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Loyalty Strategy Jobs (NOW HIRING)

Belk

Loyalty Strategy Manager, Hybrid

Charlotte, NC · Hybrid

The Loyalty Strategy Manager is a data-driven strategist who leverages program and business data, customer insights, and marketplace best practices to define and implement the go-forward loyalty ...

Belk

Loyalty Strategy Manager, Hybrid

Charlotte, NC · Hybrid

The Loyalty Strategy Manager is a data-driven strategist who leverages program and business data, customer insights, and marketplace best practices to define and implement the go-forward loyalty ...

Fidelity Investments

Head of Loyalty Strategy

Boston, MA · On-site

$125K/yr

You will develop the loyalty strategy roadmap, including guiding principles, program design, and measurement framework, ensuring a consistent and scalable approach across the Fidelity consumer base.

Fidelity Investments

Head of Loyalty Strategy

Boston, MA · On-site

$125K/yr

You will develop the loyalty strategy roadmap, including guiding principles, program design, and measurement framework, ensuring a consistent and scalable approach across the Fidelity consumer base.

Georgia Aquarium

Membership & Loyalty Strategist

Atlanta, GA · On-site

$116K - $151K/yr

Membership & Loyalty Strategist Department: Consumer Engagement/Digital Marketing Classification ... Membership Strategy & Program Roadmap * Define and own the end-to-end membership strategy ...

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Loyalty Strategy information

See salary details

$55.5K

$124.7K

$217.5K

How much do loyalty strategy jobs pay per year?

As of Aug 12, 2026, the average yearly pay for loyalty strategy in the United States is $124,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $157,500.00 per year, depending on experience, location, and employer.

What is a loyalty strategy?

A Loyalty Strategy job focuses on designing and optimizing customer loyalty programs to drive engagement, retention, and long-term value. Professionals in this role analyze customer behavior, develop personalized incentives, and work with marketing, data, and product teams to enhance loyalty initiatives. They use data insights to refine strategies that increase customer lifetime value and brand advocacy.

What are the key skills and qualifications needed to thrive in the loyalty strategy position, and why are they important?

To thrive in Loyalty Strategy, you need strong analytical skills, experience with customer data analysis, and a background in marketing or business management, often supported by a related degree. Familiarity with CRM platforms, loyalty program software, data visualization tools, and sometimes certification in customer experience or digital marketing is valuable. Strategic thinking, creativity, and excellent communication skills help professionals stand out in this field. These capabilities are essential for designing effective loyalty programs, optimizing customer retention, and collaborating cross-functionally to drive business growth.

What are the typical daily responsibilities of a loyalty strategy professional?

Loyalty Strategy professionals are responsible for analyzing customer data, identifying trends in customer behavior, and designing strategies to improve retention and engagement. Their daily tasks often include collaborating with marketing, sales, and product teams to develop and execute loyalty initiatives, monitoring program performance, and presenting insights to key stakeholders. They may also oversee the implementation of new loyalty program features, manage partnerships with external vendors, and ensure seamless integration with other business systems. This dynamic role provides variety and the opportunity to see direct results from your strategies, making it rewarding for those who enjoy impact-driven work.

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Loyalty Strategy jobs near you
Infographic showing various Loyalty Strategy job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 91% Full Time, 5% Part Time, and 3% Contract. Highlights an 81% Physical, 6% Hybrid, and 13% Remote job distribution, with an average salary of $124,659 per year, or $59.9 per hour.

Loyalty Strategy Manager, Hybrid

Belk

Charlotte, NC • Hybrid

Full-time

Posted 8 days ago

Belk rating

5.0

Company rating: 5.0 out of 10

Based on 254 frontline employees who took The Breakroom Quiz

18th of 21 rated department stores

Job description

The Loyalty Strategy Manager is a data-driven strategist who leverages program and business data, customer insights, and marketplace best practices to define and implement the go-forward loyalty benefit and member experience. In this capacity, the role is responsible for driving credit sales and penetration, new account solicitation, Belk Rewards loyalty program and best customer metrics by executing strategic efforts in partnership with our third-party credit card provider. The Loyalty Strategy Manager owns the loyalty strategy roadmap end-to-end, including prioritization and implementation, in partnership with Loyalty Analytics, Technology, and Field teams. This role also defines and oversees implementation of the Loyalty test & learn agenda. This role plans and coordinates credit marketing activities which maximize Belk Credit Sales, Belk Credit penetration and the number of Belk credit accounts solicited; this includes direct mail, in-store events, in-store associate training, activation programs, and maintaining in-store credit knowledge and disciplines.
In this role you would collaborate with Marketing, Finance, Stores, Analytics, Technology, Visual Merchandising, Synchrony, and field leadership to align priorities and deliver business results.

Essential Functions

Loyalty Strategy, Implementation and Promotional Strategy:

  • Own and prioritize the loyalty program roadmap, ensuring successful implementation of strategic initiatives across cross-functional teams and external partners.
  • Partner with Loyalty Analytics to leverage program, customer, and business performance data to identify opportunities that increase credit sales, penetration, loyalty engagement, and customer value.
  • Develop and oversee the loyalty test-and-learn agenda, evaluating new benefits, experiences, and program enhancements to optimize performance.
  • Capture and share industry benchmarks, competitive insights, and marketplace best practices to inform program strategy; understand and analyze the competitive landscape and performance to influence the Belk loyalty program.
  • Collaborate with Technology and business partners to define requirements and implement enhancements that improve member experience, loyalty capabilities, and program effectiveness.
  • Partner with Synchrony and internal stakeholders to create and execute integrated payment, credit, and loyalty marketing strategies, including promotional calendars, direct mail, and special events.
  • Monitor in-store promotional execution, signage, and tender mix for the Belk Rewards Loyalty program and make recommendations as needed to meet strategic credit objectives.

Credit Marketing / Stores:

  • In conjunction with Synchrony and Sales Promotion, develop an overall payments marketing strategy to optimize our sales and customer loyalty resulting in sales growth and customer satisfaction. This includes building the ad calendar, direct mail execution and special events with credit differentials that support overall credit and company growth.
  • Develop and implement strategies using performance and customer data that drive Belk Rewards card acquisition, activation, penetration, total sales and usage across stores and digital channels.
  • Partner with Finance, Synchrony, and analytics teams to develop budgets, evaluate program effectiveness, and optimize marketing investments.
  • Develop programs, communications, and training initiatives that support stores in achieving credit application goals and reinforce the value of loyalty and credit customers.
  • Own field integration and work directly with Division Credit Champions (RVPs) to ensure that credit strategies are implemented including presenting information to divisions, store managers, and associates on how the Belk Rewards card drives incremental sales.

Required for All Jobs

  • Performs other duties as assigned
  • Complies with all policies and standards
  • In-office Hybrid Work Schedule

EDUCATION

  • Bachelors Degree required- preferably marketing or retail related.

WORK EXPERIENCE

  • 1+ years managing a loyalty or credit marketing program, preferred.
  • 3-5 years retail stores or credit marketing experience, required
KNOWLEDGE, SKILLS & ABILITIES
  • Strong familiarity with sfy and credit marketing programs
  • Excellent collaboration, communication, and influencing skills with the ability to build partnerships and effectively engage stakeholders at all levels, both internally and externally
  • Knowledge of marketing planning, promotional strategy, customer communications, and multi-channel campaign execution.
  • Strong project management, organizational, and prioritization skills with the ability to lead multiple initiatives and drive cross-functional execution.
  • Advanced analytical skills with the ability to leverage customer, financial, and operational data to identify opportunities and drive business results.
  • Highly adaptive, manages well in a fast paced environment, and detail oriented.
  • Familliar with Microsoft Office, AI platforms (i.e. Claude), Monday, PageProof, Figma, Jira.

Pay Range

$92,400 to $138,500

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

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#IND3

Employment Type: OTHER

What Belk employees say

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Benefits

Hours and flexibility

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About Belk

Sourced by ZipRecruiter

What started as two brothers in business has now grown into one big family of associates, customers and the communities we serve. Throughout the years, we've changed and grown in so many ways. We've added exciting products, changed the way we work and made it easier to shop with new technology and services. The future is bright as we continue to grow - and we can't wait!

Industry

Furniture and home furnishings stores

Company size

10,000+ Employees

Headquarters location

Charlotte, NC, US

Year founded

1888

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