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Loyalty Strategy Jobs (NOW HIRING)

JCPenney

Manager Loyalty Strategy & Program

Dallas, TX · On-site

$89K/yr

Role Overview The Mgr-Loyalty Strategy & Program will sit within the Loyalty Center of Excellence (COE) and support the launch and execution of the cross-brand loyalty program across Aeropostale and ...

Georgia Aquarium

Membership & Loyalty Strategist

Atlanta, GA · On-site

$116K - $151K/yr

Membership & Loyalty Strategist Department: Consumer Engagement/Digital Marketing Classification ... Membership Strategy & Program Roadmap * Define and own the end-to-end membership strategy ...

Zoro

Promotional Strategy Manager

Chicago, IL

$103K - $142K/yr

As the Promotional Strategy Manager, you will own the development and execution of promotional and loyalty strategies that drive customer engagement, retention, and long-term customer value. You will ...

Zoro

Promotional Strategy Manager

Chicago, IL · On-site

$97K - $119K/yr

Own the development and execution of promotional and loyalty strategies that drive customer engagement, retention, purchase frequency, and long-term customer value. * Serve as the subject matter ...

Yum! Brands

Channel Manager, Loyalty

Plano, TX · On-site

$145K - $146K/yr

The Loyalty Channel Manager will own the end-to-end strategy, execution, and performance of the KFC Rewards program and loyalty ecosystem. Serving as the primary orchestrator and point of contact for ...

Foot Locker

Manager, CRM & Loyalty - WSS

Gardena, CA · On-site

Whether you're building strategy, shaping innovations, or creating unforgettable customer moments ... WSS is seeking a Manager, CRM & Loyalty to build and scale our customer engagement ecosystem across ...

Utah Hockey Club

Loyalty Program Manager

Sandy, UT · On-site

Run the loyalty program operating cadence, including the loyalty calendar, promotions, tiers, milestones, earning rules, rewards strategy, and redemption experience. * Keep the program healthy ...

PGA TOUR Superstore

Sr. Manager, Loyalty

Center, GA · On-site

$110K - $145K/yr

Loyalty Strategy & Growth: * Lead the strategic direction and ongoing optimization of the customer loyalty program to increase enrollment, engagement, and retention. * Develop and execute loyalty ...

NVA

Promo and Loyalty, Marketing Specialist

$70K - $85K/yr

The ideal candidate combines strong loyalty strategy, promotional knowledge, cross functional project management, and analytical rigor to measure impact on retention and overall business growth. The ...

Utah Mammoth

Loyalty Program Manager

Sandy, UT · On-site

Run the loyalty program operating cadence, including the loyalty calendar, promotions, tiers, milestones, earning rules, rewards strategy, and redemption experience. * Keep the program healthy ...

Utah Mammoth

Loyalty Program Manager

Sandy, UT

Run the loyalty program operating cadence, including the loyalty calendar, promotions, tiers, milestones, earning rules, rewards strategy, and redemption experience. * Keep the program healthy ...

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Loyalty Strategy information

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$55.5K

$124.7K

$217.5K

How much do loyalty strategy jobs pay per year?

As of Jun 29, 2026, the average yearly pay for loyalty strategy in the United States is $124,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $157,500.00 per year, depending on experience, location, and employer.

What is a loyalty strategy?

A loyalty strategy is a plan used by organizations to encourage repeat business and build long-term customer relationships through rewards, incentives, and personalized experiences. In a loyalty strategy role, professionals analyze customer data and develop programs to increase customer retention and engagement. Knowledge of marketing tools and data analysis is often essential for success in this field.

What is a Loyalty Strategy job?

A Loyalty Strategy job focuses on designing and optimizing customer loyalty programs to drive engagement, retention, and long-term value. Professionals in this role analyze customer behavior, develop personalized incentives, and work with marketing, data, and product teams to enhance loyalty initiatives. They use data insights to refine strategies that increase customer lifetime value and brand advocacy.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or millions for large organizations. These roles require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business management.

What does a loyalty specialist do?

A loyalty specialist develops and manages customer loyalty programs to increase retention and engagement. They analyze customer data, design reward strategies, and collaborate with marketing teams to enhance brand loyalty. Strong communication skills and familiarity with CRM tools are often required for this role.

What are the 3 R's of loyalty?

The 3 R's of loyalty are Recognition, Rewards, and Relationships. In a Loyalty Strategy role, understanding these elements helps develop programs that foster customer engagement and retention by acknowledging customer value, offering incentives, and building trust. Effective loyalty programs often incorporate these principles to strengthen customer connections and drive repeat business.

What are the key skills and qualifications needed to thrive in the Loyalty Strategy position, and why are they important?

To thrive in Loyalty Strategy, you need strong analytical skills, experience with customer data analysis, and a background in marketing or business management, often supported by a related degree. Familiarity with CRM platforms, loyalty program software, data visualization tools, and sometimes certification in customer experience or digital marketing is valuable. Strategic thinking, creativity, and excellent communication skills help professionals stand out in this field. These capabilities are essential for designing effective loyalty programs, optimizing customer retention, and collaborating cross-functionally to drive business growth.

What are the typical daily responsibilities of a Loyalty Strategy professional?

Loyalty Strategy professionals are responsible for analyzing customer data, identifying trends in customer behavior, and designing strategies to improve retention and engagement. Their daily tasks often include collaborating with marketing, sales, and product teams to develop and execute loyalty initiatives, monitoring program performance, and presenting insights to key stakeholders. They may also oversee the implementation of new loyalty program features, manage partnerships with external vendors, and ensure seamless integration with other business systems. This dynamic role provides variety and the opportunity to see direct results from your strategies, making it rewarding for those who enjoy impact-driven work.

More about Loyalty Strategy jobs
What cities are hiring for Loyalty Strategy jobs? Cities with the most Loyalty Strategy job openings:
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Loyalty Strategy jobs near you
Infographic showing various Loyalty Strategy job openings in the United States as of June 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $124,659 per year, or $59.9 per hour.
Manager Loyalty Strategy & Program

Manager Loyalty Strategy & Program

JCPenney

Dallas, TX • On-site

$89K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Job description

Role Overview
The Mgr-Loyalty Strategy & Program will sit within the Loyalty Center of Excellence (COE) and support the launch and execution of the cross-brand loyalty program across Aeropostale and JCPenney. This role will focus on go-to-market execution, operational support, and program governance.
The role will collaborate with cross-functional teams and external partners to deliver a consistent loyalty experience, while also supporting enterprise-wide COE initiatives, including the development of best practices, standards, and scalable loyalty processes.
Key Responsibilities
• Support the end-to-end launch of the Aero + JCP cross-brand loyalty program, ensuring alignment to approved strategy, business rules, and financial guardrails.
• Act as a COE partner to cross-functional teams, helping translate loyalty strategy into executable plans across marketing, tech, operations, and customer experience.
• Support development of launch materials, internal training, FAQs, and customer communications.
• Assist in documenting program rules, benefits, customer experience flows, and operational processes.
• Partner with Marketing and Digital teams to plan and execute loyalty activations, campaigns, and member journeys.
• Monitor program performance against KPIs (enrollment, engagement, redemption, lift, and ROI) and identify optimization opportunities.
• Stay current on loyalty trends and competitive landscape to inform future enhancements.
Qualifications
• 3-5 years of experience in loyalty, CRM, customer strategy, or related marketing roles.
• Experience supporting or managing loyalty or rewards programs.
• Analytical skills with the ability to interpret performance data and insights.
• Strong project management and cross-functional collaboration skills.
• Strong written and verbal communication skills.
What you get:
We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on Catalyst Brands merchandise.

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