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Director Fan Engagement information

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$33K

$91.6K

$183.5K

How much do director fan engagement jobs pay per year?

As of Jun 15, 2026, the average yearly pay for director fan engagement in the United States is $91,600.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $110,000.00 per year, depending on experience, location, and employer.

What does a Director of Fan Engagement do?

A Director of Fan Engagement is responsible for developing and implementing strategies to increase fan loyalty and interaction with a sports team, entertainment brand, or organization. They oversee fan experience initiatives, manage digital and in-person engagement campaigns, and collaborate with marketing, social media, and event teams. Their goal is to strengthen the relationship between the organization and its fans, leading to higher attendance, social media following, and overall brand enthusiasm.

How does a Director of Fan Engagement typically work with other departments to enhance the fan experience?

A Director of Fan Engagement collaborates closely with marketing, communications, ticketing, digital media, and event operations teams to create and implement strategies that boost fan involvement across multiple channels. This role often involves coordinating campaigns, live events, and digital activations while gathering feedback to tailor experiences to fan preferences. Regular cross-departmental meetings and project management are essential for aligning goals and ensuring a unified approach to delivering memorable fan experiences. By working together, these teams maximize outreach and deepen fans’ emotional connection to the brand or organization.

What are the key skills and qualifications needed to thrive as a Director of Fan Engagement, and why are they important?

To excel as a Director of Fan Engagement, you need a background in marketing, communications, or sports management, along with proven experience in fan relations and campaign strategy. Familiarity with CRM platforms, social media management tools, and data analytics systems is essential for engaging and analyzing fan behavior. Strong leadership, creativity, and excellent interpersonal skills help drive innovative initiatives and foster community among fans. These skills ensure effective fan engagement strategies that boost loyalty, enhance experiences, and support organizational growth.

What is the difference between Director Fan Engagement vs Fan Engagement Manager?

AspectDirector Fan EngagementFan Engagement Manager
ResponsibilitiesOversees overall fan engagement strategies, manages teams, and aligns initiatives with organizational goals.Executes specific fan engagement campaigns, manages day-to-day activities, and reports on performance.
Required CredentialsTypically requires a bachelor’s degree in marketing, communications, or related field; experience in sports/entertainment industry.Similar educational background; often entry to mid-level experience in fan engagement roles.
Work EnvironmentStrategic, leadership-focused, often in corporate or sports organization offices.Operational, hands-on, working closely with marketing and event teams.

The main difference is that the Director Fan Engagement leads and strategizes overall fan engagement efforts, while the Fan Engagement Manager handles the execution of specific campaigns. The director role involves higher-level planning and team management, whereas the manager focuses on implementing strategies and managing daily activities.

More about Director Fan Engagement jobs
What cities are hiring for Director Fan Engagement jobs? Cities with the most Director Fan Engagement job openings:
What are the most commonly searched types of Fan Engagement jobs? The most popular types of Fan Engagement jobs are:
What states have the most Director Fan Engagement jobs? States with the most job openings for Director Fan Engagement jobs include:
What job categories do people searching Director Fan Engagement jobs look for? The top searched job categories for Director Fan Engagement jobs are:
Director Fan Engagement jobs near you
Infographic showing various Director Fan Engagement job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 72% Physical, 3% Hybrid, and 25% Remote job distribution, with an average salary of $91,600 per year, or $44 per hour.
Director, Fan Engagement & Marketing AS7603

Director, Fan Engagement & Marketing AS7603

Oklahoma State University

Stillwater, OK

Other

Posted 28 days ago

Oklahoma State University rating

7.3

Company rating: 7.3 out of 10

Based on 63 frontline employees who took The Breakroom Quiz

309th of 537 rated colleges and universities

Job description

Director, Fan Engagement & Marketing AS7603

Apply now Job no: 494232
Work type: Staff Full-time
Location: Stillwater
Categories: Athletics

Campus

OSU-Stillwater

Contact Name & Email

Emma Kelley, emkelley@okstate.edu

Work Schedule

Monday through Friday, 8:00am-5:00pm with evenings and weekends for events

Appointment Length

Regular Continuous/Until Further Notice

Hiring Range

Commensurate with education and experience

Priority Application Date

Applications will be accepted until a successful candidate has been hired.

Special Instructions to Applicants

A complete application consists of a resume, cover letter, list of professional references, and completed IAWP Employment Approval form which can be found at:

https://okstate.com/documents/2026/4/28/Form_3.14_IAWP.pdf

Applicants that do not provide these materials will not be considered for the position.

About this Position

The Director of Marketing & Fan Engagement will lead the strategy, planning, and execution of marketing and fan experience initiatives for Men's Basketball and additional assigned sports, while serving as the secondary marketing lead for Football. This includes developing & executing:

1. All "in-person" and grassroots-style campus/community marketing initiatives that involve teams, spirit, mascot, etc. while creating advertising strategies and requests in collaboration with -and for execution by- other units that engage in promotion (sales, digital strategy, communications, broadcast production, etc.). Managed distribution channels such as local & campus establishments (schools, sponsors, businesses, clubs, residence halls, etc.), A-frames, bus stops, campus closed circuit TV, chalking, common area signage & activations, etc. This includes development & distribution of collateral, such as posters, schedule cards, flyers, roster cards, game programs, etc. while assisting with distribution of sales collateral. Will include appropriate sales collateral and/or sales rep(s) for any initiatives that could produce in-person sales transactions, e.g. include Student Sales rep at an on-campus pep rally or Group Sales rep at youth league visit.

2. Will serve as main contact with sport coaches, student-athletes, ops directors, sport administrators, spirit, band, mascot, student spirit orgs, videoboard/TV, in-game sponsorships, and others.

3. Event presentation, lead event presentation strategy with a focus on energy, atmosphere, and home-field advantage. Oversee game scripts, entertainment elements, and in-game promotions while working with sponsorship team so that it aligns with those goals in collaboration with Orange Power Studios(videoboard/TV)

4. Attendance & sales promotions develop and execute promotions, theme nights, and incentive programs to drive attendance and ticket sales

5. Developing & leading fan experience feedback programs, such as surveys and focus groups (including OSU student leadership), and using them to enhance organic word-of-mouth marketing and fan experience

6. Partner with creative and content teams to develop assets for marketing campaigns and in-game use and ensure alignment across marketing, sales, sponsorships, and media teams.

Required Qualifications
  • Bachelor's Marketing, Sales, Public Relations or related field (degree must be conferred on or before agreed upon start date)

  • 3 years experience in college athletics marketing & event presentation

  • Skills, Proficiencies, and/or Knowledge:

    Proven ability to drive growth in crowd noise, attendance, and sales by relentlessly developing and executing innovative and creative ways to enhance the fan experience and market sport programs. Must be able develop and execute run-of-show. High energy & production output, creativity, proactivity, and openness to experimentation with humility to learn from unsuccessful initiatives are required for success in this role. Must be able to lead, organize, inspire, and drive a team of full time and part time employees, including students.

Preferred Qualifications
  • Master's

  • 3-5 years experience in NCAA Division I athletics marketing/promotions or University experience.

Advertised: 17 Apr 2026 Central Daylight Time
Applications close:

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