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Marketing Fan Engagement Jobs (NOW HIRING)

The Director, Revenue Marketing will work with the Assistant Athletics Director of Marketing to drive awareness and attendance for all athletic programs while increasing fan engagement. The primary ...

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$27K

$77.8K

$136.5K

How much do marketing fan engagement jobs pay per year?

As of Aug 12, 2026, the average yearly pay for marketing fan engagement in the United States is $77,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $94,000.00 per year, depending on experience, location, and employer.

What is marketing fan engagement?

Marketing Fan Engagement refers to the strategies and activities used by organizations, especially in sports, entertainment, and media, to build and maintain strong connections with their audience or fan base. This role focuses on creating interactive experiences, campaigns, and communications that increase loyalty, participation, and excitement among fans. Professionals in this field use social media, events, digital content, and promotions to foster a sense of community and keep fans actively involved with the brand or organization.

What are the key skills and qualifications needed to thrive as a marketing fan engagement specialist?

To thrive as a Marketing Fan Engagement Specialist, you need expertise in digital marketing, audience segmentation, and campaign analytics, often supported by a degree in marketing or communications. Familiarity with CRM systems, social media management tools, and email marketing platforms is typically required. Exceptional creativity, communication, and relationship-building skills enable professionals to authentically connect with fans and foster brand loyalty. These capabilities are crucial for driving sustained fan engagement, maximizing outreach, and achieving organizational marketing goals.

How does a marketing fan engagement specialist typically collaborate with other departments within a sports or entertainment organization?

Marketing Fan Engagement specialists frequently work cross-functionally with teams such as sales, digital media, public relations, and event operations to ensure a cohesive fan experience. They collaborate on campaigns, coordinate in-stadium promotions, and align messaging across channels to maximize fan participation and loyalty. Regular communication and project meetings are common, and the role often involves translating fan feedback into actionable insights for other departments. This collaborative approach helps create unified, impactful fan engagement strategies.
More about Marketing Fan Engagement jobs
What cities are hiring for Marketing Fan Engagement jobs? Cities with the most Marketing Fan Engagement job openings:
What are the most commonly searched types of Marketing Fan Engagement jobs? The most popular types of Marketing Fan Engagement jobs are:
What states have the most Marketing Fan Engagement jobs? States with the most job openings for Marketing Fan Engagement jobs include:
Infographic showing various Marketing Fan Engagement job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $77,797 per year, or $37.4 per hour.

Marketing & Fan Engagement Assistant TP3302

Stetson University

Deland, FL • On-site

$35K - $45K/yr

Part-time

Re-posted 14 days ago


Stetson University rating

8.5

Company rating: 8.5 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

80th of 618 rated colleges and universities


Job description

Job Description Reporting to the Assistant Athletics Director of External Operations, the Athletics Marketing & Fan Engagement Assistant assists with the planning, execution, and evaluation of marketing, fan engagement, and game presentation efforts for Stetson University Athletics. The role must operate within the guidelines of the NCAA, the Atlantic Sun Conference, and within the mission of the University and its philosophy of intercollegiate athletics. This role supports efforts to enhance the game day experience, increase attendance, strengthen brand identity, and assist with sponsorship activation across assigned sports and events.

The position works collaboratively with Athletics Communications, Creative Services, Sponsorship/Corporate Partnerships, Ticket Operations, and Facilities/Event Operations to support a unified and engaging fan experience. This is a part-time internship position averaging up to 29 hours per week. The hire date for this position will be no sooner than 8/1/2026.

Essential Job Functions and Responsibilities: Employment duties include, but are not limited to: Assist with the development and execution of marketing and fan engagement plans for assigned sports and special events Support game day presentation efforts, including promotional scripting, in-game entertainment, public address reads, video board coordination, and fan engagement activations Coordinate and execute on-site promotions, giveaways, tabling, student outreach, and community engagement efforts Assist with sponsorship fulfillment and activation elements tied to athletic events and promotional initiatives Collaborate with Athletics Communications and Creative Services to support digital content creation and promotional messaging across platforms Assist in the creation and distribution of marketing materials, email communications, and social media support content Track attendance, promotional performance, and fan engagement metrics, and assist with post-event reporting and recaps Support the setup, execution, and breakdown of home athletic events and external operations initiatives Assist in coordinating student workers, interns, or volunteers assigned to game day marketing and fan engagement functions Perform other tasks as assigned Required Knowledge, Skills, and Abilities: The knowledge, skills, and abilities for this role include: Strong organizational, communication, and time-management skills High-energy, self-motivated work ethic with strong attention to detail Ability to manage multiple projects and deadlines in a fast-paced environment Strong attention to detail and professionalism Proficiency in Microsoft Office and Adobe Creative Suite and/or Canva Working knowledge of social media platforms and basic marketing analytics Ability to interpret basic marketing and engagement analytics Ability to work non-traditional hours, including evenings, weekends, and holidays in alignment with athletic event schedules Required Qualifications: This position requires: Bachelor's degree in a related field (Sport Management, Marketing, Communications, Digital Media, Business, or similar) or current enrollment in a relevant undergraduate or graduate program Experience managing social media platforms Must possess and maintain a valid driver's license and an acceptable driving record as determined by the University's auto insurance carrier. Ideal Candidate Qualifications: Prior experience working within a collegiate athletic department, sports organization, or related event/marketing environment Familiarity with Daktronics Show Control and/or game presentation software Experience in live event production, fan engagement, or in-game entertainment execution Understanding of sponsorship activation and promotional fulfillment in athletics Work authorization sponsorship may be available for this position. However, sponsorship is contingent upon the non-applicability of the visa petition fees outlined in the relevant Executive Order signed September 19, 2025.

Due to the recent federally-mandated increased financial expense, the university is not in a position to absorb this significantly increased cost of sponsorship for new H-1B petitions at this time. International candidates are encouraged to apply, but should be aware that eligibility for sponsorship will be evaluated in accordance with current U.S. immigration regulations and institutional policies.


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