What is localization?

Career: Localization

Localization is the practice of taking a product or service designed for international markets and adapting it to a local language. Localization differs from translation because the process is considered more extensive. Designers adapt programs only after studying a vast amount of information on cultural practices and norms in a target market to ensure that the products satisfy local needs and the content makes sense in different cultural contexts. Localization is most often part of software engineering, web design, video game production, and other multimedia projects.