Localization jobs include translation work, anthropological study, graphic design, product and user experience testing, market research, and sales. Although translation and localization are different, translation is a key component of localization efforts, and translators are essential to the process. Cultural and sociological research is also important because product developers need to have a strong understanding of the local audience. Graphic designers play an essential role because they need to localize graphics so that they will be intelligible to distinct audiences. For example, a roadmap designed for Koreans may appear different than the same roadmap for Japanese readers.