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Loyalty Strategy Jobs (NOW HIRING)

JCPenney

Manager Loyalty Strategy & Program

Dallas, TX · On-site

$89K/yr

Role Overview The Mgr-Loyalty Strategy & Program will sit within the Loyalty Center of Excellence (COE) and support the launch and execution of the cross-brand loyalty program across Aeropostale and ...

Bounteous

Lead Strategist, CRM & Loyalty

$124K - $160K/yr

... in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing ... The Lead Strategist, Loyalty & CRM reports to the VP, Loyalty Strategy and works in close ...

Bounteous

Lead Strategist, CRM & Loyalty

Charleston, WV · Remote

$124K - $160K/yr

... in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing ... The Lead Strategist, Loyalty & CRM reports to the VP, Loyalty Strategy and works in close ...

Gap, Inc.

Director - Strategy

San Francisco, CA · On-site

Serve as a strategic leader on loyalty strategy, leading the development of the long-range plan and annual plan, and drive strategy governance to track progress and assess risks and opportunities

Gap Inc.

Director - Strategy

San Francisco, CA · On-site

$175K - $227K/yr

Serve as a strategic leader on loyalty strategy, leading the development of the long-range plan and annual plan, and drive strategy governance to track progress and assess risks and opportunities

Gap Inc.

Director - Strategy

Manhattan, NY

$175K - $227K/yr

Serve as a strategic leader on loyalty strategy, leading the development of the long-range plan and annual plan, and drive strategy governance to track progress and assess risks and opportunities

Yum! Brands

Channel Manager, Loyalty

Plano, TX

$145K - $146K/yr

The Loyalty Channel Manager will own the end-to-end strategy, execution, and performance of the KFC Rewards program and loyalty ecosystem. Serving as the primary orchestrator and point of contact for ...

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$55.5K

$124.7K

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How much do loyalty strategy jobs pay per year?

As of Jun 5, 2026, the average yearly pay for loyalty strategy in the United States is $124,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $157,500.00 per year, depending on experience, location, and employer.

What is a Loyalty Strategy job?

A Loyalty Strategy job focuses on designing and optimizing customer loyalty programs to drive engagement, retention, and long-term value. Professionals in this role analyze customer behavior, develop personalized incentives, and work with marketing, data, and product teams to enhance loyalty initiatives. They use data insights to refine strategies that increase customer lifetime value and brand advocacy.

What are the key skills and qualifications needed to thrive in the Loyalty Strategy position, and why are they important?

To thrive in Loyalty Strategy, you need strong analytical skills, experience with customer data analysis, and a background in marketing or business management, often supported by a related degree. Familiarity with CRM platforms, loyalty program software, data visualization tools, and sometimes certification in customer experience or digital marketing is valuable. Strategic thinking, creativity, and excellent communication skills help professionals stand out in this field. These capabilities are essential for designing effective loyalty programs, optimizing customer retention, and collaborating cross-functionally to drive business growth.

What are the typical daily responsibilities of a Loyalty Strategy professional?

Loyalty Strategy professionals are responsible for analyzing customer data, identifying trends in customer behavior, and designing strategies to improve retention and engagement. Their daily tasks often include collaborating with marketing, sales, and product teams to develop and execute loyalty initiatives, monitoring program performance, and presenting insights to key stakeholders. They may also oversee the implementation of new loyalty program features, manage partnerships with external vendors, and ensure seamless integration with other business systems. This dynamic role provides variety and the opportunity to see direct results from your strategies, making it rewarding for those who enjoy impact-driven work.
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Loyalty Strategy jobs near you
Infographic showing various Loyalty Strategy job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $124,659 per year, or $59.9 per hour.
Manager Loyalty Strategy & Program

Manager Loyalty Strategy & Program

JCPenney

Dallas, TX • On-site

$89K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago

Job description

Role Overview
The Mgr-Loyalty Strategy & Program will sit within the Loyalty Center of Excellence (COE) and support the launch and execution of the cross-brand loyalty program across Aeropostale and JCPenney. This role will focus on go-to-market execution, operational support, and program governance.
The role will collaborate with cross-functional teams and external partners to deliver a consistent loyalty experience, while also supporting enterprise-wide COE initiatives, including the development of best practices, standards, and scalable loyalty processes.
Key Responsibilities
• Support the end-to-end launch of the Aero + JCP cross-brand loyalty program, ensuring alignment to approved strategy, business rules, and financial guardrails.
• Act as a COE partner to cross-functional teams, helping translate loyalty strategy into executable plans across marketing, tech, operations, and customer experience.
• Support development of launch materials, internal training, FAQs, and customer communications.
• Assist in documenting program rules, benefits, customer experience flows, and operational processes.
• Partner with Marketing and Digital teams to plan and execute loyalty activations, campaigns, and member journeys.
• Monitor program performance against KPIs (enrollment, engagement, redemption, lift, and ROI) and identify optimization opportunities.
• Stay current on loyalty trends and competitive landscape to inform future enhancements.
Qualifications
• 3-5 years of experience in loyalty, CRM, customer strategy, or related marketing roles.
• Experience supporting or managing loyalty or rewards programs.
• Analytical skills with the ability to interpret performance data and insights.
• Strong project management and cross-functional collaboration skills.
• Strong written and verbal communication skills.
What you get:
We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on Catalyst Brands merchandise.

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