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Library Marketing Jobs (NOW HIRING)

OverDrive

Content Programming Specialist

Cleveland, OH · On-site

Merchandising, promotions, and marketing experience. * Basic knowledge of the book, publishing, entertainment, library, music, and digital media industries. * Confident and energetic; professional ...

Database USA

Library Sales

Omaha, NE

AtoZDatabases is the premier reference and marketing database marketed to Library, Academic, and Government institutions throughout the U.S. This simple, user-friendly, web-based solution provides ...

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Library Marketing information

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How much do library marketing jobs pay per hour?

As of Jun 10, 2026, the average hourly pay for library marketing in the United States is $15.74, according to ZipRecruiter salary data. Most workers in this role earn between $11.78 and $17.55 per hour, depending on experience, location, and employer.

What is the difference between Library Marketing vs Library Public Relations?

AspectLibrary MarketingLibrary Public Relations
Primary FocusPromoting library services, programs, and resources to increase usageManaging the library's image and relationships with the community and media
Skills NeededMarketing strategies, digital advertising, event promotionCommunication, media relations, community engagement
Work EnvironmentMarketing departments, outreach teamsPublic relations offices, community liaison roles
Common TasksCreating campaigns, social media management, advertisingPress releases, media interviews, community outreach

While both roles aim to enhance the library's visibility, Library Marketing focuses on promoting services and programs directly to users, whereas Library Public Relations emphasizes managing the library's overall image and community relationships. Understanding these distinctions helps in choosing the right career path or collaboration focus within library organizations.

How does a library marketing professional typically collaborate with librarians and community partners to promote library services?

Library marketing professionals often work closely with librarians to identify programs, collections, and services that need greater visibility. They collaborate to develop promotional materials, organize events, and manage social media campaigns tailored to the library's target audiences. Additionally, they build relationships with local organizations, schools, and businesses to create joint initiatives and expand outreach. This collaborative approach ensures marketing efforts align with both the library’s mission and community needs, enhancing overall engagement and impact.

What are the key skills and qualifications needed to thrive in Library Marketing, and why are they important?

To thrive in Library Marketing, you need strong skills in communications, content creation, and understanding of library services, often supported by a degree in marketing, communications, or library science. Familiarity with digital marketing tools, social media platforms, analytics software, and graphic design programs like Canva or Adobe Creative Suite is typically required. Creativity, collaboration, and adaptability are key soft skills for effectively promoting library programs and engaging diverse audiences. These skills and qualities are essential for increasing community awareness, driving library usage, and supporting the library’s mission in a dynamic information environment.

What is library marketing?

Library marketing refers to the strategies and activities used by libraries to promote their services, resources, and programs to the community. The goal is to increase awareness, usage, and engagement among patrons by effectively communicating the value of the library. This can include outreach campaigns, social media, events, and partnerships with local organizations. Library marketing professionals work to ensure that both new and existing services reach the right audiences, helping libraries stay relevant and well-utilized in their communities.
More about Library Marketing jobs
What cities are hiring for Library Marketing jobs? Cities with the most Library Marketing job openings:
What are the most commonly searched types of Library Marketing jobs? The most popular types of Library Marketing jobs are:
What states have the most Library Marketing jobs? States with the most job openings for Library Marketing jobs include:
What job categories do people searching Library Marketing jobs look for? The top searched job categories for Library Marketing jobs are:
Library Marketing jobs near you
Infographic showing various Library Marketing job openings in the United States as of June 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $32,732 per year, or $15.7 per hour.
Adult Services Assistant

Adult Services Assistant

City of Caldwell, Idaho

Caldwell, ID

Other

Posted 3 days ago

Job description

Assistant Adult Services Librarian

Assists the Adult Services Librarian with developing, coordinating and implementing special programs and events; and performs related work as required. The principal function of an employee in this class is to assist the Adult Services Librarian with developing, coordinating and implementing special programs and events at the City of Caldwell Public Library. The work is performed under the general direction of the Library Director. The nature of the work performed requires that an employee in this class establish and maintain effective working relationships with board members, employees, patrons, other government agencies, and the general public. The principal duties of this class are performed in a general office environment.

Responsibilities
  • Assists the Adult Services Librarian with the oversight of adult services activities at the library.
  • Provides reference assistance, answers questions, and assists customers in selecting materials.
  • Assists with the outreach training on library resources through offsite and onsite workshops.
  • Plans special programs and events to promote and increase understanding and use of the library.
  • Assists with the supervision and training of volunteers as instructed.
  • Provides individual instruction and develops and conducts classes on emerging technology resources and troubleshoots computer problems.
  • Assists with library marketing and social media management.
  • Oversees the public services area of the library during weekend and evening hours.
  • Processes interlibrary loan requests.
  • Responds to information requests from other agencies and the general public.
  • Keeps designated library staff fully and accurately informed concerning work progress, including present and potential work problems and suggestions for new or improved ways of addressing such problems.
  • Attends approved meetings, workshops and training sessions and reviews publications and audio-visual materials to become and remain current on the principles, practices and new developments in assigned work areas.
  • Responds to citizens' questions and comments in a courteous and timely manner.
  • Communicates and coordinates with others to maximize the effectiveness and efficiency of interdepartmental operations and activities to help keep a positive work environment as well as works as a team member.
  • Respects the opinion of others and maintains a positive and professional working relationship with employees, supervisors and others.
  • Performs other related duties as assigned.
Minimum Qualifications
  • Graduation from an accredited college or university with a bachelor's degree; and
  • At least two (2) years of experience performing above or related tasks in a library setting; or
  • Any combination of education, training and experience which provides the skills, knowledge and abilities necessary to perform the work.
  • Subject to a pre-employment drug test and background check.
  • Required to work evening and weekend hours.

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