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Library Marketing Jobs (NOW HIRING)

Help organize and maintain the company's digital asset library Marketing Operations * Support Salesforce (CRM) and Pardot (email marketing platform) campaign execution * Assist with campaign setup ...

Help organize and maintain the company's digital asset library Marketing Operations * Support Salesforce (CRM) and Pardot (email marketing platform) campaign execution * Assist with campaign setup ...

Merchandising, promotions, and marketing experience. * Basic knowledge of the book, publishing, entertainment, library, music, and digital media industries. * Confident and energetic; professional ...

Merchandising, promotions, and marketing experience. * Basic knowledge of the book, publishing, entertainment, library, music, and digital media industries. * Confident and energetic; professional ...

Assists with marketing library collection, services, and programs through displays and exhibits. * Assists patrons with basic troubleshooting of common software products, operating systems, browsers ...

Assists with marketing library collection, services, and programs through displays and exhibits. * Assists patrons with basic troubleshooting of common software products, operating systems, browsers ...

Merchandising, promotions, and marketing experience. * Basic knowledge of the book, publishing, entertainment, library, music, and digital media industries. * Confident and energetic; professional ...

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Library Marketing information

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How much do library marketing jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for library marketing in the United States is $15.74, according to ZipRecruiter salary data. Most workers in this role earn between $11.78 and $17.55 per hour, depending on experience, location, and employer.

What is the difference between Library Marketing vs Library Public Relations?

AspectLibrary MarketingLibrary Public Relations
Primary FocusPromoting library services, programs, and resources to increase usageManaging the library's image and relationships with the community and media
Skills NeededMarketing strategies, digital advertising, event promotionCommunication, media relations, community engagement
Work EnvironmentMarketing departments, outreach teamsPublic relations offices, community liaison roles
Common TasksCreating campaigns, social media management, advertisingPress releases, media interviews, community outreach

While both roles aim to enhance the library's visibility, Library Marketing focuses on promoting services and programs directly to users, whereas Library Public Relations emphasizes managing the library's overall image and community relationships. Understanding these distinctions helps in choosing the right career path or collaboration focus within library organizations.

How does a library marketing professional typically collaborate with librarians and community partners to promote library services?

Library marketing professionals often work closely with librarians to identify programs, collections, and services that need greater visibility. They collaborate to develop promotional materials, organize events, and manage social media campaigns tailored to the library's target audiences. Additionally, they build relationships with local organizations, schools, and businesses to create joint initiatives and expand outreach. This collaborative approach ensures marketing efforts align with both the library’s mission and community needs, enhancing overall engagement and impact.

What are the key skills and qualifications needed to thrive in Library Marketing, and why are they important?

To thrive in Library Marketing, you need strong skills in communications, content creation, and understanding of library services, often supported by a degree in marketing, communications, or library science. Familiarity with digital marketing tools, social media platforms, analytics software, and graphic design programs like Canva or Adobe Creative Suite is typically required. Creativity, collaboration, and adaptability are key soft skills for effectively promoting library programs and engaging diverse audiences. These skills and qualities are essential for increasing community awareness, driving library usage, and supporting the library’s mission in a dynamic information environment.

What is library marketing?

Library marketing refers to the strategies and activities used by libraries to promote their services, resources, and programs to the community. The goal is to increase awareness, usage, and engagement among patrons by effectively communicating the value of the library. This can include outreach campaigns, social media, events, and partnerships with local organizations. Library marketing professionals work to ensure that both new and existing services reach the right audiences, helping libraries stay relevant and well-utilized in their communities.
More about Library Marketing jobs
What cities are hiring for Library Marketing jobs? Cities with the most Library Marketing job openings:
What are the most commonly searched types of Library Marketing jobs? The most popular types of Library Marketing jobs are:
What states have the most Library Marketing jobs? States with the most job openings for Library Marketing jobs include:
Evening Librarian (Part-time)

Evening Librarian (Part-time)

Johnson C. Smith University

Charlotte, NC • On-site

$19K - $24K/yr

Part-time

Posted 28 days ago


Job description

Salary : $19,198.40 - $24,003.20 Annually
Location : Charlotte
Job Type: Part-Time Staff
Job Number: 202600024
Division: Academic Affairs
Department: Library Services
Opening Date: 06/17/2026
Closing Date: 7/17/2026 11:59 PM Eastern
Responsibilities
This role is fully in person (not hybrid or remote).
GENERAL STATEMENT OF JOB
The Part-Time Evening Librarian supports library operations during evening and weekend hours by assisting patrons, supervising student workers, and providing research, reference, and instructional assistance. This position plays an essential role in promoting library services, supporting academic success, and ensuring a welcoming and effective learning environment. The Evening Librarian must be able to work 20-25 hours per week in the evenings, and is required to work weekends as assigned while providing occasional online support.
SPECIFIC DUTIES AND RESPONSIBILITIES
ESSENTIAL JOB FUNCTIONS:
  • Assist in designing and delivering information literacy instruction for students and faculty.
  • Contribute to the creation and maintenance of research guides, tutorials, and other instructional materials.
  • Provide reference, research, and technical assistance to students, faculty, alumni, and community users.
  • Perform circulation desk duties, including check-in/out, shelving, and maintaining patron records.
  • Support the Evening Library Supervisor in managing the Center of Information Desk during evenings and weekends, ensuring library policies are enforced and tasks are appropriately assigned.
  • Assist in supervising and mentoring evening work-study students and library interns.
  • Participate in the selection and evaluation of print, digital, and multimedia materials for collection development.
  • Contribute to library assessment, data tracking, and long-range planning initiatives.
  • Lead or assist with library marketing, outreach, and promotion efforts to enhance campus and community engagement.
  • Participate actively in professional development, organizational memberships, and college committees.
  • Assist with grant writing, library projects, and related promotional activities as needed.
  • Perform other related duties as assigned.

Qualifications
MINIMUM TRAINING AND EXPERIENCE:
A Master's Degree in Library Science or an equivalent field is required. The ideal candidate will have at least one year of library experience, preferably in an academic setting, along with experience serving a diverse population of patrons. Strong written and oral communication skills are essential, as well as proficiency with social media and advanced computer applications, including the Microsoft Office suite. The candidate should demonstrate competence in using library databases, integrated library systems (ILS), and digital resources. Familiarity with digital management tools such as Google Drive and Dropbox is preferred. Excellent customer service skills and the ability to work both independently and collaboratively are required. Experience supervising staff, student workers, or interns is highly desirable. Evening and weekend availability is required.
MINIMUM QUALIFICATIONS OR STANDARDS REQUIRED
TO PERFORM ESSENTIAL JOB FUNCTIONS:
Physical Requirements: Must be physically able to operate a variety of automated office machines and equipment including a computer, telephone, copier, etc. Must be able to exert up to five pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Must be able to lift or carry weights ranging from five to ten pounds.
Data Conception: Requires the ability to compare and/or judge the readily observable, functional, structural or compositional characteristics (whether similar to or divergent from obvious standards) of data, people or things.
Interpersonal Communication: Requires the ability of speaking and/or signaling people to convey or exchange information. Includes receiving assignments and/or directions from supervisors.
Language Ability: Requires the ability to read a variety of policy and procedure manuals, program guidelines, student records, etc. Requires the ability to enter data into computer and prepare reports, correspondence, records, etc., with proper format, punctuation, spelling and grammar, using all parts of speech. Must be able to speak with poise, voice control and confidence and to articulate information to others.
Intelligence: Requires the ability to apply principles of logical or scientific thinking to define problems, collect data, establish facts and draw valid conclusions. Requires the ability to make independent judgments in the absence of supervisor; to acquire knowledge of topics related to primary occupation. Must have the ability to comprehend and interpret received information and the ability to comprehend and implement basic office machinery functions.
Verbal Aptitude: Requires the ability to record and deliver information, to explain procedures, to follow oral and written instructions; to teach and counsel students. Must be able to communicate effectively and efficiently in a variety of technical or professional terminology including educational counseling, psychology, health, etc.
Numerical Aptitude: Requires the ability to add and subtract totals, to multiply and divide, to determine percentages and decimals, to determine time. Must be able to use practical applications of fractions, percentages, ratio and proportion.
Form/Spatial Aptitude: Requires the ability to inspect items for proper length, width and shape, and visually read various information.
Motor Coordination: Requires the ability to coordinate hands and eyes rapidly and accurately in using automated office equipment and communications machinery.
Manual Dexterity: Requires the ability to handle a variety of items including computer keyboards, office equipment, control knobs, switches, etc. Must have minimal levels of eye/hand/foot coordination.
Color Discrimination: Does not require the ability to differentiate between colors and shades of color.
Interpersonal Temperament: Requires the ability to deal with people beyond giving and receiving instructions. Must be adaptable to performing under minimal levels of stress when confronted with an emergency or tight deadline.
Physical Communication: Requires the ability to talk and hear: (talking: expressing or exchanging ideas by means of spoken words; hearing: perceiving nature of sounds by ear). Must be able to hear and understand communications through a telephone.
Supplemental Information
To apply, please include a cover letter, resume, and contact information for three supervisory references including the most recent supervisor.
Finalists for this position are subject to a background check. Employment is contingent upon the successful completion of a background investigation including criminal history and identity check.
This position is not eligible for benefits.