About PopStrokePopStroke is a founder-led brand built by people who believe energy creates results and culture creates momentum. We aren't here to simply run venues - we're here to build something special together.
At PopStroke, every team member has limitless potential to become who they want to be. We encourage bold ideas, celebrate growth, and believe that when you're supported, challenged, and trusted, you rise.
We solve problems together, jump in, and move the needle every day because we care. We lead with ownership, back each other up, and never lose sight of the fun along the way.
This mindset, the drive, the heart, the teamwork is what we call
The PopStroke Way.Our Core ValuesMake It FunIf it's not fun, rethink how we're doing it.We bring creativity, positivity, and joy into everything we do, from guest interactions, doing hard things, and how we support one another.
Bring the EnergyYour vibe sets the tone.Every leader and team member influences the experience. Show up with enthusiasm, optimism, and presence.
Roll Up Your SleevesSee it. Fix it. Jump in.We are hands on problem solvers that jump in and become part of the solution. We leave things better than we found them.
Own ItLive your role with an owner's mindset.We take pride in our work, hold ourselves accountable, and treat the business like it's our own.
Get Off the Hamster WheelDon't repeat yesterday - rethink, improve, grow.We challenge "the way it's always been done" and are always looking for better ways to serve our guests and each other.
These values are how we show up every day.
This is what it means to live
The PopStroke Way.About the rolePopStroke is looking for a
Director of Social & Brand Content to lead the voice, personality, and cultural presence of the PopStroke brand across social platforms.
This role will
run point on our entire social ecosystem, shaping how the brand shows up online, driving national brand awareness, and ensuring PopStroke stays
relevant, edgy, and impossible to ignore on social.We're looking for someone who has been
in the middle of a major brand's social presence for the past several years, helping shape tone, push creative boundaries, and build real momentum online. If you understand internet culture, know what makes content travel, and are ready to make a splash with a fast-growing brand, this role is for you.
Reports To: Greg Bartoli, Chief Executive Officer
Location: Dallas / Plano, TX (In Office)
What you'll doDefine the PopStroke Social Voice
Lead the development of PopStroke's
social tone, personality, and creative voice across platforms including Instagram, TikTok, YouTube, and emerging channels.
Drive Social Brand Awareness
Create bold, engaging content that drives
brand visibility, conversation, and shareability, helping PopStroke break through the noise in the hospitality and entertainment space.
Run Point on Social Strategy
Own the strategy and execution of PopStroke's social media presence - building programs that increase reach, engagement, and cultural relevance.
Concept Viral Content & Brand Moments
Bring
fresh ideas and culturally relevant concepts that generate buzz. Identify opportunities to create
viral content, brand moments, and social campaigns that get people talking and sharing.
Lead Social Content & Creative Ideas
Continuously test and develop new content formats, storytelling approaches, and social-first campaigns that elevate the brand and keep our audience engaged.
Stay Ahead of Social Culture
Monitor emerging trends, memes, and platform shifts to ensure PopStroke stays
current, fun, and culturally relevant.
Collaborate Across Teams
Work closely with marketing, technology, venue operations, and digital teams to create social content that supports venue openings, events, promotions, and brand moments.
Turn Moments Into Momentum
Identify opportunities to amplify real-world PopStroke experiences into
shareable social content and cultural moments.
Qualifications- 5+ years of social media or brand marketing experience
- 3+ years running point on social media strategy for a major consumer brand known for a strong, culturally relevant social media presence
- Experience within hospitality, QSR, retail, or consumer-facing brands
- Strong instincts for social tone, voice, and brand storytelling
- Ability to concept viral content and brand moments that drive engagement and brand awareness
- Deep understanding of TikTok, Instagram, YouTube, and emerging platforms
- Highly creative with a strong understanding of internet culture and social trends
What Makes Someone Successful Hereโข You understand
what makes people stop scrollingโข You know how to turn
brand moments into cultural momentsโข You balance
strategy with creativityโข You bring
new ideas constantlyโข You enjoy building brands people talk about
Employment is contingent upon successful completion of a background check, where permitted by law.
PopStroke is an Equal Opportunity Employer
PopStroke participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.