You will be driving the strategy and go-to-market plan for an evolving fuel loyalty program. This dynamic role allows you to be innovative and define the future of Sunoco's loyalty marketing. The ...
You will be driving the strategy and go-to-market plan for an evolving fuel loyalty program. This dynamic role allows you to be innovative and define the future of Sunoco's loyalty marketing. The ...
Sr. Manager, Loyalty
Roswell, GA · On-site
$116K - $153K/yr
Loyalty Strategy & Growth: * Lead the strategic direction and ongoing optimization of the customer loyalty program to increase enrollment, engagement, and retention. * Develop and execute loyalty ...
Sr. Manager, Loyalty
Roswell, GA · On-site
$116K - $153K/yr
Loyalty Strategy & Growth: * Lead the strategic direction and ongoing optimization of the customer loyalty program to increase enrollment, engagement, and retention. * Develop and execute loyalty ...
You will be driving the strategy and go-to-market plan for an evolving fuel loyalty program. This dynamic role allows you to be innovative and define the future of Sunoco's loyalty marketing. The ...
You will be driving the strategy and go-to-market plan for an evolving fuel loyalty program. This dynamic role allows you to be innovative and define the future of Sunoco's loyalty marketing. The ...
Loyalty & CRM Strategy Develop and own the Five Guys loyalty strategy, including program structure, earn and burn mechanics, tier design, rewards catalog, and lifecycle communications. Grow and ...
Loyalty & CRM Strategy Develop and own the Five Guys loyalty strategy, including program structure, earn and burn mechanics, tier design, rewards catalog, and lifecycle communications. Grow and ...
Senior Product Manager - Loyalty
New York, NY · Remote
$138K - $182K/yr
Key Responsibilities 1. Loyalty Strategy and Product Vision Define and continuously refine the product strategy for Fanatics ONE Loyalty Program, FanCash earn and burn, and cross-ecosystem loyalty ...
Senior Product Manager - Loyalty
New York, NY · Remote
$138K - $182K/yr
Key Responsibilities 1. Loyalty Strategy and Product Vision Define and continuously refine the product strategy for Fanatics ONE Loyalty Program, FanCash earn and burn, and cross-ecosystem loyalty ...
Own paid media strategy and execution across key channels (Meta, Google Ads, CTV, and industry ... Lead lifecycle marketing and loyalty strategy, including email, SMS, and push, by developing and ...
Own paid media strategy and execution across key channels (Meta, Google Ads, CTV, and industry ... Lead lifecycle marketing and loyalty strategy, including email, SMS, and push, by developing and ...
Loyalty & Promotions Analyst
Houston, TX · On-site
Implement market-specific loyalty objectives, promotions, and cross-channel strategies to drive customer acquisition, engagement, retention, and overall business growth. * Partner with the Brand ...
Loyalty & Promotions Analyst
Houston, TX · On-site
Implement market-specific loyalty objectives, promotions, and cross-channel strategies to drive customer acquisition, engagement, retention, and overall business growth. * Partner with the Brand ...
Director, Loyalty Programs
$180K - $200K/yr
Drive the Loyalty Strategy P&L * * Take full P&L ownership of a key segment that generates a significant percentage of company * Set the annual plan and long-term strategy to achieve program ...
Director, Loyalty Programs
$180K - $200K/yr
Drive the Loyalty Strategy P&L * * Take full P&L ownership of a key segment that generates a significant percentage of company * Set the annual plan and long-term strategy to achieve program ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Director, Loyalty Programs
Manhattan, NY · On-site
Drive the Loyalty Strategy P&L * Take full P&L ownership of a key segment that generates a significant percentage of company * Set the annual plan and long-term strategy to achieve program objectives ...
Director, Loyalty Programs
Manhattan, NY · On-site
Drive the Loyalty Strategy P&L * Take full P&L ownership of a key segment that generates a significant percentage of company * Set the annual plan and long-term strategy to achieve program objectives ...
Loyalty & CRM Strategy • Develop and own the Five Guys loyalty strategy, including program structure, earn and burn mechanics, tier design, rewards catalog, and lifecycle communications. • Grow ...
Loyalty & CRM Strategy • Develop and own the Five Guys loyalty strategy, including program structure, earn and burn mechanics, tier design, rewards catalog, and lifecycle communications. • Grow ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Sr. Manager, Loyalty
Miami, FL · On-site
$60K - $70K/yr
Support loyalty strategy to drive ongoing acquisition and engagement resulting in profitable organic or incremental Guest behaviors, including increased frequency and conversion. This includes, but ...
Global Strategy & Leadership * Define and lead the global loyalty strategy, setting the vision for digital customer engagement and commercial growth. * Establish a unified loyalty framework that ...
Global Strategy & Leadership * Define and lead the global loyalty strategy, setting the vision for digital customer engagement and commercial growth. * Establish a unified loyalty framework that ...
Loyalty Strategy information
See salary details
$55.5K - $70.2K
6% of jobs
$70.2K - $85K
14% of jobs
$89.1K is the 25th percentile. Wages below this are outliers.
$85K - $99.7K
17% of jobs
The median wage is $113.3K / yr.
$99.7K - $114.4K
14% of jobs
$114.4K - $129.1K
12% of jobs
$129.1K - $143.9K
11% of jobs
$147K is the 75th percentile. Wages above this are outliers.
$143.9K - $158.6K
7% of jobs
$158.6K - $173.3K
14% of jobs
$173.3K - $188K
1% of jobs
$188K - $202.8K
3% of jobs
$202.8K - $217.5K
1% of jobs
$55.5K
$124.7K
$217.5K
How much do loyalty strategy jobs pay per year?
As of Jun 5, 2026, the average yearly pay for loyalty strategy in the United States is $124,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $157,500.00 per year, depending on experience, location, and employer.
What is a Loyalty Strategy job?
A Loyalty Strategy job focuses on designing and optimizing customer loyalty programs to drive engagement, retention, and long-term value. Professionals in this role analyze customer behavior, develop personalized incentives, and work with marketing, data, and product teams to enhance loyalty initiatives. They use data insights to refine strategies that increase customer lifetime value and brand advocacy.
What are the key skills and qualifications needed to thrive in the Loyalty Strategy position, and why are they important?
To thrive in Loyalty Strategy, you need strong analytical skills, experience with customer data analysis, and a background in marketing or business management, often supported by a related degree. Familiarity with CRM platforms, loyalty program software, data visualization tools, and sometimes certification in customer experience or digital marketing is valuable. Strategic thinking, creativity, and excellent communication skills help professionals stand out in this field. These capabilities are essential for designing effective loyalty programs, optimizing customer retention, and collaborating cross-functionally to drive business growth.
What are the typical daily responsibilities of a Loyalty Strategy professional?
Loyalty Strategy professionals are responsible for analyzing customer data, identifying trends in customer behavior, and designing strategies to improve retention and engagement. Their daily tasks often include collaborating with marketing, sales, and product teams to develop and execute loyalty initiatives, monitoring program performance, and presenting insights to key stakeholders. They may also oversee the implementation of new loyalty program features, manage partnerships with external vendors, and ensure seamless integration with other business systems. This dynamic role provides variety and the opportunity to see direct results from your strategies, making it rewarding for those who enjoy impact-driven work.
More about Loyalty Strategy jobs
What cities are hiring for Loyalty Strategy jobs? Cities with the most Loyalty Strategy job openings:
What job categories do people searching Loyalty Strategy jobs look for? The top searched job categories for Loyalty Strategy jobs are:
Energy Transfer rating
9.1
Based on 62 frontline employees who took The Breakroom Quiz
2nd of 74 rated oil and gas companies
Job description
Sunoco LPis a leading energy infrastructure and fuel distribution master limited partnership operating across 32 countries and territories in North America, the Greater Caribbean, and Europe. The Partnership's midstream operations include an extensive network of approximately 14,000 miles of pipeline and over 160 terminals. This critical infrastructure complements the Partnership's fuel distribution operations, which distribute over 15 billion gallons annually to approximately 11,000 Sunoco and partner-branded retail locations, as well as independent dealers and commercial customers.
At Sunoco, we take great pride in what we do and wholeheartedly believe our employees drive success for our company and our customers. We are always looking for the best and brightest talent and we are committed to making your job a challenging and rewarding experience.
Position Summary:
You will be driving the strategy and go-to-market plan for an evolving fuel loyalty program. This dynamic role allows you to be innovative and define the future of Sunoco's loyalty marketing. The Manager of Loyalty Strategy is responsible for the development and implementation of marketing programs, promotions, and enhancements to Sunoco's Go Rewards fuel loyalty program and mobile app platform.
Essential Duties and Responsibilities
Qualifications:
Knowledge and Skills:
At Sunoco, we take great pride in what we do and wholeheartedly believe our employees drive success for our company and our customers. We are always looking for the best and brightest talent and we are committed to making your job a challenging and rewarding experience.
Position Summary:
You will be driving the strategy and go-to-market plan for an evolving fuel loyalty program. This dynamic role allows you to be innovative and define the future of Sunoco's loyalty marketing. The Manager of Loyalty Strategy is responsible for the development and implementation of marketing programs, promotions, and enhancements to Sunoco's Go Rewards fuel loyalty program and mobile app platform.
Essential Duties and Responsibilities
- Responsible for program strategy, execution, operations, campaigns and member communication.
- Collaborate with cross functioning departments to create strategies that demonstrate program value and engage members across all channels to drive a positive brand experience and financial returns
- Collaborate with analytics and insights to help drive promotional and program strategies.
- Partner cross-functionally to support new feature launches, field training, and seamless site-level execution.
- Monitor competitor loyalty programs and promotional activity; develop data-driven business cases to test, replicate, or counter competitive offers.
- Management of loyalty budget
- Support special projects and strategic initiatives as assigned, including cross-functional and cross-departmental collaboration.
Qualifications:
- Bachelor's degree in Marketing or a related field; MBA preferred.
- Minimum of 8 years of marketing experience, including 2-4 years in marketing program, product, or platform management.
- Proven experience in digital and mobile loyalty programs; retail fuel or convenience industry experience strongly preferred.
- Demonstrated ability to manage external agencies and vendors to deliver against strategic and operational goals.
- Excellent project management, analytical, and communication skills with a track record of driving results in complex environments.
- Advanced proficiency in Excel and PowerPoint, with the ability to translate data into executive-ready insights and recommendations.
Knowledge and Skills:
- Highly self-motivated leader with a strong sense of ownership, capable of working independently while maintaining a high standard of excellence.
- Proven ability to plan, manage, and execute complex project timelines, including defining milestones, mitigating risks, and ensuring on-time delivery.
- Strategic problem solver with a demonstrated ability to identify opportunities, drive change, and lead initiatives that deliver measurable business impact.
- Strong organizational and project management skills, with the ability to develop clear workplans, prioritize effectively, and manage multiple initiatives simultaneously.
- Comfortable operating in fast-paced, ambiguous, and multi-project environments.
- Effective cross-functional collaborator with the ability to influence without authority and align stakeholders toward shared objectives.
- Exceptional presentation and communication skills, with experience delivering clear, compelling narratives to both technical and non-technical audiences.
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