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Loyalty Strategy Jobs (NOW HIRING)

Fidelity Investments

Head of Loyalty Strategy

Boston, MA · On-site

$125K/yr

You will develop the loyalty strategy roadmap, including guiding principles, program design, and measurement framework, ensuring a consistent and scalable approach across the Fidelity consumer base.

Georgia Aquarium

Membership & Loyalty Strategist

Atlanta, GA · On-site

$116K - $151K/yr

Membership & Loyalty Strategist Department: Consumer Engagement/Digital Marketing Classification ... Membership Strategy & Program Roadmap * Define and own the end-to-end membership strategy ...

Zoro

Promotional Strategy Manager

Chicago, IL

$103K - $142K/yr

As the Promotional Strategy Manager, you will own the development and execution of promotional and loyalty strategies that drive customer engagement, retention, and long-term customer value. You will ...

Zoro

Promotional Strategy Manager

Chicago, IL · On-site

$97K - $119K/yr

Own the development and execution of promotional and loyalty strategies that drive customer engagement, retention, purchase frequency, and long-term customer value. * Serve as the subject matter ...

Synchrony Financial

VP, Loyalty Marketing

Phoenix, AZ · On-site

Bachelor's Degree required or, in lieu of a degree, a high school diploma/GED and 10+ years of work experience in business strategy development, loyalty strategy or customer experience. * 6+ years of ...

Synchrony

VP, Loyalty Marketing

Alpharetta, GA · On-site

Bachelor's Degree required or, in lieu of a degree, a high school diploma/GED and 10+ years of work experience in business strategy development, loyalty strategy or customer experience. * 6+ years of ...

Synchrony Financial

VP, Loyalty Marketing

Dallas, TX

Bachelor's Degree required or, in lieu of a degree, a high school diploma/GED and 10+ years of work experience in business strategy development, loyalty strategy or customer experience. * 6+ years of ...

Synchrony Financial

VP, Loyalty Marketing

Bryant, AR · On-site

Bachelor's Degree required or, in lieu of a degree, a high school diploma/GED and 10+ years of work experience in business strategy development, loyalty strategy or customer experience. * 6+ years of ...

Synchrony Financial

VP, Loyalty Marketing

Boston, MA

Bachelor's Degree required or, in lieu of a degree, a high school diploma/GED and 10+ years of work experience in business strategy development, loyalty strategy or customer experience. * 6+ years of ...

Synchrony Financial

Bachelor's Degree required or, in lieu of a degree, a high school diploma/GED and 10+ years of work experience in business strategy development, loyalty strategy or customer experience. * 6+ years of ...

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Loyalty Strategy information

See salary details

$55.5K

$124.7K

$217.5K

How much do loyalty strategy jobs pay per year?

As of Jul 21, 2026, the average yearly pay for loyalty strategy in the United States is $124,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $157,500.00 per year, depending on experience, location, and employer.

What is a loyalty strategy?

A loyalty strategy involves developing plans and initiatives to encourage repeat business and foster customer retention. In a loyalty strategy role, professionals analyze customer data, design reward programs, and implement marketing tactics to strengthen customer relationships and increase brand loyalty.

Which profession is the most loyal?

Loyalty in a profession often depends on factors like job satisfaction, company culture, and career development opportunities. Careers in government, education, and healthcare are traditionally associated with higher employee retention and loyalty due to stability and benefits. However, individual loyalty varies widely based on personal values and workplace environment.

What is a Loyalty Strategy job?

A Loyalty Strategy job focuses on designing and optimizing customer loyalty programs to drive engagement, retention, and long-term value. Professionals in this role analyze customer behavior, develop personalized incentives, and work with marketing, data, and product teams to enhance loyalty initiatives. They use data insights to refine strategies that increase customer lifetime value and brand advocacy.

What kind of jobs in media bring in $150,000 a year?

High-paying media jobs that can reach $150,000 annually include roles such as media director, senior marketing manager, or digital content strategist, often requiring extensive experience, strong leadership skills, and proficiency with analytics tools. These positions typically involve overseeing campaigns, managing teams, and developing strategic content in fast-paced environments.

What are the key skills and qualifications needed to thrive in the Loyalty Strategy position, and why are they important?

To thrive in Loyalty Strategy, you need strong analytical skills, experience with customer data analysis, and a background in marketing or business management, often supported by a related degree. Familiarity with CRM platforms, loyalty program software, data visualization tools, and sometimes certification in customer experience or digital marketing is valuable. Strategic thinking, creativity, and excellent communication skills help professionals stand out in this field. These capabilities are essential for designing effective loyalty programs, optimizing customer retention, and collaborating cross-functionally to drive business growth.

What are the typical daily responsibilities of a Loyalty Strategy professional?

Loyalty Strategy professionals are responsible for analyzing customer data, identifying trends in customer behavior, and designing strategies to improve retention and engagement. Their daily tasks often include collaborating with marketing, sales, and product teams to develop and execute loyalty initiatives, monitoring program performance, and presenting insights to key stakeholders. They may also oversee the implementation of new loyalty program features, manage partnerships with external vendors, and ensure seamless integration with other business systems. This dynamic role provides variety and the opportunity to see direct results from your strategies, making it rewarding for those who enjoy impact-driven work.

What is the highest paying job in customer service?

In customer service, senior roles such as Customer Service Director or Customer Experience Manager tend to have the highest salaries, often exceeding six figures with extensive experience and leadership responsibilities. These positions typically require strong management skills, industry knowledge, and sometimes certifications in customer service or related fields.
More about Loyalty Strategy jobs
What cities are hiring for Loyalty Strategy jobs? Cities with the most Loyalty Strategy job openings:
What job categories do people searching Loyalty Strategy jobs look for? The top searched job categories for Loyalty Strategy jobs are:
Loyalty Strategy jobs near you
Infographic showing various Loyalty Strategy job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 61% Full Time, 30% Part Time, 1% Temporary, and 7% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $124,659 per year, or $59.9 per hour.
Director of Membership & Loyalty Strategy

Director of Membership & Loyalty Strategy

Popstroke

Plano, TX • On-site

$140K - $160K/yr

Full-time

Posted 25 days ago

PopStroke rating

6.6

Company rating: 6.6 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

3rd of 3 rated mini golf courses

Job description

About PopStroke
PopStroke is a founder-led brand built by people who believe energy creates results and culture creates momentum. We aren't here to simply run venues - we're here to build something special together.
At PopStroke, every team member has limitless potential to become who they want to be. We encourage bold ideas, celebrate growth, and believe that when you're supported, challenged, and trusted, you rise.
We solve problems together, jump in, and move the needle every day because we care. We lead with ownership, back each other up, and never lose sight of the fun along the way.
This mindset; the drive, the heart, the teamwork is what we call The PopStroke Way.
Our Core Values
Make It Fun
If it's not fun, rethink how we're doing it.
We bring creativity, positivity, and joy into everything we do, from guest interactions, doing hard things, and how we support one another.
Bring the Energy
Your vibe sets the tone.
Every leader and team member influences the experience. Show up with enthusiasm, optimism, and presence.
Roll Up Your Sleeves
See it. Fix it. Jump in.
We are hands-on, problem solvers that jump in and become part of the solution. We leave things better than we found them.
Own It
Live your role with an owner's mindset.
We take pride in our work, hold ourselves accountable, and treat the business like it's our own.
Get Off the Hamster Wheel
Don't repeat yesterday - rethink, improve, grow.
We challenge "the way it's always been done" and are always looking for better ways to serve our guests and each other.
Join our team and help us serve up joy, laughter, and delicious dining experiences! If you're ready to bring energy, smiles, and that extra sparkle to our restaurant, step up to the tee and apply today!
Reports To: Chief Growth Officer (Matt Corey)
Role Summary
The Director of Membership & Loyalty Strategy is responsible for designing, optimizing, and growing PopStroke's membership and loyalty ecosystem. This leader develops the long-term strategy that drives recurring revenue, guest retention, lifetime value, and frequency of visits by leveraging customer insights, analytics, pricing, and loyalty marketing.
Working at the intersection of Growth, Marketing, Digital, Finance, Operations, and Technology, this role transforms guest behavior into business strategy-using data to create compelling membership offerings, loyalty initiatives, pricing strategies, and personalized marketing that deepen guest engagement.
This leader partners closely with the Director of Membership Operations to ensure every strategic initiative is successfully implemented across PopStroke venues. Together, these two leaders create a seamless connection between strategy and execution.
What Success Looks Like
  • Membership and loyalty become meaningful drivers of recurring revenue.
  • Guest retention and visit frequency improve year over year.
  • Churn decreases while member lifetime value increases.
  • Marketing campaigns are personalized through guest insights and behavioral data.
  • Pricing and promotional strategies maximize profitability and guest adoption.
  • Data consistently informs business decisions.
  • Membership and loyalty become competitive advantages for PopStroke.

Key Responsibilities
Membership & Loyalty Strategy
  • Own the long-term vision and roadmap for PopStroke's Membership and Loyalty programs.
  • Develop innovative strategies that increase acquisition, engagement, retention, and lifetime value.
  • Continuously evaluate market trends, competitive programs, and guest expectations to evolve the membership experience.
  • Benchmark against best-in-class loyalty and subscription programs across hospitality, entertainment, retail, travel, and fitness industries.
  • Solicit ongoing feedback from members and from our management team across our venues

Loyalty Program Development
  • Design and optimize loyalty initiatives that encourage repeat visitation and increased guest spend.
  • Develop personalized offers, rewards, and engagement strategies based on guest behaviors
  • Create lifecycle journeys that strengthen emotional loyalty and long-term engagement.
  • Partner with Digital and Marketing to deliver targeted communications and personalized experiences.

Analytics & Consumer Insights
  • Analyze guest behavior, purchasing patterns, visit frequency, and membership engagement.
  • Monitor key performance indicators including:
  • Membership acquisition
  • Retention
  • Churn
  • Lifetime Value (LTV)
  • Visit Frequency
  • Average Spend
  • Engagement
  • Return on Marketing Investment
  • Build reports that provide actionable insights for executive leadership.

Pricing & Revenue Strategy
  • Lead pricing strategy for memberships, promotions, and loyalty offers.
  • Evaluate elasticity, promotional effectiveness, and financial impact.
  • Develop business cases for new membership tiers, benefits, and pricing models.
  • Partner with Finance to maximize recurring revenue and profitability.

Marketing Partnership
  • Partner with Marketing to build acquisition, retention, and loyalty campaigns.
  • Inform segmentation strategies using customer data.
  • Help determine the right message, audience, timing, and channel for every campaign.
  • Provide recommendations on CRM, lifecycle marketing, and personalization strategies.
  • Support the development of digital experiences that improve conversion and member engagement.

Cross-Functional Leadership
  • Partner closely with Operations, Hospitality, Technology, Finance, and Marketing.
  • Work alongside the Director of Membership Operations to ensure strategies are executable in the field.
  • Gather insights from venue operations to continuously refine membership and loyalty initiatives.
  • Influence organizational decisions through data-driven recommendations.

Qualifications
  • 8-10+ years leading membership, loyalty, subscription, CRM, or customer retention strategy for a multi-unit consumer brand.
  • Experience building or managing successful loyalty or membership programs at scale.
  • Strong analytical background with expertise in customer segmentation, behavioral analytics, and business intelligence.
  • Experience with pricing strategy, retention modeling, churn analysis, and lifetime value optimization.
  • Proven ability to partner with Marketing to create data-driven customer growth strategies.
  • Experience within hospitality, entertainment, retail, fitness, travel, restaurants, or subscription-based businesses strongly preferred.
  • Strong executive communication and presentation skills.
  • Ability to influence cross-functional leaders through data and insights.

Ideal Candidate
The ideal candidate combines the mindset of a growth strategist with the curiosity of a data scientist. They understand that loyalty extends beyond rewards-it is about influencing guest behavior, creating emotional connections, and building long-term relationships that drive sustainable growth.
They are equally comfortable analyzing customer data, presenting strategy to executives, collaborating with Marketing on personalized campaigns, and partnering with Operations to ensure ideas become reality. They have successfully led membership or loyalty programs for a large, consumer-facing brand and are passionate about creating experiences that keep guests coming back.
PopStroke is an Equal Employment Opportunity Employer.
The pay range for this role is:
140,000 - 160,000 USD per year (925 Dallas Corp)

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