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How much do manager fan engagement jobs pay per year?

As of Aug 17, 2026, the average yearly pay for manager fan engagement in the United States is $77,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $94,000.00 per year, depending on experience, location, and employer.

What does a manager fan engagement do?

A Manager of Fan Engagement is responsible for developing and executing strategies to interact with and grow a brand's fan base. Their role involves creating engaging content, organizing fan events, managing social media campaigns, and analyzing fan feedback to increase loyalty and satisfaction. They collaborate closely with marketing, communications, and events teams to ensure fans have a positive and memorable experience. This position requires strong communication skills and a deep understanding of what motivates and excites fans.

How does a manager fan engagement typically collaborate with other departments to enhance the fan experience?

A Manager of Fan Engagement works closely with marketing, communications, ticketing, and event operations teams to create cohesive strategies that drive fan loyalty and participation. This collaboration often involves co-developing campaigns, coordinating in-game or onsite activations, and analyzing fan feedback to continuously improve offerings. Regular cross-department meetings and shared project management tools help ensure everyone is aligned on objectives, messaging, and execution. This role requires strong communication skills and a proactive approach to building internal relationships.

What are the key skills and qualifications needed to thrive as a manager fan engagement, and why are they important?

To thrive as a Manager Fan Engagement, you need expertise in marketing, audience development, and event planning, usually supported by a bachelor’s degree in marketing, communications, or a related field. Familiarity with social media management platforms, CRM systems, and analytics tools is typically required. Exceptional interpersonal skills, creativity, and the ability to analyze fan behavior help you build lasting relationships and innovative engagement strategies. These skills are vital for driving fan loyalty, increasing brand visibility, and ensuring the success of fan-focused campaigns and initiatives.
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Manager Fan Engagement jobs near you
Infographic showing various Manager Fan Engagement job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $77,797 per year, or $37.4 per hour.

Strategic Marketing & Fan Experience Student Worker (Student Wage)

University of Virginia

Charlottesville, VA • On-site

$13/hr

Other

Re-posted 6 days ago

University Of Virginia rating

7.9

Company rating: 7.9 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

208th of 618 rated colleges and universities

Job description

Strategic Marketing & Fan Engagement Intern:
The University of Virginia Athletics Department is seeking Strategic Marketing & Fan Engagement Interns to assist in creating memorable game-day experiences and driving attendance across UVA's 27 varsity sports programs. Interns will gain hands-on experience in sports marketing, event operations, fan engagement, and sponsorship activation while working alongside full-time athletics staff.
UVA Athletics has won more than 35 NCAA Division I National Championships and welcomes thousands of fans to athletic events each year. This position offers a unique opportunity to contribute to one of the nation's premier collegiate athletics programs.
Time Commitment:
This position requires approximately 6-10 hours per week; primarily during athletic events on nights and weekends. Additional office hours and special project opportunities may be available based on performance and departmental needs.
Responsibilities:
  • Execute game-day promotions, giveaways, contests, and fan engagement activities.
  • Assist with sponsorship activations and in-venue entertainment elements.
  • Support event setup, breakdown, and operational logistics.
  • Interact with fans to create a welcoming and engaging game-day atmosphere.
  • Assist with special events, student outreach initiatives, and community engagement opportunities.
  • Support the Sabre Rewards program and student attendance efforts.
  • Help develop and implement marketing plans designed to increase attendance and enhance the fan experience.
  • Create game scripts, run-of-show documents, and event timelines.
  • Brainstorm and develop creative content, promotional concepts, and fan engagement features.
  • Collaborate with athletics staff, student groups, spirit squads, and campus partners to promote events and drive attendance.
Position Compensation: $13.00 Hourly.
Undergrad student wage position for less than 20 hours per week.
Required Qualifications:
  • Resume and Cover Letter required.
  • Full-time student currently enrolled at the University of Virginia (graduate and undergraduate).
  • Availability to attend all home football games and select competitions for other sports, which are frequently scheduled during evenings and weekends.
  • Ability to represent the University of Virginia and UVA Athletics in a positive, professional, and customer-service-oriented manner.
  • Strong communication and interpersonal skills.
  • Ability to multitask, problem-solve, and adapt in a fast-paced live event environment.
  • Dependable, punctual, and able to work both independently and as part of a team.
Preferred Qualifications:
  • Genuine interest in pursuing a career in sports marketing, fan engagement, event management, or collegiate athletics.
  • Previous experience in customer service, event operations, marketing, promotions, or athletics.
  • Creative mindset with a willingness to contribute new ideas for fan engagement and game presentation.
  • Familiarity with social media platforms and current fan engagement trends.

Physical Demands:
Event preparation and operations may require occasional light physical labor. This includes carrying supplies to, from, and throughout athletic venues. Interns may be required to stand, walk, and work outdoors for extended periods, including up to four hours at a time during athletic events. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment.

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About University of Virginia

Sourced by ZipRecruiter

The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, the University sustains the ideal of developing, through education, leaders who are well-prepared to shape the future of the nation.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Charlottesville, VA, US

Year founded

1819

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