, software, or ...
Improve CRM governance, data quality, sales tools, workflows, and operational processes to reduce ... GTM Strategy, or a related function. * Significant experience in enterprise B2B SaaS, software, or ...
Improve CRM governance, data quality, sales tools, workflows, and operational processes to reduce ... GTM Strategy, or a related function. * Significant experience in enterprise B2B SaaS, software, or ...
Head of GTM
Raleigh, NC · Remote
Turn Strategy Into Dominance. Emailable is becoming the email intelligence infrastructure layer ... Forecast math * CRM hygiene * Operational cadence That's Revenue & Ops. You own direction ...
Head of GTM
Raleigh, NC · Remote
Turn Strategy Into Dominance. Emailable is becoming the email intelligence infrastructure layer ... Forecast math * CRM hygiene * Operational cadence That's Revenue & Ops. You own direction ...
Head of GTM
Raleigh, NC · On-site +1
Turn Strategy Into Dominance. Emailable is becoming the email intelligence infrastructure layer ... Forecast math * CRM hygiene * Operational cadence That's Revenue & Ops. You own direction ...
Head of GTM
Raleigh, NC · On-site +1
Turn Strategy Into Dominance. Emailable is becoming the email intelligence infrastructure layer ... Forecast math * CRM hygiene * Operational cadence That's Revenue & Ops. You own direction ...
Head of GTM
Raleigh, NC · On-site +1
Turn Strategy Into Dominance. Emailable is becoming the email intelligence infrastructure layer ... Forecast math * CRM hygiene * Operational cadence That's Revenue & Ops. You own direction ...
Head of GTM
Raleigh, NC · On-site +1
Turn Strategy Into Dominance. Emailable is becoming the email intelligence infrastructure layer ... Forecast math * CRM hygiene * Operational cadence That's Revenue & Ops. You own direction ...
Head of GTM
Raleigh, NC · Remote
Turn Strategy Into Dominance. Emailable is becoming the email intelligence infrastructure layer ... Forecast math * CRM hygiene * Operational cadence That's Revenue & Ops. You own direction ...
Head of GTM
Raleigh, NC · Remote
Turn Strategy Into Dominance. Emailable is becoming the email intelligence infrastructure layer ... Forecast math * CRM hygiene * Operational cadence That's Revenue & Ops. You own direction ...
... . Building and running demos is Solution Consultant territory; this role owns the credibility of ... Support the pharma partner motion with strategic SIs and technology partners at the solution and co ...
... . Building and running demos is Solution Consultant territory; this role owns the credibility of ... Support the pharma partner motion with strategic SIs and technology partners at the solution and co ...
Ensure data integrity across the full lead-to-revenue lifecycle Drive GTM strategy & execution ... Deep CRM ownership (HubSpot preferred or Salesforce): pipeline management, account ownership, and ...
Quick apply
Ensure data integrity across the full lead-to-revenue lifecycle Drive GTM strategy & execution ... Deep CRM ownership (HubSpot preferred or Salesforce): pipeline management, account ownership, and ...
Manager Gtm Strategy information
See Raleigh, NC salary details
$54K - $68.3K
6% of jobs
$68.3K - $82.6K
14% of jobs
$86.6K is the 25th percentile. Wages below this are outliers.
$82.6K - $96.9K
17% of jobs
The median wage is $110.1K / yr.
$96.9K - $111.2K
14% of jobs
$111.2K - $125.5K
12% of jobs
$125.5K - $139.8K
11% of jobs
$142.9K is the 75th percentile. Wages above this are outliers.
$139.8K - $154.2K
7% of jobs
$154.2K - $168.5K
14% of jobs
$168.5K - $182.8K
1% of jobs
$182.8K - $197.1K
3% of jobs
$197.1K - $211.4K
1% of jobs
$54K
$121.2K
$211.4K
How much do manager gtm strategy jobs pay per year?
What is the difference between Manager Gtm Strategy vs Product Manager?
| Aspect | Manager Gtm Strategy | Product Manager |
|---|---|---|
| Primary Focus | Go-to-market planning and execution | Product development and lifecycle management |
| Skills & Certifications | Marketing, sales, strategic planning | Product management, UX, technical knowledge |
| Work Environment | Marketing, sales teams, cross-functional collaboration | Engineering, design, customer research |
| Industry Usage | Common in SaaS, tech, and consumer goods | Prevalent in tech, software, hardware |
The Manager Gtm Strategy focuses on developing and executing go-to-market plans to drive product adoption and revenue, working closely with sales and marketing teams. In contrast, a Product Manager oversees the product lifecycle, from conception to launch, ensuring the product meets customer needs. While both roles require strategic thinking and cross-functional collaboration, their core responsibilities differ significantly, with Gtm Strategy emphasizing market entry and growth, and Product Management focusing on product development and user experience.
What are the key skills and qualifications needed to thrive as a Manager GTM (Go-to-Market) Strategy, and why are they important?
How does a Manager GTM Strategy typically collaborate with cross-functional teams to drive successful product launches?
What are Manager GTM Strategy roles?

Other
Medical, Dental, Vision, Life, Retirement, PTO
Posted 27 days ago
Job description
Relay is the Intelligent System of Action for the physical economy. While the digital revolution has often left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We aren't just selling radios, we're building the digital foundation for the 80% of the global workforce that doesn't work at a desk.
Why Join Relay?
- A Proven Winner: Join a hyper-growth company trusted by over 10% of the Fortune 500, continuing to move upmarket with massive impact.
- High Value, High Impact: With 47% of our revenue from $100K+ ARR customers and 135% Net Revenue Retention (NRR), you'll be joining a company rooted in value creation.
- Market-Leading Innovation: The Relay platform captures 1 billion new data points weekly and features award-winning AI tools like TeamTranslate, with 500% YoY growth.
- World-Class Leadership: Our stellar leadership team is built to help us scale toward our next major milestones.
- The Relay Culture: We're dedicated to helping you do the best work of your life (BWIML), investing in your growth through L.I.T., living our CHASE values, and learning from incredibly talented, supportive teammates who make the work (and the wins) better every day.
Now, here's what we're building, and where you come in.
About the Role
- Set a high standard for account strategy across complex, multi-stakeholder Mid-Market and Enterprise accounts, including multi-threading, executive engagement, and value realization. Be an active partner and coach on the most consequential accounts and moments.
- Continuously refine how the team approaches retention and expansion as accounts evolve. Translate at-bats into durable skill development so the team improves in execution over time, not just in activity.
- Work closely with CSRs on complex account strategies, guiding execution and building capability without absorbing accounts yourself. Know when to guide, delegate, inspect, or step in.
- Own your segment's retention and expansion outcomes. Drive proactive, intentional customer journeys rather than reactive account management. Ensure value is demonstrated continuously, not only at renewal.
- Maintain and sharpen how onboarding, adoption, expansion, and renewal function across the segment. Identify where value accelerates, stalls, or breaks, and act on it.
- Convert patterns and insights into hypotheses that improve segment performance. Test and iterate on approaches to expansion, retention, and lifecycle sequencing. Institutionalize learnings so they scale and are leveraged across the team up to the broader CS function.
- Identify recurring patterns across accounts to determine what is structurally driving performance. Distinguish systemic issues from isolated account-level challenges and own the resolution across functions rather than routing problems elsewhere.
- Serve as the authoritative signal from your segment to leadership, Sales, Product, and GTM partners. Frame problems, options, and recommended actions with clarity for senior stakeholders.
- Analyze leading indicators for churn risk, adoption gaps, and expansion blockers. Use data and field insight to sharpen the customer journey and surface risks before they become lagging issues.
- Lead and develop a team of 7 to 10 CSMs with strong judgment, accountability, and autonomy. Hold a high performance bar with candor, giving consistent developmental feedback and calibrating talent accurately.
- Coach reps from execution into durable skill. Turn plays into at-bats, and at-bats into improved customer outcomes. Build a team that sustains performance without constant leader involvement.
- Establish operating rhythms, standards, and guardrails that drive consistent execution quality. Maintain CRM and the data layer as a reliable source of truth for segment health.
- Partner closely with Sales, Product, SE/FDE, and GTM leadership to align on segment strategy and priorities. Resolve cross-functional friction that impacts customer outcomes and ensure shared accountability across teams.
- Show up credibly with senior stakeholders internally and on the customer side. Own escalations. Translate field insight into actionable input for product development and go-to-market motion.
- 8+ years of experience in Account Management, Customer Success, or Sales roles within a SaaS or hardware/software company, with a track record of growing and deepening enterprise partnerships over time.
- 3+ years in a direct leadership role managing Customer Success Managers or Account Managers, with demonstrated ability to develop teams executing against enterprise accounts.
- Proven experience managing high-touch, multi-site, or enterprise customer portfolios with complex, multi-stakeholder buying centers.
- Demonstrated ownership of business outcomes including retention, expansion, and lifecycle performance, with specific results you drove, not just team activity.
- Experience coaching individual reps to improved performance, developing durable skill rather than only running enablement programs.
- Track record of holding a high performance bar with candor, including accurate talent calibration and managing performance directly.
- Strong ability to identify structural patterns, diagnose root cause, and drive resolution across functions.
- Ability to operate effectively in ambiguity, actively collecting context you need to iterate without relying on fully detailed playbooks or SOPs handed to you.
- Strong cross-functional leadership and stakeholder management skills at the senior level.
- Excellent communication skills, with the ability to translate complex segment dynamics into clear, structured signal for executive leadership.
- Ability and eagerness to travel ~25%
- Segment performance is predictable, explainable, and improving, with clear visibility into the drivers of retention and expansion.
- A refined and evolving playbook exists for the segment, grounded in real patterns and field data.
- Expansion and retention are driven by intentional lifecycle design, not last-minute intervention.
- The team operates with strong judgment and autonomy, requiring less direct oversight over time, with individual reps tangibly developing in capability.
- Cross-functional partners and Customers view Customer Success as a critical strategic partner.
- Leadership receives clear, trusted signal on what is happening in the segment and what actions are required, with confidence in your ownership to drive against those actions.
About Relay | Culture, Benefits & Perks
Our culture hinges on Relayers getting LIT up in an environment that fosters Learning, Impact, and Teamwork, where we CHASE the best work of our lives. We call this BWIML (Best Work In My Life).
At Relay, we offer:
- 100% Paid Insurance: Health, Dental, Vision, Long/Short Term Disability, and Life Insurance for you and your dependents
- Generous Paid Time Off
- 401(k) Savings Plan + Company Match
- Baby Cash Reward + Paid Parental Leave
- Wellness Perks: If you're joining our Raleigh-based HQ, you'll have access to a world-class onsite fitness center with instructor-led classes, plus tennis, basketball, pickleball, and cycling
- Team Events & Culture: From company celebrations to team outings, we work hard and have fun doing it.
- Latest tech, standing desks, and all the tools and software you need to thrive
The future of frontline work is being built here. Come build it with us. We can't wait to hear from you.