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Library Marketing Jobs in Virginia (NOW HIRING)

Manages social media accounts for the library. Assists with layout, development, and evaluation of marketing tools and content, including newsletters, editorials, flyers, TV slides, presentations ...

Manages social media accounts for the library. Assists with layout, development, and evaluation of marketing tools and content, including newsletters, editorials, flyers, TV slides, presentations ...

Librarian

Woodbridge, VA · On-site

$65K - $119K/yr

Includes keeping track of budgets, coordinating program schedules and marketing materials, working with outside vendors, and keeping program statistics. Assists patrons with library services ...

Librarian

VA · On-site

$65K - $119K/yr

Includes keeping track of budgets, coordinating program schedules and marketing materials, working with outside vendors, and keeping program statistics. * Assists patrons with library services ...

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Library Marketing information

See Virginia salary details

$8

$15

$28

How much do library marketing jobs pay per hour?

As of Aug 1, 2026, the average hourly pay for library marketing in Virginia is $15.60, according to ZipRecruiter salary data. Most workers in this role earn between $11.68 and $17.40 per hour, depending on experience, location, and employer.

What is the difference between Library Marketing vs Library Public Relations?

AspectLibrary MarketingLibrary Public Relations
Primary FocusPromoting library services, programs, and resources to increase usageManaging the library's image and relationships with the community and media
Skills NeededMarketing strategies, digital advertising, event promotionCommunication, media relations, community engagement
Work EnvironmentMarketing departments, outreach teamsPublic relations offices, community liaison roles
Common TasksCreating campaigns, social media management, advertisingPress releases, media interviews, community outreach

While both roles aim to enhance the library's visibility, Library Marketing focuses on promoting services and programs directly to users, whereas Library Public Relations emphasizes managing the library's overall image and community relationships. Understanding these distinctions helps in choosing the right career path or collaboration focus within library organizations.

How does a library marketing professional typically collaborate with librarians and community partners to promote library services?

Library marketing professionals often work closely with librarians to identify programs, collections, and services that need greater visibility. They collaborate to develop promotional materials, organize events, and manage social media campaigns tailored to the library's target audiences. Additionally, they build relationships with local organizations, schools, and businesses to create joint initiatives and expand outreach. This collaborative approach ensures marketing efforts align with both the library’s mission and community needs, enhancing overall engagement and impact.

What are the key skills and qualifications needed to thrive in Library Marketing, and why are they important?

To thrive in Library Marketing, you need strong skills in communications, content creation, and understanding of library services, often supported by a degree in marketing, communications, or library science. Familiarity with digital marketing tools, social media platforms, analytics software, and graphic design programs like Canva or Adobe Creative Suite is typically required. Creativity, collaboration, and adaptability are key soft skills for effectively promoting library programs and engaging diverse audiences. These skills and qualities are essential for increasing community awareness, driving library usage, and supporting the library’s mission in a dynamic information environment.

What is library marketing?

Library marketing refers to the strategies and activities used by libraries to promote their services, resources, and programs to the community. The goal is to increase awareness, usage, and engagement among patrons by effectively communicating the value of the library. This can include outreach campaigns, social media, events, and partnerships with local organizations. Library marketing professionals work to ensure that both new and existing services reach the right audiences, helping libraries stay relevant and well-utilized in their communities.
What are the most commonly searched types of Library Marketing jobs in Virginia? The most popular types of Library Marketing jobs in Virginia are:
What are popular job titles related to Library Marketing jobs in Virginia? For Library Marketing jobs in Virginia, the most frequently searched job titles are:
Infographic showing various Library Marketing job openings in Virginia as of July 2026, with employment types broken down into 82% Full Time, and 18% Part Time. Highlights an 100% In-person job distribution, with an average salary of $32,451 per year, or $15.6 per hour.

Library Assistant (Marketing)

York County, VA

Yorktown, VA • On-site

$53K - $63K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 21 days ago


Job description

Salary : $53,923.00 - $63,383.75 Annually
Location : Yorktown, VA
Job Type: Full-time
Job Number: 108LA-2153
Department: Library Services
Division: LIBRARY TABB
Opening Date: 06/12/2026
Closing Date: Continuous
Description
Responsible for promoting the events, services and resources of the County Libraries. Produces a variety of promotional materials for the library using graphic design and publishing software. Manages social media accounts for the library.
Assists with layout, development, and evaluation of marketing tools and content, including newsletters, editorials, flyers, TV slides, presentations, and other marketing materials.
Writes and edits compelling copy for different platforms and publications, while maintaining a consistent and appropriate tone for the library.
Serves as the Library's social media manager; designs social media graphics and campaigns to promote library events, services and resources. In consultation with Library leadership, responds to social media questions and comments as necessary.
Provides publications and graphics support to other library staff as requested, ensuring all publications comply with current design standards.
Photographs events and regular activities at the library for marketing purposes.
Minimum Qualifications
Any combination of education and experience which provides the required knowledge, skills, and abilities; bachelor's degree in a field related to communication, journalism or public relations is preferred.
Possession of a valid driver's license issued by the Commonwealth of Virginia.
Must be able to work weekends and evenings, as required.
This job is contingent upon successful completion of pre-employment checks to include criminal history, background and DMV record checks.
Supplemental Information
Thorough knowledge of social media marketing principles and strategies.
Thorough knowledge of English grammar, spelling, punctuation, and accepted journalistic usage.
Thorough knowledge of personal computers and software applications including word processing, graphic design, desktop publishing, and spreadsheet software.
General knowledge of photography and basic videography techniques.
Ability to communicate effectively both orally and in writing.
Ability to establish and maintain effective working relationships with both the public and other employees.
Ability to analyze work procedures and exercise sound judgment in establishing priorities.
Ability to work independently and collaboratively as part of a team.
Ability to provide courteous and professional customer service.
The earliest start date for this position is July 13, 2026.
Physical Demands
Must be physically able to operate a variety of machinery and equipment including office equipment such as computers, copiers, etc.
For a more detailed description:
To view our Total Compensation Calculator, click .
The County of York offers a comprehensive benefit package for full-time employees to include medical, dental, and vision insurance, health savings accounts, VRS retirement, group life insurance, deferred compensation, flexible spending accounts, employee assistance program, paid holidays and paid leave.
01
Which best describes your level of education?
  • No Diploma/GED
  • High School/GED
  • Some College
  • Associate's Degree
  • Bachelor's Degree
  • Master's Degree or higher

02
How many years of experience do you have in public library work?
  • None
  • Less than 2 years
  • 2 to 4 years
  • 5 years or more

03
How many years of experience do you have providing library reference assistance?
  • None
  • Less than 2 years
  • 2 to 4 years
  • 5 years or more

04
Which of the following best describes your level of proficiency using an integrated library system?
  • None
  • Some Experience
  • Experienced
  • Expert

05
If you have experience in a public library setting, please list your field(s) of specialization. If you don't have this experience, type "N/A".
06
Which of the following best describes your level of proficiency with Microsoft Office Suite?
  • None
  • Beginner
  • Intermediate
  • Advanced

07
How many years of experience do you have working in marketing or communications in general?
  • No experience
  • Less than 1 year
  • 1 to 3 years
  • 4 years or more

08
How many years of experience do you have working in marketing, communications, or public outreach specifically for libraries/non-profits?
  • No experience
  • Less than 1 year
  • 1 to 3 years
  • 4 years or more

09
Describe your experiences with creating marketing materials such as flyers, newsletters, or digital content. If you do not have experience creating marketing materials, type "None."
10
If selected for this position, you will be required to work a flexible schedule that may include some nights and weekends. Are you able to comply with this provision?
  • Yes
  • No

11
How many years of experience do you have managing social media accounts professionally?
  • No experience
  • Less than 1 year
  • 1 to 3 years
  • 4 years or more

12
Are you a current York County government employee? (This does not include the employment with the Offices of General District Court, York-Poquoson Social Services, Colonial Behavioral Health, or York County Schools)
  • Yes
  • No

13
Were you encouraged to apply for this particular position by a current York County government employee? If so, please write their full name and the department or division they work in below. Otherwise, write N/A.
Required Question